Assured Automotive

Name

Assured Automotive

Legal name

Assured Automotive

Website

https://assuredauto.ca

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Auto Body & Collision Repair Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112), Automotive Body, Paint, and Interior Repair and Maintenance (811121)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industries

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK), Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG)

Keywords

• Collision repair services
• Auto body repair
• Vehicle refinishing services
• Frame straightening services
• Auto painting services

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices30 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Collision Repair Services: One-time transaction-based collision repair services billed primarily through insurance claims or direct customer payment. Services include collision repair, auto body repair, dent/scratch repair, bumper/fender repair, frame straightening, hail damage repair, and auto painting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Assured Automotive provides automotive collision repair and refinishing services to restore vehicles to pre-accident, factory-specified condition. Its offerings include collision repair, auto body repair, dent and scratch repair, bumper and fender repair, frame straightening, hail damage repair, and computerized auto painting, all backed by a Lifetime Guarantee and delivered through more than 80 corporately-owned locations across Ontario and Nova Scotia, Canada.

Product overview

Assured Automotive is a collision repair company offering a unified suite of auto body repair services through over 80 locations in Ontario and Nova Scotia, Canada. The core service portfolio includes Collision Repair, Auto Body Repair, Dent/Scratch Repair, Bumper/Fender Repair, Frame Straightening, Hail Damage Repair, and Auto Painting—all supported by the Lifetime Guarantee warranty and the '10' Promise service standard. The company operates as a subsidiary of The Boyd Group Services Inc. and serves both insurance-covered and out-of-pocket customers, with dealer affiliations enabling manufacturer warranty honouring.

Differentiator

Problem solved

Functional benefit

Products and services

• Collision Repair Complete collision repair services to restore vehicles to their pre-accident condition using the latest repair and production techniques, delivered to individual vehicle owners through 80+ locations in Ontario and Nova Scotia.
• Auto Body Repair Auto body repair services for major and minor accident-related vehicle damage, using modern auto body repair equipment and techniques, available to individual vehicle owners and referred insurance policyholders.
• Dent and Scratch Repair Repair services for dents and scratches on vehicle exteriors, addressing minor damage to restore the appearance of the vehicle.
• Bumper and Fender Repair Repair services for damaged bumpers and fenders, restoring these vehicle components to factory-specified condition.
• Frame Straightening Frame straightening services to restore the structural integrity of a vehicle's frame after collision damage, returning the vehicle to factory specifications.
• Hail Damage Repair Specialized repair services for vehicles damaged by hailstorms, including body and paint work to return the vehicle to pre-storm condition.
• Auto Painting Auto painting services using a computerized colour-matching system to produce precise paint matches to original vehicle specifications, with paint products sourced from top automotive paint suppliers also used by vehicle manufacturers.
• Lifetime Guarantee A warranty that guarantees all repair work for as long as the customer owns their vehicle, providing peace of mind on quality workmanship and presented upon completion of repairs.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Centennial CollegeminorOthers · 1 January 2018Invited to join the Program Advisory Committee (PAC) at Centennial College in 2018 to provide industry input on collision repair apprenticeship programs and prepare students for current and future repair procedures
• MacKids FoundationminorOthers · 1 January 2011Partnership since 2011 supporting MacKids annual Walk n' Wheel event. Raised over $224,000 in 2019 - the largest amount raised in a single year. Proceeds of repaired vehicles also redirected to the foundation
• Michael Pinball Clemons FoundationminorOthers · 1 January 2009Community partnership since 2009 supporting the foundation's mission of giving 'a hand up, not a hand out.' Proceeds from annual golf tournament redirected to the foundation supporting local and international initiatives
• The Boyd Group Services Inc.coreOthersParent company - publicly-traded corporation (TSX: BOY) that is one of the largest operators of non-franchised collision repair centers in North America in terms of number of locations and sales
• Major Insurance CompaniescoreChannel Partner/ Reseller/ DistributorLong-standing business relationships with all major insurance companies. Assured locations are recognized as 'preferred' auto body shops with direct billing capabilities for insurance claims
• Auto DealershipscoreChannel Partner/ Reseller/ DistributorAffiliations with major dealership organizations throughout Ontario. Being dealer-affiliated enables Assured to honour manufacturer warranties on repairs for new and leased vehicles
• Automotive Paint SuppliersminorOthersPartnerships with best automotive paint suppliers in the industry who also supply vehicle manufacturers, ensuring quality paint products for color-matching repairs

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• CARSTAR Automotive Canada: Canada's largest network of independently-owned collision repair facilities, owned by Driven Brands. Competes directly with Assured in DRP volumes, insurer preferred status, and multi-location Canadian coverage.
• Caliber Collision: Largest collision repair operator in the United States with 1,800+ locations, focused on insurer-direct volumes and OEM certifications. Comparable business model to Assured at much larger U.S. scale.
• Gerber Collision & Glass: The U.S. flagship brand of Boyd Group Services Inc., operating the largest non-franchised collision repair network in North America. Operates under the same preferred-insurer, lifetime-guarantee model as Assured but at much larger scale across the United States.
• Maaco: North America's largest franchised paint and refinishing network, operating ~500 locations across the U.S. and Canada. Directly comparable to Assured's auto painting and refinishing services under a franchise model.
• Crash Champions: U.S.-based multi-shop collision repair operator with ~700 locations across 30+ states, serving major insurance carriers. Direct functional peer to Assured in the high-volume insurer-referred collision repair model.
• CSN Collision Centres: Canadian franchise network of independently-owned collision repair shops with national coverage, including preferred-insurer status with major carriers. Direct competitor to Assured in the Canadian DRP collision repair market.
• Service King Collision: U.S. collision repair chain with 280+ locations, acquired by Caliber in 2023. Competes in the same insurer-DRP and OEM-certified repair segments as Assured, focused on same core service lines.
• Boyd Autobody & Glass: Sister company under the same Boyd Group Services Inc. parent, operating collision repair and glass services in overlapping Canadian markets. Same preferred-insurer model, lifetime warranty, and corporate operating playbook as Assured Automotive.
• Fix Auto: Global collision repair franchise network with strong Canadian presence, offering OEM-certified repairs, preferred-insurer relationships, and lifetime warranties similar to Assured. Operates as a competing franchise model in the same end market.

Others

• Auto Glass Only: Sister company under Boyd Group Services Inc., focused exclusively on auto glass repair and replacement. Adjacent service line rather than direct collision competitor, but shares the same parent, insurer relationships, and Canadian customer base as Assured.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AssuredAuto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assured Automotive