Limesquare

What Limesquare does

Limesquare is a Dutch full-service strategic marketing bureau (Limesquare b.v.) headquartered on the 10th floor of the Expo tower in Hengelo, Twente. Founded in 2006 and privately held by three co-owners — Lex Soer (Strategy), Eric Olijve (Finance & HR), and Mareille Raeimakers (Development) — the firm employs a stated team of 28 across design, development, marketing, and operations. It delivers integrated services across four pillars: Marketing (strategy, SEO/SEA, content, social, automation), Design (brand identity, graphic design, photography styling), Development (custom websites, portals, system integrations using frameworks including Astro, Svelte, and Tailwind CSS), and Motion Design (explainer videos, logo animation, brand storytelling).

The firm operates as a Certified HubSpot Gold Partner, implementing HubSpot CRM, Marketing Hub, Sales Hub, and Service Hub for clients and leveraging the platform's 750+ integration ecosystem. It also holds Certified B Corporation status (2025). A notable internal initiative is 'Maike', a fully AI-generated virtual team member built on a multimodal stack of Midjourney, Ideogram, Higgsfield (Google Veo 3.1), ElevenLabs, and ChatGPT, used as a brand communications asset and an in-house demonstration of generative AI capability.

Limesquare generates revenue through custom-quoted, project-based and retainer-based professional services engagements rather than productized software. Its go-to-market is consultative and relationship-driven, with lead flow from a content hub ('Breinvoer'), HubSpot-powered CRM and meeting scheduling, and a portfolio of case studies. Clients span Dutch government and public sector (Twente Milieu, AREA, C.T. Stork College, De Twentse Zorgcentra), mid-market enterprises (Oak Pensioen, Cloudwise, Molhoek Infratechniek, Cogas, Lappset, Boers Real Estate), hospitality (Landgoed De Wilmersberg, Schouwburg Hengelo), and nonprofit/social causes (ikletterop.nl). The firm is bootstrapped with no disclosed external funding, no subsidiaries, and no M&A activity.

Name

Limesquare

Legal name

Limesquare b.v.

Website

https://limesquare.nl

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Limesquare is a Dutch full-service strategic marketing bureau in Hengelo, Netherlands, delivering strategy, design, development, motion design, and HubSpot implementation for Dutch government, mid-market, and enterprise clients, and operating as a Certified HubSpot Gold Partner and Certified B Corporation.

Ownership category

akta.pro rank

Product category

Strategic Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Social Media Management, Scheduling & Community Tools (BPAMALAJ), Creative, Content Production & Ad Ops Tools (BPAMALAK)

Keywords

• Strategic marketing services
• Brand development
• HubSpot implementation
• Motion design
• Web development

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services (Strategy, Design, Development, Marketing): Limesquare generates revenue through project-based and retainer-based professional services covering the full spectrum of brand development: strategy, design, motion design, web development, and marketing. Services are scoped per project with custom quotes. Their approach is consultative and relationship-based, serving clients from initial concept through execution and ongoing optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Limesquare is a Dutch strategic marketing bureau delivering integrated full-service brand development across four pillars: Marketing (content strategy, SEO/SEA, social media, marketing automation), Design (brand identity, graphic design, visual communication), Development (custom websites, portals, system integrations), and Motion Design (animation, explainer videos, brand storytelling). As a certified HubSpot Gold Partner, the agency implements HubSpot CRM and marketing automation platforms for clients. The firm also operates Maike, a proprietary AI-generated virtual colleague avatar built with generative AI tools, used as a scalable brand communications asset.

Product overview

Limesquare is a strategic marketing agency offering an integrated portfolio of services: Marketing (strategy, content, SEO/SEA, social media, automation), Design (brand identity, graphic design, visual communication), Development (custom websites, portals, integrations), and Motion Design (animation, explainer videos). The agency operates as a HubSpot Gold Partner, implementing HubSpot's CRM, Marketing Hub, Sales Hub, and Service Hub platforms for clients. A distinctive offering is Maike, the agency's fully integrated AI colleague avatar powered by generative AI tools. Services are delivered as professional engagements rather than a self-serve software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services Strategic marketing services including content strategy, targeted advertising, GEO copy, marketing automation, SEO, SEA, and social media marketing. Brings brands to life with marketing that drives action both online and offline, targeting Dutch enterprise, government, and mid-market clients.
• Design Services Strategic design services encompassing brand identity, graphic design, visual communication, brand guides, photography styling, and offline materials such as posters, product packaging, and business cards. Creates impactful brand experiences through visually compelling design for Dutch enterprise, government, and mid-market clients.
• Development Services Custom website development, platform building, portal development, system integrations, and interactive platform creation using Astro and Svelte frameworks with Tailwind CSS. Positioned as an essential part of brand experience rather than a standalone technical service, serving Dutch enterprise and government clients.
• Motion Design Services Motion design and animation services including explainer videos, product explanations, process visualization, and brand storytelling animations. Uses AI video generation tools (Higgsfield with Google Veo 3.1) to create animations that make complex ideas clear and easy to understand for client brands.
• HubSpot Implementation and Consulting As a HubSpot Gold Partner, Limesquare delivers full HubSpot implementation including CRM setup, Marketing Hub, Sales Hub, Service Hub configuration, and marketing automation. Services include strategy consultation, tool selection, and seamless alignment of marketing activities with visitor, lead, and customer needs for Dutch clients.
• Rebranding Services Full rebranding services including brand naming, brand book development, photography styling, direct mail campaigns, corporate identity materials, logo animation, motion design, and complete brand experience transformation. Delivered for Dutch clients across pension funds, infrastructure, education, and technology sectors.
• Maike - AI Colleague Limesquare's AI colleague (AI-marketeer) integrated into the team, serving as a scalable brand communications asset. A synthetic team member with generated visual identity (blonde hair, lime green creative blazer), Big Five personality profile, realistic office presence, and AI-generated voice via ElevenLabs, built with Midjourney, Ideogram, Higgsfield, and ChatGPT.

Quantifiable outcome

• Certified B Corp 2025 — compliance with rigorous standards for social justice, ecological sustainability, transparent governance, and responsible entrepreneurship

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature4 records

Partnerships

One partnership is on record.

• HubSpotcoreChannel Partner/ Reseller/ DistributorLimesquare is a certified HubSpot Gold Partner, one of a select group of certified HubSpot partners in the Netherlands (as HubSpot has no Dutch office). They manage the full HubSpot trajectory for clients, from strategy and tool selection to implementation, marketing automation setup, and ongoing optimization. This partnership enables Limesquare to offer HubSpot CRM, marketing, sales, and customer service solutions to their client base.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Springbok: Dutch creative and digital agency combining brand strategy, design, and development. Comparable integrated service offering for Dutch enterprise and public-sector clients.
• Greenberry: Dutch marketing and communications agency working across branding, content, and digital. Directly comparable mid-sized Dutch agency competing for similar regional and national clients.
• Tam Tam: Amsterdam-based Dutch digital agency offering strategy, design, content, and technology services. Directly comparable as a full-service Dutch marketing/creative agency operating in the same buyer segment as Limesquare.
• Fonk: Dutch marketing and communications agency with a regional/eastern Netherlands footprint similar to Limesquare. Directly comparable on regional Dutch agency positioning and service breadth.
• Monkeys: Dutch creative agency delivering brand, campaign, and digital work. Comparable on creative and brand-building capabilities for Dutch enterprise and consumer clients.
• ACE (Agency for Creation and Engagement): Dutch full-service agency delivering brand, marketing, and digital transformation work. Comparable in integrated offering and Dutch client focus, with similar mid-market/government exposure.
• The Valley: Dutch growth marketing agency with strong HubSpot partnership credentials. Closely comparable on the HubSpot implementation and marketing automation axis that differentiates Limesquare.
• N=5: Dutch digital creative agency combining brand, content, and technology services. Comparable service portfolio and Dutch client base, with similar positioning around integrated marketing communications.
• Happy Horizon: Dutch marketing and communication agency network with strategy, creativity, data, and technology capabilities. Comparable in service breadth and Dutch mid-market/government client focus.

Broad incumbents

• Dept: Larger global digital agency of Dutch origin offering end-to-end creative, technology, and data services. Comparable end-to-end capabilities but at significantly greater scale, serving enterprise accounts globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/limequarenl
• LinkedInlinkedin.com/company/limesquare-marketing-&-communicatie
• Instagraminstagram.com/limesquarenl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limesquare