América Futebol Clube

What América Futebol Clube does

América Futebol Clube is a Brazilian professional football club founded in 1912 and headquartered at Arena Independência in Belo Horizonte, Minas Gerais. The club operates a multi-tier football organization that includes a professional men's team currently competing in the Campeonato Brasileiro Série B (where it sits 20th of 20 with 6 points from 16 matches), a professional women's team, and a youth development pyramid spanning Sub-20 (DNA Formador), Sub-17, and Sub-15 categories, plus official football schools and a recruitment ("captação") sector. Beyond its core sporting product, the club has adopted the América SAF (Sociedade Anônima do Futebol) corporate structure and runs a parallel América Fut7 team.

The business model is a diversified sports-club revenue stack built around four streams: matchday ticketing through the Eleven Tickets platform at Arena Independência; sponsorship deals with approximately nine named partners across gaming, retail, energy, healthcare, and education; merchandise sales via the official online store (loja.americamineiro.com.br); and recurring revenue from the Onda Verde ("Sócio") membership program, which provides exclusive activities and benefits. The customer base is split between individual fans/supporters (the primary persona) and business counterparties including sponsors, league bodies, and operational partners such as Solides (HR), Proativa (IT), MRTelecom (telecom), and a sustainability partner (Carbon Neutral / Save Cerrado).

Operationally, the club employs between 251 and 500 staff, with website-disclosed rosters of roughly 55+ senior players across the men's and women's teams and ongoing 2026 senior-team coaching changes (Esdras Araújo promoted to Sub-20 head coach; Mateus Oliveira hired from Ceará to lead Sub-17; Jorge Marinho departed). Marketing is concentrated on the official website and social channels, while distribution is domestic-only and centered on the Arena Independência venue. No technology, AI/ML, or proprietary software capabilities are disclosed in the available source material.

Name

América Futebol Clube

Legal name

América Futebol Clube

Website

https://americamineiro.com.br

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

251–500 employees

Short description

América Futebol Clube is a Brazilian professional football club founded in 1912 in Belo Horizonte, competing in Série B with men's, women's, and youth teams, and earning revenue from ticketing, sponsorships, merchandise, and a membership program.

Ownership category

akta.pro rank

Product category

Professional Sports Services

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Professional football club
• Youth football academy
• Match ticketing services
• Club membership program
• Official merchandise store

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from selling tickets for home matches at Arena Independência through Eleven Tickets platform
2. Sponsorship: Partnership deals with sponsors including Betbra, Direcional, Supermercados BH, Volt, Hospital Naresidencia, Unicesumar, Oficial Sport, i9 Portaria Virtual, and Newfour
3. Merchandise Sales: Sale of official club merchandise including clothing, footwear, and accessories through the official store
4. Membership (Sócio): Recurring membership program 'Onda Verde' offering exclusive benefits and activities for supporters

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

América Futebol Clube is a Brazilian professional football club that operates men's, women's, and youth football teams competing in national and regional championships. The club sells match-day tickets, official merchandise, and recurring supporter memberships, and monetizes its brand through sponsorships. Its home venue is Arena Independência in Belo Horizonte, Minas Gerais.

Product overview

América Futebol Clube is a Brazilian football club based in Belo Horizonte, Minas Gerais, operating a multi-tiered football organization. The club's core offerings include the professional men's and women's football teams competing in national championships, supported by extensive youth development through Categories de Base (Sub-20, Sub-17, Sub-15). The club operates official football schools for grassroots development, maintains the América SAF talent development program, and operates its home venue Arena Independência. Supporting services include the Onda Verde membership program, ticket sales through digital platforms, and an official merchandise store.

Differentiator

Problem solved

Functional benefit

Brands

• América SAF: Sociedade Anônima do Futebol (football corporation) structure adopted by the club.
• Coelhão

Products and services

• Onda Verde (Sócio) Membership Program Season ticket and club membership subscription offering supporters exclusive activities, benefits, and access tied to América Futebol Clube.
• Match Tickets (Ingressos) Online ticketing service for purchasing entry to home matches at Arena Independência, sold through the Eleven Tickets platform.
• Official Merchandise Store (Loja Oficial) Online store selling official América Futebol Clube branded clothing, footwear, and accessories.
• Escolas Oficiais (Official Football Schools) Official football schools providing youth training and grassroots player development programs under the América Futebol Clube brand.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor.

• BetbraminorOthersGaming/betting sponsor visible on website as a sponsor
• DirecionalminorOthersReal estate company listed as a sponsor on the website
• Supermercados BHminorOthersSupermarket chain listed as a sponsor on the website
• VoltminorOthersEnergy company listed as a sponsor on the website
• Hospital NaresidenciaminorOthersHealthcare provider listed as a sponsor on the website
• UnicesumarminorOthersEducational institution listed as a sponsor on the website
• Oficial SportminorOthersSports apparel sponsor listed on the website
• i9 Portaria VirtualminorOthersVirtual reception/security service listed as a sponsor
• NewfourminorOthersCompany listed as a sponsor on the website
• Clube CertominorOthersPartner company listed on the website
• SolidesminorOthersHR/recruitment solutions partner listed on the website
• ProativaminorOthersIT services company listed as a partner
• Raptor BrasilminorOthersCompany listed as a partner on the website
• MRTelecomminorOthersTelecommunications partner listed on the website
• NitrixminorOthersCompany listed as a partner on the website
• Carbon Neutral (Save Cerrado)minorOthersSustainability/environmental partner associated with Save Cerrado initiative

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Londrina: Direct Série B competitor scheduled as América's next opponent per the website. A Paraná-based club of comparable size and mid-tier profile.
• Coritiba Foot Ball Club: Historic Brazilian club currently competing in the lower divisions with a similar profile of structural rebuilding, youth development focus, and SAF-style governance evolution.
• Athletico Paranaense: A Série A/B Brazilian club that has successfully modernized operations and operates Arena da Baixada as a corporate-managed venue, providing a benchmark for venue operations and modernization.
• Cruzeiro Esporte Clube: Direct city rival based in Belo Horizonte, Minas Gerais. Cruzeiro is a fellow historic Minas Gerais club that has also adopted the SAF structure, making it the most direct operational and market comparable.
• Sport Club do Recife: Currently a direct Série B competitor alongside América. Sport is a historic regional powerhouse from northeastern Brazil with comparable structural challenges in transitioning to modern corporate structures.
• Ceará Sporting Club: Série B competitor and direct peer. Notably mentioned in América's own data as a former club of one of its youth coaches, indicating the labor market and competitive overlap between the two clubs.
• Clube Atlético Mineiro: The other major Belo Horizonte-based football club and direct city rival. Atlético Mineiro is a Série A competitor with a successful SAF transaction, providing a benchmark for what a fully capitalized Minas Gerais club can achieve.
• Associação Atlética Ponte Preta: Direct Série B competitor in 2026, currently 19th in the same table as América. Comparable in scale and current sporting standing among mid-tier Brazilian clubs.
• Botafogo (São Paulo): Currently in Série B and listed directly above América in the 2026 standings. A historic São Paulo state club of comparable size and competitive tier.

Emerging players

• Red Bull Bragantino: Recently defeated América's Sub-20 DNA Formador 5-0. Operates with a corporate ownership model (Red Bull) and represents the kind of well-capitalized, modernized football operation that Brazilian SAFs are increasingly benchmarked against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/americamg
• Facebookfacebook.com/americamg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about América Futebol Clube