Segerstrom Center for the Arts

What Segerstrom Center for the Arts does

Segerstrom Center for the Arts is a California nonprofit public benefit corporation operating a multi-venue performing arts campus in Costa Mesa, California. Founded in 1979 (originally as the Orange County Performing Arts Center, renamed in 2006 following Henry Segerstrom's $20 million lead donation), the Center presents world-class Broadway touring productions, dance, jazz, cabaret, family programming, and headliners across three venues: Segerstrom Hall, the Renée and Henry Segerstrom Concert Hall, and the Samueli Theater, plus the Julianne and George Argyros Plaza for free outdoor events. It serves as the official West Coast home of American Ballet Theatre and hosts three resident companies (Pacific Symphony, Pacific Chorale, and the Philharmonic Society of Orange County) alongside campus partners South Coast Repertory and the Orange County Museum of Art.

The Center operates five revenue streams: ticket sales via website, phone, and in-person box office with subscription tiers ranging from $96 (Curtain Call) to $315+ (Broadway Mega); donations and memberships including planned giving; corporate sponsorship (Kaiser Permanente as Official Health & Wellness Partner, Casamigos Tequila); venue rental for private events; and education program fees. It positions itself as the largest provider of arts education on the West Coast, operating Arts Teach (3,042 workshops in 304 schools including 115 Title 1 schools), the ABT William J. Gillespie School (232 registered students), Studio D: Arts School for All Abilities (397 students plus 267 off-site), Disney Musicals in Schools (one of 22 sites nationwide and the only one in California, serving 7,000+ students over 10 years), Summer at the Center (33 years), and Five Days of Broadway (15 years). Outreach to underserved communities is delivered through the Cassin Promise initiative in partnership with OC Rescue Mission, Casa Theresa, and the ACCESS Division of the Orange County Department of Education.

Distribution combines a direct-to-consumer model with multi-channel marketing (Facebook, X, YouTube, Instagram, TikTok, email, content marketing, earned media), group sales services, and a Center Rewards Card network of 100+ partner restaurants and retailers across Orange County. The Center is governed by an independent Board of Directors chaired by Jane Fujishige Yada, with Casey Reitz serving as President & CEO, and reported FY2024 operating metrics of 448 performances, 45 sold-out shows, $12.8M in new-customer revenue, and $5.3M raised at the 49th Annual Candlelight Concert.

Name

Segerstrom Center for the Arts

Legal name

Segerstrom Center for the Arts

Website

https://scfta.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Segerstrom Center for the Arts is a Costa Mesa, California nonprofit operating a multi-venue performing arts campus that presents Broadway, dance, jazz, cabaret, and family programming, while running the largest arts education program on the West Coast serving 300+ schools.

Ownership category

akta.pro rank

Product category

Performing Arts Center

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (711190), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Performing arts presentations
• Arts education programs
• Broadway touring productions
• Live entertainment venue
• Community arts engagement

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for Broadway shows, dance performances, jazz, cabaret, chamber music, family shows, and headliner events. Tickets sold through website, phone, and in-person box office with dynamic pricing.
2. Donations and Memberships: Nonprofit relies on charitable contributions from donors, members, and sponsors. Donation page prominently featured on website. Membership and individual giving programs available. Planned giving options for legacy donors.
3. Corporate Sponsorship: Corporate foundation sponsorship opportunities. Corporate giving programs. Official sponsors including Kaiser Permanente as Official Health & Wellness Partner and Casamigos Tequila. Candlelight Concert gala fundraiser.
4. Venue Rental: Venue rental information available for events. Campus facilities available for private rentals.
5. Education Programs: Revenue from arts education programs including ABT William J. Gillespie School, Summer at the Center camps, Five Days of Broadway, and Arts Teach school programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Segerstrom Center for the Arts operates a multi-venue performing arts campus in Costa Mesa, CA, presenting Broadway touring productions, dance, jazz, cabaret, chamber music, family shows, and headliner events to individual ticket buyers, season subscribers, and group purchasers. It complements ticketed performances with one of the West Coast's largest arts education portfolios, including school-based Arts Teach programs, the ABT William J. Gillespie School, Studio D inclusive arts classes, Disney Musicals in Schools, summer camps, and the Cassin Promise outreach to underserved communities.

Product overview

Segerstrom Center for the Arts is a unified performing arts venue and education organization offering live entertainment and arts education programs. The core product is venue-based performing arts presentations including Broadway touring shows, jazz, cabaret, dance, and family programming across multiple venues (Segerstrom Hall, Samueli Theater, Julianne and George Argyros Plaza). The education arm provides school programs through Arts Teach (assemblies, workshops, residencies), two specialized schools (ABT William J. Gillespie School for ballet and Studio D for all abilities), and outreach initiatives like Disney Musicals in Schools, Summer at the Center, and the Cassin Promise. The Center also offers membership benefits through the Center Rewards Card and hosts community events including Movie Mondays, Summer Sounds, Tuesday Night Dance, Drag Brunch, and the annual Candlelight Concert fundraiser.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadway Series The Center's flagship Broadway touring subscription package featuring acclaimed productions from New York City, sold as multi-show packages (Broadway Mega 2026-27 with 10 shows starting at $315, Broadway 2026-27 with 7 shows starting at $219, and Curtain Call 2026-27 with 3 shows starting at $96) plus individual single tickets. Targeted at Orange County performing arts subscribers and individual ticket buyers.
• Jazz Series Intimate jazz concerts featuring Grammy-winning artists and rising stars in the Samueli Theater, with the 2026-27 season celebrating Latin jazz traditions. Targeted at jazz enthusiasts in Orange County.
• Cabaret Series Intimate cabaret performances featuring Broadway stars and musical theater entertainers in close-proximity settings at Samueli Theater. Targeted at performing arts enthusiasts seeking more intimate live entertainment experiences.
• Family Series Family-friendly performances and events including productions like the New Owner puppetry show and various children's entertainment. Targeted at families with children in Orange County.
• Movie Mondays Free outdoor film screenings on the Julianne and George Argyros Plaza during summer months, featuring classic family-friendly movies under the stars. Targeted at families and community audiences across Orange County.
• Summer Sounds Outdoor summer concert series on the Argyros Plaza featuring various musical artists and genres, including the 2026 Tahitian dance and choreography performance by Mevina. Targeted at community audiences seeking free outdoor cultural experiences.
• Tuesday Night Dance Social dance programming on the Julianne and George Argyros Plaza featuring various dance styles, including the 2026 line dancing and Bollywood series. Targeted at community members interested in social dance and movement-based cultural events.
• Arts Teach School arts education program offering assemblies, workshops, and residencies in dance, music, theater, and visual arts through a roster of 60+ professional teaching artists. Serves schools throughout Orange County with programs aligned to curriculum standards, including 304 schools (115 Title 1) and 177 organizations. Targeted at K-12 schools, districts, and community education partners.
• ABT William J. Gillespie School Ballet school operated in partnership with American Ballet Theatre, offering classes for students of all levels with guest teachers, master classes, and scholarships. Features American Ballet Theatre's National Training Curriculum; in the most recent fiscal year it delivered 2,065 classes to 232 registered students and dispersed $66,238 in financial aid. Targeted at students seeking professional-level ballet training.
• Studio D: Arts School for All Abilities Arts school providing inclusive arts education for students of all abilities, offering on-site and off-site programs including ballet and theater classes. Reached 397 on-site students and 267 off-site students in the most recent fiscal year. Targeted at students with disabilities and their families.
• Disney Musicals in Schools Partnership program with Disney Theatrical Group implementing sustainable musical theater programs in under-resourced public elementary schools, providing performance rights, teaching materials, and 17 weeks of guidance from teaching artists. Segerstrom Center is the only California site among 22 organizations nationwide; cumulatively it has served over 7,000 students and nearly 200 teachers in 37 elementary schools over 10 years. Targeted at under-resourced elementary schools.
• Summer at the Center Summer arts camp program for young people providing immersive arts education experiences, now in its 33rd year. Targeted at families seeking summer arts immersion for school-age children.
• Five Days of Broadway Summer camp program introducing young people to Broadway theater arts and performance, now in its 15th year. Targeted at families and students interested in musical theater performance.
• The Cassin Promise Multi-year initiative expanding arts education outreach to underserved communities through site-specific, no-cost programs reaching at-promise teens and youth through partnerships with organizations like OC Rescue Mission, Casa Theresa, and the ACCESS Division of the Orange County Department of Education. Targeted at underserved youth and community-based partner organizations.
• Center Rewards Card Member benefit program providing subscribers and donors with special offers and discounts from over 100 restaurants and retailers throughout Orange County. Targeted at season ticket subscribers and donors seeking added value beyond ticket access.
• Candlelight Concert Annual fundraising gala featuring prominent entertainers supporting arts education and community engagement programs, now in its 50th year; the 49th annual event with Michael Bublé raised $5.3 million. Targeted at major donors, corporate sponsors, and community supporters.
• Drag Brunch Community engagement event featuring drag performances with brunch, held in Samueli Theater with various themed shows. Targeted at adult community audiences.
• OC Artist of the Year Celebration Annual program recognizing young artists from Orange County high schools across seven disciplines, hosted by Segerstrom Center with sponsorship of dance and theater awards. The 2026 celebration drew 500+ attendees, the largest gathering in the program's 13-year history. Targeted at high school students, arts educators, and families across Orange County.
• Venue Rental Campus facilities available for private rentals, including Segerstrom Hall, Renée and Henry Segerstrom Concert Hall, Samueli Theater, and surrounding event spaces. Targeted at corporate and private event organizers seeking premium performing arts venues.

Quantifiable outcome

• Nearly 50,000 audience members for MJ with national record for two-week engagement revenue
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor, core and flagship.

• Alzheimer's Orange CountyminorStrategic or Co-development Partner · 4 February 2026Community partnership during The Notebook The Musical run to support Alzheimer's awareness and community engagement. Includes special performances, community events, and talkbacks focused on Alzheimer's awareness and support.
• Disney Theatrical GroupcoreStrategic or Co-development PartnerPartnership for Disney Musicals in Schools program implementing sustainable musical theater programs in under-resourced public elementary schools. One of 22 organizations nationwide operating this program, and the only site in California. Has served over 7,000 students and nearly 200 teachers in 37 elementary schools over 10 years.
• American Ballet TheatreflagshipStrategic or Co-development PartnerOfficial West Coast home of American Ballet Theatre. Hosts ABT William J. Gillespie School on campus. Partnership includes North American premieres and exclusive engagements. Hosted U.S. premiere of ABT's Woolf Works.
• Philharmonic Society of Orange CountycoreStrategic or Co-development PartnerResident company performing at Segerstrom Center. Part of the Center's integrated arts campus ecosystem.
• Pacific SymphonycoreStrategic or Co-development PartnerResident symphony orchestra at Segerstrom Center. Part of the Center's integrated arts campus ecosystem.
• Pacific ChoralecoreStrategic or Co-development PartnerResident choral organization at Segerstrom Center. Part of the Center's integrated arts campus ecosystem with President and CEO Rhett M. Del Campo participating in OC Artist of the Year program.
• South Coast RepertorycoreStrategic or Co-development PartnerCampus partner theater organization on the Segerstrom Center campus. Contributes to the integrated arts ecosystem.
• Orange County Museum of ArtcoreStrategic or Co-development PartnerCampus partner museum on the Segerstrom Center campus. Part of the integrated arts campus ecosystem.
• Noble Friends Animal ShelterminorStrategic or Co-development PartnerPartnership for pet adoption and treat drive events tied to New Owner family performance series. Transforms theatrical experience into community action opportunity.
• Kaiser PermanenteminorGTM or Marketing PartnerOfficial Health & Wellness Partner of Segerstrom Center for the Arts.
• OC Rescue MissionminorStrategic or Co-development PartnerPartner organization for Cassin Promise outreach program reaching at-promise teens and youth with arts education.
• Casa TheresaminorStrategic or Co-development PartnerPartner organization for Cassin Promise outreach program serving homeless women and children.
• Orange County Department of EducationcoreStrategic or Co-development PartnerStrategic Arts Plan partnership following Proposition 28. Arts Teach program reaches 177 organizations and 304 schools including 115 Title 1 schools. Partnership for College and Career Pathways in the Arts event.

Scale indicators28 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AT&T Performing Arts Center: Dallas nonprofit presenting center with the Winspear Opera House, Wyly Theatre, and Strauss Square. Comparable multi-venue presenting organization with Broadway seasons, resident companies, and education/community programs at similar scale to Segerstrom.
• Dr. Phillips Center for the Performing Arts: Orlando nonprofit performing arts center with multiple halls presenting Broadway, dance, jazz, and education programs. Closely comparable multi-venue model with similar subscription tiers, education outreach, and donor-driven nonprofit funding model.
• Adrienne Arsht Center for the Performing Arts: Miami-based nonprofit performing arts center with multiple venues (Ziff Ballet Opera House, Knight Concert Hall, Carnival Studio Theater). Comparable multi-venue presenting organization with similar Broadway/dance/jazz programming mix and education/community focus.
• The Music Center: The largest performing arts center on the West Coast, operating Dorothy Chandler Pavilion, Ahmanson Theatre, Mark Taper Forum, and Walt Disney Concert Hall in Los Angeles. Directly comparable nonprofit presenting organization competing for the same Southern California Broadway touring circuit and patron base as Segerstrom.
• The Soraya: California State University Northridge's performing arts center presenting Broadway, dance, jazz, and world music. Comparable university-affiliated presenting model, similar programming mix, and overlapping Southern California audience.
• McCallum Theatre: Palm Desert-based nonprofit presenting theater hosting Broadway tours, dance, jazz, and classical performances. Closely comparable presenting-only model with similar subscriber-season structure, drawing from an overlapping Southern California / Coachella Valley audience.
• ASU Gammage: Frank Lloyd Wright-designed theater at Arizona State University hosting Broadway tours, dance, and family programming. Direct peer in the university-affiliated presenting-center model with comparable season subscription and education programming.

Broad incumbents

• Lincoln Center for the Performing Arts: The preeminent US performing arts campus in New York, integrating multiple resident companies (Met Opera, NY Philharmonic, NYC Ballet, Juilliard). Broader incumbent with similar multi-organization campus model, but at a much larger scale and primary producing rather than presenting role.
• Kennedy Center: National performing arts center in Washington, D.C. presenting Broadway, opera, ballet, jazz, and family programming with extensive education programs. Larger-scale incumbent with comparable presenting and education mission.

Regional players

• Hollywood Pantages Theatre: Historic Hollywood Broadway touring house operated by the Nederlander Organization. Competes for the same LA/SoCal Broadway touring audience as Segerstrom, but operates on a for-profit commercial-tour model rather than a nonprofit presenting/education model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/segerstromarts
• YouTubeyoutube.com/user/SegerstromArts
• Facebookfacebook.com/scfta
• Instagraminstagram.com/segerstromarts
• TikToktiktok.com/@segerstromarts
• LinkedInlinkedin.com/company/segerstrom-center-for-the-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Segerstrom Center for the Arts