Level Up Dice
Level Up Dice is a pre-launch consumer brand in the tabletop gaming dice category, currently operating a Shopify-powered "Coming Soon" storefront with a newsletter signup to build early customer interest ahead of its commercial debut.
- Company typePrivate
- Founded2015
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Level Up Dice does
Level Up Dice is an early-stage, pre-launch consumer goods company operating in the dice and tabletop gaming accessories segment. The company's online presence is currently limited to a password-protected "Coming Soon" landing page hosted on a Shopify-powered storefront at usa.levelupdice.net, which offers a newsletter signup to capture prospective customer interest ahead of its commercial launch.
No products, pricing, customer segments, or value propositions are disclosed in the available source data, and the company has not yet made any product offerings, revenue, or operational team information public. The brand name "Level Up Dice" suggests a focus on gaming dice products, likely targeting tabletop gaming enthusiasts, but no category, product line, or target market is explicitly stated.
The business model is not yet observable in the source material. The company has selected Shopify as its e-commerce platform, which implies a planned direct-to-consumer online retail model, but no pricing model, revenue mechanics, or customer acquisition strategy is disclosed. The company currently operates without any disclosed funding, headcount, partnerships beyond Shopify, or geographic footprint.
Level Up Dice firmographics
Firmographics- Name
- Level Up Dice
- Website
- https://usa.levelupdice.net
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Level Up Dice is a pre-launch consumer brand in the tabletop gaming dice category, currently operating a Shopify-powered "Coming Soon" storefront with a newsletter signup to build early customer interest ahead of its commercial debut.
- Ownership category
- akta.pro rank
Level Up Dice industry classification
Industry- Product category
- Tabletop Gaming Dice
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Miniatures Games & Tabletop Skirmish Games Retail (CRALALAH)
Keywords
Where Level Up Dice is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Level Up Dice business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Supply Chain, Technology or R&D
Level Up Dice product offering
Product offeringCore offering
Level Up Dice is a pre-launch online retail brand operating under the domain usa.levelupdice.net, positioned to sell tabletop gaming dice (as indicated by the company name). The current public-facing site is a Shopify-powered 'Coming Soon' landing page with a newsletter signup, and no products have been published yet.
Differentiator
Problem solved
Functional benefit
Companies that use Level Up Dice
Customer profileIdeal customer profiles1 record
Level Up Dice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Level Up Dice partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Level Up Dice competitors and assessment
Company assessmentDirect peers
- Easy Roller Dice Co. D2C dice retailer offering branded sets for tabletop RPGs. Mirrors the planned online retail model and customer base Level Up Dice is targeting.
- Kraken Dice: Independent U.S.-based manufacturer and retailer of artisan gaming dice sold direct-to-consumer online. Closest comparable business model for a Shopify-led dice retailer.
- Q-Workshop: Premium designer and manufacturer of polyhedral dice for tabletop RPGs. Competes directly with a focused dice retailer on branded, design-forward inventory and collector demand.
- Norse Foundry: Specialty retailer of premium and artisan dice, often through curated collections and metal/precision sets. Comparable in D2C positioning and enthusiast customer overlap.
- Haus of Dice: Independent dice retailer/maker with direct online sales, offering designer and themed polyhedral sets. Closely aligned with the niche retail GTM Level Up Dice appears to be pursuing.
- Dice Dungeons: Online retailer specializing in polyhedral gaming dice for tabletop RPGs. Direct competitor on product mix, pricing, and target buyer.
Emerging players
- Wiz Dice: Designer and retailer of stylized polyhedral dice sold direct-to-consumer. Comparable as a niche/independent D2C challenger in the same hobby segment.
- Forged Dice Co. Specialty brand focused on high-end metal and resin tabletop gaming dice. Overlaps with the premium/collector slice of the market Level Up Dice would likely target.
Regional players
- The Dice Shop Online: Long-running UK-based online retailer of tabletop RPG dice sets. Comparable category and D2C model, though primarily serving European customers.
Broad incumbents
- Chessex: The largest mainstream manufacturer and distributor of polyhedral and tabletop gaming dice. Directly comparable as a primary supplier and competitor in the same retail dice category Level Up Dice would serve.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights3 records
Customer concentration
Level Up Dice social profiles
Digital presenceLevel Up Dice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Level Up Dice leadership team
Management profileNumber of profiles
Level Up Dice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Level Up Dice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Level Up Dice
What does Level Up Dice do?
Level Up Dice is a pre-launch online retail brand operating under the domain usa.levelupdice.net, positioned to sell tabletop gaming dice (as indicated by the company name). The current public-facing site is a Shopify-powered 'Coming Soon' landing page with a newsletter signup, and no products have been published yet.
When was Level Up Dice founded?
Level Up Dice was founded in 2015. It employs 11 to 50 people.
Where is Level Up Dice based?
Level Up Dice is headquartered in Indianapolis, United States, in the North America region.
Who are Level Up Dice's main competitors?
Direct peers on record are Easy Roller Dice Co., Kraken Dice, Q-Workshop, Norse Foundry, Haus of Dice and Dice Dungeons. Emerging players are Wiz Dice and Forged Dice Co.. The Dice Shop Online is listed as a regional player. Chessex is listed as a broad incumbent.
Does Level Up Dice have an API?
No public API is recorded for Level Up Dice.
What industry is Level Up Dice in?
Level Up Dice's product category is Tabletop Gaming Dice. Its primary akta.pro industry code is CRALALAH, Miniatures Games & Tabletop Skirmish Games Retail. Its SIC code is 5945.