The Nolan Group

What The Nolan Group does

The Nolan Group (TNG), legally The Nolan Group LLC, is a privately held, woman-owned small business management consulting firm founded in 2004 by Tracy McCullom and headquartered at 801 N. Howard Street, Baltimore, Maryland. The firm operates across six integrated service lines: outsourced call center and help desk services, document and records management (delivered via a proprietary "Information Intelligence Platform" with workflow automation, scanning, imaging, indexing, and lifecycle preservation), business consulting (assessment, strategy, implementation), employee development training (35+ workshops across personal effectiveness, leadership, HR, sales/marketing, and workplace essentials), program and project management (outsourcing, risk management, EVM reporting), and full-service event and conference planning. Service delivery is anchored on methodologies described as grounded in over 20 years of research and senior leadership experience exceeding 60 years in communications and event management.

TNG's go-to-market is regional-to-national, with stated reach "across Baltimore MD, Washington DC and beyond." The firm is SBA-certified as both a HUBZone and a Woman-Owned Small Business, registered in SAM.gov and the Maryland DOT MBE directory, which provides access to federal and state set-aside contracting channels. Customer segments include government agencies (e.g., HUD), private enterprises (e.g., HP), and 501(c)(3) non-profits (e.g., Goodwill). Distribution is via direct consulting engagements and government contracting, with marketing limited primarily to the company website, direct phone (410-637-3544), and consultation request forms — i.e., a relationship-driven, low-funnel model rather than digital demand-gen. Technology backbone comprises U.S.-based call center infrastructure with VoIP/SIP/H.323 and blended TDM technology, MPLS deployment capability, and self-service systems handling over one million monthly requests, though no AI, API, or SDK layer is disclosed.

The firm has 11-50 employees, no disclosed funding, no M&A history, no patents, and no announced partnerships or alliances. Revenue is not publicly disclosed and no investor information exists; ownership and operational control sit with founder-CEO Tracy McCullom. TNG functions as a stable, founder-led set-aside-eligible consulting practice whose growth depends on continued capture of small-to-mid-scale government and institutional contracts rather than venture-style scaling.

Name

The Nolan Group

Legal name

The Nolan Group LLC

Website

https://thenolangroupusa.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Nolan Group is a privately held, woman-owned Baltimore-based management consulting firm founded in 2004 offering call center, document management, business consulting, training, project management, and event services primarily to government agencies, private enterprises, and non-profits across the Mid-Atlantic and nationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Management Consulting Services: Professional services revenue from business management consulting, strategy development, and execution services. Services include business assessment, strategy formulation, and implementation support delivered through one-to-one engagements or small group environments.
2. Call Center/Help Desk Services: Outsourced CRM and customer contact programs including inbound and outbound voice, email and live agent chat services. Revenue generated from ongoing service contracts with customizable program options.
3. Document Management Services: Records management and information intelligence services including scanning, imaging, indexing, cataloging, electronic conversion and document preservation. Revenue from consulting and implementation services.
4. Training and Development Programs: Employee development training services including professional development workshops, management and leadership programs, human resources training, sales and marketing training, and workplace essentials. Revenue from training sessions, workshops, and retreats.
5. Event Management Services: Event and conference planning including design, execution and evaluations. Services include workshops, retreats, and corporate events with full project management support.
6. Program/Project Management Services: Affiliate program management, project oversight, recruiting, communications, and monitoring services. Revenue from project-based engagements and comprehensive program support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Nolan Group is a full-service management consulting firm that provides business management services including call center/help desk outsourcing, document and records management, business consulting, employee development training, program and project management, and event and conference planning. Services are delivered to government agencies, private businesses, and non-profit organizations through direct consulting engagements and managed service contracts.

Product overview

The Nolan Group (TNG) is a full-service management consulting firm offering a portfolio of six interconnected service modules. The core offerings include Call Center/Help Desk Services (outsourced CRM and customer contact programs), Document Management (records management with workflow automation), Business Consulting (assessment, strategy, implementation), Employee Development Training (35+ workshops across multiple disciplines), Program/Project Management (outsourcing and oversight), and Event Management & Conference Planning. These services are designed to work synergistically—consulting engagements may incorporate training programs, project management can include call center support, and event management integrates with outreach and marketing services. The company positions itself as a comprehensive resource for businesses and government agencies seeking to improve organizational efficiency and productivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Call Center / Help Desk Services
• Document Management
• Business Consulting
• Employee Development Training
• Program / Project Management
• Event Management & Conference Planning

Quantifiable outcome

• Reduced employee turnover, increased morale, and increased performance standards for clients
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aptive Resources: Woman-owned, HUBZone-certified federal management and digital services consultancy serving civilian agencies. Mirrors TNG's socio-economic certifications, federal-customer focus, and multi-disciplinary consulting/training/support offerings, making it one of the closest comparable small federal set-aside firms.
• Creative Information Technology: HUBZone-certified woman-owned federal IT and management consulting firm providing IT services, training, and program support to federal agencies. Highly comparable certification profile, federal focus, and multi-disciplinary service mix similar to TNG's portfolio.
• TISTA Science and Technology: Small woman-owned, HUBZone-certified federal IT and management consulting firm serving civilian and defense agencies. Comparable certification-driven GTM, federal customer mix, and broad consulting/program management/training offering.

Broad incumbents

• TTEC: Public customer experience and digital customer service company offering omnichannel contact center, CX consulting, and managed services. Closely comparable call center and customer contact program offerings, including for public sector clients, but at significantly larger scale.
• ICF International: Larger publicly traded advisory and digital solutions firm with deep federal civilian agency relationships (including HUD) and broad consulting/program management/training capabilities. Comparable service mix and government vertical, but at materially larger scale and with global reach.
• Teleperformance: Global leader in outsourced omnichannel customer experience management with significant federal/state government contracts. Comparable call center and customer contact program services, but operates at tens of billions in revenue globally.
• Deloitte Consulting: Global consulting powerhouse with a substantial federal practice offering management consulting, training, program management, and customer engagement services. Comparable consulting/training/program management offerings but operating at enormous scale across commercial and public sector.
• Concentrix: Global customer experience and BPO operator with substantial inbound/outbound voice and digital channel capabilities serving enterprise and government clients. Comparable call center/help desk service line, though its scale, geographic footprint, and technology investments dwarf TNG's.
• MAXIMUS: Public federal services and contact center operator running large-scale citizen engagement and BPO programs for agencies like CMS and IRS. Directly comparable in its federal call center and program management offerings, but operates at multibillion-dollar scale and is listed on the NYSE.
• Booz Allen Hamilton: Major federal management and technology consulting firm serving HUD, DoD, and other cabinet agencies with broad advisory, program management, and digital services. Overlaps with TNG in federal consulting and program management but at vastly greater scale and capability depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Nolan Group