What Stonewood Homes does

Stonewood Homes is a New Zealand residential home builder operating a franchise model with 19 franchisees across both the North and South Islands. Founded in Christchurch in 1987, the company has delivered more than 8,000 homes and ranks among the top three largest home builders in New Zealand. It serves individual homeowners, first-home buyers, property investors, lifestyle/acreage buyers, and premium custom-build customers across price points ranging from approximately NZD $200,000 for home-only designs to over NZD $1.5 million for premium house-and-land packages.

The company's core technology asset is HOMEi™, a proprietary online design studio that allows customers to customize floor plans, roof styles, fixtures, and finishes while visualizing changes in a live 3D model with instant pricing updates—described as the first such platform in Australia and New Zealand. Supporting tooling includes the Buildertrend customer portal (build progress tracking, weekly construction photos, supervisor messaging) and the Gtee warranty and maintenance management system. The product portfolio spans nine named design series (Investment, Lifestyle, Origin, Evoke, Metro, Urban, Your Style, Aspire, Select) plus knock-down rebuild, subdivision, and house-and-land package services across 178+ locations.

The business operates on three revenue streams: (1) one-time residential home construction sales (and house-and-land packages) executed by franchisees; (2) franchise fees and royalties paid by the 19 franchisees for brand, design, and HOMEi™ access; and (3) one-time investment-series home sales targeting the rental-investor segment. Pricing is tiered through Classic, Essentials, and Luxe inclusions packages and varies materially by region, land cost, and specifications. The company is privately held under the Stonewood Group holding entity and is expanding into Queensland, Australia in 2025.

Name

Stonewood Homes

Legal name

Stonewood Homes

Website

https://stonewood.co.nz

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Stonewood Homes is a New Zealand franchise-based residential home builder founded in 1987, operating 19 franchisees and delivering 400+ customizable home designs to individual homeowners, investors, and lifestyle buyers across both islands.

Ownership category

akta.pro rank

Product category

Residential Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• Residential home building
• House and land packages
• Custom home designs
• Franchise home builder
• Knock down rebuild

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Home Construction Sales: Stonewood Homes generates primary revenue through direct sales of newly constructed residential homes. Customers purchase either custom-built homes on their own land, or house and land packages where Stonewood sources land and constructs the home. Revenue is one-time per transaction, generated when homes are completed and handed over to customers. Price points range from approximately NZD $200,000 for home-only designs to over NZD $1,500,000 for premium house and land packages.
2. Franchise Fees and Royalties: Stonewood Homes operates a franchise model with 19 franchisees throughout New Zealand. Franchise partners pay initial fees and ongoing royalties for access to the Stonewood brand, proprietary designs, HOMEi™ technology platform, marketing support, bulk buying power, and operational systems. Franchise locations are required for expansion into new regions.
3. House and Land Packages: All-inclusive house and land packages where Stonewood manages land sourcing, design selection, and construction. Revenue generated includes both the land value and construction costs, typically ranging from NZD $600,000 to over NZD $1,500,000 depending on location, design, and specifications.
4. Investment Series Home Sales: Specialised product line targeting property investors, offering cost-effective homes (75m² to 128m²) designed for rental income, resale, or minor dwellings. Includes standard features like double glazing, European appliances, and designer tapware with Resene colour scheme.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Stonewood Homes designs and constructs new residential homes across New Zealand through a franchise network of 19 local operators. Customers choose from 400+ customisable home designs spanning investment, lifestyle, urban, and premium series, with optional land sourcing, knock-down-rebuild, and subdivision services. The company's proprietary HOMEi Design Studio provides real-time 3D visualisation with instant pricing during the design and quoting process.

Product overview

Stonewood Homes is a residential home builder operating in New Zealand with 19 franchisees, offering over 400 award-winning, fully customisable home designs across multiple product series (Investment, Lifestyle, Origin, Evoke, Metro, Urban, Your Style, Aspire, Select), house and land packages, and related services. The company's core technology product is the HOMEi Design Studio—a proprietary platform enabling customers to visualise and customise homes in 3D with real-time pricing. Additional services include knock-down rebuilds, subdivision, and showhome experiences. The portfolio ranges from affordable 75m² investment properties to 470m² luxury lifestyle homes, with pricing from under $200,000 to over $1.5 million. The company was founded in 1987 and has built over 8,000 homes.

Differentiator

Problem solved

Functional benefit

Brands

• HOMEi: Innovative design studio platform by Stonewood Homes that allows customers to customise home designs, visualise changes in real-time 3D models, and access instant pricing updates.
• Investment Series
• Lifestyle Range

Products and services

• HOMEi Design Studio

Quantifiable outcome

• 35+ years of experience delivering high-quality homes across New Zealand
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GteecoreTechnology or IntegrationGtee is a digital warranty and maintenance management partner. All Stonewood home warranty and maintenance information is automatically collected, securely stored, and made accessible through the Gtee platform. The system sends reminders for key maintenance tasks, helping homeowners protect their investment. Gtee login details are included in each home's switch box.
• BuildertrendcoreTechnology or IntegrationBuildertrend is the project management and customer communication platform used by Stonewood Homes. Customers receive unique password-protected access to track build progress, view weekly construction photos, message project supervisors, and access full records of consents and code of compliance documentation. Behind the scenes, the system keeps sub-contractors and suppliers updated.
• ReseneminorStrategic or Co-development PartnerResene Total Colour System is used for the Investment Series colour scheme. A cohesive external and internal colour scheme has been developed using Resene products, applicable to any home within the Investment Range. This eliminates need for individual colour consultants while delivering professional, stylish finishes.
• Planners, Surveyors, and Engineers NetworkcoreImplementation/ SI/ Consulting PartnerTrusted network of professionals supporting knock-down rebuild and subdivision projects. Includes resource consent specialists, surveyors, and engineering professionals ensuring seamless, profitable subdivision processes. Coordinated by Stonewood for end-to-end project management.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Simonds Homes: Major Australian home builder with national presence and a long-established franchise model. Highly relevant peer for benchmarking franchise economics and customer experience in the Australian market Stonewood is entering.
• Porter Davis Homes: Australian home builder serving Victoria, Queensland, and South Australia with a strong presence in the entry-level and mid-market segments. Comparable to Stonewood in target customer and product positioning, particularly relevant for Queensland expansion.
• Metricon Homes: Largest home builder in Australia by volume, serving the Victorian, NSW, Queensland, and South Australian markets. Key benchmark for Stonewood's planned Queensland expansion and primary competitive threat in that geography.

Direct peers

• GJ Gardner Homes: One of the largest home builder franchise networks in New Zealand and Australia, with a similar franchise model, comparable design catalog, and overlapping customer segments. Closest like-for-like franchise competitor to Stonewood Homes.
• Jennian Homes: Established NZ residential home builder offering custom and pre-designed homes across New Zealand with a similar mid-market positioning. Directly comparable in customer base, pricing tiers, and product offering.
• Signature Homes: NZ home builder offering customisable house plans and house-and-land packages across multiple regions. Direct competitor with similar product breadth, pricing tiers, and franchise-style regional presence.
• Keith Hay Homes: Long-established NZ home builder (founded 1938) offering custom homes across the North Island. Comparable in custom build focus, NZ market exposure, and target customer segments.
• David Reid Homes: NZ and Pacific franchise home builder offering customisable home designs. Closely comparable franchise model with similar geographic footprint across New Zealand.
• Golden Homes: NZ residential home builder with multi-region presence and customisable design offerings. Comparable in scale and product positioning to Stonewood, with overlap in customer segments and price points.

Broad incumbents

• Fletcher Living: Residential home building division of Fletcher Building, NZ's largest construction conglomerate. Larger and broader incumbent with deeper resources, established supply chain, and wider product portfolio than Stonewood.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Stonewood.Homes.NZ
• LinkedInlinkedin.com/company/stonewoodhomesnz
• Instagraminstagram.com/stonewood_homes_nz/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonewood Homes