What Preferred Properties of Asheville does

Preferred Properties of Asheville is a privately held boutique real estate brokerage founded in 1968, headquartered in downtown Asheville, North Carolina. The firm specializes in residential and investment property transactions across Asheville and surrounding Western North Carolina counties, including Biltmore Forest, Biltmore Lake, Weaverville, Candler, and Mills River. It operates through a network of approximately 30+ licensed agents who represent buyers and sellers in property transactions, with supporting staff in the 11-50 employee range. The firm is independently owned with no parent company, private equity backing, or external investment identified; Terry Horner serves as President and Broker-In-Charge, and Ashley Chapman serves as Relocation Director and Office Manager.

The company's product surface centers on a property search and listings platform built on a Union Street Media website, with integrations to Canopy MLS (via MLS GRID distribution) for listing data, Matterport for 3D virtual tours, and the Federal Reserve's FRED API for a real-time mortgage calculator. It maintains a dedicated agent directory, neighborhood-specific content pages, featured listings, and a relocation guide for inbound buyers. Marketing channels include the company website, Facebook, LinkedIn, YouTube, and Instagram, alongside MLS-driven distribution. Partnerships with Leading Real Estate Companies of the World (global referral network), DuPont Registry (luxury listing exposure), Matterport (3D tours), and Canopy MLS (listing data) extend the firm's reach beyond its local geography.

The business model is a transaction-fee revenue model: the firm earns commission on each closed real estate transaction, with the rate negotiated between individual agents and clients based on industry standards. No publicly disclosed pricing, subscription tiers, or alternative monetization channels were identified. Customer segments are exclusively individual residential buyers and sellers (SMB / consumer), with no enterprise or institutional accounts. Competitive positioning rests on 55+ years of local brand recognition, deep neighborhood-level market knowledge, and personalized agent-driven service as an alternative to national discount brokerages.

Name

Preferred Properties of Asheville

Legal name

Preferred Properties of Asheville

Website

https://preferredprop.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Preferred Properties of Asheville is a privately held boutique real estate brokerage founded in 1968, serving residential buyers and sellers across Asheville and Western North Carolina through a network of 30+ agents and transaction-commission revenue.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Property buying and selling
• Buyer representation services
• Seller representation services
• Relocation services

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Transaction Commissions: The company earns revenue through real estate transaction commissions on property sales and purchases. Agents represent buyers and sellers in residential property transactions, earning commission based on sale price.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Preferred Properties of Asheville is a boutique real estate brokerage that provides residential property buying and selling representation in Asheville, North Carolina and surrounding western North Carolina counties. The company connects buyers and sellers through a network of 30+ licensed agents, offering buyer representation, seller representation, and relocation assistance supported by MLS-integrated property search tools.

Product overview

Preferred Properties of Asheville is a boutique real estate brokerage specializing in residential and commercial properties in Asheville, North Carolina, and surrounding counties. The company operates a property listings platform featuring neighborhood-specific pages, an agent directory, and interactive tools including virtual tours and mortgage calculators. The product portfolio centers on connecting buyers and sellers through comprehensive listing search, buyer and seller representation services, and a relocation guide for the Asheville area.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Comprehensive buyer representation for individuals purchasing residential and investment properties in the Asheville, NC area, including property search assistance, market guidance, negotiation support, and closing assistance.
• Seller Representation Services
• Relocation Services

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Leading Real Estate Companies of the WorldcoreGTM or Marketing PartnerInternational network of leading real estate companies providing global reach and resources for clients buying or selling in international markets. Preferred Properties operates as a member broker offering access to the network's global clientele and marketing resources.
• DuPont RegistryminorGTM or Marketing PartnerLuxury real estate advertising platform providing exposure for high-value property listings through curated luxury property marketing.
• Canopy MLScoreTechnology or IntegrationRegional Multiple Listing Service providing property listing database, agent-to-agent referrals, and comprehensive property search capabilities for Asheville and western North Carolina markets.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Beverly-Hanks & Associates: Beverly-Hanks is the largest locally-headquartered real estate brokerage in Asheville and Western North Carolina, directly overlapping Preferred Properties' core market and service offering in residential brokerage.
• Allen Tate Realtors: Allen Tate is a major Carolinas-based residential brokerage with offices across North Carolina including Western NC, competing head-to-head in the Asheville metro for buyers and sellers.
• Premier Sotheby's International Realty: Premier Sotheby's International Realty is a luxury-focused affiliate of Sotheby's serving the Carolinas including Asheville, directly comparable in the upper-end residential brokerage segment where Preferred Properties also competes.
• Redfin: Redfin is a discount residential brokerage operating in Asheville that competes on lower commissions, representing a direct pricing threat to traditional brokerages like Preferred Properties.
• Realty ONE Group Mosaic: Realty ONE Group Mosaic is a regional brokerage operating in Western North Carolina that competes with Preferred Properties for residential listings and buyer representation in Asheville.

Broad incumbents

• Keller Williams Realty Asheville: Keller Williams operates a large franchised brokerage serving the Asheville market, offering overlapping residential brokerage services through a national brand and agent network.
• Coldwell Banker King: Coldwell Banker King is a regional franchise operating across Western North Carolina including Asheville, providing residential brokerage that competes with Preferred Properties for sellers and buyers.
• Compass: Compass is a national technology-driven residential brokerage that has expanded into the Carolinas and competes for agent recruitment and high-end listings in the Asheville region.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices operates franchise brokerages across the Carolinas, providing residential brokerage with national brand recognition that competes in the Asheville market.
• eXp Realty: eXp Realty is a cloud-based national brokerage with agents operating in the Asheville market, offering a low-overhead commission split model that competes with traditional independent brokerages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PreferredProp
• Facebookfacebook.com/preferred-properties-of-asheville-201738076530842
• LinkedInlinkedin.com/company/preferred-properties-of-asheville
• Instagraminstagram.com/preferred_properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preferred Properties of Asheville