DataFi Payments
DataFi Payments is a U.S. registered ISO of Wells Fargo Bank that operates a B2B payment automation platform with native integrations to 12+ ERP, CRM, and eCommerce systems, serving 4,000+ merchants across multiple verticals with multi-processor routing.
- Company typePrivate
- Founded2018
- HeadquartersMission Viejo, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What DataFi Payments does
DataFi Payments, Inc. is a privately held U.S. payment processor and registered ISO of Wells Fargo Bank, N.A., founded in 2018 and headquartered in Irvine, California with regional offices in Dallas, Texas and Boise, Idaho. The company operates a B2B payment automation platform that natively connects to 12+ ERP, CRM, and eCommerce systems — NetSuite, QuickBooks, Sage, Dynamics 365, Salesforce, Shopify, WooCommerce, Magento, Odoo, Zoho, Hyfin, and BillerGenie — so that ACH, credit card, debit, and eCheck payments trigger, post, and reconcile automatically inside the customer's existing accounting software without manual data entry or separate logins.
The platform is built around a multi-processor routing architecture spanning Fiserv, TSYS, Worldpay, and Paysafe (with secondary relationships at Accept.blue, CyberSource, NMI, Paya, and Rectangle Health), enabling DataFi to place each merchant on the processor that best fits their business type and volume. Beyond payment processing and merchant accounts, the company offers virtual terminals, subscription-based payroll with tax filing, working capital/merchant cash advances, real-time business analytics, and a customer-facing datafiPAY Portal. Distribution runs through enterprise field sales, an inbound inside sales team, a formalized ISO/Agent partner program, and a referral partner program targeting accountants, trade associations, software resellers, and consultants.
DataFi serves 4,000+ merchants across manufacturing, distribution, healthcare, hospitality, education, aviation, retail, government/gaming, and professional services, processing in excess of $1 billion annually. Revenue is generated primarily through transaction-based processing fees plus residual revshare paid to ISO and referral partners, supplemented by subscription revenue from payroll services. The company has no disclosed outside funding and operates as an independent, founder/management-controlled entity.
DataFi Payments firmographics
Firmographics- Name
- DataFi Payments
- Legal name
- DataFi Payments, Inc.
- Website
- https://datafipayments.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DataFi Payments is a U.S. registered ISO of Wells Fargo Bank that operates a B2B payment automation platform with native integrations to 12+ ERP, CRM, and eCommerce systems, serving 4,000+ merchants across multiple verticals with multi-processor routing.
- Ownership category
- akta.pro rank
DataFi Payments industry classification
Industry- Product category
- B2B Payment Processing Software
- NAICS
- Activities Related to Credit Intermediation (5223), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Miscellaneous Business Credit Institution (6159), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)
- akta.pro secondary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where DataFi Payments is headquartered
LocationHeadquarters
- HQ city
- Mission Viejo
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DataFi Payments business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing Services: Transaction-based fees charged on payment processing volumes. Merchants pay competitive rates on ACH, credit card, debit card and eCheck transactions. Rates are negotiated based on merchant business type, volume and industry criteria.
- Partner/ISO Residuals: Revenue sharing with channel partners who refer merchants. Partners earn monthly residual income based on transaction volumes processed by referred merchants. No cap on earnings.
- Merchant Account Services: Dedicated merchant accounts tailored to business type and volume with fast approvals, competitive rates and full support. Account management and placement across tier-1 processing networks.
- Payroll Solutions: Full-service payroll including automated calculations, direct deposit, tax filing, W-2/1099 preparation, and employee self-service portal. Priced as subscription service with no hidden fees.
- Working Capital Solutions: Merchant cash advances and working capital solutions for business growth, providing operating capital to merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Custom pricing based on processing volume and business type |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
DataFi Payments product offering
Product offeringCore offering
DataFi Payments is a B2B payment automation platform that processes credit card, debit, ACH, and eCheck transactions and posts them natively inside the customer's existing ERP, CRM, or eCommerce software (NetSuite, QuickBooks, Sage, Dynamics 365, Salesforce, Shopify, WooCommerce, Magento, Odoo, Zoho, Hyfin, BillerGenie). The offering is delivered through dedicated merchant accounts, virtual terminals, and supplementary services including payroll, working capital advances, and analytics, with merchant placement across a multi-processor network (Fiserv, TSYS, Worldpay, Paysafe).
Product overview
DataFi Payments is a B2B payment automation platform built around its core Payment Processing engine, augmented by a Software Integrations layer (native connections to 12+ ERP, CRM, and eCommerce platforms), and several add-on modules including Merchant Accounts, Virtual Terminals, Payroll Solutions, Business Analytics, and Working Capital. The company also operates the datafiPAY Portal as its customer-facing management interface and runs a Partner/ISO Program for referral-based merchant acquisition. The platform's central value proposition is that payments trigger, post, reconcile, and report automatically inside the ERP/CRM/eCommerce software businesses already use, eliminating manual data entry across the payment lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- datafiPAY Portal: Customer portal for managing payments
Products and services
- Payment Processing Core payment processing service that accepts credit card, debit, ACH, eCheck, and other payment types at competitive rates with transparent pricing, real-time reporting, and bank-level security. Serves B2B merchants as the foundational payment automation engine that connects natively to ERP, CRM, and eCommerce platforms.
- Merchant Accounts Dedicated merchant account service tailored to business type and volume, providing fast approvals, competitive rates, and full account management support. Multi-platform placement across Fiserv, TSYS, Worldpay, Paysafe, Accept.blue, CyberSource, NMI, and Paya to match each merchant with the network that best fits their criteria.
- Virtual Terminals Secure virtual terminal enabling payment acceptance from anywhere, ideal for phone orders, invoicing, and remote payments without card-present requirements. Includes full reporting and automatic receipts.
- Software Integrations Native integration layer connecting DataFi's payment engine to 12+ ERP, CRM, and eCommerce platforms including NetSuite, QuickBooks, Sage, Dynamics 365, Salesforce, Shopify, WooCommerce, Magento, Odoo, Zoho, Hyfin, and BillerGenie. Enables payments to trigger, post, and reconcile automatically inside the software businesses already use.
- Payroll Solutions Full-service payroll platform handling automated payroll calculations, direct deposit, federal/state/local tax filing, W-2 and 1099 preparation and filing, and an employee self-service portal. Connects with HR and accounting software for data flow. Priced as a subscription service with no hidden fees.
- Business Analytics Real-time dashboards and reporting providing full visibility into payment performance including transaction volumes, trends, chargebacks, and cash flow in a unified view.
- Working Capital Merchant cash advances and working capital solutions to help businesses invest, expand, and manage cash flow without traditional bank delays.
- datafiPAY Portal Customer-facing portal for managing payments, viewing transaction history, and accessing payment dashboards. Accessed at www.datafipay.com.
- Partner / ISO Program Partner program allowing trade associations, software businesses, IT providers, accountants, consultants, and others to refer merchants and earn monthly residual income on transaction volume. Includes online reporting portal, marketing support, and dedicated partner success management. DataFi handles all merchant onboarding, setup, and technical support.
Companies that use DataFi Payments
Customer profileNamed customers8 records
Segments9 records
Ideal customer profiles3 records
DataFi Payments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
DataFi Payments partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and secondary.
- FiservcoreGlobal leader in financial services technology providing payment processing and fintech solutions. Fiserv is one of the primary payment processors powering DataFi's merchant processing network.
- TSYScoreLeading payment technology company providing acquiring, issuing and prepaid solutions to financial institutions and merchants globally. Part of DataFi's multi-processor network.
- WorldpaycoreOne of the world's largest payment processors enabling businesses to accept payments in over 146 countries and 126 currencies. DataFi leverages Worldpay for global payment capabilities.
- PaysafecoreGlobal payment platform providing card processing, digital wallets and cash solutions for merchants worldwide. DataFi works with Paysafe for payment processing infrastructure.
- Accept.bluesecondaryModern payment processing platform built for ISOs and agents offering competitive rates and advanced gateway technology.
- CyberSourcesecondaryVisa's global payment management platform offering fraud management, payment security and processing solutions.
- NMIsecondaryFull commerce enablement platform powering payments for ISOs, PayFacs and independent agents across all channels.
- PayasecondaryIntegrated payment solutions provider specializing in ACH, card and digital payment processing for B2B businesses.
- Rectangle HealthsecondaryHealthcare payment technology platform enabling practices to streamline patient payments, compliance and engagement.
- ScaleNorthcoreLeading NetSuite solution provider specializing in consulting, implementations, integrations and outsourced accounting. Preferred NetSuite partner of DataFi Payments. Contact: Dean Carazza, Director of Sales.
- ErisanacoreSage Invoice Management specialist focused on Sage 100 implementations, integrations and payment automation. Preferred Sage partner of DataFi Payments. Contact: Kent Rhodes, President.
- BillerGeniesecondaryBilling and invoicing integration partner. DataFi connects to BillerGenie to automate invoicing, payment collection and reconciliation for fully automated billing-to-cash workflow.
- HyfinsecondaryFinancial software integration partner. DataFi connects to Hyfin to automate payment collection, reconciliation and reporting for B2B finance teams.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
DataFi Payments competitors and assessment
Company assessmentDirect peers
- Stax (formerly Fattmerchant): Stax is a subscription-based payment processor and ISO serving SMBs and mid-market merchants. It overlaps with DataFi's core payment processing and merchant account services for similar B2B customers.
- Bill.com: Bill.com is a leading B2B accounts payable and receivable automation platform with deep accounting software integrations (QuickBooks, NetSuite, Sage). It directly competes with DataFi's AR automation and ERP-integrated payment proposition for the same B2B finance buyer.
- Melio: Melio is a B2B payments platform focused on AP automation for SMBs, with native accounting software integrations (QuickBooks, Xero). It competes directly with DataFi's B2B payment automation and ERP integration value proposition.
- PaymentCloud: PaymentCloud is an ISO that places merchants on multiple processing networks with high-risk and mainstream offerings. It competes with DataFi's ISO business and multi-processor merchant placement model.
- Versapay: Versapay provides AR automation and B2B payment network solutions with ERP integrations (NetSuite, Sage, Microsoft Dynamics). It is a direct competitor to DataFi's invoice-to-cash automation story.
- Tipalti: Tipalti is a B2B payables automation platform handling supplier payments, invoice management and global payouts with ERP integrations. It targets similar finance teams with comparable AP/AR automation workflows.
Broad incumbents
- Stripe: Stripe is a global payments and financial infrastructure platform with developer APIs and growing ERP/integration footprint. As a broad incumbent, it competes for the same B2B payment volume while offering a far larger engineering and product surface.
- PayPal: PayPal is a global incumbent in digital payments with B2B offerings (PayPal Business, working capital). It overlaps broadly with DataFi's payment processing and working capital solutions for merchant customers.
- Block (Square): Block's Square ecosystem serves SMBs with payment processing, banking, payroll and working capital — overlapping with most of DataFi's product suite but at vastly greater scale and brand recognition.
Emerging players
- Finix: Finix is a payment infrastructure provider that lets software platforms and ISOs embed payments-as-a-service. It is comparable to DataFi's model in enabling payment integration within business software, but targets the platform/ISO enablement layer rather than direct merchant processing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DataFi Payments social profiles
Digital presenceDataFi Payments compliance and trust
Trust signalCompliance1 record
DataFi Payments financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataFi Payments leadership team
Management profileNumber of profiles
DataFi Payments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataFi Payments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataFi Payments
What does DataFi Payments do?
DataFi Payments is a B2B payment automation platform that processes credit card, debit, ACH, and eCheck transactions and posts them natively inside the customer's existing ERP, CRM, or eCommerce software (NetSuite, QuickBooks, Sage, Dynamics 365, Salesforce, Shopify, WooCommerce, Magento, Odoo, Zoho, Hyfin, BillerGenie). The offering is delivered through dedicated merchant accounts, virtual terminals, and supplementary services including payroll, working capital advances, and analytics, with merchant placement across a multi-processor network (Fiserv, TSYS, Worldpay, Paysafe).
Is DataFi Payments a public or private company?
DataFi Payments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DataFi Payments founded?
DataFi Payments was founded in 2018. It employs 51 to 100 people.
Where is DataFi Payments based?
DataFi Payments is headquartered in Mission Viejo, United States, in the North America region.
How does DataFi Payments make money?
Five revenue lines are on record. Payment Processing Services are the primary driver. The others are partner/ISO Residuals, merchant Account Services, payroll Solutions and working Capital Solutions.
Who are DataFi Payments's main competitors?
Direct peers on record are Stax (formerly Fattmerchant), Bill.com, Melio, PaymentCloud, Versapay and Tipalti. Broad incumbents are Stripe, PayPal and Block (Square). Finix is listed as an emerging player.
Does DataFi Payments have an API?
No public API is recorded for DataFi Payments.
What industry is DataFi Payments in?
DataFi Payments's product category is B2B Payment Processing Software. Its primary akta.pro industry code is FSAGAJAC, Invoicing, Billing & Accounts Receivable Automation, with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 5223 and its SIC code is 6159.