Park Sports

What Park Sports does

Park Sports is a UK private limited company that operates and manages outdoor sports facilities across three West London park venues under council management contracts: Chiswick House & Grounds (with Hounslow Borough Council), and Lammas Park and Pitshanger Park (with Ealing Borough Council). Founded in 1999 under the Will to Win brand and rebranded to Park Sports, the company adopted an Employee-Owned Trust (EOT) structure in 2021. Across its venues it operates 20-plus floodlit outdoor hard and carpet tennis courts, four outdoor pickleball courts, three 3G football pitches (one 7-a-side, two 5-a-side), and netball courts, offering tennis, padel, pickleball, football, and netball under a unified programming umbrella.

The company's core technology is a self-serve online booking platform at bookings.parksports.co.uk that supports hourly court and pitch reservations up to seven days in advance (ten days for Advantage Card holders), course registrations, holiday camp bookings, and block-booking requests. The platform integrates Tidio for live chat, Google Analytics for traffic analysis, and Facebook and Instagram tracking pixels; it does not expose a public API and has no proprietary mobile application. Programming is delivered by LTA-qualified, FA-qualified, and England Netball coaches, with private lessons fulfilled through approved self-employed coaches operating at Park Sports venues.

Park Sports generates revenue through a mix of usage-based court and pitch hire (Pay & Play), recurring annual subscriptions via the Advantage Card loyalty programme, term-based coaching courses, school and club block bookings (with VAT-exempt rates for qualifying institutional bookings), one-time holiday camp fees for ages 4-16, and children's birthday party packages. Customer segments span individual recreational players (long-tail consumer base), schools and universities requiring curriculum and extracurricular facility access, community organisations and charities serving disability and mental health cohorts under the Inclusivity Programme, third-party league operators (Powerleague, Top Bins), and local borough councils as facility-management contracting counterparties. Pricing is published on the website with peak and off-peak hourly rates, floodlight surcharges, and concession pricing for juniors, students, and seniors aged 65 and over. Revenue is not publicly disclosed.

Name

Park Sports

Legal name

Park Sports Limited

Website

https://parksports.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Outdoor Sports Facility Management

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Outdoor sports facilities
• Pay and play courts
• Sports coaching programmes
• Tennis padel pickleball
• Community recreation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Court and Pitch Hire: Pay & Play court bookings for tennis, padel, pickleball, football, and netball. Revenue generated from hourly court bookings with peak and off-peak pricing. Floodlight fees apply for evening sessions.
2. Advantage Card Membership: Annual loyalty card subscription offering discounts on court bookings, advanced booking rights, and exclusive benefits. Generates recurring subscription revenue.
3. Coaching Courses: Group coaching programmes for adults and juniors across tennis, padel, pickleball, football, and netball. Includes weekly drills, term-time courses, and private lessons.
4. Holiday Camps: Multi-sport camps during school holidays for children aged 4-16 covering tennis, football, and netball. Bookable per day or per week.
5. Block Bookings: Schools, clubs, and organizations can book facilities on a block booking basis with minimum 4 sessions. Includes VAT-exempt rates for qualifying bookings.
6. Children's Parties: Sports party packages at Lammas Park including football and tennis party options with coaching, equipment hire, and venue space.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Park Sports operates three outdoor sports venues in West London (Chiswick, Lammas Park, Pitshanger Park) on behalf of local councils, delivering pay-and-play court and pitch hire for tennis, padel, pickleball, football and netball. The company runs LTA-qualified adult and junior coaching courses, private lessons, weekly drill and social sessions, holiday camps for children aged 4-16, and competitive leagues/tournaments through partnerships with Powerleague, Top Bins, and the LTA. Revenue is generated through on-demand booking fees, Advantage Card annual memberships, course/camp subscriptions, private coaching fees, and institutional block bookings for schools and universities.

Product overview

Park Sports is a sports facility management platform operating three West London venues (Chiswick, Lammas Park, Pitshanger Park) offering pay-and-play court and pitch bookings, structured coaching programmes, and competitive leagues across tennis, padel, pickleball, football, and netball. The core offering includes on-demand court hire (tennis, padel, pickleball), 3G football pitch hire, and netball court block bookings, complemented by adult and junior coaching courses, holiday camps, weekly drill sessions, and competitive tournaments and leagues. Additional services include private coaching, venue hire for events and children's parties, and a loyalty membership (Advantage Card). The company partners with third-party platforms including Powerleague for adult football and netball leagues, Top Bins for youth football leagues, Footy Addicts for social football booking, Kensington FC for youth football camps, and Barclays Free Park Tennis for free community tennis sessions. Previously operated under the Will to Win brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Pay & Play Tennis Hourly pay-and-play booking of floodlit outdoor hard and carpet tennis courts at Chiswick, Lammas Park and Pitshanger Park venues, available up to 7 days in advance (10 days for Advantage Card holders). Designed for amateur and recreational tennis players of all ages and abilities across West London.
• Pay & Play Padel Pop-up padel court hire at Lammas Park for doubles play, including floodlit outdoor padel courts, with racket hire and ball purchase options. Targets adult recreational padel players in West London.
• Pay & Play Pickleball Four floodlit outdoor pickleball courts at the Chiswick venue, with paddle and ball hire available. Launched June 2025 and aimed at recreational pickleball players aged 16 and over in West London.
• 5-a-Side and 7-a-Side Football Pitch Hire 3G 5-a-side and 7-a-side football pitch hire at Lammas Park, with block-booking options for regular sessions and bib/ball hire. Designed for amateur footballers, small-sided teams and casual groups in West London.
• Netball Court Block Bookings Block-bookable netball courts at Chiswick, Lammas Park and Pitshanger Park for schools, clubs and organisations seeking regular term-time or seasonal netball access in West London.
• Adult Tennis Courses Group tennis coaching courses for adults at beginner, improver, intermediate and advanced levels, delivered by LTA-qualified coaches in school-term blocks using a game-based learning approach.
• LTA Youth Tennis Courses LTA-qualified, coach-led tennis courses for children aged 4-16, with stages organised by age group (Blue, Red, Orange, Green, Yellow) using fun games and dynamic training.
• Adult Padel Courses Small-group padel coaching courses at Lammas Park for beginner, improver, intermediate and advanced players, taught using a game-based learning approach.
• Pickleball Courses 6-week adult beginner pickleball courses at Chiswick venue, including equipment, designed to introduce new players to pickleball in a coached group setting.
• Junior Netball Courses Junior netball coaching courses for players aged 7-13, led by England Netball coaches.
• Weekly Tennis Drills Weekly adult tennis drill sessions in an informal, sociable community setting at Park Sports venues, ideal for newcomers or players developing their game.
• Weekly Padel Drills Weekly padel drill sessions at Lammas Park for newcomers or players keen to develop their game in an informal, sociable community setting.
• Weekly Pickleball Socials Weekly pickleball social sessions at Chiswick providing an ideal introduction to pickleball and a chance to meet players of similar ability.
• Back to Netball England Netball gentle re-introduction sessions covering the basics of netball, run by passionate coaches for returning adult players.
• Walking Netball Slower-paced England Netball walking netball sessions at Chiswick on Thursdays 10am-11am, designed for those returning from injury or who have retired from the sport.
• Walking Football Slower-paced walking football at Lammas Park for those aged over 50, players with health issues or those returning from injury, held Tuesdays and Thursdays 11am-12.30pm.
• Adult & Junior Private Tennis and Padel Lessons One-to-one or small-group private tennis and padel lessons for adults and juniors, tailored to individual needs and delivered by approved self-employed coaches at Park Sports venues (padel sessions allow up to 3 participants).
• Mini Tennis Camps One-hour daily tennis camps for children aged 4-7 during school holidays, providing a fun introduction to tennis through age-appropriate activities.
• Junior Tennis Camps Five-day tennis camps during school holidays for children aged 7-16, focusing on technique development and shot play through drills and match play.
• Youth Football Camps School holiday football camps for boys and girls aged 5-14 at Lammas Park 3G pitches, delivered by FA and UEFA qualified coaches from Kensington FC focusing on dribbling, turning, shooting and passing.
• Junior Netball Camps School holiday junior netball camps for ages 7-13 (School Years 3-7), led by England Netball coaches and developing ball handling, footwork, attacking and defending skills.
• Social Tennis Tournaments Adult social tennis tournaments in a friendly competitive format at Park Sports venues for amateur recreational players seeking organised competition.
• Social Pickleball Tournaments Doubles pickleball tournaments held at Chiswick during holidays and special occasions, open to all levels with no partner required.
• Pickleball Festivals Special event pickleball festivals at Chiswick offering 6 hours of play on 4 outdoor courts, open to all levels (Ages 16+), with equipment hire included.
• Adult Netball Leagues Powerleague Monday Night Ladies' Netball League at Lammas Park in 7-a-side format with weekly 40-minute floodlit matches and match officials provided.
• Adult Football Leagues Powerleague adult 5-a-side football leagues on floodlit 3G pitches at Lammas Park with weekly competitive matches.
• Top Bins Friday 5-a-Side Youth Football Leagues Youth Friday 5-a-side football leagues at Lammas Park operated by Top Bins, with FA qualified referees and all necessary equipment provided.
• LTA Junior Tennis Tournaments LTA-sanctioned junior tennis tournaments held at Park Sports venues for competitive young tennis players.
• LTA Local Leagues Lawn Tennis Association local league competitions held at Park Sports venues for adult and junior tennis players.
• Barclays Free Park Tennis Free tennis sessions at Park Sports venues delivered by trained, DBS-checked Activators as part of the Barclays Free Park Tennis programme, with equipment provided and no tennis experience required.
• Inclusivity Programme Inclusive sports programme delivered in partnership with community organisations and charities (including LISA Hub, Swiss Cottage School and Turning Point UK) to increase participation from underserved groups including those with learning disabilities, mental health needs and SEND students.
• Advantage Card Membership Annual loyalty and rewards card available for West London venues offering off-peak court prices from £3, £2 peak booking discounts, 10-day advance booking rights, exclusive events, 10% off coaching and camps, and 20% off hot drinks at venue cafés.
• Children's Parties Sports-themed children's birthday party packages at Lammas Park including football and tennis party options with coach-led sessions, equipment hire and venue space for up to 20 children.
• School & University Block Bookings Block booking service for schools and universities at West London venues, with access to 20+ floodlit tennis courts, 4 pickleball courts, 3G football pitches and netball courts, with VAT-exempt rates available for qualifying bookings.

Quantifiable outcome

• Accessible sports facilities for all ages 4+ and abilities
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Kensington FCcoreStrategic or Co-development PartnerPartnership to run Youth Football Holiday Camps at Park Sports Lammas Park. UEFA B and FA qualified coaches deliver programmes for boys and girls aged 5-14 years on 3G pitches. Bookings and enquiries managed by Kensington FC.
• London Borough of HounslowcoreOthersCouncil partnership for managing sports facilities at Chiswick House & Gardens on behalf of Hounslow Borough Council.
• Ealing CouncilcoreOthersCouncil partnership for managing sports facilities at Lammas Park and Pitshanger Park on behalf of Ealing Borough Council.
• Lawn Tennis Association (LTA)coreStrategic or Co-development PartnerVenues are British Tennis Registered and operate according to LTA Venue Safeguarding Policy. Partners on LTA Youth Tennis Courses and Barclays Free Park Tennis programme. Each venue adheres to LTA Diversity and Inclusion Policy.
• PowerleaguecoreChannel Partner/ Reseller/ DistributorExclusive commercial partnership for adult and youth netball leagues at Lammas Park. Powerleague provides match officials (referees and umpires), equipment, and manages league operations.
• Top BinscoreChannel Partner/ Reseller/ DistributorExclusive commercial partnership for Youth Friday 5-a-side Football Leagues at Lammas Park. Top Bins provides FA qualified referees and all necessary equipment.
• Footy AddictsminorChannel Partner/ Reseller/ DistributorSocial football platform connecting players with small-sided football games at Lammas Park. Game organisers post and manage games through the app.
• Gals FCminorChannel Partner/ Reseller/ DistributorWomen's recreational football club running weekly sessions at Lammas Park. Non-competitive football focused on fun, friendship, and community building.
• LISA HubcoreStrategic or Co-development PartnerPartnership providing free Inclusion Sports and education for people with learning disabilities. Members referred from Camden, Islington, and Westminster through learning disability partnerships and mental health teams.
• Swiss Cottage SchoolminorStrategic or Co-development PartnerSEND school partnership delivering tennis coaching sessions for students with unique learning needs. Coaches adapt style to suit individual student requirements.
• Turning Point UKminorStrategic or Co-development PartnerSocial enterprise partnership providing tennis sessions for participants in health and social care programmes. Supports recovery, mental health, and wellbeing.
• Barclays BankminorStrategic or Co-development PartnerPartnership supporting Barclays Free Park Tennis programme offering free tennis sessions to players of all ages and skill levels. Sessions delivered by trained volunteer Activators.
• Change PleaseminorOthersCoffee partnership contributing to sustainability initiatives in venue cafés.
• Love StruckminorOthersSustainability partnership initiative mentioned in sustainability milestones.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Padel Social Club: Padel Social Club operates premium padel venues across the UK with a focus on community-led programming, coaching, and social events. Directly comparable to Park Sports' padel and coaching courses, with a stronger brand in the dedicated padel space.
• Rocket Padel: Rocket Padel operates a growing portfolio of indoor padel clubs across the UK with a focus on community-driven programming. It is an emerging specialist that competes with Park Sports' Lammas Park padel offering and could capture share in the indoor padel segment where Park Sports has no presence.
• Game4Padel: Game4Padel is one of the UK's fastest-growing padel club operators, opening multiple venues in London and the South East. It directly competes with Park Sports' padel offering at Lammas Park and is part of the new wave of specialist padel operators threatening share in the segment.

Broad incumbents

• David Lloyd Leisure: David Lloyd Leisure operates 100+ premium UK and European health and racquet clubs with tennis, padel, swimming, and family amenities. It competes for the same affluent London tennis and padel customer base as Park Sports but with owned private facilities and a subscription club model.
• Virgin Active: Virgin Active is a premium UK health club chain with racquet sports including tennis and padel, family programming, and group coaching. It competes for the same affluent West London customer base as Park Sports but as a private subscription club rather than a council-tenured facility.

Direct peers

• Goals Soccer Centres: Goals is a major UK operator of 5-a-side football centres with multiple floodlit 3G pitches offering pay-and-play, leagues, and block bookings. It is a direct competitor to Park Sports' Lammas Park football offering, including the youth leagues operated there by Top Bins.
• Fusion Lifestyle: Fusion Lifestyle is a not-for-profit leisure trust operating sports and leisure facilities on behalf of more than 40 UK local authorities, including tennis, football, and community programming. It mirrors Park Sports' council-concession operating model and community-focused mission.
• Better (Greenwich Leisure Limited): Better, the public-facing brand of Greenwich Leisure Limited (GLL), is a non-profit social enterprise that operates leisure and sports facilities on behalf of UK local authorities, including tennis, football, and multi-sport venues. It shares Park Sports' council-contract operating model and multi-sport, pay-and-play positioning.
• Everyone Active: Everyone Active operates leisure and sports facilities under contract with more than 40 UK local authorities, offering tennis, football, and group exercise programming. Closely comparable to Park Sports in B2G council partnership model and multi-sport public access focus.
• Powerleague: Powerleague is the UK's leading operator of small-sided football leagues and pitches, and is already a commercial partner running adult football and netball leagues at Park Sports' Lammas Park venue. It is a direct peer in 5-a-side pitch hire and league operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/parksportsldn
• Facebookfacebook.com/parksportsuk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Sports