South Kohala Management

Luxury Vacation Rental Managementsouthkohala.com

South Kohala Management is a privately held, full-service luxury vacation rental management company on Hawaii's Big Island, managing 120+ properties across Mauna Kea, Mauna Lani, and Waikoloa resorts for affluent travelers and property owners.

Company typePrivate
Founded1980
HeadquartersKamuela, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What South Kohala Management does

South Kohala Management Corp. is a privately held, full-service vacation rental management company headquartered in Kamuela on Hawaii's Big Island. Founded in 1980 and operating for over 40 years, the company manages a portfolio of 120+ luxury properties concentrated on the Kohala Coast across three premier resort ecosystems — Mauna Kea, Mauna Lani (Auberge Resorts Collection), and Waikoloa — plus non-resort luxury homes in Waimea, Puako, and Kona, including the Frank Lloyd Wright House. Its core customer base is bifurcated: affluent leisure travelers seeking high-end vacation accommodations, and luxury property owners requiring full-service management, with the company serving both ends of the marketplace under one roof.

The company runs a direct-to-consumer distribution model, with the majority of bookings flowing through its own website (southkohala.com), supplemented by phone reservations, a vacation rental inquiry form, and a monthly email subscription program. Underlying technology is the vrFusion vacation rental management platform, which handles property listings, real-time availability, the booking engine, and guest management. There is no public API, no SDK, and no documented AI or machine-learning capability. Ancillary revenue streams include optional resort access passes for Mauna Kea/Westin Hapuna amenities, Auberge Wellness Center & Tennis Club memberships at select properties, and a Dollar Car Rental corporate discount program for guests.

Revenue is generated through managed services — primarily property management fees on nightly rental rates that span from under $250 to $800+ per night — with no publicly disclosed financial figures. The company maintains a 4.9★ average guest rating and 1,000+ five-star reviews, is BBB Accredited, and is a member of the Hawaii Visitors & Convention Bureau. It operates with 11–50 employees, has no institutional investors or parent company, and is independently owned.

South Kohala Management firmographics

Firmographics

Name: South Kohala Management
Legal name: South Kohala Management Corp.
Website: https://southkohala.com
Company type: Private
Founded year: 1980
Operating status: Operating
Headcount range: 11–50 employees
Short description: South Kohala Management is a privately held, full-service luxury vacation rental management company on Hawaii's Big Island, managing 120+ properties across Mauna Kea, Mauna Lani, and Waikoloa resorts for affluent travelers and property owners.
Ownership category
akta.pro rank

South Kohala Management industry classification

Industry

Product category: Luxury Vacation Rental Management
NAICS: Residential Property Managers (531311), Real Estate Property Managers (53131)
SIC: Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
akta.pro primary industry: Full-Service Vacation Rental Property Management (BPAJAIAA)
akta.pro secondary industries: Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

Luxury vacation rentals
Vacation rental management
Property management services
Beachfront vacation homes
Resort concierge services

Where South Kohala Management is headquartered

Location

Headquarters

HQ city: Kamuela
HQ country: United States
HQ region: North America

Offices1 record

Markets served

South Kohala Management business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

Vacation Rental Management: South Kohala Management operates as a vacation rental management company, generating revenue through property management fees and facilitating bookings for luxury vacation properties on the Big Island of Hawaii. They represent a portfolio of 120+ properties across luxury resorts including Mauna Kea, Mauna Lani, and Waikoloa.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Under $250 per night
Unit Pricing	Pay-as-you-go	$250-$399 per night
Unit Pricing	Pay-as-you-go	$400-$799 per night
Unit Pricing	Pay-as-you-go	$800 and above per night
Usage-based	Pay-as-you-go	Resort Access Fees - Base Rate
Usage-based	Pay-as-you-go	Resort Access Fees - Peak Rate

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

South Kohala Management product offering

Product offering

Core offering

South Kohala Management provides full-service vacation rental management and luxury vacation rental bookings on Hawaii's Big Island. The company manages a portfolio of 120+ luxury properties across Kohala Coast resorts (Mauna Kea, Mauna Lani, Waikoloa) and offers direct-to-consumer booking through its website and phone channels, alongside property care, concierge, and owner services. Revenue is generated through property management fees and booking commissions on nightly stays ranging from under $250 to over $800 per night.

Product overview

South Kohala Management operates a vacation rental booking platform and full-service property management company representing 112+ luxury properties on Hawaii's Big Island Kohala Coast. The core product is the Vacation Rentals Platform, supplemented by Mauna Kea Resort Properties, Mauna Lani Resort Properties, and Waikoloa Resort Properties sub-brands. Additional services include Full-Service Property Management, Auberge Membership (Wellness Center access), Email Subscription Program, Travel Insurance, and an optional Resort Access Program for Mauna Kea/Westin Hapuna facilities. The company does not offer an API or developer integrations.

Differentiator

Problem solved

Functional benefit

Products and services

Luxury Vacation Rentals Platform Consumer-facing platform for browsing, searching, and booking 120+ luxury vacation rentals on the Big Island of Hawaii, including private homes, beachfront condos, and resort properties across Mauna Kea, Mauna Lani, and Waikoloa resorts.
Full-Service Property Management Full-service vacation rental management tailored to luxury property owners, offering property care, personalized guest services, and elevated guest experiences for luxury properties on the Kohala Coast.
Auberge Membership Partnership with Mauna Lani (Auberge Resorts Collection) providing guests at select Kohala Coast properties complimentary access to the Wellness Center & Tennis Club, including tennis, fitness center, lap pool, locker rooms, and pickleball.
Resort Access Program Optional daily resort access pass for guests of select properties to use Mauna Kea and Westin Hapuna Resort facilities, including pools, fitness centers, beach amenities, golf, and tennis.
Travel Insurance Travel insurance options available for vacation rental bookings.
Email Subscription Program Monthly email program delivering exclusive specials, discounts, and events on the Kohala Coast to subscribers.

Quantifiable outcome

4.9★ Average Guest Rating
+2 more outcomes

Companies that use South Kohala Management

Customer profile

Segments3 records

Ideal customer profiles3 records

South Kohala Management technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

South Kohala Management partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

Mauna Lani (Auberge Resorts Collection)coreStrategic or Co-development PartnerPartnership with Mauna Lani Resort under Auberge Resorts Collection provides guests access to the Wellness Center & Tennis Club, featuring tennis, fitness center, lap pool, locker rooms, pickleball court, and other fitness activities. This exclusive partnership is available at select Kohala Coast properties that have purchased annual access.
Dollar Car RentalminorGTM or Marketing PartnerCorporate discount partnership providing South Kohala guests with negotiated rates for car rentals on the Big Island and other Hawaiian islands (Oahu, Kauai, Maui except Hana). Corporate Discount Code: #3040982.
vrFusioncoreTechnology or IntegrationTechnology platform powering the vacation rental booking and management system, providing the digital infrastructure for property listings, reservations, and guest management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

South Kohala Management competitors and assessment

Company assessment

Direct peers

Elite Pacific Properties: Hawaii-based luxury real estate and vacation rental management company operating across multiple Hawaiian islands, including the Big Island. Comparable to South Kohala Management in luxury-segment focus, full-service management model, and resort-community property mix.
Hawaii Life Vacations: Vacation rental arm of Hawaii Life, focused on luxury and high-end properties across the Hawaiian islands. Direct peer given overlapping luxury positioning, Hawaii geographic footprint, and full-service property management offering.
Resortica Hawaii: Hawaii-focused vacation rental management company operating on multiple islands including the Big Island. Comparable in Hawaii geographic focus, full-service management model, and resort-community property portfolio.
Big Island Vacation Rentals: Big Island-focused vacation rental management company serving a mix of luxury and mid-tier properties. Comparable in same-island geographic focus and direct-to-consumer booking model, though with broader price-tier mix than South Kohala's luxury positioning.

Broad incumbents

Vacasa: Largest U.S. vacation rental management company with a broad portfolio across many markets, including Hawaii. Comparable in core vacation rental management model and tech-enabled operations, but operates at much greater scale and is not luxury-niche specialized.
Evolve Vacation Rental: National vacation rental management company with a lighter-touch, tech-driven model serving owners across the U.S., including Hawaii. Comparable in property management for vacation rentals, though it serves a broader price tier than South Kohala's luxury focus.
Marriott Homes & Villas: Marriott's luxury and upscale home rental program offering professionally managed private residences globally, including Hawaii. Comparable in luxury whole-home rental product and brand-driven distribution, though distribution is tied to Marriott Bonvoy rather than direct owner management.
Airbnb Luxe: Airbnb's luxury tier offering high-end vacation homes with professional management and trip designer services. Comparable in serving affluent travelers seeking upscale vacation rentals, but Airbnb Luxe is a marketplace layer rather than a property manager itself.

Emerging players

Inspirato: Luxury vacation club and rental platform offering curated high-end accommodations and residences. Comparable in luxury traveler demographic and premium pricing, though Inspirato uses a membership-based distribution model rather than pure property management.

Regional players

Barefoot Properties: Kohala Coast-based property and association management firm serving the same resort communities (Mauna Lani, Waikoloa, Mauna Kea). Comparable as a local operations partner in the same micro-market, though broader in scope including HOA and association services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

South Kohala Management financial estimates

Financial estimate

Revenue estimate

Valuation estimate

South Kohala Management leadership team

Management profile

Number of profiles

South Kohala Management funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

South Kohala Management M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Kohala Management

What does South Kohala Management do?

Is South Kohala Management a public or private company?

South Kohala Management is a private company. It is classified as unknown and is currently operating.

When was South Kohala Management founded?

South Kohala Management was founded in 1980. It employs 11 to 50 people.

Where is South Kohala Management based?

South Kohala Management is headquartered in Kamuela, United States, in the North America region.

How does South Kohala Management make money?

One revenue line is on record: vacation Rental Management.

Who are South Kohala Management's main competitors?

Direct peers on record are Elite Pacific Properties, Hawaii Life Vacations, Resortica Hawaii and Big Island Vacation Rentals. Broad incumbents are Vacasa, Evolve Vacation Rental, Marriott Homes & Villas and Airbnb Luxe. Inspirato is listed as an emerging player. Barefoot Properties is listed as a regional player.

Does South Kohala Management have an API?

No public API is recorded for South Kohala Management.

What industry is South Kohala Management in?

South Kohala Management's product category is Luxury Vacation Rental Management. Its primary akta.pro industry code is BPAJAIAA, Full-Service Vacation Rental Property Management, with a secondary code of BPAJAIAE, Resort & Branded Residence Vacation Rental Management. Its NAICS code is 531311 and its SIC code is 7000.