Menlo Electric
Menlo Electric is a Warsaw-based B2B distributor trading multi-brand solar PV components — modules, inverters, batteries, mounting systems, and accessories — to installers, wholesalers, and EPCs across 40+ markets in Europe, the Middle East, South Africa, and the United States.
- Company typePrivate
- Founded2020
- HeadquartersWarszawa, Poland
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Menlo Electric does
Menlo Electric S.A. is a Warsaw-headquartered B2B solar trading company founded in 2020 that distributes photovoltaic (PV) components — solar modules, inverters, batteries, mounting systems, and accessories — to installers, wholesalers, EPC companies, and business customers across Europe, the Middle East, South Africa, and the United States, covering more than 40 markets on four continents. The company operates as a trading and distribution platform rather than a manufacturer or technology developer, sourcing products directly from leading PV brands including JA Solar, Jinko Solar, Longi Solar, Trina Solar, Risen Energy, FoxESS, Huawei, Sungrow, SolarEdge, Pylontech, and Dyness, and delivering them by pallet or container directly to installation sites or for warehouse pickup.
The company's core capability is in supply chain management and trading logistics for solar equipment, leveraging established manufacturer relationships for volume procurement and competitive pricing, particularly for EPC clients that benefit from Menlo's negotiating scale. It does not develop proprietary hardware, software, or AI technology; rather, its competitive position rests on a broad multi-brand product portfolio, an agile trading network capable of fulfilling both standard and unique component requirements, and integrated financing solutions offered through partnerships with KUKE, EFL Leasing, Pekao Leasing, and Stripe for deferred payments and leasing.
Revenue is generated through the margin between wholesale procurement and sale prices under a quote-based pricing model. The go-to-market is sales-led, combining direct sales engagement with educational content via the Menlo Academy, a YouTube-based training platform delivering free PV education in more than seven languages, with over 50 live events and 3,000+ participants reported. According to company-disclosed metrics, Menlo Electric delivered 1.3+ GW of PV components in 2024 and achieved 830% annual revenue growth from 2020 to 2023. The company is privately held as a Polish joint-stock company (Spółka Akcyjna) with approximately 170 employees and no disclosed institutional investors, parent company, or subsidiaries.
Menlo Electric firmographics
Firmographics- Name
- Menlo Electric
- Legal name
- Menlo Electric S.A.
- Website
- https://menloelectric.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Menlo Electric is a Warsaw-based B2B distributor trading multi-brand solar PV components — modules, inverters, batteries, mounting systems, and accessories — to installers, wholesalers, and EPCs across 40+ markets in Europe, the Middle East, South Africa, and the United States.
- Ownership category
- akta.pro rank
Menlo Electric industry classification
Industry- Product category
- Solar PV Components Distribution
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)
Keywords
Where Menlo Electric is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Menlo Electric business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- PV Components Trading: Menlo Electric generates revenue through the trading and distribution of photovoltaic components including solar panels, inverters, batteries, construction systems, and accessories. They source products from manufacturers and deliver to customers across Europe, Middle East, South Africa, and the United States. Revenue comes from the margin between wholesale procurement and sale prices to installers, wholesalers, EPCs, and business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for PV components |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Menlo Electric product offering
Product offeringCore offering
Menlo Electric is a B2B solar trading company that sources and distributes photovoltaic (PV) components globally. The company trades solar modules, inverters, batteries, mounting/construction systems, and accessories from multiple manufacturers, delivering directly to installers, wholesalers, EPCs, and business customers across Europe, the Middle East, South Africa, and the United States. Revenue is generated through the margin between wholesale procurement and sale prices, supported by financing partnerships and online payment processing.
Product overview
Menlo Electric is a B2B solar trading company that operates as a distributor rather than a traditional software product. The company sources and trades photovoltaic (PV) components globally, offering a portfolio of five core product categories: Solar Modules (panels), Inverters, Batteries and Energy Storage, Construction/Mounting Systems, and Accessories. The platform enables installers, wholesalers, EPC companies, and developers to purchase components by pallet or container, with direct delivery to installation sites. The company also provides financing solutions through partnerships with KUKE, EFL Leasing, and Pekao Leasing, as well as online payment processing via Stripe.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Modules (Photovoltaic Panels) High-quality photovoltaic modules for residential, commercial, and large industrial projects. Brands distributed include JA Solar, Jinko Solar, Longi Solar, Trina Solar, Risen Energy, Astronergy, Seraphim, TW Solar, Tongwei, and Astroenergy.
- Inverters String inverters, microinverters for panel-level optimization, and hybrid inverters for battery integration. Brands include FoxESS, Deye, Growatt, Huawei, Sungrow, SolarEdge, Solax Power, and TSUN.
- Batteries and Energy Storage Battery storage systems for increasing energy independence, storing excess solar power for later use. Brands include Pylontech and Dyness.
- Construction/Mounting Systems Durable mounting systems for various roof types and ground installations, supplied through partnership with Photonica. Ensures easy installation, stability, and optimal angle positioning for solar panels.
- Accessories Additional components including power optimizers, rapid shutdown systems, and monitoring devices to enhance PV system performance, safety, and reliability.
Companies that use Menlo Electric
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Menlo Electric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Menlo Electric partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreMenlo Electric uses Stripe, a global leader in secure online transactions, for processing online payments. Stripe's advanced encryption and intuitive interface provide protection and convenience throughout the photovoltaic equipment purchasing process.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Menlo Electric competitors and assessment
Company assessmentDirect peers
- Krannich Solar: One of the largest global solar PV distributors, headquartered in Germany. Operates the same B2B trading model selling modules, inverters, BOS, and accessories to installers and EPCs across Europe, the Americas, and Asia-Pacific, making it the closest like-for-like comparable to Menlo Electric.
- Memodo: Germany-headquartered PV components distributor with a strong European footprint, selling modules, inverters, storage, and accessories to installers. Operates a similar trader/distributor model with an emphasis on customer education and energy-storage expertise.
- IBC Solar: Established German solar distributor and EPC serving installers, wholesalers, and utility-scale developers globally. Sells the same product categories as Menlo (modules, inverters, storage, mounting) and competes directly for European installer customers.
- Conexio: Netherlands-based solar PV distributor with European reach, selling modules, inverters, batteries, and mounting systems to installers. Comparable in size and product breadth, and competes with Menlo for installer customers in Western and Central Europe.
- PVO International: Dutch solar PV distributor supplying modules, inverters, and BOS components to installers and EPCs across Europe. Operates a similar B2B trading model with cross-border logistics, directly comparable to Menlo's European business.
Broad incumbents
- BayWa r.e. Large Munich-based renewable energy group with a global solar distribution and project development business. Sells overlapping product categories to installers and EPCs but as part of a much wider portfolio including project development, energy trading, and energy solutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Menlo Electric social profiles
Digital presenceMenlo Electric compliance and trust
Trust signalCompliance1 record
Menlo Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menlo Electric leadership team
Management profileNumber of profiles
Menlo Electric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menlo Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menlo Electric
What does Menlo Electric do?
Menlo Electric is a B2B solar trading company that sources and distributes photovoltaic (PV) components globally. The company trades solar modules, inverters, batteries, mounting/construction systems, and accessories from multiple manufacturers, delivering directly to installers, wholesalers, EPCs, and business customers across Europe, the Middle East, South Africa, and the United States. Revenue is generated through the margin between wholesale procurement and sale prices, supported by financing partnerships and online payment processing.
Is Menlo Electric a public or private company?
Menlo Electric is a private company. It is classified as unknown and is currently operating.
When was Menlo Electric founded?
Menlo Electric was founded in 2020. It employs 101 to 250 people.
Where is Menlo Electric based?
Menlo Electric is headquartered in Warszawa, Poland, in the Europe region.
How does Menlo Electric make money?
One revenue line is on record: PV Components Trading.
Who are Menlo Electric's main competitors?
Direct peers on record are Krannich Solar, Memodo, IBC Solar, Conexio and PVO International. BayWa r.e. is listed as a broad incumbent.
Does Menlo Electric have an API?
No public API is recorded for Menlo Electric.
What industry is Menlo Electric in?
Menlo Electric's product category is Solar PV Components Distribution. Its primary akta.pro industry code is EUAMABAK, Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics). Its NAICS code is 221114 and its SIC code is 3600.