Village Properties

What Village Properties does

Village Properties is a boutique, independent estate and letting agency operating from a single branch at 57 Sheen Lane in East Sheen, South-West London. Founded in 2005 by Samantha Avery, the firm provides residential property sales, lettings, and ongoing property management services to homeowners, landlords, buyers, and tenants across South-West London and Surrey — specifically East Sheen, Barnes, Mortlake, Richmond, Kew, Twickenham, and Putney. The firm is structured as a private limited company (Village Properties (South West) Ltd) with a small all-female team of six staff, several of whom have worked together for 19 of the firm's 21 years.

The core product set comprises a Sales Service (valuation, presentation, photography, portal marketing, viewings, negotiation, and sales progression), a Lettings Service (tenant sourcing, referencing, rent collection, and full management), and supporting offerings including Vendor Services, Landlord Services, a Mortgage Calculator, an Area Guides content hub, and a Property Journal blog. A niche sub-product called Whisper Listings provides discreet premium rentals to film and creative industry professionals working near Shepperton and Pinewood Studios. The firm has also built an in-house interior design capability since 2019.

Village Properties runs on third-party technology rather than proprietary platforms: the website is powered by Homeflow, listings are distributed across Rightmove, Zoopla, OnTheMarket, and Primelocation, tenant referencing uses Keysafe and credit agencies, and deposits are held via the Tenancy Deposit Scheme. Revenue is generated from sales commissions (transaction fees), recurring lettings and management fees, and premium fees from the Whisper Listings service. The firm is founder-owned with no external investors, maintains PropertyMark/NAEA/ARLA/TPO memberships, and explicitly positions against volume-driven corporate agencies in favor of relationship-based local service.

Name

Village Properties

Legal name

Village Properties (South West) Ltd

Website

https://village-properties.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Village Properties is a boutique, founder-owned estate and letting agency based in East Sheen, London, providing residential property sales, lettings, and management services across South-West London and Surrey, with a niche discreet rental service for film and creative industry clients.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAE

Residential Investment Property Brokerage (SFR/Small Multifamily)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAD

Affordable Housing & First-Time Buyer Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential estate agency
• Property lettings
• Property management
• Home sales
• Rental management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission fees charged to vendors for selling their properties. The company guides property sales from valuation through to completion with personal service.
2. Lettings and Property Management Fees: Fees charged to landlords for tenant sourcing, referencing, and ongoing property management services including rent collection.
3. Whisper Listings Premium Service: Private discreet property service for high-profile clients from film and creative industries, targeting premium rentals with generous budgets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Village Properties is a boutique independent estate and letting agency providing residential property sales, lettings, and property management services across South-West London and Surrey. Founded in 2005, the agency operates from a single East Sheen office and guides clients from initial valuation and marketing through viewings, negotiation, tenant referencing, and sales or tenancy completion. A specialist Whisper Listings service caters to high-profile film and creative industry clients seeking discreet rentals near Shepperton and Pinewood Studios.

Product overview

Village Properties operates as a boutique, independent estate and letting agency offering a unified service model for residential property sales and lettings in South-West London and Surrey. The core offering consists of two integrated services: Sales Service and Lettings Service, both delivered through the same team and branch office. Supporting these are Whisper Listings (a discreet niche service for creative industry rentals), Vendor Services and Landlord Services (which encompass the sales and lettings capabilities), and supplementary tools including Area Guides, a Mortgage Calculator, and a Property Journal blog. The agency uses Homeflow-powered website technology to list properties but does not offer a separate software platform or API product.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Service

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• PropertyMarkcoreOthersLong-standing PropertyMark membership requiring staff to pass professional exams and hold recognized qualifications in lettings and property management. The company works to the highest professional standards in the industry with ongoing training for compliance and best practice.
• The Property Ombudsman (TPO)coreOthersMember of the Property Ombudsman scheme providing independent dispute resolution for property consumers. The company follows TPO codes of practice and accepts their independent review process for unresolved complaints.
• RightmovecoreChannel Partner/ Reseller/ DistributorProperty listings distributed across Rightmove, the UK's largest property portal, reaching millions of prospective buyers and tenants.
• ZooplacoreChannel Partner/ Reseller/ DistributorProperty listings distributed across Zoopla, one of the UK's major property portals.
• OnTheMarketminorChannel Partner/ Reseller/ DistributorProperty listings distributed across OnTheMarket portal.
• PrimelocationminorChannel Partner/ Reseller/ DistributorProperty listings distributed across Primelocation portal (part of Rightmove Group).
• HomeflowcoreTechnology or IntegrationWebsite software provider powering village-properties.co.uk. Provides platform functionality including property listings, user accounts, saved searches, and contact forms.
• Tenancy Deposit SchemecoreTechnology or IntegrationGovernment-approved scheme used to protect tenant deposits and ensure proper handling throughout tenancies.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Foxtons: Major London-focused residential estate agency offering sales, lettings and property management across the capital. Directly comparable to Village Properties in core service mix, though at much larger scale and broader geographic footprint.
• Chestertons: London-headquartered estate agency with sales, lettings and property management services, including premium and international segments. Closely comparable to Village Properties in client base (affluent London vendors and landlords) and service model.
• Kinleigh Folkard & Hayward: Long-established London estate agency (KFH) covering sales, lettings and block management across South-West, South-East, North and West London. Direct competitor in the same sub-markets Village Properties serves.
• Marsh & Parsons: London-focused residential sales and lettings agency, particularly strong in West and South-West London. Comparable boutique-style offering aimed at similar affluent vendor and landlord segments.
• Douglas & Gordon: Independent London estate agency with offices across prime and central London postcodes. Competes head-to-head with Village Properties in the South-West London sales and lettings market.
• Winkworth: UK franchise-led estate agency network offering residential sales and lettings including in South-West London. Comparable in offering but structured as a franchise, contrasting with Village Properties' independent model.

Broad incumbents

• Savills: Global real estate services firm with a substantial UK residential sales, lettings and management practice. Broader and more diversified than Village Properties but overlaps in the affluent London residential market.
• Knight Frank: International residential and commercial property firm with strong presence in prime London markets. Overlaps with Village Properties on high-value London sales and lettings, though at a significantly larger scale and broader portfolio.
• Hamptons: National UK estate agency covering sales, lettings and property management across prime markets including South-West London. Comparable offering but part of a larger group, contrasting with Village Properties' independent boutique positioning.
• John D Wood & Co: Long-established London and country estate agency with offices across prime South-West London. Competes with Village Properties in similar price bands and neighbourhoods, though as part of a wider network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LoveOurProperty
• Facebookfacebook.com/wearevillageproperties
• Instagraminstagram.com/wearevillageproperties

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village Properties