Hatix

What Hatix does

Hatix is a B2B insurance technology services provider founded in December 2023 and headquartered in Bogotá, Colombia, operating as a LATAM-focused brand under French parent entity Zelros SAS (RCS Paris 980 993 380). The company's stated mission is to enable insurance companies, bank-insurance institutions, and brokers in Latin America to implement AI-powered solutions. Hatix functions as a trusted implementation partner rather than an AI developer, reselling and integrating third-party platforms starting with Zelros's Insurance Copilot.

The core product is end-to-end AI implementation services covering sales process improvement, knowledge base management, team training, process digitization, claims streamlining, and fraud detection. The underlying technology is delivered through the Zelros partnership: an LLM-based SaaS platform providing real-time personalized insurance and financial product recommendations across channels, generative AI decision support, real-time voice analysis and transcription, and access to over 7,000 ready-to-use insurance recommendations for life, P&C, and small business scenarios. The platform is API-first and low-code, designed to integrate with existing CRM, self-care portals, or as a standalone application. AI modalities include text generation (recommendations, email suggestions, objection handling, summaries) and audio (real-time voice analysis).

Revenue mechanics combine professional services fees for assessment, integration, and ongoing support with subscription/recurring revenue from reselling and deploying the Zelros platform. Pricing is quote-based and not publicly disclosed. Go-to-market is enterprise field sales through direct engagement and channel partnership via Zelros, supported by a limited digital marketing footprint (website, blog, LinkedIn). The company is in very early operational stage with 1-10 employees and no disclosed revenue, funding, or named LATAM customers.

Name

Hatix

Legal name

Zelros, SAS

Website

https://hatix.net

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Hatix is a Bogotá-based B2B implementation services provider founded in 2023 that helps LATAM insurance companies, bank-insurance firms, and brokers deploy AI solutions, primarily acting as the regional implementation partner for French parent Zelros's LLM-based Insurance Copilot platform.

Ownership category

akta.pro rank

Product category

Insurance Technology Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Insurance AI implementation
• Insurance digital transformation
• Insurance technology consulting
• Claims process automation
• Insurance copilot platform

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Implementation Services: Hatix generates revenue by providing full-service implementation of AI solutions for insurance companies. They offer assessment, integration, and ongoing support services tailored to the specific needs of insurance companies, bank-insurance, and brokers.
2. Technology Partnership Revenue: As the trusted partner for Zelros in LATAM, Hatix earns revenue by reselling and implementing Zelros's Insurance Copilot platform to insurance companies in the region.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Hatix provides AI implementation and consulting services that help insurance companies, bank-insurance institutions, and brokers modernize their IT infrastructure and deploy AI-powered solutions end-to-end. The company serves as the trusted LATAM implementation partner for Zelros's LLM-based Insurance Copilot platform, delivering assessment, integration, training, and ongoing support for sales improvement, knowledge base management, claims streamlining, and fraud detection.

Product overview

Hatix is an insurance technology provider offering AI-powered implementation services and solutions for the insurance, bank-insurance, and broker sectors. The company's core offering consists of implementation and consulting services (Hatix AI Implementation Services) that help insurance companies modernize their IT infrastructure and deploy AI solutions. Hatix operates as a trusted implementation partner for Zelros, an AI-powered Insurance Copilot SaaS platform that leverages LLMs to deliver real-time personalized recommendations, real-time voice analysis, and generative AI-powered decision support. Together, Hatix and Zelros provide a comprehensive suite of tools for improving sales processes, managing knowledge bases, digitizing workflows, streamlining claims processing, and identifying fraudulent claims.

Differentiator

Problem solved

Functional benefit

Products and services

• Hatix AI Implementation Services End-to-end implementation and consulting services that help insurance companies of all sizes modernize their IT infrastructure and deploy AI-powered solutions, covering assessment, integration, training, and ongoing support across sales process improvement, knowledge base management, process digitization, claims streamlining, and fraud detection.
• Zelros Insurance Copilot Platform An LLM-powered SaaS platform delivered in LATAM through Hatix's partnership with Zelros, providing real-time personalized insurance and financial product recommendations across channels, Gen AI decision support, real-time voice analysis, and access to over 7,000 ready-to-use insurance recommendations for insurers, banks, and brokers.

Quantifiable outcome

• +200% increase in sales performances of bank teller digital engagement rate
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature2 records

Partnerships

One partnership is on record.

• ZelroscoreTechnology or Integration · 5 December 2023Hatix has a strategic partnership with Zelros, a SaaS platform leveraging LLMs to offer real-time personalized insurance and financial products recommendations. Hatix is positioned as the trusted partner for implementing Zelros's AI solutions in the LATAM market. Zelros provides the Insurance Copilot platform with over 7,000 ready-to-use insurance recommendations, and Hatix handles the full implementation process from assessment to integration and ongoing support.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Planck: AI-driven commercial insurance data platform. Competes for AI underwriting and data-driven modernization dollars with carriers — directly relevant to Hatix's insurance modernization pitch.
• Cytora: AI-powered commercial insurance underwriting platform. Competes for insurance AI spend with a similar LLM/data-centric architecture and enterprise carrier go-to-market motion.
• Shift Technology: AI platform for insurance fraud detection, claims, and underwriting. Competes for the same AI-modernization budget at insurance carriers and could be sold directly into Hatix's LATAM target accounts.
• Tractable: AI for visual insurance claims (auto, property). Overlaps with Hatix's claims-streamlining and fraud-detection use cases and competes for the same AI transformation budget at insurance carriers.
• Zelros: Parent company and exclusive technology partner. Zelros provides the LLM-powered Insurance Copilot platform that Hatix resells and implements in LATAM; it is the closest direct peer as the source product itself.
• Akur8: AI-powered insurance pricing and underwriting platform. Targets the same insurance carrier buyer with a similar SaaS + services model and overlaps with Hatix's sales-process and pricing use cases.

Broad incumbents

• Accenture: Global systems integrator with a large insurance industry practice delivering AI and digital transformation. Represents the enterprise alternative LATAM insurers may choose instead of a niche reseller like Hatix.
• Capgemini: Global consulting and systems integrator with deep insurance industry offerings. Competes for the same insurance transformation RFPs Hatix targets, but at far greater scale and with established LATAM presence.
• IBM watsonx for Insurance: Enterprise AI platform that insurance carriers can deploy directly. Represents an in-house alternative to Hatix's resale-plus-services model and competes for the same enterprise AI modernization budgets.

Regional players

• Betterfly: LATAM insurtech with regional distribution and employer partnerships. Operates in the same geographic insurance innovation ecosystem and could either become a Hatix partner or a competing go-to-market in LATAM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hatix-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatix