electica

Name

electica

Legal name

Electica Europe Limited

Website

https://electica.io

Company type

Private

Founded year

2017

Operating status

Operating

Ownership category

akta.pro rank

Product category

Political Campaign Advertising Technology

NAICS

Other Services Related to Advertising (54189), Marketing Research and Public Opinion Polling (54191), Political Organizations (813940)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYMPADAEAK

Political & Advocacy Advertising

Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production

SECONDARYBPADAGAA

Electoral Support & Election Observation

Business & Public Services/International Organizations & Development/Human Rights, Democracy & Governance

SECONDARYBPAGAFAL

Digital Rights, Privacy & Free Expression Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

Keywords

• Programmatic advertising platform
• Political campaign technology
• TTPA compliant advertising
• Digital targeting services
• Advocacy ad buying

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription: Monthly subscription fee for access and use of the Advocate platform services. Customers pay on a monthly basis for platform access. A deposit is required prior to first media purchase, held in an escrow account.
2. Media and Ad Purchase Fees: Fees charged for all Media and/or Ads purchased by customers through the Platform. Payment deducted from customer's escrow account. Customer must maintain sufficient balance. Interest of 1% per month charged on overdue amounts if negative balance permitted.
3. Digital Strategy and Ad Buy Services: Professional services including Digital Strategy consulting (defining digital objectives, target audiences, and channels) and execution of multi-channel ad-buy campaigns. Work across all digital platforms from programmatic to social media.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Electica provides the Advocate self-serve programmatic digital advertising platform and accompanying managed services (Digital Strategy and Ad Buy) specifically for progressive political campaigns and advocacy organizations. The platform enables GDPR-native and TTPA-compliant audience targeting across the open web, including programmatic, native, display, audio, Connected-TV, and video ad formats, outside of Meta and Google walled gardens. The Shift division delivers specialized technology solutions for UK government projects focused on democratic institution protection and misinformation prevention.

Product overview

Electica offers a unified product portfolio centered on the Advocate platform — a self-serve programmatic advertising platform for progressive political and advocacy campaigns. Advocate enables precise audience targeting and multi-channel ad delivery (native, display, audio, CTV, video) across the web. Alongside the core platform, Electica provides managed Digital Strategy and Ad Buy services for clients needing hands-on campaign execution. The company also operates Shift, a specialized division focused on governmental and non-profit clients working on democratic defense and misinformation prevention. Together, these offerings provide both self-service tools and full-service campaign management for progressive campaigns worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Shift: A specialized division within Electica delivering data and technology solutions for political and advocacy digital campaigning, focused on omnichannel paid digital advertising while prioritising democratic strengthening, polarisation reduction, and misinformation prevention.
• Advocate

Products and services

• Advocate Platform Self-serve digital targeting platform for programmatic advertising that enables progressive campaigns to reach key audiences across the web in a GDPR-native way, with support for native, display, audio, CTV, and video ad formats. Includes TTPA-compliant infrastructure with sponsor attestations, on-ad transparency labels, public Ads Library, and 7-year retention.
• Digital Strategy Services Professional consulting service working with campaign teams to define digital objectives, identify target audiences, and select appropriate channels across all digital platforms from programmatic to social media.
• Ad Buy Services Multi-channel ad-buy campaign execution service with access to top-quality inventory worldwide across a variety of cutting-edge channels including Connected-TV and Digital-Out-Of-Home.
• Shift Division Specialized division of Electica delivering data and technology solutions for political and advocacy digital campaigning with focus on omnichannel paid digital advertising while prioritizing democratic strengthening, polarization reduction, and misinformation prevention for governmental and non-profit clients.

Quantifiable outcome

• 500k+ impressions and 150k+ video views for Dignity in Dying campaign, with bill passing first reading
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• DoubleVerify: Ad verification and MFA/bot screening vendor that Electica itself recommends for ad-quality filtering. Comparable as an adjacent enabler in the same programmatic ecosystem where Electica operates, though it serves advertisers of all political stripes and is not a direct competitor.

Direct peers

• WPA Intelligence: Data-driven Democratic political firm offering targeting, media, and analytics for Democratic campaigns. Comparable as a data-and-targeting-first competitor operating in the same progressive campaign ecosystem.
• Blueprint Interactive: Progressive digital agency providing online strategy, advertising, and fundraising for Democratic campaigns and progressive causes. Comparable as a same-side services competitor for the same political and advocacy clients Electica serves.
• Authentic (formerly HFA Associates / The Collective): Progressive campaign and advocacy firm providing creative, digital, and strategic services to Democratic candidates and causes. Comparable on customer base (Democratic and progressive advocacy) and service overlap (digital strategy and ad execution).
• Trilogy Interactive: Democratic digital firm specializing in websites, data, and online strategy for progressive campaigns. Comparable because it competes for the same progressive campaign budgets and offers digital strategy services mirroring Electica's Digital Strategy practice.
• Rising Tide Interactive: Progressive digital agency offering online advertising, fundraising, and mobilization programs for Democratic campaigns and causes. Comparable due to shared progressive positioning, programmatic advertising capability, and direct overlap in client verticals (parties, NGOs, advocacy organizations).
• Higher Ground Labs: Progressive political technology incubator and investor that builds and funds tools for Democratic campaigns. Comparable because both target the same progressive digital ecosystem and overlapping customer base (Democratic candidates, NGOs), and compete for the same political-tech talent and partnerships.
• DSPolitical: Democratic-aligned digital political advertising and media-buying firm serving progressive campaigns, parties, and causes. Most directly comparable to Electica: similar progressive-only positioning, programmatic targeting capabilities, and managed-service plus platform offering for political advertisers.

Emerging players

• Grassroots Analytics: Progressive data, analytics, and digital services firm for Democratic campaigns and progressive causes. Comparable on shared customer base and the integration of data-driven targeting with digital ad execution.
• Catalist: Progressive data and analytics platform serving Democratic campaigns and progressive organizations with voter file and targeting infrastructure. Comparable because both offer progressive political targeting technology, but Catalist sits upstream as a data provider rather than an ad execution platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/electica
• Xx.com/electicadigital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about electica