Accept.blue
- Company typePrivate
- Founded2019
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Accept.blue firmographics
Firmographics- Name
- Accept.blue
- Legal name
- accept.blue
- Website
- https://accept.blue
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Accept.blue industry classification
Industry- Product category
- Payment Processing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA), Recurring Billing & Subscription Payments Enablement (FSAMACAF), Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
Keywords
Where Accept.blue is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Accept.blue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Monthly/Annual Gateway Subscription (Flat Fee): accept.blue charges a flat monthly fee for access to the gateway and all features, with no transaction fees. This 'all-you-can-eat' model includes Level 2/3 interchange optimization, fraud protection, invoicing, recurring billing, ACH processing, customer vault, and more — all included at no extra cost. The flat fee is paid by ISOs and their merchant customers.
- Gateway Capital (Embedded Financing): An embedded financing program where accept.blue provides merchant-facing loan offers based on transaction history. ISOs receive a cut of residuals when merchants are funded through the program, creating an additional revenue stream for resellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-Inclusive Flat Monthly Fee with No Transaction Fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Accept.blue product offering
Product offeringCore offering
Accept.blue operates a next-generation, PCI Level 1 compliant payment gateway distributed exclusively on a white-label basis to Independent Sales Organizations (ISOs), Merchant Service Providers (MSPs), and Independent Software Vendors (ISVs) who rebrand and resell it to their merchant customers. The platform is offered on a flat monthly subscription with no per-transaction fees and includes automated Level 2/3 interchange optimization, a virtual terminal, ACH/check processing, hosted tokenization, an invoicing suite, recurring payments, fraud protection, a customer vault, and developer APIs, with integrations to Fiserv, TSYS/Global Payments, and Elavon processors as well as ERP, CRM, and eCommerce platforms.
Product overview
Accept.blue is a next-generation, exclusively white-labeled payment gateway platform built for ISOs, ISVs, and merchant services providers. The core platform provides PCI Level 1 compliant payment processing with rapid integrations, built-in multilevel interchange optimization, and seamless processing capabilities across all industries. The platform operates on a flat-fee model with no transaction fees included in the base offering. The product portfolio centers on the Payment Gateway as the core infrastructure, supported by the web-based Virtual Terminal for merchant operations and a Developer API for custom integrations. Key add-on modules include Interchange Optimization (Level 2/3) for automated B2B savings, an Invoicing Suite with email/SMS capabilities, ACH/Check Processing through multiple integrated processors (Paya, VeriCheck/VCI, Unity FI Solutions), Fraud Protection with ten configurable modules, a Secure Customer Vault with tokenization, Recurring/Scheduled Payments, 3D Secure integration via PAAY, Batch Upload for CSV processing, Gateway Capital for embedded merchant financing, Pay Links for payment page generation, Digital Wallet support (Google Pay/Apple Pay), Hosted Payment Pages builder, Cash Processing recording, Dual Pricing, Card Updater for subscription optimization, and EMV Terminal Integration with Equinox devices. Native plugins extend functionality into enterprise platforms including NetSuite (ERP), Salesforce (CRM), Magento 2, WooCommerce, Shopify, OpenCart, and other shopping carts and ERPs/CRMs.
Differentiator
Problem solved
Functional benefit
Products and services
- Payment Gateway Platform A next-generation PCI Level 1 compliant payment gateway that is exclusively white-labeled and sold to ISOs, MSPs, and ISVs who resell it to their merchant customers. The platform supports credit card, ACH/check, digital wallet, and cash payment processing, with automated interchange optimization, hosted tokenization, fraud protection, recurring payments, an invoicing suite, a customer vault, and batch upload — all included in a flat monthly fee with no transaction fees.
- Virtual Terminal A web-based, white-labeled payment processing terminal that allows merchants to process credit card and ACH/check transactions, send branded invoices, manage recurring and scheduled payments, run batch uploads, and access ten fraud protection modules. Designed for ISOs to brand and deliver to their merchants.
- Developer API A comprehensive REST API that enables developers to integrate payment processing into merchant websites or software. Includes hosted tokenization via iFrame for PCI scope minimization, transaction processing, payment pages, invoicing, reporting, and a sandbox test environment. Documentation available at docs.accept.blue/api/v2.
- NetSuite Plugin A native NetSuite ERP plugin that enables enterprise merchants to process credit card and ACH/check payments within NetSuite, with automated Level 2/3 interchange optimization, single-pane reporting, multi-MID support, saved payment methods, surcharge support, late charges, and full/partial payments. Compatible with Fiserv, TSYS, and Elavon processors.
- Salesforce Plugin A turn-key Salesforce CRM plugin that enables merchants to process card and ACH payments directly within Salesforce with automated Level 2/3 interchange optimization, scheduled and recurring transactions, tokenized saved payment methods, and single-pane reporting. Priced at $1,000/year with $0.00 per-transaction fee.
- Gateway Capital (Embedded Financing) An embedded financing program built directly into the merchant-facing gateway portal that uses transaction history to present pre-approved loan offers with zero credit score impact. Merchants can complete applications in a few clicks and receive funding in 1-2 business days; ISOs receive a share of residuals when merchants are funded.
- Hosted Payment Pages A customizable hosted payment page builder accessible via API that allows merchants to create payment links with prefilled transaction fields, send them by email or text, support one-time use links, and apply dual pricing based on the selected payment method.
Quantifiable outcome
- Level 2/3 interchange optimization reduces processing costs by 0.65% to 1.25% per qualifying B2B transaction
- +6 more outcomes
Companies that use Accept.blue
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Accept.blue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
Feature21 records
Accept.blue partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- ElavoncoreElavon is now a fully operational and integrated processor to the accept.blue gateway, joining Fiserv and TSYS. This further establishes accept.blue as processor-agnostic.
- TSYS (now Global Payments)coreTSYS is now a fully integrated and operational processor to the accept.blue payment gateway. This marks accept.blue as a fully agnostic payment gateway for both card and ACH transactions, giving ISOs the choice to partner with their preferred processor. TSYS/Global Payments processes billions of transactions yearly.
- VeriCheck Inc. (VCI)coreVeriCheck is a premier ACH processor in the United States. The integration enables accept.blue's ISOs to leverage VeriCheck's technology and personal service for ACH/check processing. This is a processor-agnostic partnership that provides varied and expert ACH solutions to accept.blue resellers and their merchants. Contact: Don Singer at [email protected].
- FiservcoreThe accept.blue gateway is certified to Fiserv, one of the largest card processors worldwide. Fiserv processes billions of transactions yearly and controls the majority of payments. The NetSuite plugin is compatible with Fiserv, TSYS, and Elavon processing platforms.
- NetSuitecoreNative NetSuite plugin for accept.blue enables enterprise merchants to process credit card and ACH payments within NetSuite with automated Level 2/3 interchange optimization, single-pane reporting, multi-MID support, saved payment methods, and flexible customizations. Compatible with Fiserv, TSYS, and Elavon processors.
- SalesforcecoreTurn-key Salesforce plugin allows Salesforce users to seamlessly process payments within their Salesforce account with transactions appearing in the virtual terminal for single-pane reporting. Transactions are automatically optimized for Level 2/3 interchange rates without additional data input. Plugin costs $1,000/year with $0.00 per-transaction fee.
- PayacorePaya is an ACH processor providing check processing solutions to accept.blue resellers. Both Paya and VeriCheck are veterans in the ACH space providing varied and expert solutions.
- Equinox (Equinox Payment Technologies)coreEquinox EMV devices are integrated to the accept.blue gateway for a true omni-channel payments experience. Integrated Equinox terminals support standalone mode for in-person payments without gateway login, with transactions sent back to the gateway for reporting and refunds.
- WooCommercecoreaccept.blue gateway plugin for WooCommerce allows merchants to easily accept payments on their WooCommerce-powered websites. WooCommerce powers over 3 million websites globally. The plugin supports surcharge, 3D Secure, and digital wallets (Google Pay, Apple Pay).
- Magento (Magento 2)coreaccept.blue Magento 2 plugin enables ISOs to service Magento eCommerce merchants. The plugin now supports ACH, digital wallets, and compatibility with more Magento versions, suitable for enterprise-level merchants.
- Shopifycoreaccept.blue Shopify plugin allows resellers to process payments natively within merchants' Shopify stores for a seamless, integrated checkout experience. With millions of Shopify stores worldwide, this is a key integration for reaching hosted eCommerce merchants.
- Unity FI SolutionscoreUnity FI Solutions is a well-established ACH provider with decades of industry experience, added as a new ACH processing solution available through the accept.blue gateway. ISOs can get early beta access for their merchants.
- Bluemoon ISVminorBluemoon ISV manages native payment plugins for Acumatica, Microsoft Dynamics GP, Microsoft Dynamics 365 Finance and Operations, and Business Central ERP systems integrated with the accept.blue gateway.
- ErisaņaminorErisaņa manages the native Sage 100 payment processing plugin for the accept.blue gateway.
- ComstarUSAminorComstarUSA manages the Odoo payment connector plugin for the accept.blue gateway.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Accept.blue competitors and assessment
Company assessmentDirect peers
- PayArc: PayArc is a payment processing platform focused on serving ISOs and ISVs with white-label gateways and multi-processor support; similar ISO-channel distribution and reseller-focused pricing to accept.blue.
- USAePay: USAePay is a long-standing white-label payment gateway serving ISOs, ISVs, and merchants with similar API, virtual terminal, and recurring billing feature set; competes head-to-head with accept.blue in the ISO reseller channel.
- EBizCharge: EBizCharge provides white-label payment processing embedded into ERP/CRM systems for ISVs and ISOs, with deep NetSuite, QuickBooks, and Sage integrations; very comparable to accept.blue's ERP-plugin-heavy white-label go-to-market.
- Stax (formerly Fattmerchant): Stax is a subscription-based, flat-fee payment processing platform serving ISOs and ISVs, similar to accept.blue's Schedule A flat-fee model; directly comparable on pricing structure and ISO channel distribution.
- NMI: NMI is the leading white-label payment gateway in the US, purpose-built for ISOs, ISVs, and SaaS platforms with similar processor-agnostic architecture and ISO-channel GTM; it is the closest direct competitor to accept.blue's white-label gateway offering.
- Payabli (formerly Payrix): Payabli is a payment enablement platform built specifically for ISOs and ISVs to embed payments into software, with white-label gateways and embedded capital offerings; competes with accept.blue on both gateway and embedded financing axes.
Broad incumbents
- Authorize.Net: Authorize.Net, owned by Visa, is one of the largest broad payment gateways in the US serving both direct merchants and ISO resellers; it sits in the same payment gateway category but at much greater scale and reach than accept.blue.
- Stripe: Stripe is a dominant full-stack payment platform offering gateway and processing with Stripe Connect enabling ISO-style platform distribution; while broader and direct-merchant focused, Stripe's Connect program increasingly overlaps with white-label ISO platform needs.
Emerging players
- Spreedly: Spreedly is a payment orchestration platform letting merchants and platforms route across multiple gateways and gateways; an adjacent emerging player in the gateway and orchestration layer where accept.blue also plays.
- Finix: Finix provides payment infrastructure enabling SaaS platforms and ISOs to embed payments and payouts; an emerging competitor to accept.blue's enterprise/ISV gateway enablement thesis, particularly for platforms building payment-native products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Accept.blue social profiles
Digital presenceAccept.blue compliance and trust
Trust signalCompliance1 record
Accept.blue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Accept.blue leadership team
Management profileNumber of profiles
Accept.blue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Accept.blue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Accept.blue
What does Accept.blue do?
Accept.blue operates a next-generation, PCI Level 1 compliant payment gateway distributed exclusively on a white-label basis to Independent Sales Organizations (ISOs), Merchant Service Providers (MSPs), and Independent Software Vendors (ISVs) who rebrand and resell it to their merchant customers. The platform is offered on a flat monthly subscription with no per-transaction fees and includes automated Level 2/3 interchange optimization, a virtual terminal, ACH/check processing, hosted tokenization, an invoicing suite, recurring payments, fraud protection, a customer vault, and developer APIs, with integrations to Fiserv, TSYS/Global Payments, and Elavon processors as well as ERP, CRM, and eCommerce platforms.
Is Accept.blue a public or private company?
Accept.blue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Accept.blue founded?
Accept.blue was founded in 2019. It employs 11 to 50 people.
Where is Accept.blue based?
Accept.blue is headquartered in Phoenix, United States, in the North America region.
How does Accept.blue make money?
Two revenue lines are on record. Monthly/Annual Gateway Subscription (Flat Fee) is the primary driver. The others are gateway Capital (Embedded Financing).
Who are Accept.blue's main competitors?
Direct peers on record are PayArc, USAePay, EBizCharge, Stax (formerly Fattmerchant), NMI and Payabli (formerly Payrix). Broad incumbents are Authorize.Net and Stripe. Emerging players are Spreedly and Finix.
Does Accept.blue have an API?
Yes. A comprehensive payment gateway API that enables developers to integrate payment processing into merchant websites or software. Features include hosted tokenization via iFrame for PCI compliance, transaction processing, payment pages, invoicing, and reporting. Sandbox/test account available for developers to test integrations. Developer documentation is at docs.accept.blue/api/v2.
What industry is Accept.blue in?
Accept.blue's product category is Payment Processing Software. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAMABAA, Integrated Payment Processors (PSP/Acquirer). Its NAICS code is 522320 and its SIC code is 7370.