Barry Group

What Barry Group does

Barry Group, Inc. is a privately held, founder-led business consulting and executive coaching practice headquartered in York, Pennsylvania, operating under the tagline "Take Control. Plan to Succeed!" The firm is run by Barry Carbaugh, an Executive Coach who works directly with senior executives and business owners seeking to build stronger companies and more fulfilling personal lives. Service delivery is one-to-one and high-touch, anchored on a single named practitioner rather than a scalable delivery model.

The company's offering is structured as four integrated capabilities: Strategic Planning (framed as execution-oriented rather than academic), Executive Coaching (with accountability built in), Team Building (using Extended DISC and Myers Briggs assessment instruments), and Brand Building and Execution. The brand offering is itself decomposed into Brand Training, Systems Building, and Marketing Services covering lead generation, public relations, advertising, and social media. Supporting these capabilities are two content properties — the First Step BLOG and a Research Center — which serve as inbound marketing and thought-leadership assets.

The business model is straightforward professional services. Revenue is generated through custom consulting engagements sold on a consultative, sales-led basis via the firm website and personal outreach by the founder. No pricing is publicly disclosed, billing cadence is described as multi-year contracts, and there are no digital distribution channels, marketplace listings, or reseller relationships. The firm reports 11–50 employees, no funding rounds, no institutional investors, no parent company, no partnerships, and no awards or certifications. There is no technology, AI, or software component to the offering.

Name

Barry Group

Legal name

Barry Group, Inc.

Website

https://barrygroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Barry Group, Inc. is a founder-led business consulting and executive coaching firm based in York, Pennsylvania, run by Barry Carbaugh. It helps senior executives and business owners with strategic planning, executive coaching, team building, and brand execution on custom consulting engagements.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Executive coaching services
• Strategic business consulting
• Team building advisory
• Brand development consulting
• Business planning advisory

Headquarters

HQ city

York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Strategic Planning and Business Consulting: Direct engagement with senior executives providing strategic planning services. Planning is described as 'an effective planning process geared to quick execution' creating paths for businesses to manage themselves. Revenue is generated through consulting engagements rather than standardized product pricing.
2. Executive Coaching: One-on-one coaching engagements where executives discuss challenges and receive guidance. Coaching includes accountability for implementing solutions. Sold as a recurring engagement model typical of executive coaching relationships.
3. Team Building Services: Recruitment support and team assessment services using Extended DISC and Myers Briggs assessment tools. Offered as part of broader consulting engagements.
4. Brand Building and Execution Services: Includes Brand Workshop, Brand Training, Systems Building, and Marketing services (lead generation, public relations, advertising, social media). Execution-focused tactical services billed as consulting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Barry Group, Inc. is a business consulting and executive coaching practice that helps senior executives move their organizations from working harder to building self-managing businesses. The firm sells four integrated service capabilities: execution-oriented Strategic Planning, one-on-one Executive Coaching with accountability, Team Building supported by Extended DISC and Myers Briggs assessments, and Brand Building and Execution (including Brand Training, Systems Building, and Marketing support such as lead generation, public relations, advertising, and social media).

Product overview

Barry Group, Inc. is a business consulting and executive coaching firm led by Barry Carbaugh. The company operates as a single unified service offering centered on helping senior executives build stronger businesses and more fulfilling lives. The core portfolio consists of Strategic Planning, Executive Coaching, Team Building (using Extended DISC and Myers Briggs assessment tools), and Brand Building and Execution (which includes Brand Training, Systems Building, and Marketing Services as sub-components). The company also provides educational content through its First Step BLOG and Research Center. This is not a software technology platform but rather a professional services practice focused on strategic advisory and implementation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning An execution-focused strategic planning service designed to create a path for businesses to manage themselves, positioned as distinct from academic business plans that are filed away without impact. For senior executives and business owners seeking self-managing organizations.
• Executive Coaching One-on-one coaching engagements for senior executives providing a confidential space to discuss challenges and receive accountability support for implementing important solutions.
• Team Building Recruitment and team alignment services using validated assessment tools including Extended DISC and Myers Briggs to place the right people in the right roles within client organizations.
• Brand Building and Execution A combined offering built around a Brand Workshop, helping businesses build differentiated and profitable brands and extending into Brand Training, Systems Building, and Marketing support including lead generation, public relations, advertising, and social media.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Gazelles (Scaling Up): Gazelles provides executive coaching and strategic planning methodologies (Scaling Up / Rockefeller Habits) to growth-stage companies. It competes with Barry Group's strategic planning service by offering a structured, execution-focused growth framework for ambitious leadership teams.
• Strategic Coach: Strategic Coach sells multi-year coaching programs to entrepreneurs and executives focused on growth and personal effectiveness. It is a direct competitor to Barry Group's executive coaching offering with a similar high-ticket, recurring-engagement model targeting founders and CEOs.
• ActionCOACH: ActionCOACH is a global business coaching franchise focused on helping owners of small and mid-sized businesses improve performance and achieve work-life balance. It directly competes with Barry Group's executive coaching and strategic planning services for the same SME owner persona.
• Growth Coach: The Growth Coach is a US-based franchise network providing executive and business coaching focused on sales, leadership, and team development for small business owners. It is a direct competitor to Barry Group in the SME executive coaching market.

Broad incumbents

• Bain & Company: Bain & Company is a top-tier global management consulting firm offering corporate strategy advisory to senior executives and boards. It competes for the same C-suite strategic planning budget as Barry Group, though serving much larger enterprise clients and projects.
• Vistage Worldwide: Vistage is the largest CEO peer advisory and executive coaching organization in the world. It is directly comparable to Barry Group as it serves senior executives with group coaching, one-on-one advisory, and leadership development, though at far greater scale with thousands of members globally.
• YPO (Young Presidents' Organization): YPO is a global leadership community for CEOs offering peer advisory groups, executive education, and coaching resources. It overlaps with Barry Group's executive development and strategic accountability services, but as a premium peer-network rather than a solo practitioner model.
• Tony Robbins Business Coaching: Tony Robbins' business coaching division serves entrepreneurs and executives with high-ticket coaching engagements focused on business growth and personal fulfillment. Comparable positioning to Barry Group's holistic business+life thesis, though operating at much larger scale and brand recognition.

Emerging players

• Pivot Coaching International: Pivot Coaching provides one-on-one and team executive coaching with an emphasis on accountability and execution, using frameworks similar to Barry Group's approach. It targets the same founder/executive segment with comparable high-touch methodology.

Regional players

• Entrepreneurs' Organization (EO): EO is a global membership community for entrepreneurs offering peer learning, executive education, and leadership forums. It overlaps with Barry Group's executive development and accountability services, though delivered as a peer-group model rather than one-on-one coaching.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/barrygrouper

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barry Group