Bluetrend Technologies
Bluetrend Technologies is a private Portuguese software firm (1–10 employees, Coimbra) that builds and licenses proprietary e-commerce (simpleCommerce), event ticketing (uingress), workflow (GoWorkFlow), and CMS (simpleContent) platforms, plus custom web and mobile apps, primarily for Portuguese SMBs and select government clients.
- Company typePrivate
- Founded2011
- HeadquartersCoimbra, Portugal
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Bluetrend Technologies firmographics
Firmographics- Name
- Bluetrend Technologies
- Legal name
- Bluetrend Technologies, LDA
- Website
- https://bluetrend.pt
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bluetrend Technologies is a private Portuguese software firm (1–10 employees, Coimbra) that builds and licenses proprietary e-commerce (simpleCommerce), event ticketing (uingress), workflow (GoWorkFlow), and CMS (simpleContent) platforms, plus custom web and mobile apps, primarily for Portuguese SMBs and select government clients.
- Ownership category
- akta.pro rank
Bluetrend Technologies industry classification
Industry- Product category
- Custom Software Development
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where Bluetrend Technologies is headquartered
LocationHeadquarters
- HQ city
- Coimbra
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Bluetrend Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Software Development and Platform Licensing: Bluetrend generates revenue through the development and licensing of proprietary software platforms including e-commerce, event management, process management, and content management systems. Solutions are customizable to client needs and can be adapted with functionalities beyond common platform features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Customized solutions based on client requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Bluetrend Technologies product offering
Product offeringCore offering
Bluetrend Technologies designs, develops, and licenses proprietary web and mobile software platforms covering e-commerce (simpleCommerce), event management and ticketing (uingress), business process management (GoWorkFlow), and content management (simpleContent). The firm also provides custom mobile application development services for iOS and Android, delivering tailored solutions rather than standardized off-the-shelf products.
Product overview
Bluetrend Technologies offers a portfolio of five interconnected software platforms for web and mobile environments. The core offerings include simpleCommerce (e-commerce platform for B2B, B2C, C2C models with customizable layouts), uingress (event management and ticketing with mobile apps, recognized in MarTech Outlook's TOP 10 European solutions in 2021), GoWorkFlow (process management enabling definition of workflows and information flows between entities), simpleContent (WYSIWYG-based CMS for multi-site management with SEO tools), and Web & Mobile Development services for native iOS/Android applications. The company specializes in e-commerce, payments, events, and business process management solutions, built by a team with approximately 20 years of experience in web and mobile software development.
Differentiator
Problem solved
Functional benefit
Brands
- uingress: Event management and ticket selling platform
- simpleCommerce
- GoWorkFlow
- simpleContent
- Ingress Chain
Products and services
- simpleCommerce Multi-layered e-commerce platform supporting B2B, B2C, and C2C transaction models, with no forced templates, multiple database engine support, product management, customer management, order processing, event ticketing integration, and CMS capabilities for businesses seeking a fully customizable storefront.
- uingress Event management and ticketing platform that allows event organizers to manage events and sell tickets via a website and dedicated iOS and Android mobile applications, supporting events from small parties and sports competitions to large concerts and conferences.
- GoWorkFlow Integrated process management platform that enables users to define processes, steps, and associated fields from an information-flow perspective, providing complete management of information flow between multiple entities for organizational process automation.
- simpleContent Content management system (CMS) with an intuitive WYSIWYG editor that allows users without programming knowledge to manage multiple websites from a single backoffice, including zone mapping for content assignment, multilingual content support, SEO configuration, and built-in newsletter registration integration with MailChimp.
- Web & Mobile Development Custom native mobile application development service for iOS and Android, compatible with smartphones, tablets, and wearables, focused on communication, shopping, payments, and process simplification and automation for business clients.
Companies that use Bluetrend Technologies
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Bluetrend Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Bluetrend Technologies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Instituto Pedro NunesminorBluetrend is located at Instituto Pedro Nunes technology park in Coimbra, Portugal, which suggests a collaborative relationship with this technology/business incubator institution.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Bluetrend Technologies competitors and assessment
Company assessmentDirect peers
- Bizzabo: Event experience and management platform with mobile apps for organizers and attendees. Directly comparable to uingress in feature scope and target audience (mid-market event organizers), though with broader geographic reach.
- SISCOG: Portuguese software company developing proprietary platforms for workforce planning, transportation, and operations management. Comparable to Bluetrend in its Portugal base, proprietary platform model, and focus on configurable software for specific verticals.
- Novabase: Largest Portuguese IT services and software firm, offering custom application development and proprietary solutions across verticals. Directly comparable as a Portugal-headquartered technology services peer with custom development heritage and enterprise/government clients.
- Critical Software: Portuguese software house specializing in custom-built, safety-critical, and bespoke systems for enterprise and government clients. Comparable to Bluetrend in its custom-development heritage, in-house proprietary platforms, and Iberian institutional client base.
- Glintt (Glintt Global): Portuguese IT services and solutions provider with proprietary software products serving enterprise and public-sector clients. Comparable to Bluetrend in its mix of custom services and proprietary product IP within the Portuguese market.
Broad incumbents
- Eventbrite: Global self-service event management and ticketing platform with mobile apps. Directly comparable to Bluetrend's uingress product in functionality, though at vastly larger scale and with self-service rather than custom delivery.
- Shopify: Global e-commerce platform supporting B2B, B2C, and DTC models with extensive app ecosystem. Comparable to Bluetrend's simpleCommerce in core function, but operates at hyperscale with a template-driven rather than bespoke model.
- Cvent: Enterprise event management platform offering ticketing, registration, and venue management at large scale. Comparable to uingress in event management and ticketing functionality, though Cvent serves much larger enterprise events with a SaaS-only model.
Emerging players
- PrestaShop: Open-source e-commerce platform popular among European SMBs and agencies. Comparable to simpleCommerce in target customer (small merchants seeking flexible, customizable storefronts) and in European SMB market positioning.
- Webflow: Visual web content management and CMS platform with WYSIWYG editing. Comparable to Bluetrend's simpleContent in its multi-site management and non-technical content editing capabilities, though Webflow targets a global SMB/mid-market self-service segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bluetrend Technologies social profiles
Digital presenceBluetrend Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluetrend Technologies leadership team
Management profileNumber of profiles
Bluetrend Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluetrend Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluetrend Technologies
What does Bluetrend Technologies do?
Bluetrend Technologies designs, develops, and licenses proprietary web and mobile software platforms covering e-commerce (simpleCommerce), event management and ticketing (uingress), business process management (GoWorkFlow), and content management (simpleContent). The firm also provides custom mobile application development services for iOS and Android, delivering tailored solutions rather than standardized off-the-shelf products.
Is Bluetrend Technologies a public or private company?
Bluetrend Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bluetrend Technologies founded?
Bluetrend Technologies was founded in 2011. It employs 1 to 10 people.
Where is Bluetrend Technologies based?
Bluetrend Technologies is headquartered in Coimbra, Portugal, in the Europe region.
How does Bluetrend Technologies make money?
One revenue line is on record: software Development and Platform Licensing.
Who are Bluetrend Technologies's main competitors?
Direct peers on record are Bizzabo, SISCOG, Novabase, Critical Software and Glintt (Glintt Global). Broad incumbents are Eventbrite, Shopify and Cvent. Emerging players are PrestaShop and Webflow.
Does Bluetrend Technologies have an API?
No public API is recorded for Bluetrend Technologies.
What industry is Bluetrend Technologies in?
Bluetrend Technologies's product category is Custom Software Development. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 541511 and its SIC code is 7371.