Stijl en Vorm

What Stijl en Vorm does

Stijl en Vorm B.V. is a full-service digital agency founded in 2011 and headquartered in Amsterdam, Netherlands. The company designs and builds custom websites and webshops, delivers digital marketing services (SEO, paid media, social media), produces content (photography, video, AI-assisted content), and provides AI strategy and custom AI tool development. Technical delivery is concentrated on WordPress, WooCommerce, Shopify, and Magento, with deep integration capability across Dutch and European payment providers (Mollie, Adyen, PayPal, Stripe), ERP/accounting systems (Exact Online, AFAS, Moneybird, Twinfield, ODOO), logistics carriers (PostNL, DHL, DPD, Budbee, Trunkrs), and marketplaces (Bol.com, Amazon, Kaufland, ManoMano, ChannelEngine).

The agency sells project-based engagements with pricing tiers ranging from approximately €2,495 for a basic WordPress site to €4,500 for a WooCommerce webshop and €10,000+ for complex, multi-language, or enterprise integrations. Revenue mechanics are predominantly professional services with project billing; managed WordPress hosting and maintenance provide a recurring layer. Go-to-market is sales-led, direct, and domestically focused on the Netherlands, supported by content marketing (blog), SEO, LinkedIn presence, and published case studies. Customer segments are organized vertically around Real Estate, B2B Marketing, and E-commerce, with a general business growth horizontal. The agency reports 250+ satisfied clients and 200+ completed projects, and displays enterprise logos including SUEZ, COOP, Peijnenburg, BNP Paribas Real Estate, Universiteit Utrecht, and Turnitin.

The business operates with a 1–10 person team, is privately held with no disclosed external investment or parent company, and has no public revenue disclosure. Growth posture is signaled through an expanding AI services portfolio (AI Development, AI Strategy, AI Content), formalization of vertical specializations, and addition of recurring hosting/maintenance revenue — though the absence of funding, M&A, or headcount trajectory data limits confident scaling claims.

Name

Stijl en Vorm

Legal name

Stijl en Vorm B.V.

Website

https://stijlenvorm.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Stijl en Vorm is an Amsterdam-based full-service digital agency that designs and builds custom websites, webshops, and AI solutions, and delivers SEO, advertising, social media, photography, and video services to Dutch B2B and B2C clients, with vertical specializations in real estate, B2B marketing, and e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Web Design & Development: Custom website development services ranging from simple corporate sites to complex web platforms. Project-based pricing based on scope and requirements.
2. E-commerce Solutions: Webshop development using WooCommerce, Shopify, Magento platforms. Includes setup, customization, and integration services.
3. Digital Marketing Services: Online advertising, SEO, social media marketing, and content creation services. May be project-based or retainer arrangements.
4. Content Production: Photography, video production, and AI content creation services for marketing and brand purposes.
5. Strategy & Consulting: AI strategy, positioning, audits, and general digital strategy advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Stijl en Vorm is a full-service digital agency that designs and builds custom websites and webshops, runs digital marketing campaigns, and develops AI-driven solutions and content for Dutch businesses. Service delivery spans strategy, branding, web development on WordPress/WooCommerce/Shopify/Magento, SEO, paid advertising, social media, photography, and video, supported by managed hosting and maintenance for ongoing client relationships.

Product overview

Stijl en Vorm is a full-service digital agency that offers an integrated portfolio of services centered around website development, online marketing, and AI solutions. Their core offerings include custom website and webshop development (with specialized platforms for WordPress, WooCommerce, Shopify, and Magento), AI development services (custom AI tools, AI strategy, and AI content), digital marketing (online advertising, social media, SEO), and content creation (photography, video, AI content). They specialize in B2B marketing, e-commerce, and real estate marketing. The agency was founded in 2011, operates from Amsterdam, and serves over 250 satisfied clients with a team of specialists providing everything under one roof from strategy to creation and growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Ontwikkeling (Custom Website Development) End-to-end custom website design and build service for Dutch businesses seeking mobile-friendly, conversion-focused sites that strengthen brand identity. Deliverables include responsive design, custom development, technical optimization, and post-launch support.
• Webshop Ontwikkeling (E-commerce Development) Conversion-optimized online store development from simple WooCommerce shops to complex Magento platforms, including payment provider integration, ERP and logistics connections, product photography, and conversion optimization for both B2B and B2C merchants.
• AI Development (Custom AI Solutions) Bespoke AI tool development for Dutch businesses, including process automation, data analysis, recommendation engines, personalized search, and custom AI applications. Delivered as consulting-led builds rather than packaged software.
• Online Marketing (Digital Marketing Services) Full-funnel digital marketing services for Dutch businesses including marketing strategy, paid advertising on Google and social platforms, social media management, SEO, and content marketing designed to drive measurable online growth.
• Strategie en Advies (Strategy and Consulting) Strategic consulting engagement covering digital strategy formulation, AI roadmapping, brand positioning, and digital audits, providing the foundational strategy that informs subsequent website, e-commerce, and marketing builds.
• Online Adverteren (Paid Advertising Campaigns) Paid media campaign management across Google Ads, social media platforms, and display networks with audience targeting, creative production, budget optimization, and performance reporting.
• Zoekmachine Optimalisatie (SEO) SEO service combining strategy development, content creation, and technical on-site optimization to improve organic search rankings and qualified traffic for Dutch businesses.
• Social Media Management Social media management and marketing services for Dutch brands, including content planning, posting, community engagement, and platform-specific campaign execution across LinkedIn, Facebook, Instagram, and TikTok.
• Positionering (Brand Positioning and Identity) Brand positioning, identity, and corporate design services delivering logo design, brand guidelines, and full huisstijl development to differentiate the client business within its market.
• AI Content (AI Content Production) AI-enabled content creation service using generative AI for text, image, and video formats to produce marketing copy, social assets, AI-enhanced product photography, and AI-assisted video production for client campaigns.
• Fotografie (Photography Services) In-house professional photography services for product, brand, corporate, and real estate clients, including AI-enhanced photo editing and image optimization.
• Video Production End-to-end video production service covering scripting, filming, and post-production for corporate videos, promotional films, and AI-assisted video content.
• WordPress Hosting en Onderhoud (Managed WordPress Hosting) Recurring managed WordPress hosting and ongoing maintenance subscription covering security updates, performance monitoring, backups, and technical support for sites previously built by Stijl en Vorm or migrated to its hosting environment.

Quantifiable outcome

• Conversion rate improvement of 30-150% through optimal user experiences (industry benchmark cited in content)
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• WordPresscoreTechnology or IntegrationPrimary development platform. WordPress is the core CMS platform used for website development, with extensive plugin ecosystem and customization capabilities.
• WooCommercecoreTechnology or IntegrationPrimary e-commerce platform for webshop development. Provides comprehensive online store functionality with extensive customization options.
• ShopifycoreTechnology or IntegrationE-commerce platform offered for clients seeking hosted e-commerce solutions with built-in features and scalability.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Limesquare: Dutch full-service digital agency with comparable web design, e-commerce, and online marketing offerings for SMEs and mid-market clients in the Benelux region.
• OrangeValley: Dutch digital marketing agency with strong emphasis on SEO, content, and data-driven marketing. Comparable in Dutch B2B focus and digital marketing service mix.
• Dutchwebdesign: Dutch agency specializing in WordPress and WooCommerce websites, online marketing, and SEO. Closely matches Stijl en Vorm's core WordPress-centric offering and target customer base of Dutch SMBs.
• Snowboard Agency: Amsterdam-based digital agency offering web design, e-commerce, branding, and digital marketing. Directly comparable in size, geography, and integrated service portfolio.
• 2manydots: Specialized Dutch WordPress agency offering development, hosting, and maintenance. Closely comparable on the WordPress/managed-services side of Stijl en Vorm's portfolio.
• Qreative: Amsterdam-based agency offering web design, e-commerce, branding, and digital marketing. Comparable size, location, and full-service integrated model.

Broad incumbents

• DEPT®: Largest independent Dutch digital agency offering end-to-end creative, technology, and marketing services. Compares to Stijl en Vorm in service breadth (web, e-commerce, marketing, content) but operates at a much larger scale with global reach.
• Greenberry: Amsterdam-based digital agency providing web design, development, and online marketing services. Comparable in service mix and Dutch mid-market focus but larger in headcount and client base.

Others

• HubSpot Partner Agencies (NL): HubSpot's ecosystem of certified Dutch partner agencies deliver inbound marketing, CRM, and web design services. Indirectly comparable via overlapping digital marketing and CRM integration offerings.
• Shopify Experts (NL): Shopify's certified partner network of Dutch agencies builds Shopify-based e-commerce stores and digital marketing. Comparable on the Shopify development portion of Stijl en Vorm's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StijlenVorm
• LinkedInlinkedin.com/company/stijl-en-vorm
• Instagraminstagram.com/stijlenvorm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stijl en Vorm