What 3deluxe does

3deluxe is a German transdisciplinary design firm headquartered in Wiesbaden with branch offices in Miami and Dubai, employing a 45-member team of architects, interior architects, and designers. Founded in 1995, the firm operates four integrated divisions: Architecture, Interior Design, Brand Design, and Ocean (cruise ship and maritime design), working across residential, commercial, corporate, industrial, hospitality, retail, and public-space projects in Germany, the UAE, the United States, Lithuania, Finland, and Italy. The firm's transdisciplinary model allows it to combine architecture with interior, brand, and digital-projection design on individual projects, as evidenced by deliveries such as the FUGU immersive 360° digital Japanese restaurant on TUI Cruises' Mein Schiff Relax and the Mondi FlexStudios customer experience center (Green Good Design Sustainability Award 2025).

The firm generates revenue through project-based professional service fees on a premium design studio model, pursuing enterprise and institutional clients via direct relationships and competitive tenders. Notable clients include Royal Caribbean, TUI Cruises, Silversea, Celebrity Cruises, Merck, Mondi, HARTING, Aurelis Real Estate, Shurooq (Sharjah government), Deka Immobilien, and Glaskoch/Leonardo. Technical capabilities span biophilic architecture, sustainable materials (rammed earth, timber hybrid), smart building integration (Eyrise liquid crystal glass), and immersive digital environments (12-projector stabilized 360° mapping in maritime contexts). The firm is recognized as a 'Major German Brand' by the German Design Council (2019) and has published three monographs with Frame Publishers and Gestalten Verlag. 3deluxe is founder-controlled with no external investors, no subsidiaries, and no publicly disclosed revenue.

Name

3deluxe

Legal name

design systems d.s. GmbH

Website

https://3deluxe.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

3deluxe is a German transdisciplinary design firm offering integrated architecture, interior, brand design, and cruise ship design services to enterprise clients globally, with a 45-member team across offices in Wiesbaden, Miami, and Dubai.

Ownership category

akta.pro rank

Product category

Architecture & Interior Design Services

NAICS

Interior Design Services (541410), Architectural Services (54131), Ship and Boat Building (3366)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Production Design & Detailed Engineering (3D CAD, Drawings, BOM, Nesting) (IMAJAGAK)

Keywords

• Transdisciplinary design services
• Architecture interior design
• Brand design services
• Maritime ship design
• Sustainable urban design

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architecture and Interior Design Services: Full-service architecture and interior design firm providing classic planning services across all phases from feasibility and design studies through detailed design, construction management, design direction, and construction handover. Projects span residential, commercial, corporate, industrial, iconic architecture, hospitality, retail, and public spaces. Revenue is generated through project-based professional service fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

3deluxe is a transdisciplinary design studio providing full-service architecture, interior design, brand design, and maritime/ship design. Projects span residential, commercial, corporate, industrial, hospitality, retail, public spaces, cruise ships, expedition vessels, and superyachts, delivered from feasibility and design studies through detailed design, construction management, design direction, and handover. The firm serves enterprise and institutional clients globally from its Wiesbaden headquarters with branch offices in Miami and Dubai.

Product overview

3deluxe is a German transdisciplinary design firm offering four integrated service divisions: Architecture (residential, commercial, corporate, industrial, iconic buildings), Interior Design (corporate, hospitality, retail, exhibitions), Brand Design (strategy, identity, experience, communications), and Ocean/Ship Design (cruise ships, expedition vessels, superyachts). The company operates as a unified studio with cross-disciplinary collaboration across all divisions, allowing projects to incorporate multiple service lines—for example, combining architecture with interior design or brand identity with marine design. Notable projects include Mondi FlexStudios innovation hub, Fugu digital restaurant on Mein Schiff Relax, Icon of the Seas Overlook Bar, Silver Nova expedition ship, FC-Campus zero-energy building, and Butterfly Pavilion in Dubai.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Full-service architecture design spanning residential, commercial, corporate, industrial, and iconic buildings, with focus on sustainable urban transformation, timber hybrid high-rises, biophilic design, and zero-emission buildings. Delivered for enterprise, institutional, and government clients globally.
• Interior Design Services Interior architecture covering corporate interiors, modern office and work environments, bars, clubs, restaurants, public spaces, hospitality, retail, brand worlds, trade fair stands, and exhibitions. Delivered for enterprise clients across cruise, hospitality, retail, and corporate sectors.
• Brand Design Services Comprehensive brand strategy and identity services including corporate design, custom typefaces, photography, motion design, web/mobile, video/animation, UX/UI, packaging, physical environments, and channel/campaign strategy. Targets sports, lifestyle, cycling, outdoor, and luxury consumer brands.
• Ocean / Ship Design Services Specialized cruise ship, expedition vessel, and superyacht design including exterior design, interior environments, venue design, and open deck features for maritime clients such as Royal Caribbean, Silversea, TUI Cruises, and Celebrity Cruises.

Quantifiable outcome

• Since 2022, Noor Island is awarded as 'Highest Recognition at Trip Advisor' and is the third most popular excursion destination out of 164 in Sharjah 2023
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered supporting and core.

• Wilson Butler ArchitectssupportingStrategic or Co-development PartnerCollaborating architect for the AquaDome structure on Icon of the Seas, working alongside 3deluxe's interior design of the Overlook Bar and Wilson Butler's architectural envelope. The partnership enabled seamless integration of 3deluxe's venue design within the broader AquaDome structure.
• Merck Window Technologies B.V. (Eyrise)supportingTechnology or IntegrationSupplier of Eyrise liquid crystal smart glass (s350) used in the Eyrise Cubicle installation at Merck Innovation Center. The partnership showcases the integration of Merck's innovative glass technology within 3deluxe's spatial design concept.
• Novum Structures EuropesupportingTechnology or IntegrationSupplier and installer of the glass structure for the AquaDome on Icon of the Seas, collaborating with 3deluxe's venue design for the Overlook Bar.
• Meyer Turku ShipyardcoreStrategic or Co-development PartnerFinnish shipyard responsible for constructing Icon of the Seas. 3deluxe was deeply involved in the initial ideation and conceptualization of the innovative platform for the Icon class at Meyer Turku.
• Meyer WerftcoreStrategic or Co-development PartnerGerman shipyard where Silver Nova for Silversea was built. Meyer Werft and Silversea celebrated the float out of Silver Nova on April 28, 2023. 3deluxe contributed exterior design for the Silver Nova class.
• FINCANTIERIcoreStrategic or Co-development PartnerItalian shipyard constructing Mein Schiff Relax (TUI Cruises' new Intuition Class), where 3deluxe designed multiple venues including the FUGU immersive Japanese restaurant.
• die firma . experience design GmbHsupportingImplementation/ SI/ Consulting PartnerStorytelling and content production partner for the MONDI FLEXSTUDIOS project — the customer experience center for Mondi Group's sustainable packaging innovation hub.
• MESO Digital Interiors GmbHsupportingTechnology or IntegrationUX concept partner for the MONDI FLEXSTUDIOS project, collaborating with 3deluxe on the customer experience center design for Mondi Group.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Gensler: Largest global architecture and design firm operating across workplaces, hospitality, retail, and brand environments; competes with 3deluxe for premium corporate, hospitality and cruise-related commissions but at vastly greater scale and a much broader portfolio.

Direct peers

• Yabu Pushelberg: Toronto-based luxury interior and brand design studio with hospitality, retail, and residential projects for Four Seasons, LVMH and cruise brands; competes directly for premium hospitality interiors and integrated brand environments.
• Pentagram: Independent partner-led design consultancy covering brand identity, environmental graphics, and integrated communication design; directly comparable to 3deluxe's Brand Design division for corporate and luxury clients.
• Hirsch Bedner Associates (HBA): Specialist hospitality interior design firm with extensive cruise ship and luxury hotel interiors (for brands including Ritz-Carlton, Carnival, MSC); the closest direct competitor to 3deluxe's Ocean division and luxury hospitality interior practice.
• Wilson Associates: Luxury hospitality interior design firm with significant hotel, resort, and cruise ship work; directly comparable offering to 3deluxe's Interior Design division for premium hospitality clients.
• Rockwell Group: Architecture and design firm known for hospitality, entertainment, and brand-led interiors (including cruise ship projects); comparable to 3deluxe in combining theater-grade immersive design with architecture practice.
• Tillberg Design of Sweden: Long-standing ship and yacht interior/exterior design house serving cruise lines and superyacht builders worldwide; directly overlaps 3deluxe's exterior and interior maritime design work for Royal Caribbean, Silversea and TUI Cruises.

Emerging players

• MVRDV: Dutch architecture and urban design practice with innovative mixed-use, cultural, and experimental built work; comparable to 3deluxe in transdisciplinary mix and mid-size international footprint.
• Bjarke Ingels Group (BIG): Innovative architecture practice with iconic cultural, commercial, and cruise-adjacent projects; comparable to 3deluxe as a similarly-sized design-led architecture firm focused on differentiated, sustainability-forward built work.
• Snøhetta: Transdisciplinary architecture and design firm spanning architecture, landscape, interiors and brand; comparable to 3deluxe in approach and roughly comparable international scale/cultural footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/3deluxe
• Instagraminstagram.com/3dlx

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3deluxe