City Road Communications

What City Road Communications does

City Road Communications (CRC) is a London-based B2B public relations and communications agency operating from 124 City Road in the City of London. The agency is a subsidiary of Media Ventures International Limited (MVI), a diversified UK group that also owns specialist media properties including UK Tech News and Property Wire. CRC serves clients across three primary verticals — financial services, technology, and property — alongside secondary practices in professional services and hospitality/charity, with a customer mix spanning early-stage startups (Inntelo AI, RAIDS AI, Magdrive, Avilio, infinitSpace) and mid-market firms (Market Financial Solutions, My Pension Expert, Chetwood Bank, RAW Capital Partners, LAVA Advisory Partners).

CRC delivers an integrated suite of communications services rather than a technology product: Strategy Development & Brand Positioning, Key Messaging Development, Executive Profiling, Press Office support, Thought Leadership content, Reactive PR, Content Creation, and Quantitative Research. These modules are wrapped around a retainer-based engagement model with consultative sales motion — the website features "Get in Touch" and "Book a free consultation" CTAs, pricing is custom and undisclosed, and every account receives senior Director-level oversight with day-to-day delivery handled by experienced Account Managers. The agency claims 40+ years of combined industry experience, a 5-year average team tenure, and 70% of retained clients working with CRC for more than two years.

The business model is B2B professional services revenue generated through monthly/annual retainer agreements and project-based fees, with no software, platform, or API offering. Reported campaign outcomes — including 485 coverage pieces for My Pension Expert, 344 for Market Financial Solutions, 97 for infinitSpace, and 62 for Magdrive — demonstrate scale of output per engagement. The company does not publish revenue or headcount details, operates from a single London location, and has no disclosed external institutional investment, with capital and strategic direction flowing through its MVI parent.

Name

City Road Communications

Legal name

Media Ventures International Limited

Website

https://wearecityroad.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

London-based B2B PR agency offering brand positioning, media relations, and thought leadership services to financial services, technology, and property clients across the UK. A subsidiary of Media Ventures International, operating with a retainer-based model and 1–10 employees.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B PR services
• Media relations
• Thought leadership
• Brand positioning
• Communications strategy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Retainer Services: CRC generates revenue through retained PR and communications services for B2B clients. They offer ongoing strategic communications support with regular activity and reporting. The agency also conducts project-based work including quantitative research campaigns, messaging framework development, and campaign execution. Revenue is generated through monthly/annual retainer agreements and one-time project fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

City Road Communications is a London-based B2B public relations agency that provides strategy development, brand positioning, messaging, executive profiling, press office support, thought leadership, reactive PR, content creation, and quantitative research. The firm focuses on the financial services, professional services, technology, and property sectors, and operates as part of the MVI (Media Ventures International) group of companies.

Product overview

City Road Communications operates as a unified PR and communications agency offering a portfolio of integrated service modules built around a core communications strategy framework. Their primary offering combines Strategy Development & Brand Positioning, Key Messaging Development, Executive Profiling, Press Office, Thought Leadership, Reactive PR, Content Creation, and Quantitative Research services. These services are delivered across specialized sector practices in Technology, Financial Services, Property, Hospitality, and Professional Services. The agency functions as a services business rather than a software platform, with no separate product modules or add-on components—the named services represent distinct but interconnected practice areas unified under a single agency offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Development & Brand Positioning
• Key Messaging Development
• Executive Profiling
• Press Office
• Thought Leadership
• Reactive PR
• Quantitative Research
• Content Creation
• Financial Services PR
• Technology Sector PR
• Property PR

Quantifiable outcome

• 97 pieces of coverage achieved for infinitSpace campaign with 220m online readership and 264k estimated coverage views
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• MVI (Media Ventures International)coreStrategic or Co-development PartnerCRC is part of the MVI family of companies. MVI is the parent organization providing strategic direction. As part of MVI, CRC has access to specialist publishing, content and media expertise including Property Wire, UK Tech News, and other media properties. This provides CRC with valuable insight into the changing media landscape.
• Street Child UnitedminorStrategic or Co-development PartnerCRC has worked with Street Child United for around two years, supporting the charity with media strategy and messaging, as well as profile-building and communications around the Street Child World Cup event. CRC staff attended the Street Child World Cup in Mexico to support media operations on the ground.
• UK Tech NewsminorChannel Partner/ Reseller/ DistributorPart of the MVI group, UK Tech News is a tech media outlet that CRC leverages for client coverage. CRC helps clients secure visibility in this publication as part of their PR services.
• Property WireminorChannel Partner/ Reseller/ DistributorPart of the MVI group, Property Wire is a property industry news outlet. CRC leverages this channel to secure coverage for property sector clients as part of their PR campaigns.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CCgroup: UK B2B technology PR agency focused on tech, fintech, and digital transformation clients. Comparable in mid-market technology positioning, integrated PR/content services, and UK-centric client base.
• Kaizo: London-based B2B PR agency specializing in technology and innovation stories. Comparable in tech-sector vertical focus, B2B positioning, and similar boutique-to-mid scale operationally.
• Brands2Life: London-based B2B technology PR agency with sector practices spanning enterprise tech, fintech, and digital. Directly comparable to CRC in size, vertical focus, and B2B tech positioning, and competes for the same London fintech/AI/proptech client mandates.
• Threepipe Communications: London-based integrated PR, content, and digital marketing agency serving B2B brands. Comparable in integrated communications model, mid-market UK client base, and similar service breadth across PR, content, and digital.
• Harvard PR: London-based consumer and B2B PR agency with technology and lifestyle practices. Comparable in UK boutique-mid scale, integrated PR offering, and similar client mix across consumer-tech and B2B segments.
• Babel: Integrated B2B communications agency with strong tech and fintech client roster across UK and Europe. Comparable in B2B tech specialism, mid-market client focus, and integrated PR/digital offering.
• Hotwire: Global B2B technology PR and communications agency with strong London presence. Directly comparable in technology sector PR specialism, mid-market to enterprise client mix, and integrated communications offerings.
• Spreckley Partners: London-based B2B technology and IT PR agency with strong enterprise software and fintech specialism. Comparable in UK B2B tech focus, mid-market positioning, and similar integrated PR/analyst relations services.

Broad incumbents

• WE Communications: Global communications agency with technology sector as a flagship practice. Comparable in B2B tech positioning and serves many of the same enterprise technology clients CRC targets, but at materially larger scale.
• FleishmanHillard: Global top-tier PR network with deep B2B technology and financial services practices. Competes with CRC for larger fintech, financial services, and tech mandates where CRC may be out-resourced but often loses on scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CityRoadComms

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Road Communications