On Track Themes

What On Track Themes does

On Track Themes, Inc. is a Burbank, California-based show design and producing firm founded in 2000 that creates, designs, and produces technically-complex themed entertainment experiences for enterprise clients. The company's core offering integrates thoughtful storytelling with cutting-edge technology to deliver guest experiences for theme parks, museums, branded attractions, and live entertainment venues. Its methodology centers on defining the essence of a guest experience and decomposing it into component parts, with a disciplined pursuit of detail grounded in the overall project vision. A publicly visible flagship project is The Hershey Story Museum.

The firm operates as a private, founder-owned professional services company with no disclosed external investors, parent company, subsidiaries, or funding rounds. Its client base spans major U.S. theme park operators and entertainment brands, including The Walt Disney Company, Universal Creative, Six Flags, SeaWorld Parks & Entertainment, Knott's Berry Farm, Paramount Parks, The Hershey Company, Crayola, National Geographic, Disney Parks Live Entertainment, and IFX. The company monetizes through project-based professional services engagements with custom pricing tied to scope and complexity; no standardized pricing model, recurring revenue mechanics, or revenue figures are publicly disclosed. Go-to-market is direct enterprise engagement, with trust-based relationships established early in project phases and a stated emphasis on long-term partnership maintenance.

The company is small, with a stated headcount of 11-50 but a core team of approximately five members (President Mark Thomas, Technical Director Gabe Bennett, Office Manager Briana Fournier, Executive Producer Lisa Nashe, and Security Specialist Angus) plus associates. Operations are conducted from a single Burbank headquarters (PO Box 7247, Burbank, CA 91510) serving the U.S. market, with no explicit global footprint claim. Distribution is exclusively direct, with light organic social media presence on Instagram, Facebook, and LinkedIn supporting brand visibility but not as a primary demand-generation channel.

Name

On Track Themes

Legal name

On Track Themes, Inc.

Website

https://ontrackthemes.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

On Track Themes is a Burbank, California-based themed entertainment design and production firm founded in 2000 that creates, designs, and produces technically-complex guest experiences for major theme parks, museums, and branded entertainment clients including Disney, Universal Creative, Six Flags, and The Hershey Company.

Ownership category

akta.pro rank

Product category

Themed Entertainment Design Services

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Amusement Parks & Theme Parks (THAAAAAA), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Themed entertainment design
• Guest experience design
• Attraction production
• Technical direction services
• Show design

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design and Production Services: Project-based design and production of technically-complex themed entertainment experiences for enterprise clients. Approach involves defining guest experience essence and breaking it into component parts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

On Track Themes creates, designs, and produces technically-complex themed entertainment experiences for theme parks, museums, and branded attractions. The firm offers turn-key show production, technical direction, and project direction, and approaches each project by defining the essence of the guest experience and breaking it into component parts. It also performs R&D projects in the themed entertainment space, combining thoughtful storytelling with cutting-edge technology to deliver memorable guest experiences.

Product overview

On Track Themes offers a unified suite of themed entertainment design and production services. The core offering is themed entertainment design services, which encompass the creation, design, and production of technically-complex guest experiences. The company approaches each project by defining the essence of the guest experience and breaking it down into component parts, grounded in the big picture. Their portfolio includes projects such as The Hershey Story Museum. As a services company, there are no separate product modules or add-ons—the offering is a single integrated service line focused on themed entertainment design and R&D projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Themed Entertainment Design & Production Services Turn-key creation, design, and production of technically-complex themed entertainment experiences for theme parks, museums, and branded attractions, combining thoughtful storytelling with cutting-edge technology. Each engagement begins by defining the essence of the guest experience and decomposing it into component parts.
• Show Production Turn-key show production for themed entertainment projects, covering the full delivery of live entertainment and attraction experiences for clients such as Disney Parks Live Entertainment.
• Technical Direction Technical direction services for themed entertainment builds, guiding technically-complex implementations across attractions, museums, and branded experiences.
• Project Direction Project direction for themed entertainment engagements, providing disciplined, transparent oversight across the full lifecycle of attraction and experience development.
• R&D Projects Research and development projects exploring themed entertainment innovations at the intersection of storytelling and technology, including the firm's internally referenced 'That Secret Thing We Did' project.

Named customers12 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• The Walt Disney CompanycoreStrategic or Co-development PartnerMajor themed entertainment client for design and production of guest experiences. Long-term working relationship in creating attractions and entertainment experiences.
• Universal CreativecoreStrategic or Co-development PartnerPartner in creating themed entertainment experiences at Universal Studios properties.
• Six FlagscoreStrategic or Co-development PartnerPartner in designing and producing guest experiences at Six Flags amusement parks.
• SeaWorld Parks & EntertainmentcoreStrategic or Co-development PartnerPartner in creating themed entertainment and attraction experiences at SeaWorld parks.
• The Hershey Company / The Hershey Story MuseumcoreStrategic or Co-development PartnerProject partner for The Hershey Story Museum and broader Hershey branded entertainment experiences.
• CrayolacoreStrategic or Co-development PartnerPartner in creating branded Crayola entertainment experiences and attractions.
• National GeographiccoreStrategic or Co-development PartnerPartner in creating National Geographic branded entertainment experiences.
• Disney Parks Live EntertainmentcoreStrategic or Co-development PartnerPartner for live entertainment production at Disney Parks properties.
• Knotts Berry FarmcoreStrategic or Co-development PartnerPartner in themed experience design at Knotts Berry Farm amusement park.
• Paramount ParkscoreStrategic or Co-development PartnerPartner in themed entertainment design for Paramount Parks attractions.
• IFXminorStrategic or Co-development PartnerPartner in themed entertainment experiences and attraction design.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Direct peers

• Mousetrappe: Mousetrappe specializes in media-based attractions, projection mapping, and immersive themed environments, overlapping with OTT's technical-complex guest-experience design offerings.
• PGAV Destinations: PGAV Destinations is a master planning and design firm for theme parks, museums, aquariums, and attractions, now part of Stantec, serving the same operator-client base.
• Legacy Entertainment: Legacy Entertainment is a themed entertainment design firm headquartered in the LA area, producing concept design, IP development, and master planning for major theme park operators globally.
• Thinkwell Group: Thinkwell is a global design-and-production firm for theme parks, museums, and attractions, offering master planning, show design, and turnkey production services directly competitive to OTT.
• RWS Global: RWS Global is a live entertainment and themed experience production company offering design, fabrication, and operational services for theme parks, attractions, and brand experiences.
• BRC Imagination Arts: BRC Imagination Arts is a long-standing direct competitor in themed entertainment design and production, building immersive attractions, museums, and brand experiences for major parks and cultural institutions worldwide.
• The Producers Group: The Producers Group is a themed entertainment project management and production firm delivering creative direction, technical services, and turnkey solutions for parks and attractions.
• ITEC Entertainment: ITEC Entertainment provides themed entertainment engineering, design, and project management services for theme parks, attractions, and resorts worldwide.

Broad incumbents

• Weta Workshop: Weta Workshop is a New Zealand-based creative design and effects house extending into themed attractions and immersive experiences; broader creative incumbent with overlapping client verticals.
• Stantec (Global Entertainment): Stantec's global entertainment practice (built around PGAV) is a much larger incumbent offering master planning, architecture, and engineering across parks, museums, and resorts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ontrackthemes
• LinkedInlinkedin.com/company/on-track-themes-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Track Themes