Love Struck Holdings Limited
Love Struck Holdings is a UK-based frozen food company producing pre-portioned smoothie, shake, and soup mixes for direct-to-consumer subscription delivery and B2B foodservice distribution across 30+ countries, serving 8,000+ outlets and major hospitality and retail customers.
- Company typePrivate
- Founded2004
- HeadquartersGuildford, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Love Struck Holdings Limited does
Love Struck Holdings Limited is a UK-based frozen food company founded in 2004 by Richard Canterbury and headquartered in Guildford, operating under the consumer-facing brand Love Smoothies. The company produces pre-portioned frozen smoothie, shake, and soup mixes — a range of more than 32 SKUs — designed to be blended with liquid at the point of consumption. Underlying production relies on a proprietary flash-freezing process that the company states preserves nutrient integrity, with formulations developed by a Michelin-experienced chef and ingredients sourced from Chile, the UK, and Poland. The company holds B Corp (since 2020), BRC Food, Sedex, Kosher, and Halal certifications, and has received Great Taste Gold awards.
The business operates a dual go-to-market model. On the direct-to-consumer side, Love Struck sells subscription packs of 14 or 24 sachets via its own e-commerce site with Thursday-only DPD delivery using a dry-ice cold chain, alongside one-off purchases and gift cards priced £20–£100. Per-sachet retail pricing ranges from £2.13 to £2.60, with subscribers receiving 10–18% discounts. On the B2B/trade side, the company supplies more than 8,000 foodservice outlets across 30+ countries through 30+ UK distributors (including Bidfood, Booker, and Brakes) and a growing US distributor network (Sysco, GFI, and Dot active; US Foods and PFG forthcoming). Recommended retail pricing is £3.95–£5.25 in the UK and $7.99 in the US, yielding operators 60–70% gross margins per smoothie.
Customer reach spans coffee chains (Caffé Nero Americas reporting a 300% increase in smoothie sales), hospitality (JW Marriott, Wightlink Ferries), leisure (David Lloyd Gyms, Royal Palm Spa & Country Club), education (Aberystwyth University), healthcare catering (National Association of Care Catering), and retail (Ocado, Amazon). The company is bootstrapped, maintains a headcount of 1–10 employees, and reports selling more than 20 million smoothies per year. Geographic footprint includes the UK, United States, Australia, New Zealand, the Middle East, and broader Europe.
Love Struck Holdings Limited firmographics
Firmographics- Name
- Love Struck Holdings Limited
- Legal name
- Love Struck F&B Ltd
- Website
- https://love-struck.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Love Struck Holdings is a UK-based frozen food company producing pre-portioned smoothie, shake, and soup mixes for direct-to-consumer subscription delivery and B2B foodservice distribution across 30+ countries, serving 8,000+ outlets and major hospitality and retail customers.
- Ownership category
- akta.pro rank
Love Struck Holdings Limited industry classification
Industry- Product category
- Frozen Smoothie and Beverage Mixes
- NAICS
- Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Frozen Prepared Foods & Meals Manufacturing (AFAKACAH)
- akta.pro secondary industries
- Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Frozen Meal Kits & Skillet Bags (CRADADAK)
Keywords
Where Love Struck Holdings Limited is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Love Struck Holdings Limited business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Consumer Direct Subscription (B2C): Love Struck sells frozen smoothie, shake, and soup packs directly to consumers via its e-commerce website on a subscription basis. Customers choose 14-sachets or 24-sachets bundles, select from 32+ flavours, and opt for delivery intervals of 1, 2, 4, or 6 weeks. Subscription orders receive a 10% discount. The company also offers one-off purchases for non-subscribers. Revenue is recurring in nature with high customer lifetime value driven by the convenience and habit-forming nature of the product.
- Foodservice / Trade B2B Wholesale: Love Struck supplies foodservice operators (cafés, gyms, restaurants, hotels, education, care, leisure venues) through a network of distributor partners in the UK (Bidfood, Booker, Brakes, KFF, etc.) and US (Sysco, GFI, Dot). Operators purchase 185g sachets or bulk 5.34lb bags and resell prepared smoothies at £3.95-5.25 (UK) or $7.99 (US), achieving margins of 60-70%. The company also offers trade accounts with POS materials, menu boards, and training support.
- E-Gift Cards: Digital gift cards sold in denominations of £20, £40, £60, £80, and £100. Recipients redeem online for any product. Cards are valid for one year from purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 14-pack bundle — subscription (10% off) |
| Subscription | Monthly | 24-pack bundle — subscription (18% off) |
| Unit Pricing | Pay-as-you-go | Individual smoothie flavours |
| One time/ perpetual license | Pay-as-you-go | E-Gift Cards |
| Transaction based/ take rate | Pay-as-you-go | Trade/Foodservice — bulk sachets |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Love Struck Holdings Limited product offering
Product offeringCore offering
Love Struck produces and supplies pre-portioned frozen smoothie, shake and soup mixes in 185g sachets and 5.34lb bulk bags. Ingredients are pre-chopped, pre-mixed and flash-frozen within 2 hours of harvest, then blended by the customer with apple juice or milk in 30 seconds. Products are sold direct-to-consumer via the love-struck.com subscription/one-off e-commerce platform and supplied to foodservice operators (cafés, gyms, hotels, restaurants, education, care, leisure venues) through a network of over 30 UK distributors and US distributors including Sysco, GFI and Dot.
Product overview
Love Struck Holdings Limited is a UK-based frozen food company operating primarily as a direct-to-consumer subscription business and B2B foodservice supplier. The core product portfolio consists of frozen smoothie packs, shakes, and soups delivered in pre-portioned sachets containing pre-chopped, pre-mixed ingredients that customers blend fresh at home in seconds. The consumer offering centres on the Subscription Bundle (14 or 24 pack) available through an online Bundle Builder with over 32 flavours across smoothies (including Avo Go Go, Kale Kick, Blueberry Thrill, Pash n Shoot, Berry Go Round), shakes (Strawberry Glory, Livin la Vida Cocoa, Top Banana, Va Va Vanilla), and soups (Cauliflower Power, Give Peas a Chance, Killer Tomato, Three Amigos). The B2B trade program supplies foodservice operators (hotels, cafes, gyms, restaurants) with bulk products and includes POS materials, menu boards, and training support. A separate US Market Program targets American operators via distributors including Sysco, GFI, and Dot. The company also offers E-Gift Cards as a complementary product. The company was founded in 2004, holds B Corp certification, and sells over 20 million smoothies annually to over 8,000 outlets worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Frozen Smoothie Packs Pre-portioned frozen smoothie sachets (185g) containing pre-chopped, pre-mixed fruit and vegetable ingredients that customers blend fresh at home in seconds with apple juice or another liquid. Available in 32+ flavours including Avo Go Go, Blueberry Thrill, Kale Kick, Pash 'N Shoot, Berry Go Round, Black Magic, Cafiend, Coco Loco, Detox Zing, Firestarter, Grape Escape, Matcha The Day, Oat Of This World and 24 Carrot Gold. Sold to consumers via the Love Struck website and to foodservice operators in 185g sachets and 5.34lb bulk bags.
- Frozen Shakes Pre-portioned frozen milkshake mixes including Strawberry Glory Shake, Livin la Vida Cocoa Shake, Top Banana Shake, Va Va Vanilla Shake and Vanilla Frappe, designed to be blended with dairy or plant-based milk.
- Frozen Soups Pre-portioned frozen soup packs including Cauliflower Power Soup, Give Peas a Chance Soup, Killer Tomato Soup and Three Amigos Soup, designed to be heated on the stovetop or in a microwave.
- Subscription Bundle (14 or 24 pack) Direct-to-consumer subscription delivering frozen smoothie, shake and soup sachets on a recurring schedule with options for 14 or 24 sachets per delivery and a cadence of 1, 2, 4 or 6 weeks. Subscribers receive a 10% discount (14-pack) or 18% discount (24-pack), free DPD Thursday delivery and the ability to swap, skip or cancel at any time.
- E-Gift Card Digital gift card available in denominations of £20, £40, £60, £80 and £100, redeemable on the Love Struck website for any products including subscriptions, single items and point of sale materials. Valid for one year from purchase.
Quantifiable outcome
- 300% increase in smoothie sales for Caffé Nero Americas after switching to Love Struck
- +6 more outcomes
Companies that use Love Struck Holdings Limited
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles6 records
Love Struck Holdings Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Love Struck Holdings Limited partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- SyscocoreSysco is Love Struck's primary US national foodservice distributor. Through Sysco, Love Struck's 185g smoothie sachets and bulk bags are distributed to US foodservice operators including cafés, hotels, gyms, and restaurants. A 20% rebate programme is available for qualified purchases through Sysco.
- GFIcoreGFI is a US foodservice distributor for Love Struck products. GFI distributes Love Struck's smoothie sachets and bulk bags to US foodservice operators. A 20% rebate programme is available for qualified purchases through GFI.
- DotcoreDot is a US foodservice distributor for Love Struck products. Love Struck provides product order codes and sell-sheets for Dot distribution to US operators.
- BidfoodcoreBidfood is a national UK foodservice wholesaler distributing Love Struck products to trade operators across the UK.
- BookercoreBooker (part of Tesco) is a UK cash-and-carry/wholesale distributor for Love Struck products, serving independent retailers and trade customers.
- BrakescoreBrakes is a major UK foodservice wholesaler distributing Love Struck products to trade operators nationwide.
- Pioneer FoodservicecorePioneer Foodservice distributes Love Struck products to operators in North England and Southern Scotland.
- KFF (Kent Foodservice)coreKFF distributes Love Struck products to trade operators in Kent and South East England.
- Castell Howell FoodscoreCastell Howell Foods distributes Love Struck products to trade operators in Wales and South West England.
- Phillip DenniscorePhillip Dennis distributes Love Struck products to trade operators in the Midlands, Oxfordshire, and South West England.
- Pilgrim FoodservicecorePilgrim Foodservice distributes Love Struck products to trade operators in London, Central, and South East England.
- JB FoodscoreJB Foods distributes Love Struck products to trade operators in Scotland.
- LynascoreLynas distributes Love Struck products to trade operators in Scotland and Ireland.
- OcadocoreOcado is a UK online grocery retailer stocking Love Struck's frozen smoothie packs for consumer home delivery.
- AmazoncoreAmazon is an online marketplace distributing Love Struck's frozen smoothie packs to consumers in the UK and internationally.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Love Struck Holdings Limited competitors and assessment
Company assessmentRegional players
- Tropical Smoothie Cafe: US smoothie and food franchise chain with focus on health-conscious consumers. Regional-player franchise operator competing for the same OOH smoothie occasion in the US foodservice channel that Love Struck is expanding into via Sysco/GFI/Dot.
Broad incumbents
- Innocent Drinks: Coca-Cola-owned UK smoothie and juice brand. A broader incumbent in smoothies and chilled beverages with much greater distribution, marketing budget, and category presence; competes with Love Struck in smoothies but with RTD (not frozen) format.
- Jamba (formerly Jamba Juice): US smoothie franchise chain. A broader incumbent serving smoothies as a made-to-order beverage in retail locations; competes for the same consumer smoothie occasion with a different (fresh, made-to-order) operating model.
- Califia Farms: US plant-based beverages and smoothie brand owned by Sun Eagle Holdings. Broader incumbent in smoothies and cold-pressed beverages targeting health-conscious consumers, comparable in customer base but distinct in format (RTD vs frozen).
- Smoothie King: US smoothie franchise chain with broad foodservice footprint. A broader incumbent in smoothies with similar foodservice customer set (gyms, retail, hospitality), but operates via franchise made-to-order rather than pre-portioned frozen.
- Bolthouse Farms: US smoothies, juices, and protein-shake brand owned by Campbell Soup. A broader incumbent in smoothies and beverages with national grocery distribution; comparable consumer target but RTD rather than frozen sachet format.
Direct peers
- Daily Harvest: US subscription-based frozen smoothie, soup and meal delivery brand. Closest direct peer to Love Struck on D2C frozen pre-portioned smoothies, with overlap in target consumer (health-conscious adults) and product format.
- The Frozen Fruit Co. UK frozen smoothie pack supplier. UK-headquartered direct competitor in frozen pre-portioned smoothie packs, comparable target market and product format to Love Struck.
- SmoothieBox: US frozen smoothie subscription brand delivering pre-portioned smoothie packs. Strong direct overlap on pre-portioned frozen smoothie subscription model serving health-conscious consumers in North America.
Others
- MyProtein: UK/global sports nutrition and shake brand (THG). Adjacent player in the shakes/protein-drink space serving gyms and health-focused consumers; not a direct smoothie competitor but shares protein-shake adjacencies Love Struck targets in gym channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Love Struck Holdings Limited social profiles
Digital presenceLove Struck Holdings Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Love Struck Holdings Limited leadership team
Management profileNumber of profiles
Profiles2 records
Love Struck Holdings Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Love Struck Holdings Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Love Struck Holdings Limited
What does Love Struck Holdings Limited do?
Love Struck produces and supplies pre-portioned frozen smoothie, shake and soup mixes in 185g sachets and 5.34lb bulk bags. Ingredients are pre-chopped, pre-mixed and flash-frozen within 2 hours of harvest, then blended by the customer with apple juice or milk in 30 seconds. Products are sold direct-to-consumer via the love-struck.com subscription/one-off e-commerce platform and supplied to foodservice operators (cafés, gyms, hotels, restaurants, education, care, leisure venues) through a network of over 30 UK distributors and US distributors including Sysco, GFI and Dot.
Is Love Struck Holdings Limited a public or private company?
Love Struck Holdings Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Love Struck Holdings Limited founded?
Love Struck Holdings Limited was founded in 2004. It employs 1 to 10 people.
Where is Love Struck Holdings Limited based?
Love Struck Holdings Limited is headquartered in Guildford, United Kingdom, in the Europe region.
How does Love Struck Holdings Limited make money?
Three revenue lines are on record. Consumer Direct Subscription (B2C) is the primary driver. The others are foodservice / Trade B2B Wholesale and E-Gift Cards.
Who are Love Struck Holdings Limited's main competitors?
Tropical Smoothie Cafe is listed as a regional player. Broad incumbents are Innocent Drinks, Jamba (formerly Jamba Juice), Califia Farms, Smoothie King and Bolthouse Farms. Direct peers are Daily Harvest, The Frozen Fruit Co. and SmoothieBox. MyProtein is listed as an others.
Does Love Struck Holdings Limited have an API?
No public API is recorded for Love Struck Holdings Limited.
What industry is Love Struck Holdings Limited in?
Love Struck Holdings Limited's product category is Frozen Smoothie and Beverage Mixes. Its primary akta.pro industry code is AFAKACAH, Frozen Prepared Foods & Meals Manufacturing, with a secondary code of CRAHAKAC, Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals). Its NAICS code is 311412 and its SIC code is 2030.