Trifoia
Trifoia (Iris Media, Inc.) is an Oregon-based digital learning company that produces media-rich online training — primarily ePyramid, K-12 professional development, family-services, and autism courses delivered via TalentLMS — for educators, researchers, nonprofits, and court-referred individuals.
- Company typePrivate
- Founded2000
- HeadquartersEugene, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Trifoia does
Trifoia (legal entity Iris Media, Inc., Oregon) is a privately held digital learning and educational media company founded in 1999 and headquartered in Eugene, Oregon, with a team of 11-50 employees. It builds media-rich online training products and delivers them primarily through the third-party TalentLMS learning management system, supplemented by self-serve e-commerce storefronts (pyramid.trifoia.com, elearning.trifoia.com), Stripe and Shopify payment infrastructure, and dedicated product microsites (twofamiliesnow.com, practicedroutines.com). Its product portfolio centers on the ePyramid course catalog — 20+ modules covering the Pyramid Model for social-emotional learning, trauma-informed care, Prevent-Teach-Reinforce interventions, and bilingual English/Spanish early-childhood content — alongside K-12 Professional Development, Two Families Now (divorce/separation family training), and Autism Support (Practice Routines). Trifoia also operates a research-to-product service line: Online Training Solutions, Educational Media Production, Hosting & Support, Accessibility & Compliance, and Formative & Evaluative Research, through which it helps researchers and nonprofits commercialize studies into deployable training.
The company runs a hybrid go-to-market combining product-led growth (self-signup, voucher/token access, monthly and annual subscriptions with free-trial conversion) with direct enterprise sales for custom training, media production, and research commercialization. Revenue streams include one-time course purchases priced $9.99-$69 per module, recurring subscriptions, professional services contracts, and fee-waiver/voucher programs routed through courts and partner organizations. Strategic partnerships include a Core co-development relationship with the Pyramid Model Consortium for PMC-branded content distribution and technology integrations with TalentLMS, Stripe, Shopify, and Wufoo. Leadership is founder-led (Adam Wendt, Founder/CEO; Sarah Macrorie, COO) with no outside funding disclosed and an operational footprint concentrated in the United States, while the digital storefronts and LMS enable global consumer reach in principle.
Trifoia is differentiated less by technology than by domain depth: an in-house, award-winning team of software developers, instructional designers, researchers, and multimedia producers executes the full research-to-course pipeline, and its catalog is anchored by registered product trademarks and a visible network of academic and nonprofit partners (Pyramid Model Consortium, Spelman, University of Washington Tacoma, APBS, Brookes, UNMC, Oregon Zoo, and others). No AI/ML capabilities, patents, public funding rounds, or acquisitions are disclosed in the available data.
Trifoia firmographics
Firmographics- Name
- Trifoia
- Legal name
- Iris Media, Inc.
- Website
- https://trifoia.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trifoia (Iris Media, Inc.) is an Oregon-based digital learning company that produces media-rich online training — primarily ePyramid, K-12 professional development, family-services, and autism courses delivered via TalentLMS — for educators, researchers, nonprofits, and court-referred individuals.
- Ownership category
- akta.pro rank
Trifoia industry classification
Industry- Product category
- Online Learning & Training
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Social-Emotional Learning (SEL) & Behavioral Intervention Materials (PBIS, Social Skills) (EDAGAMAE)
- akta.pro secondary industries
- Assistive Technology-Enabled Instructional Content (AAC, Switch, Eye-Gaze Compatible) (EDAGAMAC), Interactive Learning Games & Gamified Courseware (EDAGALAL)
Keywords
Where Trifoia is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trifoia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Course Sales (One-time): Individual courses sold for one-time purchase prices ranging from $9.99 to $69 per course/module
- Subscription Services: Subscription-based access to learning content with automatic renewal at the beginning of each subscription term (monthly or annually)
- Professional Services: Custom online training solutions, educational media production, hosting and support, accessibility and compliance services, and formative/evaluative research for enterprise clients
- Voucher/Fee Waiver Programs: Acceptance of fee waivers, tokens, or vouchers for court-related courses distributed by courts, employers, or organizations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual courses from $29 to $69 |
| Subscription | Monthly | Subscription-based access with automatic renewal |
| Freemium | Pay-as-you-go | Free trial available for new users |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Trifoia product offering
Product offeringCore offering
Trifoia designs, develops, and delivers digital learning products and media-rich training content through its eLearning platforms (elearning.trifoia.com and pyramid.trifoia.com). The company sells a portfolio of self-paced online courses on topics such as the Pyramid Model for Social Emotional Learning, K-12 educator development, family transitions (Two Families Now), and autism support (Practice Routines), and provides professional services including custom online training development, educational video production, LMS hosting, accessibility compliance, and formative/evaluative research for organizations and researchers.
Product overview
Trifoia is an online training and educational media company offering a portfolio of eLearning products and professional services. The core product suite includes K-12 Professional Development (elearning.trifoia.com), ePyramid Courses (pyramid.trifoia.com) featuring the Pyramid Model for Social Emotional Learning, Two Families Now (divorce support), and Autism Support (practicedroutines.com). ePyramid Courses is the flagship product catalog with over 20 individual course modules covering early childhood education, trauma-informed care, family intervention, and behavioral support, available in both English and Spanish. The company also provides professional services including Online Training Solutions, Educational Media Production, Hosting & Support, Accessibility & Compliance, and Formative & Evaluative Research. Trifoia operates as a digital training platform with course delivery via TalentLMS LMS.
Differentiator
Problem solved
Functional benefit
Brands
- Two Families Now: Online training platform for families
- Ahora Somos Dos Familias
- ePyramid Courses
- Practice Routines
Quantifiable outcome
- Remote learning capability for Essential Skills Program
- +1 more outcomes
Companies that use Trifoia
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Trifoia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Trifoia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TalentLMScoreThird-party Learning Management System platform used by Trifoia to host and deliver online courses. Most courses are available through TalentLMS, with registration and login handled through this platform.
- Pyramid Model ConsortiumcoreStrategic partner for ePyramid courses covering the Pyramid Model for social-emotional development. Trifoia hosts and distributes PMC-branded training content.
- StripecoreThird-party secure payment gateway used for processing course purchases and subscription payments through their platforms.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Trifoia competitors and assessment
Company assessmentDirect peers
- RethinkEd: Provides online SEL, behavior management, and special education professional development and resources to K-12 districts. Overlaps directly with Trifoia's Pyramid Model training, autism support, and behavior intervention course offerings.
- SweetRush: Custom eLearning content and media production agency serving enterprise L&D teams. Closely comparable to Trifoia's Online Training Solutions, Educational Media Production, and accessibility services line of business.
- Allen Interactions: Custom eLearning design, scenario-based learning, and media production studio for enterprise and organizational clients. Directly comparable to Trifoia's immersive explainer-video and scenario-based course production services.
- Committee for Children: Nonprofit developer of Second Step, a leading evidence-based SEL curriculum for K-12. Directly comparable to Trifoia's ePyramid and trauma-informed care catalog as a research-backed SEL content provider serving schools and families.
- Aperture Education: EdTech platform offering SEL assessment, curriculum, and professional development for schools. Comparable to Trifoia as an evidence-based SEL content and PD vendor targeting the same K-12 buyer persona.
- ELB Learning: Provider of custom eLearning, gamified courseware, and learning strategy services for enterprises. Comparable across Trifoia's media production, instructional design, and accessibility/compliance service offerings.
Emerging players
- dominKnow: Cloud-based eLearning authoring and content delivery platform with accessibility-first design. Overlaps with Trifoia on accessible course development and online training delivery, though focused on authoring tooling rather than finished curriculum.
- Panorama Education: K-12 SEL and student-success platform combining surveys, curriculum, and professional learning. Adjacent to Trifoia's SEL/PD catalog with overlapping K-12 buyer, though Panorama is more software/analytics-led than content-led.
Others
- Pyramid Model Consortium: The research-based organization behind the Pyramid Model framework that Trifoia's ePyramid catalog is built around. A strategic partner and content licensor to Trifoia; also distributes training directly, making it the most strategic comparable entity in the niche.
Broad incumbents
- Skillsoft: Large incumbent provider of enterprise online learning, compliance training, and leadership development. Overlaps with Trifoia's enterprise training, accessibility/compliance, and hosting services, though at vastly greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Trifoia social profiles
Digital presenceTrifoia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trifoia leadership team
Management profileNumber of profiles
Profiles2 records
Trifoia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trifoia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trifoia
What does Trifoia do?
Trifoia designs, develops, and delivers digital learning products and media-rich training content through its eLearning platforms (elearning.trifoia.com and pyramid.trifoia.com). The company sells a portfolio of self-paced online courses on topics such as the Pyramid Model for Social Emotional Learning, K-12 educator development, family transitions (Two Families Now), and autism support (Practice Routines), and provides professional services including custom online training development, educational video production, LMS hosting, accessibility compliance, and formative/evaluative research for organizations and researchers.
Is Trifoia a public or private company?
Trifoia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trifoia founded?
Trifoia was founded in 2000. It employs 11 to 50 people.
Where is Trifoia based?
Trifoia is headquartered in Eugene, United States, in the North America region.
How does Trifoia make money?
Four revenue lines are on record. Course Sales (One-time) is the primary driver. The others are subscription Services, professional Services and voucher/Fee Waiver Programs.
Who are Trifoia's main competitors?
Direct peers on record are RethinkEd, SweetRush, Allen Interactions, Committee for Children, Aperture Education and ELB Learning. Emerging players are dominKnow and Panorama Education. Pyramid Model Consortium is listed as an others. Skillsoft is listed as a broad incumbent.
Does Trifoia have an API?
No public API is recorded for Trifoia.
What industry is Trifoia in?
Trifoia's product category is Online Learning & Training. Its primary akta.pro industry code is EDAGAMAE, Social-Emotional Learning (SEL) & Behavioral Intervention Materials (PBIS, Social Skills), with a secondary code of EDAGAMAC, Assistive Technology-Enabled Instructional Content (AAC, Switch, Eye-Gaze Compatible). Its NAICS code is 611710 and its SIC code is 8200.