Alpha Stone Solutions

What Alpha Stone Solutions does

Alpha Stone Solutions, LLC is a stone countertop fabrication and installation company founded in 2002 and headquartered in a single showroom at 3700 Mechanicsville Turnpike in Richmond, Virginia. The company sells and installs natural and engineered stone surfaces — granite, marble, quartz, and quartzite — sourced from a diversified set of major suppliers including Caesarstone, Cambria, Cosentino/Silestone, Emerstone, MSI Surfaces, Viatera, Daltile, and Constantino. Its core operations consist of professional on-site templating, in-house fabrication using state-of-the-art cutting equipment, and installation, with stated lead times described as faster than the industry standard and typical template-to-install cycles of around three days.

The company serves two primary customer segments: residential homeowners in the greater Richmond, Virginia area, and hospitality/commercial providers (hotels, apartments, condominiums, builders) for which it supplies stone surfaces across multiple units; named hospitality logos include Fairfield Inn, Spring Hill Suites, Courtyard, Residence Inn, Holiday Inn, Hilton Garden Inn, Hampton Inn, and Crown Plaza. Go-to-market is direct-to-consumer and direct-to-commercial via showroom visits, free in-home consultations, free renderings, and web-based visualizer tools (Material Selector, Kitchen Visualizer, Edge Visualizer), supplemented by a website, Facebook, and Instagram presence with a 4.9 Google rating across 44 reviews.

The revenue model is project-based one-time sales of materials combined with fabrication and installation services, with average deal sizes spanning kitchen countertops, bathroom vanity tops, fireplace surrounds, and ancillary offerings including kitchen cabinets (Forevermark, Fabuwood, Wolf), sinks (Primasink), and repair/modification services. Customers can access financing up to $75,000 through a Cambria/EnerBank USA partnership. The business is privately held as an LLC with no disclosed institutional investors, no funding rounds, no M&A activity, and no public filings; ownership and operations are led by President Fatih Demir and Senior Consultant Mehmet Karakus.

Name

Alpha Stone Solutions

Legal name

Alpha Stone Solutions, LLC

Website

https://alphastoneusa.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpha Stone Solutions is a Richmond, Virginia-based stone countertop fabrication and installation company founded in 2002, serving residential homeowners and hospitality providers with granite, marble, quartz, and quartzite surfaces, plus cabinets and sinks.

Ownership category

akta.pro rank

Product category

Stone Countertop Fabrication and Installation

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)

akta.pro secondary industries

Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE), Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF), Stone Repair (Chips, Cracks, Fills) (HSAGAGAH)

Keywords

• Granite countertops
• Quartz countertops
• Stone fabrication
• Countertop installation
• Kitchen cabinets

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Stone Countertop Sales and Installation: One-time product sales of natural and engineered stone (granite, marble, quartz, quartzite) combined with professional fabrication and installation services. Pricing is project-based based on material selection, measurements, and complexity of installation.
2. Kitchen Cabinet Sales: Sale of kitchen cabinets through partnerships with Forevermark, Fabuwood, and Wolf cabinet brands, offered as part of kitchen renovation packages
3. Financing Services: Offer Cambria financing options through EnerBank USA, allowing customers to finance projects up to $75,000 with convenient payment plans

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Alpha Stone Solutions is a stone fabrication and installation company that fabricates natural and engineered stone — including granite, marble, quartz, and quartzite — into countertops, vanity tops, and fireplace surrounds, and provides professional templating, fabrication, and installation services for residential and commercial clients in the Richmond, Virginia area. The company complements its stone offering with kitchen cabinets (Forevermark, Fabuwood, Wolf), sinks (Primasink), repair and modification services, and Cambria/EnerBank financing up to $75,000.

Product overview

Alpha Stone Solutions is a stone fabrication and installation company offering a comprehensive portfolio of natural and engineered stone products combined with professional services. The core product line includes granite, marble, quartz, and quartzite countertops and surfaces, complemented by cabinet offerings (Forevermark, Fabuwood, Wolf) and sinks (Primasink). These products are supported by professional templating, fabrication, and installation services for both residential and commercial clients. Design tools including Material Selector, Kitchen Visualizer, and Edge Visualizer help customers preview their selections. The company also provides repair, modification, and financing services. The integrated offering combines quality stone materials from major brands like Caesarstone, Silestone, and Cosentino with craftsmanship and customer service, serving the Richmond, Virginia area and surrounding markets including the hospitality sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Granite Countertops Natural granite stone countertops offering strength and durability with unique patterns, used for kitchen countertops, bathroom vanity tops, and other surfaces in residential and commercial settings.
• Marble Countertops Natural marble stone known for its elegant appearance and unique veining, used for countertops and surfaces requiring a luxurious aesthetic in residential and commercial settings.
• Quartz Countertops Engineered quartz surfaces combining natural quartz with resins for durability and low maintenance, available in various colors and patterns from brands including Caesarstone, Cambria, Cosentino/Silestone, Emerstone, MSI Surfaces, and Viatera.
• Quartzite Surfaces Natural quartzite stone offering exceptional beauty and durability with properties exceeding natural stone, available in various premium varieties for residential and commercial installations.
• Kitchen Cabinets Kitchen cabinet solutions available in multiple brands including Forevermark, Fabuwood, and Wolf Classic & Wolf Artisan collections, offered in various styles, finishes, and price points as part of kitchen renovation packages.
• Sinks Kitchen and bathroom sinks from Primasink, including premium stainless steel kitchen sinks and porcelain vanity sinks in modern designs, offered as part of countertop installations.
• Kitchen Countertop Installation Professional templating, fabrication, and installation services for stone countertops in residential and commercial properties, including kitchen countertop projects.
• Bathroom Vanity Top Installation Installation services for bathroom vanity tops using natural and engineered stone materials in residential and commercial settings.
• Fireplace Surround Installation Stone fireplace surround installation services including hearths, surrounds, and mantles for residential and commercial properties.
• Repair and Modification Services Professional repair services for cracked and chipped countertops, broken seams, minor damages, cracks, chips, and scratches, plus modification services such as recutting, drilling holes, and attaching dishwasher brackets.
• Cambria Financing Financing option through Cambria and EnerBank USA that allows customers to bundle kitchen, bath, or other remodel products and services with payment plans up to $75,000 for qualified buyers.

Quantifiable outcome

• Turnaround time faster than industry standard
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• CaesarstonecoreTechnology or IntegrationCaesarstone is a major supplier of engineered quartz surfaces. Alpha Stone offers Caesarstone products as part of their stone selection, providing customers with high-quality quartz options with hardness of seven on the Mohs scale.
• Cosentino (Silestone)coreTechnology or IntegrationCosentino is a leading global producer and distributor of innovative surfaces for architecture and design. Alpha Stone offers Silestone quartz surfaces from Cosentino, featuring modern designs, durability, and timeless appeal.
• EmerstonecoreTechnology or IntegrationEmerstone provides beautiful quartz surfaces inspired by nature, designed to bring style, strength, and lasting performance. Alpha Stone offers Emerstone as one of their quartz surface suppliers.
• MSI Surfaces (MSI Quartz)coreTechnology or IntegrationMSI Surfaces offers stylish quartz countertops with a wide range of colors and patterns. Alpha Stone partners with MSI to provide diverse quartz options for kitchens, bathrooms, and more.
• Forevermark CabinetrycoreChannel Partner/ Reseller/ DistributorForevermark offers stylish, functional cabinetry designed to bring lasting value to everyday spaces. Alpha Stone resells Forevermark cabinets as part of their kitchen renovation offerings.
• FabuwoodcoreChannel Partner/ Reseller/ DistributorFabuwood provides thoughtfully designed cabinet collections that combine style, function, and customization. Alpha Stone resells Fabuwood cabinets as part of their kitchen solutions.
• Wolf Home Products (Wolf Cabinetry)coreChannel Partner/ Reseller/ DistributorWolf offers Wolf Classic and Wolf Artisan cabinet collections for timeless style and flexible design. Alpha Stone provides Wolf cabinets including Wolf Classic and Wolf Artisan options.

Scale indicators2 records

Expansion highlights5 records

Others

• Cosentino: Cosentino is a Spanish global producer of innovative surfaces, including its flagship Silestone engineered quartz line that Alpha Stone installs. Comparable as a manufacturer partner that also operates Cosentino Centers worldwide, providing direct access to design professionals and homeowners.
• IKEA: IKEA is a global home furnishings retailer whose kitchen and bathroom renovation programs offer integrated countertop, cabinet, and installation services. It addresses an overlapping residential kitchen renovation customer segment but competes on price, self-service design, and standardized offerings rather than bespoke stone fabrication.
• Cambria: Cambria is a leading American-made quartz surface manufacturer that Alpha Stone offers through its countertop lineup and Cambria financing program. Comparable as an upstream brand that also operates company-owned galleries, creating a partially overlapping customer experience in design and selection.
• Caesarstone: Caesarstone is a global manufacturer of engineered quartz surfaces that Alpha Stone resells and installs. While not a direct competitor, it sits upstream as a key supplier brand and increasingly offers direct fabrication and design support to homeowners and trade customers through branded showrooms.

Broad incumbents

• Lowe's: Lowe's is a national home improvement retailer offering countertop installation, kitchen design, and cabinet programs alongside its broader home improvement assortment. It addresses the same kitchen renovation use cases as Alpha Stone through national digital and in-store channels.
• Daltile: Daltile is a leading manufacturer and distributor of tile, stone, and countertops serving residential and commercial projects nationwide. It is comparable as a broad incumbent in stone surfacing that Alpha Stone already partners with, operating at greater scale across multiple channels including home centers.
• Bedrosians Tile & Stone: Bedrosians is a national tile and natural stone distributor and manufacturer serving residential and commercial customers through showrooms across the U.S. It is comparable to Alpha Stone as a stone surfacing business but with broader product lines, multiple regional showrooms, and a larger commercial footprint.
• MSI Surfaces: MSI Surfaces is one of the largest North American distributors of flooring, countertops, and wall tile, including its own MSI Quartz and natural stone lines. As a major upstream supplier to Alpha Stone, MSI operates at far greater scale across many product categories and geographies, serving both trade and retail channels.
• The Home Depot: The Home Depot is a national home improvement retailer that offers countertop measurement, fabrication, and installation services through in-store programs. It competes for the same homeowners and small commercial customers as Alpha Stone but with a much broader product portfolio and national footprint.

Direct peers

• Marble & Granite, Inc. Marble & Granite, Inc. is a regional/national stone fabrication and distribution company serving residential and commercial customers with countertops and slabs from natural and engineered stone. It is directly comparable to Alpha Stone as a stone fabrication business serving both homeowner and hospitality/commercial projects, though at a larger geographic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alphastoneus
• Instagraminstagram.com/alphastoneusa
• Xx.com/alphastoneusa
• LinkedInlinkedin.com/company/alpha-stone-solutions-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Stone Solutions