What Footy Addicts does

Footy Addicts is a UK-based community platform that enables amateur football players to discover, organize, book, and play casual football games across 14+ UK cities including London, Manchester, Birmingham, Liverpool, Bristol, Nottingham, and Leicester. Founded in 2013 by Konstantinos Gkortsilas, the platform serves adults seeking accessible, community-driven football without the commitment of organized league play, and explicitly positions itself around social integration and wellbeing rather than competitive sport. The product consists of a mobile app available on iOS and Android plus a web platform at footyaddicts.com, through which users can search for games by location, book spots online, manage attendance, and process payments; game organizers can create and host events, both paid and free. Underlying technology is a standard marketplace stack combining location-based game matching, venue/pitch inventory management, payment processing, and organizer tooling, with 310K+ registered players, 32K+ monthly active players, and approximately 2,500 games played per month.

The business operates on a hybrid monetization model: a transaction-fee layer where players typically pay £5-£10 per person to join casual games (with venue-specific pricing up to ~£19.25 for tournaments), combined with a freemium hosting model in which organizers can offer free games and the platform monetizes indirectly through volume and network effects. Go-to-market is product-led and community-led, with growth driven by app store presence, content marketing via the company blog, earned media coverage in outlets such as BBC, The Telegraph, Manchester Evening News, LBC, and The Guardian, and word-of-mouth among players. Customer segments include amateur football players (primary), game organizers/hosts, and venue operators; strategic partnerships with London FA, Bloomsbury Football, Three UK, and Tackle anchor the platform within both official football governance and social impact ecosystems. Footy Addicts Ltd is a privately-held, founder-controlled English limited company (company number 08486314) registered at 120 Baker Street, London, with no disclosed institutional funding and a lean 1-10 person team.

Name

Footy Addicts

Legal name

Footy Addicts Ltd

Website

https://footyaddicts.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Footy Addicts is a UK community platform, founded in 2013, that lets amateur football players find, book, and play casual games across 14+ UK cities via iOS, Android, and web, monetizing through per-player transaction fees and a freemium hosting model.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Game Booking Fees: Players pay £5-£10 per person to join casual football games through the platform. This is a per-transaction model where Footy Addicts takes a cut of each game booking fee.
2. Free Hosting Model: Game organizers can offer free games through a hosting model, with the platform monetizing through player volume and network effects rather than direct fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Footy Addicts is a UK community-driven mobile and web platform that enables amateur football players to discover, book, and join casual football games at local venues across 8+ cities. The platform facilitates game organization, player attendance management, and online payment for individual game spots typically priced £5-£10 per person, with both organizer-hosted free games and paid booking options available.

Product overview

Footy Addicts is a community-focused platform that enables amateur football players to find, book, and organize casual games across the UK. The offering consists of a mobile app (iOS/Android) and web platform that connect players with local football venues. Users can search by location, view available games, book spots online, and join games ranging from 5-a-side to 11-a-side formats. The platform also provides game organizer tools and venue management features, with pricing typically ranging from £5-£10 per person.

Differentiator

Problem solved

Functional benefit

Products and services

• Footy Addicts Mobile App A community app available on iOS and Android that helps football players find, book, and join casual games ranging from five-a-side to eleven-a-side across UK cities including London, Manchester, Nottingham, Bristol, Liverpool, Birmingham, and Leicester. Users can search local games, book spots online, and connect with other players.
• Footy Addicts Web Platform The web-based platform at footyaddicts.com allows users to search for football games by location, browse upcoming games, book spots, and manage their football activities. Includes venue pages with game listings, user profiles, and game organizer tools.

Quantifiable outcome

• 95% game completion rate
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• London FAcoreStrategic or Co-development PartnerPartnership to promote accessibility and social integration through football. London FA collaboration helps legitimize games and connect with official football infrastructure.
• Three UKminorGTM or Marketing PartnerCorporate partnership to promote the platform and football accessibility. Three UK likely provides marketing support or sponsorship in exchange for brand association with community football.
• Bloomsbury FootballcoreStrategic or Co-development PartnerCollaboration to promote accessibility and social integration through football. Bloomsbury Football organization works with Footy Addicts to expand football opportunities in the community.
• TackleminorStrategic or Co-development PartnerPartnership focused on promoting accessibility and mental wellbeing through football. Tackle is a social impact organization.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Playfinder: Playfinder is a UK-based sports venue booking platform that connects players with available pitches and facilities. It directly competes with Footy Addicts in the UK grassroots sports booking space, with overlapping target customers and venue partnerships.
• OpenSports: OpenSports is a sports booking and management platform that helps players find and join pickup games, similar to Footy Addicts' core value proposition. It operates primarily in North America and Canada but mirrors the casual-game matching and organizer tools model closely.
• OpenPlay: OpenPlay is a UK-based sports venue booking platform offering real-time availability and instant booking for pitches and courts. It directly competes with Footy Addicts on venue-discovery and booking infrastructure for amateur sports in the UK.

Emerging players

• Urban Sports Club: Urban Sports Club is a European sports and wellness membership platform offering access to a network of venues and activities. It is comparable to Footy Addicts as a sports-access platform, though its subscription model and broader sport mix differ from Footy Addicts' per-game transaction approach.
• TeamSnap: TeamSnap is a sports team management platform used by amateur coaches and organizers for scheduling, payments, and communication. It addresses an adjacent problem (organizing existing teams) versus Footy Addicts' casual-game discovery, but competes for the same amateur sports organizer persona.
• Meetup: Meetup is a global community-based platform for organizing in-person interest groups, including sports and fitness groups. It addresses a broader audience but overlaps with Footy Addicts on the use case of finding and joining local sports groups for social connection.

Regional players

• Skiddle: Skiddle is a UK events and activities ticketing/discovery platform with a similar community-driven booking model. While broader in scope (concerts, festivals, sports), it overlaps with Footy Addicts on grassroots event discovery and booking in the UK market.

Broad incumbents

• Playtomic: Playtomic is a leading global sports booking marketplace focused primarily on padel and tennis, with a similar player-matching and venue-booking model. It is a direct analog in the sports marketplace category, though it specializes in racquet sports rather than football.
• Powerleague: Powerleague is the UK's largest operator of small-sided football venues and runs its own booking platform. It is a venue-side incumbent that could disintermediate Footy Addicts by booking directly with consumers, while currently being a venue partner on the platform.
• Goals Soccer Centres: Goals is a major UK 5-a-side football venue operator with its own booking system. It overlaps with Footy Addicts' venue footprint in cities like Manchester and represents both a partnership opportunity and a competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FootyAddicts
• LinkedInlinkedin.com/company/footy-addicts-ltd
• Facebookfacebook.com/FootyAddicts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Footy Addicts