Sellerly

What Sellerly does

Sellerly Limited is a UK-based, founder-led sales consultancy that helps Managed Service Providers, IT resellers, and small IT companies improve sales execution. The firm was founded by Paul Lloyd, a Managing Director with 25+ years of IT channel sales experience, and operates as a personal professional services practice supported by a small core team (four named members on the website, plus a speaking coach, sales admin, and marketing manager). Its core offerings are two service lines: one-off Sales Acceleration Workshops (a day-long on-site diagnostic at the client's premises) and an ongoing Virtual Sales Director/Manager retainer (fractional sales leadership for MSPs with £1-5m turnover). These are complemented by a set of add-on services: Sales Management Mentoring, Phone Selling, Marketing Services, LinkedIn Training, and a recurring Sales Club membership. Productised entry points include a free 15-minute Right Fit Call (£30 and £360 paid tiers also exist), creating a tiered funnel from low-friction discovery up to multi-month retainer engagements.

Underlying technology is third-party rather than proprietary. Sellerly implements and advises on a defined CRM and sales technology stack — Zoho, Microsoft Dynamics, ConnectWise, Idiligo, and Zomentum — and provides client licenses for select platforms (e.g., Zomentum) as part of its packages. The firm's booking and lead-capture layer runs on its own subdomain (bookings.sellerly.co.uk) with Zoho landing pages for club enrolment. There are no disclosed AI/ML features, no proprietary models, no API, and no software product in the traditional sense; the company's intellectual property is principally the workshop methodology and the founder's domain expertise.

Go-to-market is sales-led and community-amplified: direct engagement via free and paid consultations, on-site workshops as the primary acquisition vehicle, and longer-term retainers as the monetisation core. Distribution is exclusively UK-based. Marketing channels include an active blog authored by Paul Lloyd, a LinkedIn presence, email newsletters, webinars (including co-marketed sessions with Zomentum), and community activity through The Tech Tribe (monthly meetups in South England) and CompTIA. Pricing is hybrid: productised low-ticket items at fixed prices (£30 consultation, £360 Power Hour) coexist with bespoke retainer pricing for the Virtual Sales Director service. The customer base is a narrow vertical — UK MSPs and IT channel firms — with named clients including Mirus IT, First Stop IT, Neos-IT, Marshall Info Tech, Urban Networks, Pax8 UK, and Autodata. Sellerly Limited is privately held, has no external funding, no subsidiaries, and no disclosed M&A activity.

Name

Sellerly

Legal name

Sellerly Limited

Website

https://sellerly.co.uk

Company type

Private

Operating status

Operating

Short description

Sellerly is a UK-based sales consultancy that provides workshops, fractional sales management, and marketing services to Managed Service Providers, IT resellers, and small IT companies, founded and led by MD Paul Lloyd.

Ownership category

akta.pro rank

Product category

Sales Consulting Services

SIC

Services-Advertising (7310)

akta.pro primary industry

Solution Selling & Value-Based Selling (EDABABAD)

akta.pro secondary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• Sales consultancy services
• Sales acceleration workshops
• Virtual sales management
• IT channel sales
• MSP sales coaching

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sales Acceleration Workshops: One-off day-long workshop sessions where sales experts visit clients on-site to diagnose sales issues, uncover improvement opportunities, and provide actionable recommendations. Delivered as a standalone service or entry point to ongoing engagement.
2. Virtual Sales Management: Ongoing retainer-based sales director services. Clients subscribe for regular support (monthly days or more), receiving sales team management, process implementation, forecasting, pipeline reviews, and strategic guidance. Designed for MSPs between £1-5 million turnover.
3. Sales Management Mentoring: Monthly recurring mentoring support for sales efforts, providing ongoing advisory and coaching services to clients on a retained basis.
4. Marketing Services: Content marketing packages including blogs, social media management, newsletters, website management, SEO reviews, and branding services. Delivered as add-on services to complement core sales offerings.
5. Expert Consultations: 30-minute consultations for quick advice (£30) and Expert Power Hour sessions at £360 for detailed guidance on specific challenges. Free 15-minute Right Fit calls for initial qualification.
6. Sales Club Membership: Peer group sales support membership offering confidence building, peer networking, and ongoing sales and marketing issue resolution for MSPs. Includes 30-minute test drive for £30.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sellerly is a UK sales consultancy that helps Managed Service Providers (MSPs), Value-Added Resellers (VARs), and small-to-mid-market IT companies improve sales performance through one-off Sales Acceleration Workshops (on-site diagnostic sessions) and ongoing Virtual Sales Director/Manager retained engagements. The firm also delivers complementary services including sales management mentoring, phone selling support, marketing services, LinkedIn training, and a peer-based Sales Club membership, targeting UK IT channel businesses typically between £1–5 million turnover.

Product overview

Sellerly is a UK-based sales consultancy that operates as a unified service offering rather than a software platform. The core portfolio consists of two main service lines: Sales Acceleration Workshops (one-off day-long intensive sessions) and Virtual Sales Director/Manager (ongoing retained support). These are complemented by supplementary services including Sales Management Mentoring, Phone Selling Services, Marketing Services, LinkedIn Training, and the Sellerly Sales Club peer group program. Additional consultation options include Expert Power Hour sessions and Right Fit Calls. All services are shaped around helping UK MSPs, resellers, and IT companies improve sales performance, with the Virtual Sales Management service designed as a flexible alternative to hiring full-time sales staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Acceleration Workshop One-day intensive session with a Sellerly sales expert who visits the client's UK location to analyse the current sales and marketing position, uncover what is working and what is not, and deliver actionable recommendations tailored to the organisation. Designed for UK MSPs, VARs, and IT companies.
• Virtual Sales Director / Manager Ongoing virtual sales management service providing on-demand sales expertise, support in building sales teams, implementing sales processes, recruiting salespeople, designing pay plans, and managing sales performance without the cost of a full-time hire. Targeted at UK MSPs between £1–5 million turnover.
• Sales Management Mentoring Monthly recurring support and mentoring for sales efforts, providing ongoing guidance and expertise for sales teams and managers at UK MSPs and IT companies.
• Phone Selling Services Phone team services to follow up campaigns, engage prospects, and book first meetings; includes coaching on closing leads and phone sales techniques for UK MSP and IT channel sales teams.
• Marketing Services Marketing support including content marketing (blogs, social media, newsletters), website management and SEO reviews, social media management, and branding services (infographics, newsletters, logos, letterheads) for UK MSPs and IT companies.
• LinkedIn Training Training on using LinkedIn for prospect targeting, turning connections into sales, and creating content strategies that position UK MSPs as thought leaders.
• Sellerly Sales Club Peer group sales support program providing ongoing confidence building, day-to-day sales and marketing issue resolution, and networking opportunities for UK MSPs at an accessible price point.
• Expert Power Hour One-hour paid consultation (£360) with a Sellerly sales expert to address specific questions, urgent concerns, or detailed discussions on particular business challenges.
• Right Fit Call Free 15-minute introductory consultation call to assess whether Sellerly's services are a good fit for the prospective client's needs.

Quantifiable outcome

• 30% year-on-year average growth for client businesses
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• The Tech TribecoreStrategic or Co-development PartnerMajor community partner where Paul Lloyd runs monthly meetups in South England, supports members, and contributes sales expertise to the MSP community.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Force Management: Sales effectiveness consultancy delivering sales methodology workshops, account planning, and sales management training for B2B tech and complex-solution sellers. Closest peer in business model (workshops + ongoing enablement) and target buyer overlap with mid-market tech vendors, analogous to Sellerly's MSP focus.
• Winning by Design: B2B SaaS sales training and consulting firm offering blueprint workshops, sales coaching, and sales operating system design. Strongly comparable to Sellerly's workshop-plus-retainer model targeting tech/SaaS-adjacent customers, though more productised and global.

Broad incumbents

• GP Strategies: Large corporate training and performance consulting firm offering sales enablement, sales management, and learning solutions to enterprise and mid-market clients. Comparable in offering sales training and ongoing sales effectiveness services, though at far greater scale and across many industries.
• Dale Carnegie & Associates: Established global sales and leadership training franchise covering sales skills, customer engagement, and management development. Comparable as a long-standing sales training provider across many industries; less specialised than Sellerly in the UK MSP channel but competes for the same training budgets.
• Sandler Training: Global sales training franchise offering sales methodology, management training, and consulting for B2B sales teams. Most direct broad incumbent to Sellerly's sales training and virtual sales management services, though at much larger scale and broader vertical focus rather than UK MSP-specialised.
• Richardson Sales Performance: Sales training and consulting firm selling methodology, sales readiness, and sales leadership programs to B2B organisations. Comparable to Sellerly's workshop-plus-mentoring model for mid-market sales teams, though Richardson serves large enterprises across many verticals rather than UK MSPs specifically.

Others

• The Tech Tribe: UK-based community and events platform for MSP owners that supports Sellerly through meetups and content. It is an ecosystem partner and referral source rather than a competitor, but its community-led learning model overlaps with Sellerly's Sales Club in addressing the same MSP audience.

Emerging players

• JBarrows (The Sales Bar): B2B sales training, consulting, and outsourced sales services firm for mid-market and tech companies. Directly comparable as a sales-training-plus-fractional-sales-resource operator, similar positioning to Sellerly's Virtual Sales Director/Marketing offering in a transatlantic mid-market context.
• HTG Peer Groups: Peer group and coaching community for MSP business owners covering leadership, sales, and operations. Comparable to Sellerly's Sales Club and Virtual Sales Management in addressing the same accidental-sales-manager pain point in MSPs, but delivered via peer cohorts rather than one-to-one consultancy.
• Sales Acceleration Formula (Andrew Cass): Sales training and consulting practice focused on consultative selling and sales team acceleration, especially in tech and B2B services. Comparable in offering sales workshops plus ongoing coaching; an emerging player at similar scale to Sellerly rather than a global franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sellerly
• Xx.com/sellerlycom

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sellerly