Les Echos Etudes

What Les Echos Etudes does

Les Echos Etudes is a French market research and business intelligence firm headquartered in Paris, founded in 1987 and operating as a wholly-owned subsidiary of Les Echos Solutions SASU within the Les Echos - Le Parisien media conglomerate. The company maintains a catalog of more than 200 published studies covering 16 sectors of the French economy — including agrofood, automotive, banking, beauty, BTP/real estate, defense, distribution, sustainable economy, energy, AI, logistics, luxury, pharmacy/health, and medico-social — and produces more than 50 new multi-client studies each year. It offers both standardized multi-client reports and four bespoke service modules covering market potential studies, surveys/panels/barometers, federation-and-association programs, and competitive-intelligence monitoring.

The business operates a platform-plus-services revenue model. Catalog studies are sold through an e-commerce boutique (lesechos-etudes.fr/boutique) as one-time PDF or paper licenses priced between €3,150 and €4,500+ per report, with 1/5/10-user license tiers available. Recurring revenue is generated through an enterprise 'Grands Comptes' study-credits subscription (annual, with volume discounts) and a dedicated academic unlimited-access subscription for universities and schools. Bespoke 'sur-mesure' engagements — including international market studies, decision-maker mapping, market valuations, and comparator tools — provide higher-margin professional services revenue sold through a direct sales team. Core technology underlying the catalog delivery is not publicly disclosed; data collection for consumer surveys relies on a strategic partnership with Bilendi, providing access to European consumer panels across 12 countries.

The commercial motion is sales-led, combining direct enterprise account management (sales leads Caroline Jaubourg and Catherine Charpentier), self-serve e-commerce, and inbound demand generated via 13 sector-specific newsletters, the Les Insights magazine, and editorial coverage within Les Echos media channels. Customers span large corporates and ETIs, professional federations and associations, universities and business schools, and government/public bodies, with no publicly disclosed customer logos or revenue concentration figures. The company is GDPR-compliant and operates as a SASU with €46,000 in declared capital; no external funding, M&A, or investor signals are present in the record.

Name

Les Echos Etudes

Legal name

Les Echos Solutions

Website

https://lesechos-etudes.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Echos Etudes is a French market-research firm, founded in 1987 and based in Paris, that publishes more than 200 multi-client studies across 16 sectors of the French economy and provides bespoke market-intelligence services to large enterprises, professional federations, and academic institutions.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Periodical Publishers (513120)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• Market research studies
• Sectoral intelligence
• Custom market analysis
• Competitive intelligence
• Consumer panel surveys

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Market Study Sales (One-time License): Individual market studies sold as PDF licenses (1, 5, or 10 user licenses) or paper versions. Studies range from €3,150 to €4,500+ and are available for immediate download or delivery.
2. Study Credits (Subscription): Credits system allowing access to more than 200 studies across 16 sectors with specific discounts for volume purchases. Targeted at organizations needing multiple studies annually.
3. Custom Studies (Sur-mesure): Tailored market research services including opportunity studies, international market studies, decision-maker mapping, market valuations, and custom comparator tools. Priced per project based on scope.
4. Academic/Institutional Subscriptions: Unlimited access subscriptions to the entire study catalog for universities, schools, and documentation centers. Provides secure reading mode access for students and researchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Les Echos Etudes sells a catalog of over 150 multi-client market studies covering 16 sectors of the French economy (agrofood, automotive, banking, beauty, BTP/real estate, defense, distribution, sustainable economy, energy, AI, logistics, luxury, pharmacy/health, and medico-social). The company complements this catalog with four custom service modules: bespoke market potential studies, surveys/panels/barometers, federation and association services, and competitive intelligence monitoring. Distribution occurs through an e-commerce boutique for individual studies and direct sales for enterprise, academic, and custom engagements.

Product overview

Les Echos Etudes is a market research and business intelligence company operating a platform-plus-services model. The core offering consists of a catalog of over 150 multi-client market studies (Études de Marché) covering 16 sectors including Agroalimentaire, Automobile, Banque-Finance-Assurance, Beauté, BTP-Immobilier, Défense-Aéronautique, Distribution, Économie durable, Énergie-Environnement, Intelligence artificielle, Logistique-Transport, Luxe-Mode, Pharmacie-Santé, and Sanitaire-Médico-social. These are complemented by four custom service modules: Études et Potentiel de Marché (market potential and custom research), Enquêtes, Panels et Baromètres (surveys, panels, and barometers), Offre Fédérations (federation and association services), and Dispositif de Veille (competitive intelligence and monitoring). Content distribution is supported by sector blogs (Les Insights) and subscription plans for both corporate clients ( Grands Comptes with study credits) and academic institutions (Écoles & Universités). The company publishes over 50 studies annually in paper and PDF formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Études de Marché (Multi-client Market Studies) Pre-published multi-client market studies providing exclusive analyses, unpublished figures, and prospective scenarios across major sectors of the French economy, available for purchase as PDF or paper licenses with 1, 5, or 10-user options.
• Études et Potentiel de Marché (Custom Market Studies) Bespoke market research services for organizations requiring tailored intelligence, including opportunity studies, international market assessments, decision-maker mapping, market valuations, and custom comparator tools.
• Enquêtes, Panels et Baromètres (Surveys, Panels, Barometers) Custom field research services including BtoB and BtoC quantitative studies, qualitative interviews with KOLs and experts, barometer creation, distributor panel setup, and editorial communication support.
• Offre Fédérations et Associations Professionnelles Custom publications and services for professional federations and associations, including economic notes, barometers, annual studies, branch surveys, and webinars aimed at member professional development.
• Dispositif de Veille (Competitive Intelligence Monitoring) Customized competitive intelligence and monitoring services, including company scoring, competitive benchmarking, sector monitoring newsletters, and periodic market outlook reports.
• Abonnement Grand Comptes (Enterprise Subscription) Corporate subscription plans providing access to all market studies with study credits redeemable for bulk purchases at preferential rates, targeted at enterprise clients.
• Abonnement Écoles & Universités (Academic Subscription) Academic institution subscriptions providing unlimited access to the entire catalog of sectoral market studies through a dedicated secured platform for students and researchers.

Quantifiable outcome

• More than 50 studies published annually in paper and PDF formats
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BilendiminorStrategic or Co-development PartnerBilendi is a major European data collection provider that supplies Les Echos Etudes with access to consumer panels for quantitative B2C surveys. Les Echos Etudes conducts exclusive consumer surveys (e.g., 1,500 insured respondents for insurance studies) through Bilendi's online access panel, leveraging their European panel coverage across 12 countries.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kantar: Global insights firm with strong French operations; directly competes for custom research and syndicated studies in France with broader global methodology and a larger multinational client base.
• Ipsos: Global market research leader with deep French operations; competes for enterprise RFPs and syndicated research budgets across the same French customer base, but at much greater scale and geographic breadth than Les Echos Etudes.
• NielsenIQ: Global market intelligence provider with French operations; offers syndicated retail and consumer research plus custom analytics that overlap with Les Echos Etudes' distribution and consumer sector coverage.
• Mintel: Global market research firm producing syndicated consumer and sector reports across European markets; competes with Les Echos Etudes for consumer, beauty, and luxury research budgets in France.
• Euromonitor International: Global market research firm producing syndicated country and sector reports; covers French consumer markets within a wider international portfolio of multi-client studies sold through similar subscription and licensing models.

Direct peers

• IFOP: Established French market research and opinion institute offering syndicated sector studies, custom research, and polling services to a similar set of French enterprise and institutional clients.
• Xerfi: French economic studies and sector analysis firm producing syndicated multi-client studies with similar French sector coverage and custom research offerings; serves overlapping enterprise and federation customers under an almost identical operating model.
• BVA Group: French market research and opinion polling firm offering consumer studies, sector analysis, and bespoke research to French enterprises; directly comparable operating model, customer base, and revenue streams.

Emerging players

• YouGov: Online consumer panel and research firm with French operations; competes on quantitative consumer insights via digital panel methodology and offers syndicated sector studies for French clients at lower price points.
• Statista: Subscription-based statistics and research platform offering an alternative to traditional syndicated studies for sector sizing and competitive intelligence; increasingly competes on speed and price in the French market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ECHOS_ETUDES
• YouTubeyoutube.com/user/AdminEurostaf
• Facebookfacebook.com/echosetudes
• LinkedInlinkedin.com/company/les-echos-etudes---eurostaf
• Instagraminstagram.com/lesechosetudes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Echos Etudes