Candles and Supplies
Candles and Supplies is a US-based e-commerce retailer and educator that sells candle making, soap making, aromatherapy, and skincare supplies to DIY hobbyists and small artisan makers via its BigCommerce storefront, supported by in-person classes and digital instructional content.
- Company typePrivate
- Founded1999
- HeadquartersQuakertown, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Candles and Supplies firmographics
Firmographics- Name
- Candles and Supplies
- Legal name
- Candles & Supplies
- Website
- https://candlesandsupplies.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Candles and Supplies is a US-based e-commerce retailer and educator that sells candle making, soap making, aromatherapy, and skincare supplies to DIY hobbyists and small artisan makers via its BigCommerce storefront, supported by in-person classes and digital instructional content.
- Ownership category
- akta.pro rank
Candles and Supplies industry classification
Industry- Product category
- Candle and Soap Making Supplies Retail
- akta.pro primary industry
- Kids Crafts & Educational Craft Kits Retail (CRALACAG)
Keywords
Where Candles and Supplies is headquartered
LocationHeadquarters
- HQ city
- Quakertown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Candles and Supplies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Retail sales of candle making, soap making, and aromatherapy supplies including wax, jars, wicks, fragrances, colors, molds, equipment, and packaging materials. One-time purchase model with no subscription required.
- In-Person Classes: Hands-on classes held in Quakertown, PA for candle making, soap making, skincare formulation, and aromatherapy. Classes range from beginner to advanced levels with fees between $15-$100 per session.
- Digital Products: Sale of downloadable PDFs, instructional DVDs, and digital magazines including Willow & Sage Magazine and Making Soap Cosmetics & Candles Magazine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Candle Jars & Vessels |
| Unit Pricing | Pay-as-you-go | Candle Waxes |
| Unit Pricing | Pay-as-you-go | Fragrance Oils |
| Other | Pay-as-you-go | In-Person Classes |
| Unit Pricing | Pay-as-you-go | Books, DVDs & Magazines |
| Unit Pricing | Pay-as-you-go | Bulk Tallow Products |
| Unit Pricing | Pay-as-you-go | Candle Pigments & Dyes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Candles and Supplies product offering
Product offeringCore offering
Candles and Supplies retails candle making supplies (wax, jars, wicks, colors, molds, equipment, carving tools), soap and skincare ingredients, fragrance oils, aromatherapy products, and packaging materials through its own e-commerce store and physical Quakertown, PA location. The company also offers hands-on in-person crafting classes, instructional DVDs (Candlefun series), Willow & Sage Magazine, and downloadable how-to guides as supplementary educational offerings.
Product overview
Candles and Supplies operates as a specialized e-commerce retail platform offering a comprehensive range of candle making and soap making supplies. The product portfolio centers on core candle making materials (waxes, jars, wicks, colors, molds, equipment, and carving supplies), complementary soap and skincare product lines, fragrance oils, aromatherapy ingredients, and packaging solutions. The company also provides educational content through Willow & Sage Magazine publications, Candlefun DVD instructional series, downloadable project guides, and in-person crafting classes held at their Quakertown, PA location. Key product brands include Crafter's Choice (private label), Golden Wax, IGI Wax, Penreco Versagel, and Stephenson. New arrivals continuously update the catalog with innovative tools, seasonal collections, and replacement parts. The business operates without a public API and does not incorporate AI capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Candle Wax & Gel Supplies Comprehensive selection of candle waxes including Single Pour Wax, Blended Candle Wax, Coconut Candle Wax Blends, Container Candle Wax, Gel Candle Wax, Paraffin Candle Wax, Soy Candle Wax, Votive & Pillar Wax, Wax Additives, and Wax Melt & Tart Wax, plus natural waxes such as beeswax, palm, and bayberry. Sold to DIY candle makers and small artisan producers.
- Candle Jars & Vessels Extensive collection of candle containers including Apothecary Jars, Canning Jars, Embossed Vessels, Hexagon Jars, Seamless Tins, Threaded Jars, Tumblers, plus Lids, Caps & Covers for finishing candle products. Sold to candle makers for vessel selection.
- Candle Wicks & Wicking Supplies Variety of candle wicks including Cotton Wicks, Heinz Coreless Wick, Paper Core Wick, Ultra Core Wick, Wedo RRD Wick, Wood Wicks, Zinc Core Wick, plus Wick Tabs & Wick Accessories for proper candle burning.
- Candle Carving Supplies Complete candle carving product line including Candle Carving Equipment, Candle Pigment Colors, Carved Candle Waxes & Additives, Carving Instruction materials, Carving Startup Packages, and Carving Tools & Supplies for decorative carved candles.
- Candle Colors & Dyes Full range of candle coloring products including Candle Pigments, Candle Safe Glitter, Diamond Dyes, and Liquid Candle Colors for achieving vibrant candle aesthetics.
- Candle Making Equipment Essential equipment for candle making including Wax Melters and other tools needed for professional candle production.
- Candle Molds Various molds for shaping candles into different forms and designs for custom candle creations.
- Candle Starter Kits Beginner-friendly kits containing essential supplies to start candle making at home.
- Soap & Skin Care Supplies Complete soap making and skincare supplies including Starter Kits, Books & Learning materials, Equipment & Accessories, Melt & Pour Soap Bases, Soap Molds, Unscented Liquid Bases, Unscented Lotion & Cream Bases, Butters & Tallow, Carrier Oils, Herbs & Exfoliants, Salts, Hydrosols, Plant Extracts, Preservatives & Stabilizers, Bath Fizzy Supplies, Lip Care Supplies, and Soap Coloring & Dyes.
- Fragrance Oils Extensive fragrance oil collection including Masculine Scents, Beach Scents, Floral Scents, Holiday Scents, Valentine Fragrance Oils, plus Phthalate Free, Skin Safe, and Candle Gel Compatible varieties with sampler collections available.
- Aromatherapy Products Aromatherapy supplies including Aroma Beads, Air Freshener Paper, Mixing & Blending Supplies, Car Freshies & Diffuser Oils, Carrier Oils, Copper Alembic Stills, Essential Oil Kits, Essential Oils, Herbs, and Hydrosols & Floral Waters.
- Packaging Supplies Complete packaging solutions including Aluminum Tins, Bags, Blank Printable Label Sheets, Candle Warning Labels, Clamshells, Boxes & Displays, Deli Containers, Glass Bottles, Plastic Bottles, Plastic Jars, and Tubes.
- In-Person Crafting Classes Hands-on crafting classes held in Quakertown, PA covering Candle Making 101, Candle Carving, Advanced Soap Formulating, Cold Process Soap Making, Hot Process Soap Making, Fragrance Oil Blending, Essential Oils, Lotion Making, Botanical Facials, and more. Sessions range from beginner to advanced levels with fees between $15 and $100 per session.
- Books, Magazines & DVDs Educational resources including Willow & Sage Magazine (seasonal issues on DIY bath and body), Making Soap Cosmetics & Candles Magazine, and the Candlefun DVD series for learning candle carving and making techniques.
- Downloadable How-To Guides Digital instructional guides for candle and soap making including tutorials for wax selection, lotion drops, coffee candles, foaming hand soap, beard oil, cornsilk soap, sand candles, and more downloadable project tutorials.
Companies that use Candles and Supplies
Customer profileSegments3 records
Ideal customer profiles3 records
Candles and Supplies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Candles and Supplies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Willow & Sage MagazineminorWillow & Sage Magazine is a publication featured in the Books section. The magazine focuses on DIY bath and body products with Somerset-style photography and is sold at $15.99 per issue.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Candles and Supplies competitors and assessment
Company assessmentDirect peers
- CandleScience: One of the largest US candle making supply retailers, offering wax, wicks, fragrance oils, jars, equipment, and starter kits to hobbyists and small-batch candle businesses. Closest direct competitor in catalog mix and target customer.
- Bramble Berry: Major soap making supplies retailer providing bases, oils, butters, fragrance, colorants, molds, and extensive educational content. Overlaps with this company's soap/skincare and education offering.
- Bulk Apothecary: Wholesale and retail supplier of soap, candle, and cosmetic raw materials including waxes, fragrance oils, and packaging. Directly competes on bulk/individual SKUs across the same maker categories.
- Wholesale Supplies Plus: Online supplier of soap, candle, and personal care making supplies serving both hobbyists and small manufacturers. Overlapping catalog across wax, fragrance, colorants, and soap bases.
- Nature's Garden: Candle and soap making supplies retailer offering hundreds of fragrance oils, waxes, and colorants plus free recipe guides. Directly comparable on selection and educational content.
- The Flaming Candle: Candle making supplies retailer carrying waxes, wicks, fragrance oils, dyes, and equipment. Competes head-to-head in candle-specific consumables and equipment.
- Lone Star Candle Supply: Texas-based candle making supply retailer offering wax, fragrance, wicks, dyes, jars, and equipment. Comparable scope and target customer to this company's candle-side catalog.
- Rustic Escentuals: Fragrance oil and candle/soap supply retailer with thousands of fragrance SKUs. Direct overlap on fragrance oils and complementary supplies for candle and soap makers.
Broad incumbents
- Michaels: National arts, crafts, and hobby retail chain with broad candle, soap, and DIY categories across physical stores and e-commerce. Much broader assortment but overlapping customer base and some direct SKUs (wax, fragrance, jars).
- Hobby Lobby: Large national craft and home décor retailer offering candle making, soap making, and fragrance supplies alongside a much wider product portfolio. Captures the same DIY hobbyist customer across brick-and-mortar and online.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Candles and Supplies social profiles
Digital presenceCandles and Supplies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Candles and Supplies leadership team
Management profileNumber of profiles
Candles and Supplies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Candles and Supplies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Candles and Supplies
What does Candles and Supplies do?
Candles and Supplies retails candle making supplies (wax, jars, wicks, colors, molds, equipment, carving tools), soap and skincare ingredients, fragrance oils, aromatherapy products, and packaging materials through its own e-commerce store and physical Quakertown, PA location. The company also offers hands-on in-person crafting classes, instructional DVDs (Candlefun series), Willow & Sage Magazine, and downloadable how-to guides as supplementary educational offerings.
Is Candles and Supplies a public or private company?
Candles and Supplies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Candles and Supplies founded?
Candles and Supplies was founded in 1999. It employs 11 to 50 people.
Where is Candles and Supplies based?
Candles and Supplies is headquartered in Quakertown, United States, in the North America region.
How does Candles and Supplies make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are in-Person Classes and digital Products.
Who are Candles and Supplies's main competitors?
Direct peers on record are CandleScience, Bramble Berry, Bulk Apothecary, Wholesale Supplies Plus, Nature's Garden, The Flaming Candle, Lone Star Candle Supply and Rustic Escentuals. Broad incumbents are Michaels and Hobby Lobby.
Does Candles and Supplies have an API?
No public API is recorded for Candles and Supplies.
What industry is Candles and Supplies in?
Candles and Supplies's product category is Candle and Soap Making Supplies Retail. Its primary akta.pro industry code is CRALACAG, Kids Crafts & Educational Craft Kits Retail.