SwissQualiQuest

What SwissQualiQuest does

SwissQualiQuest AG (operating brand of parent company think beyond ag) is a Bern-based software-as-a-service provider founded in 2015 that builds reputation-management and stakeholder-feedback collection tools for the Swiss market. The platform enables organisations to gather feedback from customers, patients, employees, residents and other stakeholder groups through email, QR code, paper, or API channels, and to surface results via real-time dashboards, scientifically validated questionnaire templates, review seals, and dedicated rating pages. A signature analytical feature is the Korrelationsrechner (Correlation Calculator), introduced in late 2020, which identifies correlations between survey responses to expand actionable improvement areas, alongside NLP-based categorisation and moderation of open-ended comments.

The company sells a three-tier subscription product line: SQQ Easy, a self-service online survey tool for micro-enterprises and startups; SQQ Excellence, a mid-tier reputation management system for SMEs, large enterprises, organisations and associations that includes external benchmarking, API integration, and 10 hours of annual advisory consulting; and SQQ Expert, a fully customisable premium tier with unlimited users, internal benchmarking, holistic organisational mapping, and 30 hours of advisory consulting. Pricing is quote-based and not publicly disclosed; tiers are billed annually. Go-to-market is primarily sales-led with personalised demos and dedicated account management, supplemented by a self-service entry tier, multi-channel digital marketing (LinkedIn, Facebook, Google Ads, email, content, YouTube), and ecosystem partnerships including the Senesuisse senior-care association channel, a Synpulse strategic alliance for healthcare, and an SOS-Kinderdorf charity co-marketing programme.

SwissQualiQuest reports serving 400+ customers and partners across healthcare (Kantonsspital Baden, Schulthess Klinik, Casa Solaris, TongTu by TCM Swiss), insurance (Previs), banking (Valiant), retail, hospitality and services. The platform is hosted in Switzerland with GDPR and Swiss nFADP compliance, supporting multilingual questionnaire distribution across German, French, and Italian. The company closed a seven-figure CHF A2 financing round in February 2020 and underwent a CEO transition on 1 January 2021, with Oliver Glauser succeeding co-founder André Glauser. Headcount stood at approximately 8 employees as of 2020–2021, and the company relocated to the ZID innovation hub at Bernapark in November 2020, with planned expansion to a 3,000 m² workspace.

Name

SwissQualiQuest

Legal name

Swiss QualiQuest AG

Website

https://swissqualiquest.ch

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Swiss-based SaaS provider of reputation management and stakeholder feedback collection tools, serving 400+ customers across healthcare, senior care, insurance, banking, and SMEs with a three-tier subscription platform, real-time dashboards, and scientifically validated survey templates.

Ownership category

akta.pro rank

Product category

Reputation Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Feedback, Surveys, Reputation & Experience Measurement (VoC) (HLACAEAH)

akta.pro secondary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Online survey software
• Reputation management platform
• Customer feedback analytics
• Employee satisfaction surveys
• Review management system

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): Subscription-based access to the Swiss QualiQuest platform with tiered pricing (Easy, Excellence, Expert) offering different user counts, features, and included service hours. The Expert tier includes 30 hours of service per year, Excellence includes 10 hours, while Easy provides core functionality for small businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Swiss QualiQuest AG operates a Swiss-made software-as-a-service platform for holistic reputation management and stakeholder feedback collection. The platform enables organizations to collect, aggregate, and analyze feedback from multiple stakeholder groups (customers, employees, patients, residents) via email, QR codes, paper questionnaires, or API, and to display verified reviews through real-time dashboards and review seals. It is delivered in three subscription tiers (SQQ Easy, SQQ Excellence, SQQ Expert) with annual billing and is targeted at Swiss SMEs, hospitals, clinics, senior care facilities, and large enterprises.

Product overview

SwissQualiQuest operates a modular, three-tier online reputation management and feedback collection platform. The product line comprises SQQ Easy (entry-level survey tool for micro-enterprises/startups), SQQ Excellence (mid-tier reputation management system for SMEs and large organizations with enhanced analytics and advisory hours), and SQQ Expert (premium fully customizable solution with unlimited users, internal benchmarking, and 30 advisory hours/year). All tiers are built on a shared cloud-based platform that provides real-time dashboards, multi-channel feedback collection (email, QR-code, paper, API), scientifically grounded survey templates, automated review seals and landing pages, and cross-stakeholder analysis capabilities. The portfolio is unified under the Swiss QualiQuest brand, distributed as a SaaS product with pricing based on tiered service packages.

Differentiator

Problem solved

Functional benefit

Brands

• SQQ Easy: Online survey tool for micro enterprises and start-ups
• SQQ Excellence
• SQQ Expert

Products and services

• SQQ Easy Entry-level online survey tool targeting micro-enterprises and startups. Includes unlimited questionnaires, one scientifically grounded template, email-based feedback collection, automated API distribution, a simple real-time dashboard, one review seal with a dedicated review page, and basic filtering. Designed for organizations that need lightweight, self-service feedback collection without enterprise features.
• SQQ Excellence Mid-tier reputation management system for SMEs, large enterprises, organizations, and associations. Includes 4 user seats, 2 scientifically grounded templates, email and QR-code feedback channels, unlimited review seals and rating pages, extended analysis features, cross-stakeholder analysis, external benchmarking, API integration, up to 3 unit results, 10 hours/year of advisory consulting (excluding analysis/interpretation), access to the customer community, and free SQQ Best Practice Workshop participation.
• SQQ Expert Premium, fully customizable solution for organizations requiring advanced customization. Includes unlimited users, unlimited scientifically grounded questionnaires, one follow-up survey with prior analysis, all feedback channels (email, QR-code, paper), advanced analysis, internal benchmarking, holistic organizational mapping, unlimited review seals and rating pages, 30 hours/year of advisory consulting, and preferential rates at the SQQ consultant network.

Quantifiable outcome

• 40% response rate achieved for Kantonsspital Baden patient surveys (vs. traditional paper methods)
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• SynpulsecoreStrategic or Co-development Partner · 17 March 2021Strategic partnership combining Swiss QualiQuest's feedback management system with Synpulse's strategy and technical implementation expertise. Targets healthcare sector digital transformation with integrated feedback collection and strategic consulting services.
• ZID (Zentrum für Innovation und Digitalisierung)coreOthersLocated at Bernapark in the former Deisswil cardboard factory, ZID supports startups and SMEs in innovation and digitalization. Swiss QualiQuest relocated to new ZID workspace in November 2020, expanding from 540m² to planned 3,000m² serving 150 companies.
• SOS-KinderdorfflagshipGTM or Marketing PartnerCharitable partnership where CHF 1 is donated to SOS-Kinderdorf for every online review collected through the SQQ platform. Increases survey response rates while supporting children in need across 135+ countries. Joint marketing initiative with customers like Desinfecta AG actively participating.
• Mühlemann & Popp AGcoreTechnology or IntegrationIT partner and hosting provider for Swiss QualiQuest's review pages. Provides custom web applications and technical infrastructure including Google Analytics, Sparkpost for email delivery, and Appuio (VSHN) hosting services.
• MySign AGcoreTechnology or IntegrationE-commerce agency providing website hosting for www.swissqualiquest.ch, server infrastructure, newsletter management services, and website optimization support.
• Hutter Consult AGminorGTM or Marketing PartnerDigital communication consulting and services firm providing digital marketing support and optimization for Swiss QualiQuest's online presence.
• Blum Bryant GmbHminorGTM or Marketing PartnerOnline and social media marketing consultancy specializing in hospitality and tourism sector, supporting Swiss QualiQuest's marketing efforts in these verticals.
• SenesuissecoreChannel Partner/ Reseller/ DistributorIndustry association for senior care facilities in Switzerland. Partnership enables Swiss QualiQuest to reach nursing homes and retirement facilities as customers, while providing Senesuisse members with quality measurement tools.
• Fachhochschule Nordwestschweiz (FHNW)minorStrategic or Co-development PartnerUniversity partnership for academic research and validation of survey methodologies, supporting the scientific credibility of Swiss QualiQuest's questionnaire templates and analysis approaches.
• MicrosoftcoreTechnology or IntegrationEmail and Office software cloud services used for internal operations and processing service requests and orders. Provides productivity infrastructure for the company.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AskNicely: Customer feedback platform focused on NPS and real-time customer experience measurement for frontline service businesses, comparable to SQQ's streamlined SMB/multi-location survey and seal workflows.
• Birdeye: Customer experience and reputation platform aggregating reviews, surveys, and listings for SMB and mid-market multi-location businesses — competitive with SQQ Excellence in healthcare, retail, and SME verticals.
• Qualtrics: Global CX and survey management platform offering enterprise experience management (XM) covering customer, employee, and product feedback with real-time analytics — directly comparable to SQQ's feedback collection and dashboard capabilities across industries.
• SurveyMonkey: Widely used online survey platform with templates, distribution, and analytics features — overlapping with SQQ Easy tier's questionnaire-and-seal functionality for SMBs and individual customers.
• Reputation.com: Reputation management and customer experience platform focused on multi-location enterprises, closely mirroring SQQ's value proposition of neutral third-party review collection, seals, and benchmarking across locations.
• Trustpilot: Open consumer review platform with business subscription tools and verified review seal model — overlapping SQQ's core reputation seal/rating page output and review-aggregation positioning.
• Medallia: Enterprise experience management platform specializing in multi-channel customer/stakeholder feedback capture and analytics with AI-powered text and sentiment analysis, comparable in target buyers and feedback analytics to SQQ's reputation management suite.
• InMoment: Cloud-based customer experience (CX) and VoC analytics platform with structured survey tooling, dashboards, and benchmarking — overlapping SQQ's multi-stakeholder analysis and external benchmarking capabilities.

Others

• Senesuisse: Swiss industry association for senior care institutions acting as a channel partner reaching nursing homes and retirement facilities — comparable because it is the primary go-to-market conduit for SQQ in the senior care vertical, not a competing product.

Emerging players

• Customerly: SaaS-focused customer feedback and survey tool for SaaS and SMB customers, an emerging alternative in the European survey/CX tooling segment where SQQ competes for similar self-service SMB accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/swiss-qualiquest
• YouTubeyoutube.com/channel/UCwJ3ZqLhl3Z-qJl5oNlKk5A
• Xx.com/SwissQualiQuest

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SwissQualiQuest