Reklameservice

What Reklameservice does

Reklameservice AS is a Norwegian sign manufacturer and outdoor advertising company founded in 1985 and headquartered in Molde, with a secondary production facility in Vestnes. The company operates across three integrated business areas: (1) traditional sign and decor production (facade signs, illuminated signs, vinyl wrapping, decorative installations, trade-show materials); (2) digital screen solutions comprising LED screens (up to 10,000 nits, IP69K-rated, UEFA-certified for stadium deployments), LCD screens, large-format video walls, and networked content management built on the Scala platform, supplied in partnership with Unilumin as core LED manufacturer; and (3) outdoor advertising space sales at 11 Norwegian airports under an exclusive 7-year Avinor agreement (since January 2018) and across multiple ferry/express-boat operators (Fjord1, Norled, Boreal, FosenNamsos Sjø, Bastø Fosen), reaching more than 50 million annual visitors. The company delivers full turnkey solutions including design, production, installation, and recurring operations/maintenance, with notable technical capabilities such as seamless 90-degree LED corners and integrated LED cube + arena lighting systems.

Reklameservice serves a B2B customer base spanning sports clubs (Molde FK, Sogndal Fotball, Kristiansund Stadion, Color Line Stadion), transport operators (Avinor and the ferry operators above), government agencies (Miljødirektoratet under a 3-year framework agreement, Statens vegvesen), financial and retail chains (SpareBank1 SMN, Bunnpris), industrial clients (Brunvoll, Kværner, Marine Harvest, Salmon Evolution), automotive (Bertel O. Steen), and QSR (McDonald's Tromsø). Go-to-market is sales-led enterprise field sales across Norway, with ~25 employees based at the 1,500 sqm integrated headquarters; pricing is custom project-based with multi-year framework contracts, particularly for aviation advertising and government signage. Revenue is generated through a mix of hardware sales (signs and screens), recurring advertising-space commissions across 50M+ visitor exposures, professional design/installation services, and managed-services maintenance contracts. The company has been Miljøfyrtårn (Eco-Lighthouse) certified, a FESPA member, and is founder/family-led, with original co-founders Harald Fredly (Managing Director) and Steinar Stølan (Senior Consultant/Partner) still active alongside multiple Fredly and Stølan family members in senior roles.

Reported 2025 revenue is approximately NOK 53 million (~USD 5 million) from a headcount of 25, positioning the firm as a profitable, regionally dominant specialist rather than a high-growth scale-up. Strategic momentum from 2021 through 2026 is evidenced by a sequence of flagship installations (Aker Stadion 2021, Olympiaparken Lillehammer 2024, Sogndal Fotball 2026, McDonald's Tromsø 2026) alongside the Miljødirektoratet framework win and continued renewal/expansion of the Avinor airport portfolio.

Name

Reklameservice

Legal name

Reklameservice AS

Website

https://reklameservice.no

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Reklameservice AS is a Norwegian sign manufacturer and outdoor advertising company, founded in 1985 and based in Molde, producing LED/digital screens and traditional signage while selling advertising space across 11 Avinor airports and major Norwegian ferry operators reaching 50M+ annual visitors.

Ownership category

akta.pro rank

Product category

Sign Manufacturing and Outdoor Advertising

NAICS

Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYHSACAOAG

Event Signage, Props & Custom Installations

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSACADAJ

Corporate Event Decor, Branding & Signage

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Outdoor advertising solutions
• LED screen systems
• Signage manufacturing
• Digital display solutions
• Vehicle wrapping services

Headquarters

HQ city

Molde

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Sign and Decoration Products: Custom sign manufacturing, large-format printing, vinyl wrapping for vehicles and buildings, facade signs, and decorative solutions. Revenue is one-time project-based with custom quotes per job.
2. LED and Screen Solutions (Sale and Rental): Sale of LED screens, LCD displays, and video walls to businesses, sports clubs, and public entities. Also includes short-term rental of LED screens for events, concerts, and trade shows.
3. Airport and Ferry Advertising Space Sales: Sale and administration of advertising space at 11 Norwegian airports (Avinor) and on ferries/hydrofoil vessels operated by Fjord1, Norled, Boreal, FosenNamsos Sjø, and Bastø Fosen. Over 50 million annual visitors across display locations.
4. Design, Installation, and Project Management: Professional services covering creative design, project planning, installation, and ongoing maintenance of signage and screen systems. Often bundled with product sales as a total solution.
5. Operations and Maintenance Services: Ongoing monitoring, support, and maintenance contracts for screen networks and digital signage systems, providing recurring service revenue from enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Reklameservice AS is a Norwegian sign manufacturer and outdoor advertising company combining in-house production of custom signs, decoration, vinyl wrapping, and LED/LCD screen solutions with exclusive sales and administration of advertising space at 11 Norwegian airports and on multiple ferry/express boat operators. The company delivers complete visual communication solutions from design and production through installation and ongoing operation, with a particular specialization in large-format LED screens for stadiums, airports, and corporate environments.

Product overview

Reklameservice AS operates as a sign manufacturer and outdoor advertising company founded in 1985, offering a comprehensive portfolio of visual communication solutions. The core product offering centers on digital screen solutions (Skjermløsninger) encompassing LED-skjermer, LCD-skjermer, and storskjermer, complemented by traditional Skilt og dekor (signage and decor) products. The business model combines in-house sign production with outdoor advertising sales (Utendørsreklame) at airports, ferries, and express boats through partnerships with Avinor, Fjord1, Norled, and others. Supporting services include foliering (vinyl wrapping), messemateriell (trade show materials), content management systems, screen rental, and comprehensive installation/projection services. The product portfolio is anchored by digital display technologies with 20+ years of experience in LED screen solutions for stadiums, retail, airports, and corporate environments, supported by their key technology partner Unilumin for LED manufacturing and Scala for content management systems.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Screens (LED-skjermer) Professional LED screen solutions for both outdoor and indoor use, including modular systems, stadium displays, and custom installations. Features include high brightness up to 10,000 nits, IP69K weather resistance, and UEFA-certified stadium systems with 7680 Hz refresh rate. Used by arenas, airports, retail, and corporate environments.
• LCD Screens (LCD-skjermer) Liquid crystal display solutions for meeting room screens, complex screen networks distributed across multiple locations and zones, and digital signage applications.
• Large Screens / Video Walls (Storskjermer) Modular large screen solutions enabling seamless displays in various formats for visual experiences at venues, events, sports stadiums, and commercial spaces.
• Screen Solutions (Skjermløsninger)
• Signs and Decor (Skilt og dekor) Custom sign manufacturing and decorative solutions covering facade signs, illuminated signs, carved signs, foil wrapping, and custom decorative installations for various industries and public spaces.
• Outdoor Advertising (Utendørsreklame) Sale and administration of outdoor advertising space at 11 Norwegian airports (Avinor) and on ferry/express boat routes operated by Fjord1, Norled, Boreal, FosenNamsos Sjø, and Bastø Fosen, reaching over 50 million annual visitors.
• Screen Rental (Skjermutleie)
• Pylons and Kiosks (Pyloner & kiosker)
• Vinyl Wrapping (Foliering)
• Trade Show Materials (Messemateriell)
• Signs for Protected Areas (Skilt til verneområder) Signs, poles, and mounting hardware for Norwegian protected areas including national parks, nature reserves, and marine protected areas. Delivered to Statsforvalteren, Statens naturoppsyn, municipalities, national park boards, and mountain warden associations under the national framework.
• Content Management (Innholdsstyring)
• Support and Service (Support og service)

Quantifiable outcome

• 50+ million annual visitors reached through airport and ferry advertising network
• +4 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AvinorcoreStrategic or Co-development Partner · 1 January 2018Seven-year agreement (from January 2018) for exclusive sale and administration of advertising at 11 Norwegian airports: Harstad/Narvik lufthavn Evenes, Haugesund lufthavn, Kristiansand lufthavn Kjevik, Ålesund lufthavn Vigra, and others in the Møre og Romsdal and Sogn og Fjordane regions. Reklameservice handles all advertising sales and administration, with gradual modernization toward digital screens and integrated solutions.
• Clear ChannelminorChannel Partner/ Reseller/ DistributorMutual collaboration agreement enabling nationwide advertising packages based on Clear Channel's complementary outdoor advertising network, supplementing Reklameservice's own airport and ferry advertising inventory.
• UnilumincoreTechnology or IntegrationKey technology partner and LED screen manufacturer. Unilumin is described as one of the world's leading LED screen manufacturers. All stadium LED systems (Molde FK Aker Stadion, Kristiansund Stadion, Color Line Stadion) and many other large LED installations use Unilumin products. Reklameservice has worked systematically with Unilumin over 15+ years for both small and large projects.
• RENASminorOthersProducer responsibility organization for electrical and electronic equipment waste. Reklameservice is a member, taking environmental responsibility for imported electronics as part of its sustainability commitment.
• Fjord1coreChannel Partner/ Reseller/ DistributorLong-standing ferry operator partner for outdoor advertising. Through agreements with Fjord1, Norled, Boreal, FosenNamsos Sjø, and Bastø Fosen, Reklameservice offers advertising on ferry and express boat routes reaching over 50 million visitors annually.
• Miljødirektoratet (Norwegian Environment Agency)coreStrategic or Co-development PartnerThree-year framework agreement (won via competitive tender with 19 participants) for delivery of signs for protected areas throughout Norway. Covers all Statsforvalteren, Statens naturoppsyn, municipalities, national park boards, and mountain warden associations under the national framework.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Prismaflex International: European manufacturer of signs, displays, and visual communication solutions for retail, events, and outdoor advertising. Comparable to Reklameservice in combining sign production with advertising-space-as-a-service model.
• Daktronics: US-based manufacturer and installer of LED displays for sports venues, transportation, and commercial applications. Directly comparable to Reklameservice's UEFA-certified stadium LED systems and outdoor LED display business.
• Watchfire Signs: US manufacturer of outdoor LED signs and digital displays for businesses, schools, and sports venues. Directly comparable to Reklameservice's custom sign manufacturing and LED display business, though focused on the North American market.

Broad incumbents

• Lamar Advertising Company: One of the largest outdoor advertising companies in the world, operating billboards, transit, and airport advertising across the Americas. Comparable in business model (advertising space monetization) but operates at vastly larger scale than Reklameservice.
• Clear Channel Outdoor: One of the world's largest outdoor advertising companies with significant airport and transit presence. Reklameservice already has a mutual collaboration agreement with Clear Channel for nationwide advertising packages, positioning Clear Channel as both competitor and complement.
• JCDecaux: Global leader in outdoor advertising and street furniture, including airport advertising. Competes with Reklameservice for major outdoor advertising tenders (including Norwegian transport hubs) and operates a vastly larger international footprint.

Others

• Scala (STRATACACHE): Digital signage software and content management platform used by Reklameservice for networked screen deployments. Functions as a technology partner/supplier rather than a direct competitor, but represents an adjacent capability Reklameservice could face competition from in software-led signage solutions.
• Unilumin Group: Global LED display manufacturer and Reklameservice's primary technology partner for 15+ years. Functions as a supplier/partner rather than competitor, but Unilumin's vertical integration ambitions and direct sales capability in some markets could create future channel conflict.

Emerging players

• Aesyri: Norwegian signage and visual communication company providing digital signage, LED displays, and advertising solutions. Closest direct geographic peer to Reklameservice, operating in overlapping Norwegian markets with similar service offerings.

Regional players

• Ströer SE & Co. KGaA: German-based outdoor and digital out-of-home (DOOH) advertising leader operating primarily in Germany and other European markets. Comparable business model in outdoor advertising monetization but focuses on different geographies than Norway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcd0_jIBv-nSKACA68OpKtg
• Facebookfacebook.com/reklameserviceas
• Instagraminstagram.com/reklameservice

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reklameservice