What InPublishing does

InPublishing is a privately held UK-based B2B trade media company serving the newspaper, magazine, and online publishing community, headquartered in Eynsford, Kent, England. Founded in 2003, the company produces a free bimonthly magazine, a weekly email newsletter (InPubWeekly), educational webinars, downloadable special reports, podcasts, and a jobs board, all accessible through its website at inpublishing.co.uk. The website runs on Microsoft's ASP.NET web application framework, with integrated advertising, social media connections, and cookie-based user experience management. The company also operates a Publishing Services Directory, a B2B marketplace connecting publishers with suppliers across categories including subscription consultancy, audience development, business management, commercial, editorial, and production services. InPublishing is GDPR-compliant, registered as a Data Controller with the ICO (registration Z8828366).

Name

InPublishing

Legal name

InPublishing Ltd

Website

https://inpublishing.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

InPublishing is a UK-based B2B trade media company serving the newspaper, magazine, and online publishing industry. Founded in 2003, it publishes a free bimonthly magazine, a weekly newsletter, webinars, special reports, podcasts, and a supplier directory for senior publishing management.

Ownership category

akta.pro rank

Product category

Publishing Industry Media

NAICS

Periodical Publishers (513120), Directory and Mailing List Publishers (51314)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Publishing industry news
• Trade media publishing
• Media industry webinars
• Publishing supplier directory
• Publishing job listings

Headquarters

HQ city

Eynsford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Distribution: InPublishing distributes its bimonthly magazine free of charge to registered professionals in the publishing industry, building an audience of senior management.
2. Advertising: The website carries advertising, and the company offers advertising and sponsorship opportunities through the website, magazine, and webinars.
3. Reports and Special Editions: InPublishing produces special reports and downloadable content (AI Special, Subscriber Retention Special, E-commerce Special) that provide expert content to the publishing industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

InPublishing is a UK-based B2B media and information service for the newspaper, magazine, and online publishing community. It publishes trade content through a bimonthly magazine, website articles, a weekly newsletter, webinars, reports, podcasts, a jobs board, and a publishing services supplier directory, with advertising and sponsorship opportunities for suppliers.

Product overview

InPublishing is a UK-based publishing industry news and information portal offering a portfolio of products including InPublishing Magazine (a bimonthly print and digital publication), the InPubWeekly e-newsletter, webinars, research reports/guides, a publishing services directory, podcasts, and a jobs board. The platform covers news and analysis across consumer/B2B media sectors with key topics including advertising, artificial intelligence, audience/circulation, e-commerce, editorial content, events, and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• InPublishing Magazine
• InPubWeekly
• InPublishing Webinars
• InPublishing Reports/Guides
• Publishing Services Directory
• InPublishing Podcasts
• InPublishing Jobs Board
• Advertising and Sponsorship Opportunities

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Press Gazette: UK-based trade publication covering journalism and news media industry with news, jobs, events, and awards. Directly comparable to InPublishing in B2B trade media for UK news/publishing professionals with an overlapping senior-editor and publisher audience.
• Media Week: UK B2B trade publication covering media, advertising, and broadcasting industries. Closely aligned with InPublishing in audience (senior media/publishing executives), content style (industry news + analysis), and revenue model (advertising and awards/events).
• FIPP (International Federation of Periodical Publishers): Global trade body for the magazine and periodical publishing industry producing reports, events, and editorial coverage of publisher trends. Closely peer-aligned with InPublishing on audience (magazine publisher leadership) and content focus (publishing strategy, AI, subscriber retention).
• Journalism.co.uk: UK trade news site serving journalists and news publishers with news, jobs, events, and training. Direct peer in UK B2B trade media serving editorial and publishing professionals with advertising-supported content.
• Folio Magazine / FOLIO: (Access Intelligence): US B2B trade publication covering the magazine and media industry with awards, events, and editorial coverage. Mirrors InPublishing's niche focus on magazine publishers and supplier ecosystem, differing primarily in geographic market (US vs UK).
• Editor & Publisher: Long-running US B2B trade publication covering the newspaper and news publishing industry. Direct functional peer to InPublishing's news-media coverage, sharing the trade-publication model serving publisher leadership.
• HoldTheFrontPage: UK B2B trade news site covering regional and local newspaper publishing. Comparable niche trade-media positioning to InPublishing, sharing an advertising-supported model serving UK publishing professionals.
• Wan-Ifra: World association of news publishers producing research, events, and editorial coverage of global news-media industry trends. Comparable to InPublishing in publisher-trade media and serving editors/publishers globally on technology, AI, and regulation topics.

Emerging players

• The Media Briefing: Subscription-based newsletter and analysis service for media industry executives (UK/international). Closely comparable audience and content focus to InPublishing but operates purely as a digital subscription newsletter rather than a multi-surface magazine-media business.

Regional players

• PPA (Professional Publishers Association): UK trade association for magazine, B2B, and consumer publishers offering events, awards, training, and advocacy. Peer on target audience and content themes (the InPublishing data explicitly references PPA calls to government on EU customs), but operates as a membership body rather than a publisher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/inpublishing
• LinkedInlinkedin.com/company/inpublishing-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InPublishing