What OBM International does

OBMI is a privately held luxury hospitality architecture and design firm founded in Bermuda in 1936 and now headquartered in Coral Gables, Florida. The firm delivers master planning, architecture, interior design, sustainability, and wellness services to international hotel brands, real estate developers, and resort owners across the Americas, Middle East, Europe, Africa, and Asia. Its core service is delivered through a proprietary three-phase "Envisioning & Storytelling" methodology (Envision, Design, Realize) that the firm uses to translate the cultural and geographic character of each destination into branded hospitality environments. The firm operates eight offices globally (Miami, Bermuda, BVI, Cayman, Dubai, London, Riyadh, Trinidad & Tobago), maintains a portfolio of approximately 196 projects, and is recognized for landmark projects including Royal Mansour Marrakech, Fairmont Tazi Palace Tangier, St. Regis Bermuda, The Wave Muscat, and the SouthMED mega-development in Egypt.

OBMI's revenue model is professional-services based: fees are generated on a project-by-project basis for bespoke engagements, with scope and complexity determining pricing rather than standardized tiers. Its go-to-market is enterprise field sales — direct engagement with luxury hotel operators (St. Regis, Ritz-Carlton, Rosewood, Four Seasons, Fairmont, Anantara) and large developers (Katara Hospitality, ADNEC, Talaat Moustafa Group, Majid Al Futtaim, Victor International, La Quinta Grupo Inmobiliario), primarily driven by long-term brand relationships and referrals rather than inbound volume. Internally, the firm runs the OBMI NU Innovation Lab, which develops forward-looking concepts such as the Habitāre moveable hotel, the Aera Vertical Resort (2022 Radical Innovation Grand Prize), and a Transformable Hotel Room prototype.

Sub-brands include the Boutique Residential Studio for high-net-worth and branded-residential work, and OBMI NU for innovation. Leadership is stable and long-tenured, with Tim Peck as Chairman, Doug Kulig as CEO, Mike Wilson as President/COO, and Tania C. Garces as CFO. The firm is privately held with no disclosed institutional or PE/VC ownership, and revenue is not publicly reported.

Name

OBM International

Legal name

OBMI

Website

https://obmi.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

101–250 employees

Short description

OBMI is a privately held luxury hospitality architecture and design firm serving international hotel brands and developers across the Americas, Middle East, Europe, and Africa with master planning, architecture, interior design, and sustainability services delivered through eight global offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Coral Gables

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architecture and Design Services: OBMI generates revenue through professional architecture, interior design, and master planning services for luxury hospitality projects including hotels, resorts, branded residences, and mixed-use developments. Services are rendered on a project-by-project basis with fees determined by scope and complexity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

OBMI is a global master planning, architecture, and design firm that designs luxury hotels, resorts, branded residences, and mixed-use tourism developments for international hotel brands and developers. Services are delivered on a bespoke project basis through a proprietary 'Envisioning & Storytelling' three-phase methodology (Envision, Design, Realize), supported by in-house sustainability, wellness, and innovation (OBMI NU) capabilities.

Product overview

OBMI (OBM International) is a luxury hospitality design firm operating as a single unified service offering rather than a modular software platform. The company's core offering comprises architectural design, interior design, master planning, and sustainability services delivered through specialized studios. The Boutique Residential Studio handles private and branded residential projects, while the OBMI NU Innovation Lab drives revolutionary design concepts including the Habitāre moveable hotel, Aera vertical resort concept, and Transformable Hotel Room. Services span hospitality (hotels, resorts, restaurants), mixed-use developments, and residential projects (private villas, branded residences, resort communities), unified by the firm's 'Envision, Design & Realize' process that weaves storytelling into every project.

Differentiator

Problem solved

Functional benefit

Brands

• OBMI NU: Innovation initiative focused on progressive design concepts, including moveable hotel rooms (Habitāre), urban vertical resorts (Aera), and transformable hotel room prototypes.

Products and services

• Architecture Services Bespoke architectural design for luxury hospitality projects including hotels, resorts, branded residences, and mixed-use developments, delivered to hoteliers, developers, and operators globally.
• Interior Design Services Mastery of interiors — curating distinctive spaces and guest journeys for hoteliers, restaurateurs, and development professionals across luxury hospitality and F&B venues.
• Master Planning Strategic master planning combining purpose, objective, and intricacy of detail for large-scale resort, branded residence, and mixed-use tourism developments.
• Sustainability & Wellness Design Strategic design anchored on innovative service efficiencies, minimizing environmental impact, and supporting community economics to enhance social health and well-being.
• Boutique Residential Studio Dedicated studio for bespoke private residences, branded residences, and resort communities, applying OBMI's hospitality design background to elevated residential experiences with timeless elegance and trusted advisory.
• OBMI NU Innovation Lab Internal team devoted to innovative growth and inventive solutions, originating big problems, testing original ideas, and exploring revolutionary concepts to define the future of hospitality design.
• Habitar Moveable Hotel Moveable hotel room concept developed by OBMI NU for remote, sensitive landscapes, with lightweight modules that install quickly and qualify for construction without permits.
• Aera Vertical Resort Urban vertical resort concept from OBMI NU that reframes luxury travel by integrating resort serenity into metropolitan centers; Grand Prize Winner of the 2022 Radical Innovation Awards.
• Transformable Hotel Room Immersive, interactive room prototype from the Hotel of Tomorrow Project (HOT Project) think tank that reconfigures technologies and furniture to suit guests' lifestyle needs.

Quantifiable outcome

• Royal Mansour Marrakech has received over 50 major industry awards including being named to The World's 50 Best Hotels 2024 and multiple Forbes Travel Guide Star Awards.
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• SWA GroupcoreStrategic or Co-development PartnerOBMI collaborated with SWA Group on the SouthMED project in Egypt. SWA, a landscape architecture firm, worked jointly with OBMI on the master plan and architecture of this 23 million square meter waterfront community development.
• MedelhanflagshipStrategic or Co-development PartnerOBMI collaborated with Medelhan on Next Place Hotel installation at Milan Design Week 2026. OBMI served as curatorial force for this Interni magazine top-three must-see destination, exploring future hospitality concepts.
• Various Design Partners (A Squared, Imperfetto Lab, pulpo, Jaipur Rugs, Henzel, Kristiina Lassus, Villari)minorStrategic or Co-development PartnerFor the Next Place Hotel installation at Milan Design Week 2026, OBMI collaborated with multiple design partners contributing furniture, lighting, rugs, and decorative elements, each chosen to serve the holistic experience rather than individual brilliance.
• Banyan Tree GroupcoreStrategic or Co-development PartnerOBMI partnered with Banyan Tree Group to design Angsana Real de la Quinta Hotel & Branded Residences in Benahavís, Spain. The Angsana brand is part of Banyan Tree Group's portfolio.
• Hotel Brands (St. Regis, Rosewood, Fairmont, Anantara, Ritz-Carlton, etc.)coreStrategic or Co-development PartnerOBMI works closely with major international hotel brands as trusted design partners, including St. Regis, Rosewood, Fairmont, Anantara, Ritz-Carlton, Four Seasons, Waldorf Astoria, Capella, Raffles, and others. These partnerships involve design services that balance brand consistency with sense of place.

Scale indicators4 records

Recent moves1 record

Direct peers

• WATG (Wimberly Allison Tong & Goo): WATG is one of the most established luxury hospitality architecture firms globally, with a similarly long history of designing iconic resorts and branded residences. It competes head-to-head with OBMI for the same ultra-luxury hotel brand clients and resort developers across Asia-Pacific, the Middle East, and the Americas.
• Wilson Associates: Wilson Associates is a long-established luxury hospitality interior design firm with deep brand relationships across major international hotel groups. It has historically competed with OBMI for similar luxury hotel, resort, and residential commissions globally.
• Champalimaud Design: Champalimaud Design is a boutique luxury hospitality interior design firm known for ultra-high-end hotel, residential, and yacht projects. It is a close comparable to OBMI's Boutique Residential Studio and competes in the same ultra-luxury design tier.
• Rockwell Group: Rockwell Group is a New York-based architecture and design firm with a strong hospitality, restaurant, and entertainment portfolio serving many luxury and lifestyle hotel brands. It competes with OBMI for upscale hospitality interiors and branded experience design commissions.
• SB Architects: SB Architects is a hospitality-focused architecture firm with comparable size, global presence, and luxury hotel/resort project profile. It serves many of the same international hotel brands and resort developers as OBMI across the Americas, Caribbean, and Asia.
• Hirsch Bedner Associates (HBA): HBA is the world's largest hospitality-focused interior design firm, specializing in luxury hotel interiors for the same set of international hotel brands that OBMI serves (St. Regis, Ritz-Carlton, Four Seasons, etc.). It is a frequent co-design partner or competitor on luxury hospitality projects worldwide.
• Yabu Pushelberg: Yabu Pushelberg is a leading luxury interior design studio renowned for hotel, residential, and retail projects for brands like Four Seasons, St. Regis, and Edition. It is a direct competitor in luxury hospitality interior design and often participates in the same brand-led design competitions as OBMI.

Broad incumbents

• Gensler: Gensler is one of the world's largest global architecture and design firms with a sizable hospitality practice serving major hotel brands. While not hospitality-exclusive like OBMI, it competes for large integrated commissions where developers want architecture, interiors, and master planning delivered by a single platform.
• HOK: HOK is a large global architecture, engineering, and planning firm with a notable hospitality, resort, and mixed-use development practice. It competes with OBMI for large-scale resort, gaming, and mixed-use hospitality master planning commissions worldwide.

Emerging players

• LW Design Group: LW Design Group is a Dubai-based hospitality interior design and architecture firm growing rapidly across the MENA region, serving many of the same luxury hotel and residential developers as OBMI. It represents a younger, regionally-rooted competitor in the same UAE/Saudi pipeline.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/obmintl
• Instagraminstagram.com/obminternational
• Facebookfacebook.com/obminternational
• LinkedInlinkedin.com/company/obminternational

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OBM International