Mike Greer Homes

What Mike Greer Homes does

Mike Greer Homes is the largest privately owned residential construction company in New Zealand, founded in 1990 by Mike Greer in Christchurch and now operating 16 regional branches across the country. The company delivers new residential homes — including standalone houses, townhouses, and integrated retirement village communities — to first-home buyers, property investors, retirees, custom home builders, and government agencies. It organises its product line into three design collections (Entry 80–120m², Transitional 120–160m², Family 160–250m²) with prices ranging from approximately $610k to over $1.8m, and has delivered more than 15,000 homes since inception with 500+ under construction at any given time.

The core operating model is the Turn Key process — a fixed-cost, low-deposit building package with no progress payments until completion — combined with a JV branch network in which Mike Greer Homes owns 51% of most regional branches and 100% of the two largest branches in Christchurch and Auckland. Central head office controls design, specifications, costs, and build quality across the network. Differentiators include 30+ years of supplier relationships, exclusive partnerships with Misco Joinery and McVicar, 10-year Master Build Guarantee, and Lifemark accreditation. A dedicated national commercial construction team also delivers large-scale government housing developments and retirement villages.

Mike Greer Homes generates revenue primarily through one-time sale of newly built homes (one-time license), supplemented by design and build professional services and managed services for government and institutional contracts. Distribution is direct-to-consumer through regional branch sales teams, 31 showhome locations, and a comprehensive website, with the founder Mike Greer still actively involved in day-to-day operations. The company is family-owned and privately held with no disclosed institutional funding.

Name

Mike Greer Homes

Legal name

Mike Greer Homes

Website

https://mikegreerhomes.co.nz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Mike Greer Homes is the largest privately owned residential builder in New Zealand, delivering fixed-price Turn Key homes across 16 branches and serving first-home buyers, investors, retirees, and government housing clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. New Residential Home Sales: Mike Greer Homes generates revenue primarily through the sale of newly constructed residential homes. Revenue is earned on a per-home basis through two main product types: (1) Turn Key packages — all-inclusive fixed-price homes ready for immediate occupancy; (2) Home and Land packages — where the buyer purchases the section separately and Mike Greer Homes constructs the dwelling. Prices range from approximately $610k to over $1.8m depending on location, size, and specification.
2. Design & Build Custom Homes: Custom design and construction services where Mike Greer Homes' in-house design team creates or modifies plans to suit individual client site, budget, and style requirements. This service targets buyers wanting a bespoke home and generates revenue as a premium offering on top of standard package pricing.
3. Government & Large-Scale Development Contracts: Mike Greer Homes builds large-scale government housing developments, retirement villages, and commercial buildings as part of its national development and commercial construction teams. These multi-unit contracts represent significant revenue streams and position the company as a preferred government builder.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mike Greer Homes is a residential home construction company that builds new homes across New Zealand through a JV branch model. The core offering is fixed-price Turn Key home packages (land to keys, no progress payments) and a Design & Build custom home service, with homes organized into three design collections (Entry, Transitional, Family). The company also delivers large-scale government housing developments, retirement villages, and commercial buildings.

Product overview

Mike Greer Homes operates as a residential home building company offering a portfolio of home building products and services across New Zealand. The core offerings include Turn Key packages (complete home packages with fixed pricing and low deposits) and Design & Build services (custom home design and construction). The company organizes its home designs into three collections: Entry Collection (80-120m²) for first home buyers, Transitional Collection (120-160m²) for those seeking style and low maintenance, and Family Collection (160-250m²) for larger family homes. Homes for Sale feature pre-built properties across various subdivisions throughout the country.

Differentiator

Problem solved

Functional benefit

Products and services

• Turn Key Packages Complete home packages where Mike Greer Homes handles everything from land to keys, with fixed pricing, low deposits starting at approximately 10%, and no progress payments until completion. Designed for first home buyers and investors seeking certainty and simplicity.
• Entry Collection Home designs ranging from 80-120m² designed for first home buyers or those seeking smaller, more affordable homes with contemporary living standards. Floor areas from 65m² to 120m², priced from approximately $610k to $700k depending on location.
• Transitional Collection Home designs ranging from 120-160m² offering a blend of style, easy living, security, privacy, low maintenance, and entertaining space. Priced from approximately $675k to $900k, with floor areas from 121m² to 159m².
• Family Collection Home designs ranging from 160-250m² with larger footprints, extra space for children, self-contained living for guests, and more room to relax. Floor areas from 154m² to 250m², priced from approximately $849k to $1.8m+.
• Design & Build Service Custom home design and construction service where Mike Greer Homes' in-house design team creates or modifies plans to suit individual client site, budget, and style requirements. Targets buyers wanting a bespoke home with expert guidance on site suitability, building method, and lifestyle fit.
• Homes for Sale Pre-designed and built homes available for purchase across New Zealand, including completed and under-construction properties in various subdivisions. Buyers can browse listings by region with specific floor plans, sizes, and prices.
• Spring Grove Lifestyle Village A 135-home retirement community in Belfast, Christchurch, designed for people over 55. Part of Mike Greer Group's retirement village operations, offering low-maintenance lifestyle living.
• Government & Large-Scale Development Contracts Large-scale construction of government housing developments, retirement villages, and commercial buildings delivered by Mike Greer Homes' national development and commercial construction teams. Mike Greer Homes is one of the NZ Government's preferred builders for such projects.

Quantifiable outcome

• 15,000+ homes delivered since 1990
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Master Builders AssociationcoreStrategic or Co-development PartnerMike Greer Homes is a registered member of the Master Builders Federation of New Zealand. This membership provides access to the 10 Year Master Build Guarantee, industry standards, construction benchmarking, on-the-ground checks and balances, and technical support. Being a registered Master Builder provides customers with confidence in trade practices, experience, and the ability to do the work. The 10-year guarantee means the 3000-member association will be there to help homeowners for 10 years.
• LifemarkcoreStrategic or Co-development PartnerAs an accredited Lifemark partner, Mike Greer Homes' homes are independently recognised for being well designed and safe to live in for a lifetime. This accreditation provides an additional quality assurance layer for buyers and differentiates Mike Greer Homes from competitors.
• Misco JoineryminorStrategic or Co-development PartnerPartnership with Misco Joinery for kitchen manufacturing and installation. Misco is described as a local expert, providing quality kitchen solutions as part of Mike Greer Homes' standard and upgraded specifications. The partnership reflects Mike Greer Homes' approach of working with local Kiwi businesses.
• McVicar (Independent Timber Merchants)minorStrategic or Co-development PartnerPartnership with Independent Timber Merchants (McVicar) for timber supply. McVicar is described as independent, Kiwi-owned, and built on know-how. This partnership ensures quality local timber supply for construction.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Lockwood Homes: Lockwood Homes is a New Zealand residential builder specializing in prefabricated timber homes. It overlaps with Mike Greer Homes in residential construction but differentiates through a modular/prefabricated method, serving as an adjacent rather than directly competing alternative for entry-level and custom buyers.

Direct peers

• Landmark Homes: Landmark Homes is a New Zealand residential home builder with a national franchise network offering new home builds across a range of price points. It competes directly with Mike Greer Homes in the spec/turn-key residential segment with comparable design collections and price tiers.
• Jennian Homes: Jennian Homes is one of New Zealand's largest residential home builders with a national footprint and franchise structure. It directly competes with Mike Greer Homes in spec and turn-key residential construction across similar price points and buyer segments.
• Generation Homes: Generation Homes is a New Zealand residential builder offering a range of standard and custom home designs in the Auckland and upper North Island regions. It directly competes with Mike Greer Homes' Auckland and Waikato branches in the volume residential segment.
• Stonewood Homes: Stonewood Homes is a New Zealand residential home builder with a multi-region franchise model and standard design collections. It competes with Mike Greer Homes for first home buyers and family home buyers with similar fixed-price and turn-key offerings.
• G.J. Gardner Homes: G.J. Gardner Homes is a large franchise-based residential home builder with nationwide New Zealand coverage, similar three-tier product range, and standardized design collections. It competes directly with Mike Greer Homes for first home buyers, family buyers, and investors using a franchise model that produces comparable fixed-price turn-key products.
• Classic Builders: Classic Builders is a New Zealand residential and commercial construction company with operations across multiple regions, including large-scale developments. It competes with Mike Greer Homes in turn-key residential and government/large-scale development contracts.
• Signature Homes: Signature Homes is a New Zealand residential builder offering design-and-build and turn-key packages across multiple regions. It directly competes with Mike Greer Homes in the same mid-market residential segment with comparable fixed-price product offerings.
• Golden Homes: Golden Homes is a New Zealand residential home builder specializing in factory-based pre-engineered and transportable home construction. It competes with Mike Greer Homes in the entry-to-mid residential segment with a different but adjacent construction methodology targeting first home buyers and investors.

Broad incumbents

• Fletcher Building: Fletcher Building is New Zealand's largest construction and building materials company with a residential land development and home building division. It is a broad incumbent that overlaps with Mike Greer Homes in residential construction and land development but operates across a much wider building products and infrastructure portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mike Greer Homes