Customer Insight Consulting

What Customer Insight Consulting does

Customer Insight Consulting SARL is a Paris-based, privately held content and advisory firm founded and operated by Laurence Faguer (Founder & Chief Retail Strategist). The company curates, translates, and delivers intelligence on U.S. retail technology innovations and proven best practices to C-Level executives at French retailers and brands. Its core activity is media and advisory rather than software: there is no proprietary technology platform, no app, no API, and no patent portfolio; the entire moat is editorial IP and access.

The commercial model combines three revenue streams: a recurring subscription (Membre+) that delivers exclusive weekly reports, CEO interviews, and case studies by email; a transactional catalog of standalone premium reports (e.g., NYC Store Tour 2023 at €39, the S1 2025 Best Practices Compilation at €115 for 115 pages) sold as one-time PDF downloads via the Squarespace-hosted website; and high-touch CEO & Board workshops plus custom interviews sold as professional services. Distribution is direct via the company website, a weekly email newsletter, and LinkedIn; geographic focus is France only.

Customer-facing logos include L'Oréal, Salesforce, and ServiceNow; testimonials come from senior retail/beautytech figures (Odile Roujol, Joël Palix). The firm employs 1-10 people, holds €30,000 of social capital as a French SARL (RCS Paris 499 720 522), and has no disclosed institutional funding, no parent company, and no M&A history. Strategic activity is limited to organic product catalog expansion and selective partnership content deals, notably with U.S.-based consumer-investor Willow Growth Partners in August 2024.

Name

Customer Insight Consulting

Legal name

Customer Insight Consulting SARL

Website

https://customer-insight-consulting.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Customer Insight Consulting is a Paris-based content and advisory firm that translates U.S. retail technology innovations and proven case studies into intelligence for C-Level executives at French retailers and brands, sold via subscriptions, premium reports, and workshops.

Ownership category

akta.pro rank

Product category

Retail Technology Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Innovation, Product & R&D Consulting (BPAHACAM), Corporate Strategy Advisory (BPAHADAA)

Keywords

• Retail technology consulting
• Market intelligence reports
• Executive subscription services
• Retail strategy advisory
• Industry research subscriptions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscription (Membre+): Recurring subscription providing exclusive access to weekly reports, CEO interviews, case studies, and analysis of American retail technology innovations. Members receive content directly in their inbox.
2. Exclusive Reports: One-time purchase of standalone reports covering specific topics such as NYC Store Tours, Best Practices compilations, and sector-specific analyses. Reports are delivered as PDF downloads.
3. CEO & Board Workshops: In-person or virtual workshop sessions for executive teams seeking deep-dive analysis and strategic guidance on American retail tech implementations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Customer Insight Consulting is a Paris-based advisory firm that identifies and translates U.S. retail technology innovations and proven best practices for French C-Level executives at brands and retailers. The company delivers this intelligence through a recurring Membre+ membership with weekly email reports, standalone downloadable reports based on field research, executive workshops, and CEO interviews. It acts as a curated community and content publisher rather than a software vendor.

Product overview

Customer Insight Consulting operates as a retail technology advisory firm rather than a software platform. The company offers a subscription-based membership model (Membre+) that provides exclusive access to proprietary reports on U.S. retail tech innovations, CEO interviews, and curated business insights delivered weekly via email. Core offerings include individual reports (Rapports Exclusifs) priced at €39 each, operational strategy reports (Rapports Opérationnels), executive workshops (Workshop CEO & Board), and interview services. The company connects French C-level executives with proven American retail technology strategies and best practices for business value creation.

Differentiator

Problem solved

Functional benefit

Products and services

• Membre+ Membership Premium recurring subscription giving exclusive access to proprietary reports, real-world case studies, CEO interviews, and weekly insights on U.S. retail tech trends delivered by email; aimed at French C-Level executives at retail brands and retailers.
• Rapports Exclusifs (Exclusive Reports) Standalone paid reports (PDF e-books) based on independent field research of American retail best practices, sold individually and downloadable from the website; aimed at French retail and brand decision-makers.
• Rapports Opérationnels (Operational Reports) Strategic retail technology reports identifying bold and winning strategies from the U.S. market, tailored for French C-Level executives to inform operational decision-making.
• Workshop CEO & Board In-person or virtual executive workshops for CEOs and board members focused on implementing winning U.S. retail technology strategies identified through field research.
• Interview Services In-depth interviews conducted with American CEOs and industry leaders, delivered as exclusive content for French C-Level audiences to surface retail tech innovations and business strategies.
• Store Tour NYC 2023 Report Standalone e-book covering innovative Manhattan retail concepts opened in 2023, including immersive experiences and sustainable retail ideas, designed to inform French retail executives planning future store deployments.

Quantifiable outcome

• Weekly delivery of exclusive American retail tech intelligence to subscriber inboxes
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Willow Growth PartnersminorStrategic or Co-development Partner · 21 August 2024Customer Insight Consulting featured an interview with Deborah Benton, Founder and Managing Partner of Willow Growth Partners, a Los Angeles-based investment firm specializing in emerging consumer brands. The partnership involves content collaboration where Willow Growth Partners shares investment insights and portfolio expertise in exchange for visibility among Customer Insight Consulting's C-Level French audience. Willow Growth Partners invests in early-stage consumer brands with $1-5M revenue, typically leading ~$3M institutional rounds in beauty, personal care, health, wellness, food, beverage, pet, and baby sectors.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Coresight Research: Coresight Research is a US-based retail and technology intelligence firm publishing deep reports, store tours, and analysis on global retail innovation — the same category of offering Customer Insight Consulting translates for French executives, just at a different geographic base.
• Edge by Ascential: Edge by Ascential (formerly Edge by Ascential) provides retail data, insights, and advisory for brands and retailers, including market intelligence and store tour-style reporting — directly comparable to Customer Insight Consulting's subscription and report offerings.
• IHL Group: IHL Group is a retail technology research and advisory firm producing reports on retail tech vendors and best practices for retailers and vendors, closely mirroring the curated retail-tech intelligence Customer Insight Consulting delivers to French C-Suite subscribers.

Broad incumbents

• Forrester Research: Forrester is a large global research and advisory firm with significant coverage of retail, eCommerce, and emerging technology — a broad incumbent whose retail practice overlaps with Customer Insight Consulting's C-Level advisory remit, though not specialized in French US-to-France translation.
• Gartner: Gartner is a global IT and business advisory firm whose retail and CIO advisory practices serve large enterprise buyers with technology research and consulting — a broad incumbent whose content-and-advisory model is the scaled version of what Customer Insight Consulting offers to French retailers.
• Euromonitor International: Euromonitor produces global market research on consumer markets, retail, and technology trends, with strong French market coverage — a broad incumbent competitor that French C-Level retail executives could buy from in lieu of Customer Insight Consulting's more curated offering.
• Mintel: Mintel is a global market research firm publishing consumer, retail, and product intelligence with strong French-language coverage — a broad incumbent that French retail brands already subscribe to and that competes for the same C-Level intelligence budget as Customer Insight Consulting.

Regional players

• Xerfi: Xerfi is a French economic and strategic intelligence firm publishing sector studies, video briefings, and consulting for French executives — a domestic peer in the French business-intelligence subscription market where Customer Insight Consulting competes for C-Level attention and budget.
• Les Echos Études: Les Echos Études is the research arm of Les Echos, providing French-language market intelligence and sector studies to French decision-makers — a regional peer serving the same French executive audience with a broader but less US-retail-tech-specialized product set.

Emerging players

• Retail Dive: Retail Dive is a US retail industry publication covering retail tech, store innovation, and leadership — adjacent in subject matter but operating as news rather than paid intelligence; relevant as it competes for the same retail executive mindshare on US innovation that Customer Insight Consulting monetizes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Customer Insight Consulting