What Lewis Motor Sales does

Lewis Motor Sales Inc. is a privately held, family-owned Canadian commercial truck dealership founded in 1941 in Collingwood, Ontario, and now headquartered in Barrie. The company operates six owned locations across Central, Eastern, and Northern Ontario (Barrie, Collingwood, North Bay, Newmarket, Owen Sound, and Bracebridge) totaling over 90,000 sq ft of facilities and employing more than 140 staff including 55 certified technicians across 65 service bays.

The core offering is commercial vehicle sales and lifecycle support. New and used truck inventory spans International (HV, HX, MV, CV, LT, RH, LoneStar series) and Isuzu (NPR, NPR-XD, NQR, NRR, FTR) Class 4–8 trucks; Heli forklifts were added as an authorized product line in 2025. The business is structured around long-tenured franchise partnerships — International since 1963, Idealease since 1982, Isuzu since 2014 — and a network of subsidiaries including Lewis Idealease (full-service leasing and rentals across the 430+ location North American Idealease network), Lewis Bulk DEF (114,000+ litres of storage, bulk Diesel Exhaust Fluid delivery), and Lewis Distribution (commercial tools, parts, and supplies). Operational differentiators include OEM-engineering-tested DPF cleaning equipment, a 2-hour accelerated diagnostics program at three locations, mobile service vehicles across all sites, and 24/7 heavy-duty towing with 3 heavy tow trucks and 48' floats.

Revenue is generated across multiple streams: one-time new and used truck sales, full-service subscription leasing and usage-based rentals, $4M+ OEM and Fleetrite parts inventory across 5 locations, professional repair and dedicated maintenance contracts, heavy towing and recovery, bulk DEF managed delivery, and parts distribution via owned delivery trucks plus online storefronts. Commercial fleet operators, owner-operators, and industrial accounts across Ontario constitute the primary customer base. The company is led by Dale Lewis as President and CEO and has remained independent with no parent entity or external institutional investment.

Name

Lewis Motor Sales

Legal name

Lewis Motor Sales Inc.

Website

https://lewismotorsinc.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

Lewis Motor Sales is a family-owned Canadian commercial truck dealership operating six Ontario locations since 1941, selling and servicing International and Isuzu trucks while providing leasing, rentals, parts, repair, heavy towing, and bulk DEF delivery to commercial fleet operators across Central, Eastern, and Northern Ontario.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Heavy-Duty Truck & Tractor Rentals (THADAJAC)

akta.pro secondary industry

Vans & Box Trucks (Light Commercial Vehicles) Rental/Leasing (TLABAGAA)

Keywords

• Commercial truck dealership
• Truck leasing services
• Fleet maintenance services
• OEM truck parts
• Heavy-duty towing

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. New Truck Sales: Sale of new International and Isuzu trucks. Stock includes various models including HV, HX, MV, LT series from International and NPR, NQR, NRR from Isuzu.
2. Used Truck Sales: Sale of pre-owned trucks and forklifts. Inventory includes various makes and models at different price points.
3. Truck Leasing: Full-service truck and trailer lease through Idealease. Includes all predictable maintenance, preventative maintenance, oil and filter changes, lubrication, repairs, parts, labour and tires. Fixed monthly costs.
4. Truck Rental: Short-term and long-term truck rentals. Daily, weekly and monthly rates available. Includes straight trucks, reefer trucks, day cab tractors, sleeper trucks, trailers.
5. Parts Sales: OEM truck parts sales including International, CAT, Cummins, Carrier product lines, Fleetrite aftermarket parts, and industrial tools and supplies. Over $4,000,000 of quality OEM parts at 5 locations.
6. Service and Repair: Truck repair and maintenance services. Includes 55 technicians and 65 service bays. Certified DriveON Inspection Centre, DPF cleaning, quicklube, heavy towing, mobile service.
7. Heavy Towing: Heavy-duty towing and recovery services for transport trucks, construction equipment, buses, and large vehicles. 24/7 response with fleet of heavy tow trucks, flatbeds, and 48' float trucks.
8. Bulk DEF Delivery: Bulk Diesel Exhaust Fluid delivery service. Over 114,000 litres of storage capacity. Delivery across Central, Eastern and Northern Ontario.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lewis Motor Sales is a commercial truck dealership and full-service fleet support provider operating six locations across Ontario, Canada. The company sells new International and Isuzu trucks and Heli forklifts, trades used trucks and forklifts, and delivers full-service truck leasing and short- and long-term rentals through the Idealease network. It supports customers with OEM and Fleetrite parts distribution, 65 service bays staffed by 55 technicians, heavy-duty towing and recovery, bulk Diesel Exhaust Fluid (DEF) delivery, refrigeration service, and dedicated fleet maintenance contracts.

Product overview

Lewis Motor Sales is a commercial truck dealership offering a comprehensive portfolio of truck sales, leasing, and rental services across six Ontario locations. The core product offering centers on International and Isuzu brand trucks (spanning Class 4-8 weight classes) and Heli forklifts, complemented by an extensive add-on service ecosystem. This ecosystem includes Idealease full-service truck leasing and short-term rentals (covering straight trucks, trailers, reefers, and specialized equipment), OEM and Fleetrite parts distribution, truck service and repair (with DPF cleaning, mobile service, and accelerated diagnostics), heavy towing and recovery, dedicated fleet maintenance contracts, refrigeration services, IdealNet 24/7 roadside assistance, Lewis Bulk DEF delivery, Lewis Distribution for commercial tools and supplies, and credit/financing application processing. The portfolio functions as an integrated commercial vehicle services hub where the core truck and forklift sales are supported by recurring revenue streams from parts, service, leasing, and ancillary offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Idealease: Full-service truck and trailer leasing and rental brand operating as part of the North American Idealease Network with over 430 locations across Canada, USA, and Mexico
• Lewis Bulk DEF
• Lewis Distribution

Products and services

• New International Trucks Authorized dealer of International brand commercial trucks including HV, HX, MV, CV, LT, RH, and LoneStar series for medium-duty and severe service applications, targeted at commercial fleet operators across Ontario.
• New Isuzu Trucks Authorized dealer of Isuzu commercial trucks including NPR Gas, NPR Diesel, NPR-XD, NQR, NRR, and FTR models in Class 4-5 weight classes, targeted at light- and medium-duty commercial buyers in Ontario.
• Used Trucks Pre-owned commercial truck inventory including International 4300, CV515, LT625, and other used vehicles listed at specific prices for owner-operators and small fleet buyers.
• Heli Forklifts Authorized Heli lift trucks for sale, rental, and service, including the CPD20SQ G3 4,000lbs 3-wheel electric model, targeted at warehouses, manufacturing, and material handling operations.
• Idealease Full-Service Truck Leasing Full-service commercial truck and trailer leasing program through the Idealease network covering straight trucks, trailers, reefers, and specialized equipment, with all predictable maintenance, repairs, parts, labour, and tires bundled into a fixed monthly cost for fleet operators.
• Truck Rental Short-term and long-term truck rentals available at daily, weekly, or monthly rates, offering straight trucks (16-26ft), reefer trucks, day cab tractors, sleeper tractors, and trailers for commercial customers needing temporary capacity.
• OEM Truck Parts Over $4,000,000 of OEM truck parts inventory across 5 Ontario locations covering International, CAT, Cummins, Carrier, Bendix, Haldex, Meritor, Delco Remy, Fleetguard, and Eaton product lines for all makes of trucks, trailers, and buses.
• Fleetrite Parts Navistar aftermarket brand offering over 7,000 parts for International Trucks and IC Bus applications including additives, brake pads, tie rods, and valves.
• Truck Service and Repair Heavy-duty truck repair services delivered by 55 technicians across 65 service bays, including DPF cleaning, Quicklube, mobile truck repair, DriveON inspection certification, e-tests, emissions testing, and accelerated diagnostics at Barrie, Newmarket, and North Bay locations.
• DPF Cleaning Service Multi-stage Diesel Particulate Filter cleaning service using equipment tested by engineering teams from three major engine OEMs; filters are inspected, professionally cleaned, and performance-tested before being returned to the original owner.
• Refrigeration Service Refrigerated vehicle leasing, rental, and maintenance services including Carrier Transicold refrigeration system repair and dedicated maintenance for reefer trucks serving food, beverage, pharmaceutical, and chemical transport customers.
• IdealNet 24/7 Roadside Assistance Commercial truck roadside assistance service providing 24/7 emergency support through 430+ Idealease locations across North America, including fuel purchases, towing, and lock-outs for lease and rental customers.
• Dedicated Maintenance Contract-based fleet maintenance program offering scheduled preventive maintenance, priority service, fixed monthly costs, tire management, and government inspections compliance for fleet operators.
• Heavy Towing Services Professional heavy-duty towing and recovery with three heavy tow trucks, covered flatbeds, and 48' float trucks serving the 401 corridor and Northern Ontario, including emergency response for transport trucks, construction equipment, buses, and large vehicles.
• Lewis Bulk DEF Delivery Bulk Diesel Exhaust Fluid delivery service with over 114,000 litres of storage capacity and a fleet of DEF tanker trucks serving Central, Eastern, and Northern Ontario fleets.
• Lewis Distribution Commercial and industrial product distribution offering shop tools, safety equipment, generators, compressors, trailer accessories, lighting, automotive parts, chemicals, and lubricants with same-day delivery across Central, Eastern, and Northern Ontario.

Quantifiable outcome

• Over 80 years in business (since 1941)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Heli ForkliftscoreChannel Partner/ Reseller/ Distributor · 1 January 2025Authorized Dealer of Heli Forklifts since 2025. Also previously authorized dealer of Starke Lift Trucks (since 2015).
• Isuzu TruckscoreChannel Partner/ Reseller/ Distributor · 1 January 2014Authorized Isuzu Trucks Dealer since 2014. Largest authorized dealer of Isuzu Trucks in Ontario, north of the Greater Toronto Area.
• IdealeasecoreChannel Partner/ Reseller/ Distributor · 1 January 1982Lewis Motor Sales is an Idealease affiliate, offering the largest complete full-service leasing on straight trucks, trailers, reefers, and specialized equipment north of the GTA. Idealease reaches across North America with 430+ locations in Canada, USA, and Mexico.
• International Trucks (Navistar)coreChannel Partner/ Reseller/ Distributor · 1 January 1963Franchised dealer of International Trucks since 1963. Carries full lineup of International commercial trucks including HV, HX, MV, LT, RH, LoneStar, and CV series.

Scale indicators14 records

Recent moves10 records

Expansion highlights5 records

Regional players

• AutoCanada: Canadian publicly-traded multi-brand automotive and commercial vehicle dealer group operating 80+ franchised dealerships across Canada and the U.S. Comparable Canadian dealership platform, though predominantly light-duty auto rather than heavy commercial trucks.

Direct peers

• Velocity Vehicle Group: Daimler Truck dealer network operating 30+ locations across the U.S. with new and used truck sales, leasing, parts, and service. Comparable integrated dealership-and-service model serving commercial fleet customers with similar product categories to Lewis.
• Premier Truck Group: Multi-brand commercial truck dealer group operating 50+ locations across the U.S. and Canada selling Freightliner, Western Star, Kenworth, Peterbilt, Volvo, Mack, and Isuzu with full-service leasing and parts. Closest analog to Lewis's multi-OEM franchise dealership approach.
• Rush Enterprises: The largest commercial truck dealer network in North America, operating 150+ locations across the U.S. and Canada selling Peterbilt, International, Ford, Hino, Isuzu, and others with full-service leasing, parts, and service. Directly comparable multi-brand dealership model at much larger scale.
• Summit Holdings (formerly Summit Truck Group): Multi-brand commercial truck dealer group with 20+ locations across the southern U.S. selling International, Freightliner, Volvo, Mack, Hino and others. Comparable integrated model combining dealership, parts, and service operations.

Broad incumbents

• Penske Transportation Solutions: Major truck leasing, rental, and fleet services provider operating 2,500+ locations globally with full-service lease, contract maintenance, and logistics services. Direct overlap with Lewis's Idealease full-service leasing and dedicated maintenance offerings.
• Ryder System: Fortune 500 fleet management, full-service truck leasing, and dedicated transportation solutions provider operating 800+ locations across North America. Overlaps with Lewis's Idealease leasing and dedicated maintenance offerings but at vastly larger scale with national reach.

Others

• NationaLease: North American full-service truck leasing network with 130+ affiliate members and 700+ service locations. Effectively a competitor/cooperating network to Idealease; relevant peer for Lewis's commercial truck leasing business model.
• Isuzu Commercial Truck of America: OEM of Isuzu N-Series and F-Series Class 4-7 commercial trucks. Lewis's Isuzu franchise partner since 2014 and supply source for a significant portion of new truck revenue. Ecosystem participant rather than direct competitor.
• Navistar / International Trucks: OEM of International brand trucks and parent of the Idealease leasing network (part of TRATON Group). Lewis's primary OEM partner since 1963 and the franchisor of the core truck sales and parts business — a critical ecosystem relationship rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lewismotorsalesinc
• LinkedInlinkedin.com/company/lewis-motor-sales-inc
• Instagraminstagram.com/lewismotorsales
• Xx.com/lewisparts1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lewis Motor Sales