Clube Certo

What Clube Certo does

Clube Certo is a Brazilian benefits and discount platform headquartered in Belo Horizonte that operates a B2B subscription model targeting corporate employers, internet service providers, football clubs, and other businesses seeking to deliver value-added benefits to their employees, customers, and members. The core product is the SuperApp, a mobile application that aggregates discounts of up to 90% across more than 30,000 physical and online partner establishments spanning retail, pharmacy, automotive, entertainment, telecom, and food service; cashback on online purchases at partner stores; and adjacent service modules including telemedicina (Clube Certo Saúde), pet assistance (JoyPet), paid traffic services (Tráfego Pago), funeral plans, and a digital membership card. Geolocation-based partner discovery is the primary engagement mechanic, and the platform is offered as a white-label or co-branded solution for ISPs and sports organizations seeking customer-loyalty differentiation.

The company reports more than 15 million end-users, over 3,000 corporate clients, and roughly 1,000 new app downloads per day. Revenue is generated through annual subscription contracts with corporate clients, priced per employee or user with a 3-employee minimum that extends access to SMBs as well as enterprises. Distribution combines direct B2B sales with channel/white-label partners, supported by content marketing via the company blog and an organic social presence across Instagram, LinkedIn, Facebook, TikTok, YouTube, and WhatsApp. The company has been operating for more than eight years, is privately held, has no disclosed funding rounds, no parent company, and a headcount in the 11–50 range.

The operating model is structurally a two-sided marketplace: Clube Certo monetizes from corporate clients on the buyer side while recruiting and retaining partner establishments on the supply side. Add-on modules (health, pet, funeral, paid traffic) function as ARPU-expansion levers layered onto the base discount subscription. The white-label channel is the primary growth lever, embedding Clube Certo's benefits infrastructure into ISP and football-club customer experiences to drive user acquisition and retention without proportional sales-cost increases.

Name

Clube Certo

Legal name

Clube Certo

Website

https://clubecerto.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Clube Certo is a Brazilian B2B benefits platform operating a SuperApp that aggregates discounts at 30,000+ partner establishments and offers white-label deployments for corporate employers, internet providers, and football clubs serving over 15 million end-users.

Ownership category

akta.pro rank

Product category

Employee Benefits Platform

akta.pro primary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

Keywords

• Employee benefits platform
• Discount club
• Corporate benefits
• Cashback platform
• Loyalty solutions

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Subscription - Employee Benefits Platform: Clube Certo generates revenue by charging companies a subscription fee to provide the benefits platform to their employees. Companies pay based on the number of employees or users who access the platform. The service can be contracted starting at 3 people, making it accessible to small and large businesses alike.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Clube Certo operates a B2B benefits and discount platform, branded as a SuperApp, that companies contract to offer their employees, clients, and partners access to discounts (up to 90%), cashback, telemedicine, pet assistance, and funeral plans across more than 30,000 partner establishments in Brazil. The platform supports white-label and co-branded deployments for internet providers, football clubs, and vehicle protection companies.

Product overview

Clube Certo is a comprehensive benefits hub platform offering a multi-product ecosystem centered on the SuperApp as the unified access point. The core offering consists of discounts (Descontos) and cashback programs across 30,000+ partner establishments, supplemented by health services including telemedicina, pet assistance, paid traffic services, and funeral plans. The platform serves both B2B (companies offering benefits to employees) and B2B2C (businesses offering benefits to customers) segments with over 600,000 products and services available.

Differentiator

Problem solved

Functional benefit

Brands

• SuperApp: Mobile application for accessing all Clube Certo products including discounts, cashback partners, movie tickets and more.

Products and services

• SuperApp

Quantifiable outcome

• More than 15 million people use Clube Certo benefits
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• MizunominorOthersPartner establishment offering sports and athletic gear with discounts through the Clube Certo platform.
• Raia DrogasilcoreOthersMajor pharmacy chain partner providing discounts on medications and health products. One of the largest pharmacy networks in Brazil.
• Magazine Luiza (Magalu)coreOthersMajor Brazilian retailer partner offering discounts on electronics, home goods, and various products through cashback and discounts.
• CinemarkcoreOthersCinema chain partner for discounted movie tickets and entertainment benefits.
• EstáciominorOthersEducation partner offering discounts on educational services and programs.
• CentaurominorOthersSports retailer partner offering discounts on athletic wear and equipment.
• Domino's PizzaminorOthersFood service partner offering discounts on pizza and food delivery.
• VivaraminorOthersJewelry and accessories retailer partner.
• Phillips (Phillipsmitz)minorOthersAppliance and electronics partner offering discounts on various products.
• NetshoesminorOthersOnline sports and fashion retailer partner with cashback and discount benefits.
• Internet Provider PartnerscoreChannel Partner/ Reseller/ DistributorInternet service providers that white-label or co-brand the Clube Certo platform to offer as a value-added service to their subscribers, helping reduce churn and add customer value.
• Football Club Partners (América Mineiro, Cruzeiro, Avai, CBF)coreChannel Partner/ Reseller/ DistributorFootball clubs and sports organizations that offer Clube Certo benefits to fans, members, and employees as part of their member engagement programs.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• VR Benefícios: Largest Brazilian employee benefits and meal voucher provider with established corporate relationships and broad merchant acceptance; competes for the same HR/corporate benefits budget as Clube Certo but at significantly greater scale.
• Alelo: Major Brazilian benefits and corporate payments provider (part of Alelo/Bradesco ecosystem); offers meal, food, and multi-benefit cards that overlap with Clube Certo's employee benefits positioning.
• Sam's Club: Brazilian membership-based wholesale club (B2B and B2C) operating on the same membership-fee model and offering bulk discounts to members; relevant comparator for Clube Certo's membership/discount club economics.
• iFood Benefícios: Benefits arm of iFood offering meal/credit benefits to Brazilian corporate employees; overlaps with Clube Certo in the corporate benefits wallet and competes for the same HR buyer.
• Pluxee (formerly Sodexo Benefícios): Global benefits and engagement solutions provider operating in Brazil with a broad corporate benefits portfolio; comparable as an incumbent alternative for HR buyers evaluating Clube Certo.
• PicPay: Brazilian fintech super-app with cashback, discounts, and benefits features integrated into its payment wallet; competes for daily utility in the consumer's financial/benefits app.

Direct peers

• Méliuz: Brazilian cashback and discount platform connecting consumers to partner offers; directly comparable in B2C discount/cashback mechanics and similar partner-driven economics to Clube Certo.
• Zattini (Grupo Netshoes): Brazilian online retailer with its own loyalty/club program (Zattini Club); competes for the same member wallet and is already listed as a Clube Certo partner, illustrating how retail incumbents can launch similar offerings.

Emerging players

• TotalPass: Brazilian corporate wellness benefits platform providing gym and wellness access to employees; competes for the same HR/corporate benefits budget and overlaps in the B2B benefits aggregator category.
• TudoAzul (Latam Pass): Brazilian loyalty program offering partner discounts and benefits to frequent flyer members; comparable member-engagement mechanics, though narrower scope (airline-centric) than Clube Certo's general-purpose benefits hub.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCIr06r_c-XrYLNs1UziCUBw
• Facebookfacebook.com/clubecertooficial
• LinkedInlinkedin.com/company/clubecerto
• Instagraminstagram.com/clubecerto
• TikToktiktok.com/@clubecertooficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clube Certo