Bluetrend Technologies

Name

Bluetrend Technologies

Legal name

Bluetrend Technologies, LDA

Website

https://bluetrend.pt

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Bluetrend Technologies is a private Portuguese software firm (1–10 employees, Coimbra) that builds and licenses proprietary e-commerce (simpleCommerce), event ticketing (uingress), workflow (GoWorkFlow), and CMS (simpleContent) platforms, plus custom web and mobile apps, primarily for Portuguese SMBs and select government clients.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Custom software development
• E-commerce platforms
• Event management software
• Business process management
• Mobile application development

Headquarters

HQ city

Coimbra

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Development and Platform Licensing: Bluetrend generates revenue through the development and licensing of proprietary software platforms including e-commerce, event management, process management, and content management systems. Solutions are customizable to client needs and can be adapted with functionalities beyond common platform features.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bluetrend Technologies designs, develops, and licenses proprietary web and mobile software platforms covering e-commerce (simpleCommerce), event management and ticketing (uingress), business process management (GoWorkFlow), and content management (simpleContent). The firm also provides custom mobile application development services for iOS and Android, delivering tailored solutions rather than standardized off-the-shelf products.

Product overview

Bluetrend Technologies offers a portfolio of five interconnected software platforms for web and mobile environments. The core offerings include simpleCommerce (e-commerce platform for B2B, B2C, C2C models with customizable layouts), uingress (event management and ticketing with mobile apps, recognized in MarTech Outlook's TOP 10 European solutions in 2021), GoWorkFlow (process management enabling definition of workflows and information flows between entities), simpleContent (WYSIWYG-based CMS for multi-site management with SEO tools), and Web & Mobile Development services for native iOS/Android applications. The company specializes in e-commerce, payments, events, and business process management solutions, built by a team with approximately 20 years of experience in web and mobile software development.

Differentiator

Problem solved

Functional benefit

Brands

• uingress: Event management and ticket selling platform
• simpleCommerce
• GoWorkFlow
• simpleContent
• Ingress Chain

Products and services

• simpleCommerce Multi-layered e-commerce platform supporting B2B, B2C, and C2C transaction models, with no forced templates, multiple database engine support, product management, customer management, order processing, event ticketing integration, and CMS capabilities for businesses seeking a fully customizable storefront.
• uingress Event management and ticketing platform that allows event organizers to manage events and sell tickets via a website and dedicated iOS and Android mobile applications, supporting events from small parties and sports competitions to large concerts and conferences.
• GoWorkFlow Integrated process management platform that enables users to define processes, steps, and associated fields from an information-flow perspective, providing complete management of information flow between multiple entities for organizational process automation.
• simpleContent Content management system (CMS) with an intuitive WYSIWYG editor that allows users without programming knowledge to manage multiple websites from a single backoffice, including zone mapping for content assignment, multilingual content support, SEO configuration, and built-in newsletter registration integration with MailChimp.
• Web & Mobile Development Custom native mobile application development service for iOS and Android, compatible with smartphones, tablets, and wearables, focused on communication, shopping, payments, and process simplification and automation for business clients.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Instituto Pedro NunesminorOthersBluetrend is located at Instituto Pedro Nunes technology park in Coimbra, Portugal, which suggests a collaborative relationship with this technology/business incubator institution.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Bizzabo: Event experience and management platform with mobile apps for organizers and attendees. Directly comparable to uingress in feature scope and target audience (mid-market event organizers), though with broader geographic reach.
• SISCOG: Portuguese software company developing proprietary platforms for workforce planning, transportation, and operations management. Comparable to Bluetrend in its Portugal base, proprietary platform model, and focus on configurable software for specific verticals.
• Novabase: Largest Portuguese IT services and software firm, offering custom application development and proprietary solutions across verticals. Directly comparable as a Portugal-headquartered technology services peer with custom development heritage and enterprise/government clients.
• Critical Software: Portuguese software house specializing in custom-built, safety-critical, and bespoke systems for enterprise and government clients. Comparable to Bluetrend in its custom-development heritage, in-house proprietary platforms, and Iberian institutional client base.
• Glintt (Glintt Global): Portuguese IT services and solutions provider with proprietary software products serving enterprise and public-sector clients. Comparable to Bluetrend in its mix of custom services and proprietary product IP within the Portuguese market.

Broad incumbents

• Eventbrite: Global self-service event management and ticketing platform with mobile apps. Directly comparable to Bluetrend's uingress product in functionality, though at vastly larger scale and with self-service rather than custom delivery.
• Shopify: Global e-commerce platform supporting B2B, B2C, and DTC models with extensive app ecosystem. Comparable to Bluetrend's simpleCommerce in core function, but operates at hyperscale with a template-driven rather than bespoke model.
• Cvent: Enterprise event management platform offering ticketing, registration, and venue management at large scale. Comparable to uingress in event management and ticketing functionality, though Cvent serves much larger enterprise events with a SaaS-only model.

Emerging players

• PrestaShop: Open-source e-commerce platform popular among European SMBs and agencies. Comparable to simpleCommerce in target customer (small merchants seeking flexible, customizable storefronts) and in European SMB market positioning.
• Webflow: Visual web content management and CMS platform with WYSIWYG editing. Comparable to Bluetrend's simpleContent in its multi-site management and non-technical content editing capabilities, though Webflow targets a global SMB/mid-market self-service segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bluetrendtech
• Facebookfacebook.com/Bluetrendtechnologies
• LinkedInlinkedin.com/company/bluetrend-technologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluetrend Technologies