What BlueZebra does

BlueZebra is a Thailand-based managed security service provider incorporated as BlueZebra Co., Ltd., founded in 2003 and headquartered in the Chatuchak district of Bangkok. The company delivers cloud-based managed security services to organizations that lack in-house IT security expertise or the budget for comprehensive in-house protection, with its primary go-to-market targeting small-to-medium businesses. Its core offering, BlueZebra MSS, provides real-time threat alerts, reporting, and bundled security technologies on a subscription basis. The product surface is extended by add-on modules including SecuLetter Email APT Protection (cloud-routed email screening with document-malware detection claimed to be up to five times faster than traditional sandboxes) and AIONCloud WAF (a web application firewall with machine learning-based zero-day protection), plus a broader catalog of categories spanning gateway, network, endpoint, database, web, data, and cloud security.

BlueZebra generates revenue through a subscription managed-services model billed monthly, with no annual renewal obligation and no requirement for customers to purchase hardware. The company reaches customers via a sales-led motion anchored on direct outreach through phone, email, and website contact forms, supported by organic presence on LINE, Facebook, and LinkedIn. As a certified official distributor of security products from international partners in the US, Korea, and Sweden, BlueZebra bundles product distribution, installation, advisory, planning, and managed-service delivery into a single offering for Thai ISPs, enterprise customers, and SMBs. The internal team holds certifications from Cisco, Microsoft, and EC-Council.

Name

BlueZebra

Legal name

BlueZebra Co.,Ltd.

Website

https://bluezebra.co.th

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueZebra is a Thailand-based managed security service provider founded in 2003, offering subscription cloud-based MSS, email APT protection, and WAF services to SMBs, ISPs, and enterprises that lack in-house IT security expertise.

Ownership category

akta.pro rank

Headquarters

HQ city

Chatuchak

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Managed Security Services (MSS): Monthly subscription-based managed security services. Customers pay through monthly fees with no obligation to renew annually. No need to purchase new security devices when current ones expire. Services include real-time threat alerts, up-to-date security technologies, and detailed reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BlueZebra delivers cloud-based managed security services (BlueZebra MSS) to Thai businesses, providing real-time threat alerts, up-to-date security technologies, and detailed reporting through a monthly subscription model. The portfolio includes SecuLetter Email APT Protection for email-borne threat screening and AIONCloud WAF for web application and API protection, complemented by distributed products across gateway, network, endpoint, database, web, data, and cloud security categories sourced from international partners.

Product overview

BlueZebra is a Thai network security company established in 2003, offering a portfolio of security products and managed services. The core offering is BlueZebra MSS, a cloud-based managed security service providing comprehensive protection with real-time threat alerts and detailed reporting. The product lineup includes specialized add-on modules: SecuLetter Email APT Protection (email security) and AIONCloud WAF (web application firewall). These services are complemented by a range of security product categories including Gateway Security, Network Security (IPS, Log Management, DNS-DHCP, UTM Firewall), Endpoint Security (Anti-Virus), Database Security, Web Security, Security Auditing, Data Security, and Cloud Security. The company also offers Blockchain security services. Solutions are sourced from trusted global partners including the US, Korea, and Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• BlueZebra MSS (Managed Security Services) Cloud-based managed cybersecurity protection service targeting businesses with limited budgets and access to IT security professionals. Delivered as a subscription with real-time threat alerts, up-to-date security technologies, and detailed reporting. Eliminates the need to purchase new security devices when current ones expire and removes annual renewal obligations.
• SecuLetter Email APT Protection (as a Service) Cloud-routed email security service that screens incoming email, blocks insecure messages with inbox alerts, and performs document-based malware detection with malicious content analysis up to 5 times faster than traditional sandboxes.
• AIONCloud WAF (as a Service) Web application firewall service that filters traffic to websites and web applications, protecting against SQL injection, DDoS attacks, and bot hacking. Includes API security protection, bot mitigation, zero-day exploit protection via machine learning, content caching, and customizable response strategies.
• Network Security Products (IPS, Log Management, DNS-DHCP, UTM Firewall) Network security product suite covering Intrusion Prevention Systems (IPS), log management, DNS-DHCP services, and Unified Threat Management (UTM) firewall solutions, sourced from international partners and offered to ISPs, enterprises, and end users.
• Endpoint Security (Anti-Virus) Endpoint protection solutions including anti-virus products distributed by BlueZebra for business and ISP customers.
• Mail Gateway Mail gateway security products distributed by BlueZebra, protecting email infrastructure at the network perimeter for businesses and ISPs.
• Database Security Database security solutions offered by BlueZebra to protect organizational data assets.
• Data Security Data security solutions offered by BlueZebra to safeguard organizational data.
• Cloud Security

Quantifiable outcome

• Email analysis results up to 5 times faster than traditional sandboxes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• International Security Technology Partners (US, Korea, Sweden)coreTechnology or IntegrationBlueZebra's installation services are powered by trusted partners from the US, Korea, and Sweden. The company is certified as an official distributor of international security products and solutions. These partnerships enable BlueZebra to offer a broad spectrum of security solutions covering IPS, Log Management, DNS-DHCP, UTM Firewall, Mail Gateway, and Anti-Virus to customers ranging from ISPs to regular users.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Trustwave: Global MSSP offering managed security services, threat detection, and incident response to mid-market and enterprise customers; directly comparable in service model and recurring subscription pricing structure.
• Secureworks: Pure-play MSSP delivering managed detection and response, SOC-as-a-service, and vulnerability management; shares BlueZebra's focus on subscription-based managed security for SMB and enterprise segments.
• Proficio: MSSP specializing in managed detection and response, SIEM-as-a-service, and 24/7 SOC operations for mid-market organizations; comparable service portfolio and customer profile to BlueZebra.
• F-Secure: Nordic-origin cybersecurity vendor offering managed security services, endpoint protection, and detection/response; comparable product breadth and SMB-friendly subscription model.

Broad incumbents

• NTT Security (NTT): Global telecommunications and IT services giant offering managed security services alongside broader IT outsourcing; competes in the same APAC enterprise MSSP market BlueZebra targets.
• Cloudflare: Major cloud security and WAF provider with broad global footprint; directly comparable to BlueZebra's AIONCloud WAF offering and provides low-cost alternatives that compete on price-performance.
• CrowdStrike: Endpoint security leader with managed detection and response services and Falcon platform; competes for the same enterprise and mid-market security budget BlueZebra targets.

Regional players

• SISA: India-headquartered cybersecurity services provider focused on payment security and managed security services across South and Southeast Asia; comparable regional MSSP scale and service model.
• eSec Forte Technologies: Indian MSSP offering managed security, SOC, and compliance services with regional presence in South and Southeast Asia; comparable mid-sized MSSP serving SMBs and enterprises.

Emerging players

• NSFOCUS: APAC-headquartered cybersecurity vendor with strong presence in China and Southeast Asia, offering WAF, anti-DDoS, and managed security services; comparable product portfolio and APAC regional focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/bluezebra-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueZebra