Resortica Hawaii

What Resortica Hawaii does

Resortica Hawaii is a privately held vacation rental management and booking company founded in 2006 and headquartered at Queens' MarketPlace in Waikoloa Beach Resort on the Big Island of Hawaii. The company manages an 80+ property portfolio spanning four premier resort communities — Waikoloa Beach Resort, Mauna Lani, Mauna Kea, and Kailua-Kona/Keauhou — with unit types ranging from condominiums and townhomes to houses configured for one to four-plus bedrooms. Its core product is direct-to-consumer short-term vacation rentals, distributed through the resorticahawaii.com website with on-site availability checking, online reservations, and bundled amenity access (Hilton Waikoloa Pool Passes, Mauna Lani Beach Club Passes, and Waikoloa Kings Club Golf Discounts) attached to select units.

The company operates a lean, locally owned and staffed model with approximately six employees providing on-site guest services, concierge support (including baby gear and medical device rentals), and travel insurance offerings, with owner-facing operations powered by the TrackHS property management platform. Revenue is generated through transaction fees on bookings managed on behalf of property owners at the Big Island resort communities, with property-specific quote-based pricing varying by unit, season, and length of stay. Marketing is concentrated in content and organic channels — an extensive 60+ article blog, SEO targeting Kohala/Kona search terms, and social profiles on Facebook, Instagram, and Twitter — with no paid distribution or OTA-channel expansion disclosed.

The business is a single-geography, single-vertical operator with no disclosed funding rounds, institutional investors, acquisitions, or executive leadership changes in the source data. Ownership remains local and independent since founding, and there is no public listing or parent-company relationship indicated.

Name

Resortica Hawaii

Legal name

Resortica Hawaii

Website

https://resorticahawaii.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Resortica Hawaii is a privately held, locally owned vacation rental management company founded in 2006 that manages 80+ short-term rental properties across Waikoloa Beach Resort, Mauna Lani, Mauna Kea, and Kailua-Kona on the Big Island of Hawaii, serving individual travelers and families via a direct-to-consumer booking website.

Ownership category

akta.pro rank

Product category

Vacation Rental Property Management

NAICS

All Other Traveler Accommodation (721199), Accommodation (721)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Vacation rental management
• Property management services
• Short-term rentals
• Big Island accommodations
• Resort property rentals

Headquarters

HQ city

Waikoloa Beach Resort

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Bookings: Revenue generated from managing and renting vacation properties on behalf of property owners on the Big Island of Hawaii. The company serves as the property management and booking intermediary between property owners and vacationing guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Resortica Hawaii is a locally owned and staffed property management company that operates short-term vacation rentals across resort communities on the Big Island of Hawaii along the Kohala and Kona coast, including Waikoloa Beach Resort, Mauna Lani, Mauna Kea, and Kailua-Kona. The company manages 80+ properties (condominiums, houses, and townhomes) on behalf of owners, listing them for direct booking through its website and supplementing stays with concierge services, baby gear and medical device rentals, and amenity partnerships (Hilton Pool Pass, Mauna Lani Beach Club Pass, golf discounts).

Product overview

Resortica Hawaii is a locally owned and operated vacation rental management company serving the Big Island of Hawaii since 2006. The company operates as a unified platform offering short-term vacation rentals across multiple resort communities along the Kohala and Kona coasts. Their portfolio includes properties at Waikoloa Beach Resort, Mauna Lani Resort, Mauna Kea Resort, and Kailua-Kona Town, with property types ranging from condominiums to houses and townhomes. The offering functions as a property management platform with individual vacation rental units as the core product, enhanced by amenity add-ons including Hilton pool passes, golf discounts, and beach club access. Additional services include concierge offerings, baby gear rentals, medical device rentals, and property management for owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rentals
• Property Management Services
• Concierge Services, Baby Gear and Medical Device Rentals
• Travel Insurance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Hilton Waikoloa VillagecoreGTM or Marketing PartnerResortica Hawaii provides guests with Hilton Waikoloa Pool Passes included with select properties, granting access to Hilton Waikoloa Village pools, water slides, and lagoon amenities. This partnership enhances the vacation experience for guests staying at their managed properties.
• Mauna Lani ResortcoreGTM or Marketing PartnerProperties at Mauna Lani include Mauna Lani Beach Club Passes, providing private beach access, parking, and resort amenities. This partnership offers guests exclusive resort experiences at one of Hawaii's premier resort destinations.
• Waikoloa Kings Club GolfminorGTM or Marketing PartnerSelect properties include Waikoloa Kings Club Golf Discounts, providing guests with preferential rates at Waikoloa Beach Resort golf courses, enhancing the vacation offering for golf enthusiasts.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Vrbo: Major vacation rental OTA with a large Hawaii listing base, including Big Island resort properties. Competes for direct bookings and shapes owner expectations on management and marketing services.
• Airbnb: Global OTA and short-term rental marketplace that distributes Hawaii vacation rentals including those in Waikoloa, Mauna Lani, and Mauna Kea. Competes with Resortica for guest bookings and influences owner self-management decisions.

Direct peers

• Vacasa: National vacation rental management company that handles full-service property management and marketing for homeowners, similar to Resortica's business model. Direct competitor for owners seeking professional management at resort destinations.
• Luxury Retreats: High-end vacation rental company (now part of Airbnb) specializing in luxury properties in destinations including Hawaii. Comparable in targeting premium resort-area guests and owners.
• Evolve Vacation Rental: National vacation rental management company partnering with property owners across U.S. destinations including Hawaii. Comparable in offering professional management, owner portals, and direct booking channels.
• TurnKey Vacation Rentals: Full-service vacation rental management company providing professional cleaning, guest support, and revenue management for homeowners. Direct competitor in the premium-managed vacation rental segment.

Regional players

• Elite Pacific Properties: Hawaii-based luxury real estate and vacation rental company operating across multiple Hawaiian islands, including the Big Island. Overlaps with Resortica in managing premium resort-area rentals and owner services.
• Kona Coast Vacations: Big Island-focused vacation rental management company serving the Kona and Kohala coasts. Directly competes with Resortica for the same property owners and guests on the Big Island.
• Hawaii Life Vacations: Hawaii-based real estate and vacation rental brand managing short-term rentals across the islands. Overlaps with Resortica in Big Island luxury resort rentals and owner management services.

Emerging players

• Mauna Lani Realty & Rentals: Resort-affiliated rental operations at Mauna Lani that compete for owner management contracts and guests specifically within the Mauna Lani community — a core resort for Resortica.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VacationBigIsle
• Facebookfacebook.com/ResorticaHI
• Instagraminstagram.com/resorticahawaii
• LinkedInlinkedin.com/company/resortica-hawaii

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resortica Hawaii