4event

What 4event does

4event Oy is a Finnish B2B event production and corporate wellness company founded in 2001 and headquartered in Lahti, Finland. The company designs and delivers turnkey corporate events, conferences, seminars, kick-offs, staff days, wellness days, and themed celebrations for Finnish businesses, operating valtakunnallisesti (nationally) through direct sales and a vetted partner network of venues, entertainers, caterers, and wellness professionals. Its primary customers are corporate buyers across industries, with named reference engagements including CSC – Tieteen tietotekniikan keskus Oy, Veronmaksajain Keskusliitto, and a content collaboration with Scandic Hotels Finland.

The company's core offering is structured around three program categories — physical and mental wellbeing, succeeding together and community, and holistic wellbeing — supported by a content library of more than 50 activity modules, a customizable gamification application (Mobiiliseikkailu), entertainment products such as the Magic Music Makers house band and themed show evenings (Show & Dinner, Christmas Swings, Oktoberfest), and signature seasonal concepts (Summerfest and 4Winterfest). Sub-brands extend the platform: 4Happiness is a white-label program and event catalog for hospitality venues, and DogHug is a community-oriented brand targeting dog owners. The company is also developing digital services and digitized sales processes with EAKR (European Regional Development Fund) support to enable location-independent service delivery and improved provider–customer matching.

4event monetizes primarily through project-based professional services priced per program rather than per attendee, with publicly listed starting prices ranging from €395 (Body & Mind wellness session) to €1,200+ (expert lectures) and larger event concepts (4Winterfest) starting at €985 for 30–500 participants; an ancillary revenue stream comes from the Vireyskirja wellness book sold at €12.50 per unit with a 10-unit minimum. The go-to-market is sales-led, anchored by a national key team (avaintiimi) and a free 30-minute ideation session that produces a tailored proposal within two business days, supported by a website, Instagram, LinkedIn, a newsletter, PR/news articles, and signature seasonal events used as both products and marketing showcases. The company has no disclosed external funding, has spun off its staff wellbeing expertise into the related entity Freia Oy in 2020, and reports having delivered over 10,000 events over its 20+ year history.

Name

4event

Legal name

4event OY

Website

https://4event.fi

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

4event is a Finnish corporate event production and wellness company founded in 2001, headquartered in Lahti. It delivers turnkey B2B events, team-building, and wellness day programs to Finnish companies through a 50+ module content library and a national partner network.

Ownership category

akta.pro rank

Product category

Corporate Event & Wellness Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Corporate event planning
• Wellness programs
• Team building activities
• Turnkey event production
• Employee engagement services

Headquarters

HQ city

Lahti

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Production & Management Services: 4event generates revenue primarily through professional event production services, including turnkey corporate events (avaimet käteen), themed parties, team-building programs, and wellness days. Services are sold as project-based engagements with pricing based on group size, program duration, and customization level. Revenue is one-time per event, with repeat client relationships driving recurring bookings.
2. Physical Product Sales: Sale of the Vireyskirja (Vitality Book), a condensed information package on lifestyle changes, wellness factors, exercise, and nutrition. Priced at €12.50/unit with a minimum order of 10 units, sold directly via email and phone. Represents a small ancillary revenue stream complementing wellness program services.
3. Program & Activity Packages: Revenue from pre-packaged and customizable program modules across three categories: Physical & Mental Wellbeing (Liikkuva ihminen ja mielen hyvinvointi), Success & Community (Yhdessä onnistuminen ja yhteisöllisyys), and Holistic Wellbeing (Kokonaisvaltaisen hyvinvoinnin palvelut). Programs are priced per unit (e.g., per group, per session) starting from €395, billed project-by-project.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

4event provides turnkey (avaimet käteen) corporate event production, team-building programs, and workplace wellness services across Finland. The company delivers end-to-end event management including ideation, program design, content, logistics, and execution for corporate meetings, staff days, wellness programs, themed parties, and entertainment shows. It complements these with proprietary tools such as the Mobiiliseikkailu gamification app and the 4Happiness white-label venue platform.

Product overview

4event is a Finnish event and wellness services company offering three core product lines: (1) Turnkey event production (Tapahtumat avaimet käteen) covering conferences, seminars, staff events, and corporate parties nationwide, (2) Program categories including wellness activities, team building, and holistic wellbeing services, and (3) Entertainment products like Magic Music Makers, themed show evenings, and party concepts. The company also operates sub-brands including DogHug for dog communities and 4Happiness for meeting venues. Key program offerings include Summerfest, 4Winterfest, Mobile Adventure gamification app, Body & Mind wellness sessions, and seasonal sports coaching.

Differentiator

Problem solved

Functional benefit

Brands

• DogHug: Uudenlainen koirien ja koirayhteisöjen oma uutuusbrändi, joka kokoaa yhteen parhaat toimijat, palvelut ja tuotteet. Kaiken keskiössä on yhteinen hyvinvointi ja energinen elämä.
• 4Happiness
• Summerfest
• 4Winterfest

Products and services

• Tapahtumat avaimet käteen -palvelu (Turnkey Event Production) Full-service turnkey event production for corporate clients nationwide in Finland, including registrations, venues, catering, programs, technology, structures, and decorations. Aimed at companies needing professional event execution without dedicated internal resources.
• Mobiiliseikkailu (Mobile Adventure) A gamified team-building, training, or outdoor activity service delivered through the Mobiiliseikkailu app. Tasks are customizable to client needs and run for 1-2 hours with 10+ participants. Starting price €890 + VAT.
• Body & Mind -hyvinvointituokio (Wellness Session) Wellness session with gentle body and calming mind exercises guided by 4event coaches, including relaxation techniques suitable for all fitness levels. 20-30 min sessions, unlimited group size, delivered nationwide. Starting price €395 + VAT.
• Elämä on joukkuepeliä (Life is a Team Game) Team program emphasizing the importance of teamwork and each participant through fun activities, with optional focus on communication or team skills development. 45-120 min, 8-200 participants, indoor/outdoor year-round. Starting price €695 + VAT.
• 4event Hyvinvointipäivä (Wellness Day) Customizable full-day wellness program offering 50+ activity modules and wellness information sessions tailored to company needs and staff wishes. Designed for organizations investing in employee health and vitality.
• Summerfest Summer or autumn community event concept featuring diverse entertainment, treats, inspiring activities, and joyful meetings, optionally with star artist performances. Suited for company summer parties and community gatherings.
• 4Winterfest Winter outdoor event concept featuring warm drinks, relaxed activities, bonfires, and good music in a casual, no-dress-code atmosphere. 1.5-4 hours, 30-500 participants, November-March. Starting price €985 + VAT.
• Neljän vuodenajan lajikoulut (Four Seasons Sports Classes) Year-round sports coaching introducing participants to various hobbies through expert guidance in sports such as tennis, padel, skiing, kayaking, and cycling. 45-120 min, 5-100 participants per program, outdoor year-round. Starting price €495 + VAT.
• Magic Music Makers 4event's in-house band of top musicians and soloists that adapts to the situation and party theme to create magical moments for corporate parties and themed events.
• 4event Show & Dinner International-level music show combined with a five-star dinner prepared by restaurant partners' kitchen master teams, designed for corporate celebrations and special occasions.
• Christmas Swings dinner & dance Christmas show featuring American Christmas songs paired with a five-course dinner, followed by dancing to international songs, suited for company Christmas parties (pikkujoulut).
• Oktoberfest 4eventin tapaan Authentic Bavarian-style Oktoberfest with traditional foods (pretzels, beer-cheese dip, bratwurst) and live German-Finnish drinking songs performed by the 4event house band.
• Maistelu (Tastings) Wine, beer, cheese, and champagne tastings plus imaginative tasting events around various flavor themes for corporate groups.
• 12 Matkakohdetta omaan vireyteen -luento (Lecture) Wellness lecture based on Antti Äikiä's doctoral research, delivered as an expert speaking engagement for corporate audiences. 60-75 min, 10-200 participants. Starting price €1,200 + VAT.
• 4Happiness venue platform A meeting and travel concept that provides hospitality venues with a personalized electronic service catalog to market program and event services as part of their sales process, with 4event acting as a white-label delivery partner.
• DogHug A branded initiative for dog owners and dog communities that brings together top operators, services, products, and events centered on shared wellbeing and energetic living, including commercial partnerships with veterinary and pet brands.
• 4event Vireyskirja (Vitality Book) A condensed information package on lifestyle change, wellness factors, exercise, nutrition, and the journey to an energetic life. Sold at €12.50 per unit with a minimum order of 10 units, ordered by email or phone.

Quantifiable outcome

• 40% of happiness is derived from intentional activity (supporting the case for corporate wellness investment)
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Freia OycoreStrategic or Co-development Partner · 1 January 2020In 2020, 4event spun off its employee vitality and work capacity development expertise into a new company, Freia Oy, which operates in close cooperation with 4event. Freia focuses on developing its clients' management and employee wellbeing. Together they form an integrated service offering combining event expertise and wellness consulting.
• CSC – Tieteen tietotekniikan keskus OycoreOthers4event has served as CSC's partner in employee wellbeing mapping and testing, work capacity and wellbeing coaching, and event productions. CSC is a public research organization (IT center for science). Kimmo Koski, CSC's CEO, provides a testimonial praising 4event's expertise and diverse service range.
• Scandic Hotels FinlandmajorStrategic or Co-development Partner4event collaborates with Scandic Hotels Finland to co-design events for corporate clients. Scandic provides venue and facilities; 4event delivers content programming. A joint case involves a team meeting at Scandic Grand Central Helsinki with alpine curling as off-site activity.
• Happiness-verkosto (Happiness Network)majorStrategic or Co-development Partner4event's Happiness Network comprises top professionals in the event and wellness industries across Finland, enabling scalable delivery of customized services nationwide. The network is continuously growing through new partner onboarding.
• Compass Group FinlandminorOthersCompass Group, Nordic region's leading food service company, operates the restaurant at Helsinki Olympiastadion (Bistro Stadion), which partnered with 4event on a corporate wellness day for Veronmaksajain Keskusliitto.
• Euroopan aluekehitysrahasto (EAKR / European Regional Development Fund)minorOthers4event is receiving EAKR funding to develop digital services and digitize sales processes, enabling location-independent service delivery and improved matching of service providers with customers.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Scandic Hotels: Largest hotel operator in the Nordic region, including Finland. Scandic operates dedicated event services for corporate clients and is both a direct competitor with 4event for meeting and event bookings and a confirmed partner for venue-based event delivery.
• Freia Oy: Spun off from 4event in 2020, Freia Oy focuses on staff vitality, work capacity, and management wellbeing consulting. Together they form an integrated offering combining 4event's event expertise with Freia's wellness consulting for the same corporate buyer.
• Messukeskus Helsinki Expo and Convention Centre: Finland's largest convention and trade show organizer and venue, operating in the same corporate events, conferences, and exhibitions space as 4event, with broader scale, venue ownership, and recurring event IP.

Emerging players

• Smartum: Finnish employee wellness benefits platform providing tax-advantaged culture, sport, and wellness vouchers accepted at thousands of service providers. Adjacent to 4event's wellness day offering and a potential distribution channel or partial competitor for employer wellness budgets.
• Epassi: Leading employee benefits platform in Finland offering culture, sport, lunch, and wellness benefits. Operates as both a potential distribution partner and adjacent competitor for the same employer-sponsored wellness and engagement programs 4event delivers.

Broad incumbents

• Cvent: Global leader in event management technology with venue sourcing, registration, and analytics. Operates at much larger scale than 4event and is increasingly targeting the corporate meetings market that 4event serves through platform-based delivery.
• CWT Meetings & Events: Global corporate travel and meetings management provider serving multinational corporations. Operates a full-service meetings and events division that competes with agencies like 4event for large enterprise event budgets and global accounts.
• Eventbrite: Global event ticketing and management platform serving event organizers of all sizes. Operates at much larger scale with a self-service technology platform that competes for portions of 4event's customer base on ticketing, registration, and event promotion.

Regional players

• Original Sokos Hotels: Finnish hotel chain (part of S Group) operating hotels nationwide with conference and event services. Competes with 4event for corporate event bookings, particularly in regional cities where 4event partners with hotels like Vierumäki and Scandic.

Others

• Visit Finland: National tourism marketing organization promoting Finland as a destination. Relevant ecosystem participant as a potential partner for marketing Finnish corporate event destinations and conventions, especially around wellness and nature-based experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/4event-oy
• Instagraminstagram.com/4eventfi

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4event