Lemonjuice Capital & Solutions
Lemonjuice Capital & Solutions is a privately held Orlando-based firm that provides integrated management, capital, title, and real estate repositioning services to distressed legacy timeshare HOAs and common ownership communities through its flagship Resorts Reimagined™ program.
- Company typePrivate
- Founded2017
- HeadquartersOrlando, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Lemonjuice Capital & Solutions does
Lemonjuice Capital & Solutions is a privately held Orlando, Florida-based firm (legally HPP Property Services, LLC) that provides integrated management, real estate, and capital solutions to distressed common ownership communities, principally legacy timeshare HOAs and condominium associations. Founded in 2017, the company combines a self-funded investment model with operational management expertise through its flagship Resorts Reimagined™ program, which covers right-tracking (fundamentals, KPIs), right-sizing (inventory vs. demand), and full repurposing of aging timeshare properties into whole-ownership or multi-family residential assets. As of latest disclosure, Lemonjuice has deployed $50 million of its own capital into legacy resorts since 2017 and distributed $128 million to timeshare owners through successful repositionings, across 40 resorts in the program and 22 engaged Resort Boards.
The company's service portfolio spans Strategic Management, Future Planning, Revenue Optimization (including the Cool Vacay™ rental sub-brand), Technology Services, Disaster Recovery, Specialized Services (accounting, owner communications, web services, rental optimization), and Title Services. A distinctive capability is securing title insurance for timeshare reimaginings — described in the source material as 'largely unexplored by most others in the industry' — which forms the foundation for clean, insurable sales of repurposed units. Supporting infrastructure includes a modern property management system, an in-house skip-trace research function, and the Lemonjuice Solutions Owner Portal powered by TimeshareSoft. The company also underwrites specialty HOA construction lending where mainstream banks decline, charging all-inclusive borrowing costs in the low-to-mid teens plus customary origination fees.
Lemonjuice's go-to-market is relationship-led and bespoke: enterprise field sales targeting HOA boards and resort associations, supplemented by a channel partnership with Cunningham Family of Companies and active participation in ARDA, TBMA, ARDA-ROC, CAI, and ALTA. The Resorts Reimagined™ program uses success-based pricing — associations pay no upfront fees and Lemonjuice earns only when units are sold — which functions as both a risk-reduction message to risk-averse HOA boards and a capital-light onboarding model for the company. Geographic reach spans at least nine US states (FL, SC, NC, TN, GA, TX, MD, MA, VT, AZ) with stated expansion intent to the West Coast.
Lemonjuice Capital & Solutions firmographics
Firmographics- Name
- Lemonjuice Capital & Solutions
- Legal name
- HPP Property Services, LLC
- Website
- https://lemonjuicesolutions.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lemonjuice Capital & Solutions is a privately held Orlando-based firm that provides integrated management, capital, title, and real estate repositioning services to distressed legacy timeshare HOAs and common ownership communities through its flagship Resorts Reimagined™ program.
- Ownership category
- akta.pro rank
Lemonjuice Capital & Solutions industry classification
Industry- Product category
- Timeshare Resort Management & Repositioning Services
- NAICS
- Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Resort/Second-Home Community Association Management (BPAJAHAI)
- akta.pro secondary industries
- Owner Services, Reporting & Portfolio Administration (THAMAKAI), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)
Keywords
Where Lemonjuice Capital & Solutions is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Lemonjuice Capital & Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Resorts Reimagined™ Success-Based Fees: Fee structure where Associations pay no upfront fees to right-size or reposition their properties; Lemonjuice covers project costs and earns fees only when units are sold. Capital deployed upfront ($50M+ since 2017) and recouped through unit sales.
- Professional Management Services: Customized resort/HOA management services including strategic management, accounting, owner communications, rental optimization (including Cool Vacay™), web services, property management software, and title cleanup — typically recurring managed-services engagements.
- Specialty Association Financing (Lending): Underwriting and lending to HOAs where traditional banks decline. All-inclusive borrowing costs in the low-to-mid teens plus customary origination fees, with conservative cash-flow modeling and collateral structures.
- Real Estate Disposition (Auction & Private Sales): Acquisition of timeshare interests from owners and sale of repositioned units via auction (e.g., Mark Thomas Auctioneers) and private sales; proceeds distributed to former owners. Also repositions properties as multi-family residential / whole-ownership condos.
- Technology & Rental Platform Licensing to Partners: Provides rental management expertise and technology solutions (including Cool Vacay™ rental platform and owner portal) to allied property management firms such as Cunningham Family of Companies under strategic relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Resorts Reimagined — success-based (no upfront fees; fee earned on unit sale) |
| Other | Multi-year contract | Specialty HOA Financing — bespoke underwriting + low-to-mid teens all-in |
| Other | Annual | Strategic Management — bespoke / quote-based |
| Other | Annual | Rental/Tech Platform to Allied PM Firms — bespoke partnership |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels8 records
Lemonjuice Capital & Solutions product offering
Product offeringCore offering
Lemonjuice Capital & Solutions provides strategic resort management, future planning, revenue optimization, and resort repositioning services to common ownership communities (timeshare HOAs, condominiums, cooperatives). Its flagship Resorts Reimagined™ program invests Lemonjuice's own capital to right-track, right-size, or fully repurpose legacy timeshare resorts into whole-ownership or mixed-use properties, with associations paying no upfront fees and Lemonjuice earning fees only when units are sold. Supporting offerings include technology modernization (modern PMS, owner portal), specialty HOA lending, title cleanup/title insurance, disaster recovery, and the Cool Vacay™ rental program.
Product overview
Lemonjuice Capital & Solutions operates as an integrated timeshare resort management and real estate repositioning platform rather than a single SaaS product. Its core offering centers on the Resorts Reimagined™ flagship program, supported by Strategic Management, Future Planning, Revenue Optimization, Technology, and Disaster Recovery service lines, plus Specialized Services (rental optimization, accounting, owner communications, web services, and Title Services for title cleanup and insurance). The Cool Vacay™ rental sub-brand and the Lemonjuice Solutions Owner Portal (hosted on TimeshareSoft) extend the offering with owner-facing rental programs and self-service account access, while the company deploys modern PMS and reporting technology to replace legacy paper-based resort operations.
Differentiator
Problem solved
Functional benefit
Brands
- Resorts Reimagined™: Proprietary program modernizing and rejuvenating aging timeshare resorts and condominiums through capital investment, restructuring, and repositioning (including repurposing, right-sizing, and right-tracking).
- Cool Vacay™
Products and services
- Strategic Management Customized timeshare resort and HOA management delivering operational sustainability, data-driven strategies, and ongoing improvements for common ownership communities; engages with Board leadership to develop per-resort strategic plans.
- Resorts Reimagined™ Proprietary end-to-end methodology that modernizes and rejuvenates aging timeshare resorts and condominiums through right-tracking (fundamentals and KPIs), right-sizing (inventory vs demand), or full repurposing (e.g., to whole-ownership condos); Lemonjuice invests its own capital, fronts project costs, and earns fees only when units are sold. Spans 40 resorts; $50M+ invested and $128M distributed to owners since 2017.
- Future Planning Strategic forward-looking advisory service helping timeshare boards and owners navigate sunset clauses, sunset provisions, terminations, repurposing decisions, and long-term sustainability planning for common ownership communities.
- Revenue Optimization Service line focused on rental program management, channel and yield discipline, revenue maximization, and supporting hotel/resort operations to improve ADR and occupancy for common ownership communities; delivered in part through the Cool Vacay™ rental program.
- Technology Services Technology offerings that modernize Property Management Systems (PMS), reporting, and digital tools for HOA boards, including replacement of legacy tape-chart and paper-based systems with modern PMS, real-time delinquency/rental/rate reporting, and analytics for managed resorts.
- Disaster Recovery Specialized hurricane and disaster recovery services for timeshare resorts including property evaluation, remediation oversight, insurance claims assistance, grant writing/submission, strategic options analysis, guest relocation, and financing options.
- Specialty HOA Lending Direct underwriting and lending to HOAs and common ownership communities where mainstream banks decline, using multi-year histories and conservative cash-flow modeling, precise performance controls, and specialty collateral structures to fund construction lines of credit and operational financing. All-in borrowing costs in the low-to-mid teens plus customary origination fees; underwriting 4–8 weeks.
- Real Estate Disposition (Auction & Private Sales) Acquisition of timeshare interests from owners and sale of repositioned units via auction (e.g., Mark Thomas Auctioneers) and private sales, with proceeds distributed to former owners; also repositions properties as multi-family residential or whole-ownership condos.
- Specialized Services Supplementary service offerings for common ownership communities including rental optimization, property management software, web services, accounting/bookkeeping, owner communications, and title cleanup.
- Lemonjuice Solutions Owner Portal Web-based owner account portal (powered by TimeshareSoft) enabling timeshare owners of managed resorts to log in and access account, booking, payment, and ownership information.
Quantifiable outcome
- $128 million distributed to timeshare owners since 2017
- +7 more outcomes
Companies that use Lemonjuice Capital & Solutions
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Lemonjuice Capital & Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Lemonjuice Capital & Solutions partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship strategic partnership for rental/technology distribution to west coast florida resorts., core insurance and risk advisory partner — co-presented tbma hurricane webinar and published insurance insights in timesharing today., important title closing partner for reimagination transactions., core industry trade association — multiple lemonjuice executives hold arda leadership roles., important advocacy partner — leads timeshare termination legislation., core education and referral partner — source of multiple lemonjuice engagements., industry affiliation supporting community association governance expertise., important partner underpinning title insurance capability for timeshare reimaginings., industry affiliation partner., key transaction partner for property disposition auctions., tactical partner for whole-ownership resale at edisto island., background partner (jan barrow previously held leadership roles at interval international)., industry exchange partner referenced across multiple contexts., flagship annual charity partnership since 2013., recurring community/volunteer partner via beach cleanups., local community volunteering partner., industry association where jeff ingram serves on the board., core proprietary rental platform. and operational technology partner — powers owner portal..
- Cunningham Family of Companiesflagship strategic partnership for rental/technology distribution to west coast florida resorts.Strategic relationship announced June 22, 2023 to transform rental, marketing, and software solutions for Cunningham-managed resorts. Kevin Mattoni retired; Richard Cunningham became President. Lemonjuice provides enhanced rental capabilities, technology, and uniquely secured title insurance for timeshare reimaginations to Cunningham's associations. The alliance has fueled growth including three new Florida resorts in Longboat Key and Englewood Beach.
- Gregory & Appel Insurancecore insurance and risk advisory partner — co-presented tbma hurricane webinar and published insurance insights in timesharing today.Independent insurance agency founded in 1884 specializing in resort timeshare industry risk management. Scott McGinness (VP Property & Casualty) and Terry Ford are named contacts. Co-presented TBMA 'Hurricane Impacts on Timeshare Resorts' webinar alongside Lemonjuice's Scott MacGregor and Global Point Closing Services. Provides insurance advocacy for Lemonjuice-managed associations.
- Global Point Closing Servicesimportant title closing partner for reimagination transactions.Title closing services firm led by Leon Basye (CEO/President). Co-presented with Lemonjuice and Gregory & Appel on TBMA hurricane webinar. Coordinates with associations to gather titles and ownership, facilitates termination processes, and distributes sale proceeds to timeshare owners.
- American Resort Development Association (ARDA)core industry trade association — multiple lemonjuice executives hold arda leadership roles.Primary U.S. timeshare/vacation ownership industry trade association. Lemonjuice maintains successful relationships including ARDA Chairman's League VIP membership. Scott MacGregor co-chaired ARDA Legislative and Regulatory Oversight Committee and chaired the International Timeshare Foundation Thinktank series. Jan Barrow and Lee Rushin have been active in ARDA for 30+ years. Jeff Ingram and Richard Cunningham are also longtime ARDA members.
- ARDA-ROC (Resort Owners' Coalition)important advocacy partner — leads timeshare termination legislation.Industry advocacy organization leading timeshare termination legislation. Cited as a key resource Lemonjuice points boards to. Lee Rushin is also a member of ARDA-ROC/TBMA and holds a Florida Real Estate license.
- Timeshare Board Members Association (TBMA)core education and referral partner — source of multiple lemonjuice engagements.Non-profit since 2011 supporting timeshare HOA boards with education, networking, resources, and solutions. Hosts free events, on-demand webinars, e-newsletters, and resort resources. Shep Altshuler (TBMA President) directly referred Alex Krakovsky to the Cedar Village Board, which became a successful Lemonjuice project. Jan Barrow has been active in TBMA since 2010. Lee Rushin is also a TBMA member.
- Community Associations Institute (CAI)industry affiliation supporting community association governance expertise.Industry organization for community association governance, education, and management. Logo displayed on Lemonjuice's 'Industry Affiliations' section alongside ARDA.
- American Land Title Association (ALTA)important partner underpinning title insurance capability for timeshare reimaginings.National trade association for the land title insurance industry. Logo displayed on Lemonjuice's 'Industry Affiliations' section, supporting Lemonjuice's distinctive ability to secure title insurance for timeshare resort reimaginations.
- Common Threadindustry affiliation partner.Industry organization referenced via logo on Lemonjuice's 'Industry Affiliations' section.
- Mark Thomas Auctioneers, Inc.key transaction partner for property disposition auctions.Auction firm that conducted virtual auction for the Inverness Condominium property (Conroe, TX) on September 29, 2020; sale closed November 17, 2020. CEO Alexander Krakovsky: 'The auctioneer, Mark Thomas, organized the sale process with skill and efficiency.'
- Edisto Real Estate Companytactical partner for whole-ownership resale at edisto island.Local real estate brokerage (Marie Bost, contact) handling whole-ownership tours and sales for Egrets Pointe Townhouses after Lemonjuice-led transition from timeshare to whole ownership.
- Interval Internationalbackground partner (jan barrow previously held leadership roles at interval international).Major vacation ownership exchange company where Jan Barrow held leadership roles focused on driving growth and revenue, working with developers from design to operations. Referenced as background context in Jan Barrow's executive bio.
- RCIindustry exchange partner referenced across multiple contexts.Major timeshare exchange network. Referenced across Lemonjuice materials: Lee Rushin previously held leadership roles at RCI; Emma Roudebush worked at RCI supporting Wyndham and Hilton Grand Vacations Club; Lemonjuice honors incoming RCI exchange commitments during transitions (e.g., Cedar Village).
- Give Kids the World Village (Stars & Pars beneficiary)flagship annual charity partnership since 2013.Non-profit providing weeklong, cost-free vacations to children with critical illnesses and their families. Lemonjuice has been a key sponsor of the annual Stars & Pars Golf Tournament since 2013 (12+ years through 2024).
- Surfrider Foundationrecurring community/volunteer partner via beach cleanups.Non-profit environmental organization. Lemonjuice employees participate in Surfrider Foundation beach clean-up volunteer events (multiple photo-documented instances on team page).
- Mustard Seed of Central Floridalocal community volunteering partner.Central Florida non-profit. Lemonjuice employees volunteer with Mustard Seed of Central Florida (photo-documented on team page).
- The Wash Foundationlocal community volunteering partner.Non-profit organization. Lemonjuice employees participate in Wash Foundation volunteer events (photo-documented on team page).
- SKAL International (SKAL Orlando)industry association where jeff ingram serves on the board.International association of travel and tourism executives. Jeff Ingram (SVP Real Estate Redevelopment at Lemonjuice) is a board member of SKAL Orlando.
- Cool Vacay™ (Rental Platform)core proprietary rental platform.Lemonjuice's branded rental program that drove Egrets Pointe Townhouses' rental income up 400% over previous grossing prior to repositioning. The platform is also extended to allied property management firms under strategic relationships.
- Timeshare Software (TimeshareSoft)operational technology partner — powers owner portal.Owner portal hosted at app1.timesharesoft.com/lemonjuice-solutions-portal for managed resorts' owners to access account information.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Lemonjuice Capital & Solutions competitors and assessment
Company assessmentDirect peers
- VRI (Vacation Resorts International): Provider of resort management and exchange services for timeshare resorts and HOAs, including management, rental, and owner services. Comparable in serving common ownership communities with management, rental, and operational support services.
- Grand Pacific Resort Management: Specialized timeshare and vacation ownership resort management company servicing HOAs across multiple states. Comparable as a third-party management firm focused exclusively on timeshare resort operations, owner services, and governance support.
- ResortCom International: Wyndham-affiliated timeshare HOA management services provider offering resort management, owner services, and back-office solutions to common ownership communities. Directly comparable as a professional management services firm serving timeshare HOAs with technology and operational support.
- Festiva Hospitality Group: Resort hospitality and vacation ownership management company that acquires and operates timeshare resorts. Directly comparable as a firm combining resort operations with vacation ownership/resort acquisition activity, serving common ownership communities.
Emerging players
- Vacation Innovations: Provider of timeshare exit, resale, and marketing services. Comparable as an adjacent services provider focused on the legacy timeshare distress market — a competitor in the timeshare owner services and exit space, though without Lemonjuice's capital deployment and management depth.
- Vacasa: Tech-enabled vacation rental management company serving homeowners and HOAs with rental optimization, channel management, and yield discipline. Comparable in delivering rental income uplift and modern PMS technology to multi-unit residential/condo communities, though focused on whole-ownership vacation rentals rather than timeshare HOAs.
- Welch Capital Partners / Resort Acquisitions LLC: Smaller private firms engaged in distressed timeshare resort acquisitions and repositioning. Comparable as niche capital deployers in the legacy timeshare distressed asset space, though typically less operationally integrated than Lemonjuice's capital + management + title insurance combination.
Broad incumbents
- Wyndham Destinations (Travel + Leisure Co.): Largest U.S. timeshare operator and vacation ownership company. Comparable as a broad incumbent in the vacation ownership ecosystem that also owns ResortCom (HOA management services subsidiary), though its primary focus is developer-side timeshare sales versus Lemonjuice's distressed-resort repositioning focus.
- Marriott Vacations Worldwide: Major timeshare developer and resort management company. Comparable as a broad incumbent with extensive HOA management operations, though focused on premium branded resorts rather than distressed legacy repositioning.
- Hilton Grand Vacations: Major timeshare developer and operator with large-scale HOA management for its own resorts. Comparable as a broad incumbent in timeshare operations and management, though focused on greenfield/developer-side activity rather than legacy repositioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Lemonjuice Capital & Solutions social profiles
Digital presenceLemonjuice Capital & Solutions compliance and trust
Trust signalCompliance3 records
Lemonjuice Capital & Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lemonjuice Capital & Solutions leadership team
Management profileNumber of profiles
Profiles21 records
Lemonjuice Capital & Solutions subsidiaries and ownership
Company hierarchySubsidiaries3 records
Lemonjuice Capital & Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lemonjuice Capital & Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lemonjuice Capital & Solutions
What does Lemonjuice Capital & Solutions do?
Lemonjuice Capital & Solutions provides strategic resort management, future planning, revenue optimization, and resort repositioning services to common ownership communities (timeshare HOAs, condominiums, cooperatives). Its flagship Resorts Reimagined™ program invests Lemonjuice's own capital to right-track, right-size, or fully repurpose legacy timeshare resorts into whole-ownership or mixed-use properties, with associations paying no upfront fees and Lemonjuice earning fees only when units are sold. Supporting offerings include technology modernization (modern PMS, owner portal), specialty HOA lending, title cleanup/title insurance, disaster recovery, and the Cool Vacay™ rental program.
Is Lemonjuice Capital & Solutions a public or private company?
Lemonjuice Capital & Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lemonjuice Capital & Solutions founded?
Lemonjuice Capital & Solutions was founded in 2017. It employs 51 to 100 people.
Where is Lemonjuice Capital & Solutions based?
Lemonjuice Capital & Solutions is headquartered in Orlando, United States, in the North America region.
How does Lemonjuice Capital & Solutions make money?
Five revenue lines are on record. Resorts Reimagined™ Success-Based Fees are the primary driver. The others are professional Management Services, specialty Association Financing (Lending), real Estate Disposition (Auction & Private Sales) and technology & Rental Platform Licensing to Partners.
Who are Lemonjuice Capital & Solutions's main competitors?
Direct peers on record are VRI (Vacation Resorts International), Grand Pacific Resort Management, ResortCom International and Festiva Hospitality Group. Emerging players are Vacation Innovations, Vacasa and Welch Capital Partners / Resort Acquisitions LLC. Broad incumbents are Wyndham Destinations (Travel + Leisure Co.), Marriott Vacations Worldwide and Hilton Grand Vacations.
Does Lemonjuice Capital & Solutions have an API?
No public API is recorded for Lemonjuice Capital & Solutions.
What industry is Lemonjuice Capital & Solutions in?
Lemonjuice Capital & Solutions's product category is Timeshare Resort Management & Repositioning Services. Its primary akta.pro industry code is BPAJAHAI, Resort/Second-Home Community Association Management, with a secondary code of THAMAKAI, Owner Services, Reporting & Portfolio Administration. Its NAICS code is 7211 and its SIC code is 7000.