Huages
Huages is a French CBD wellness brand that develops and sells broad-spectrum, THC-free CBD oils, beverages, and treats for daily ingestible and topical use, serving primarily health-conscious women seeking natural stress, sleep, and pain relief in France.
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Huages does
Huages (legal entity HUAGES SAS) is a French CBD wellness brand founded in 2020 by Hélène Aubier and headquartered in Paris. The company develops and sells broad-spectrum, THC-free CBD products formulated for daily use as both ingestible and topical applications — anchored by four oil variants (RÊVE for sleep with plum oil, RÉVEIL for morning anxiety with hazelnut oil, PURE for pain and skin conditions with hemp oil, and ESO for menstrual pain with chamomile) and complemented by CBD-infused beverage powders (matcha, golden latte, cocoa) and CBD treats such as the EVASION chocolate bar co-developed with chocolatier Carrés Sauvages.
The company monetizes through a direct-to-consumer e-commerce storefront on Shopify (huages.co, available in French and English), with free shipping in France. A flagship luxury retail partnership with Sense, A Rosewood Spa at the Hôtel de Crillon offers the 'Rêverie' CBD holistic treatment at €255–€325 per session, and a pop-up café at Le Bon Marché extends the brand into premium department-store retail. A secondary B2B arm sells tailor-made wellness experiences (meditation, yoga, sound baths, cooking workshops, corporate retreats) to individual and corporate clients, and free online yoga classes on YouTube serve as a top-of-funnel content channel.
The brand is positioned in the premium wellness segment, supported by editorial coverage in Madame Figaro, Vogue France, Stylist, and Le Figaro, and relies on a content ecosystem of 30+ CBD recipes and a well-being blog for organic acquisition. The company is a privately held micro-business (1–10 employees, €2,000 share capital) with no disclosed institutional investors, and operates entirely as a single-country, France-based entity with English-language site support for international customers.
Huages firmographics
Firmographics- Name
- Huages
- Legal name
- HUAGES SAS
- Website
- https://huages.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Huages is a French CBD wellness brand that develops and sells broad-spectrum, THC-free CBD oils, beverages, and treats for daily ingestible and topical use, serving primarily health-conscious women seeking natural stress, sleep, and pain relief in France.
- Ownership category
- akta.pro rank
Huages industry classification
Industry- Product category
- CBD Wellness Products
- NAICS
- Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industries
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH), Aromatherapy & Essential Oil Body Treatments (HSALAFAI)
Keywords
Where Huages is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Huages business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- CBD Product Sales (E-commerce): Direct-to-consumer online sales of CBD oils (5%, 10%, 20% concentrations in 10ml, 50ml, and 3ml mini formats), CBD drinks (powder format: 30g jars to 500g doypacks of matcha tea, golden latte, cocoa), and CBD treats (chocolate bars, cocoa bites, mochis). Sold via the Shopify-powered huages.co storefront with free shipping in France and 2-3 business day delivery.
- Professional Wellness Experiences: B2B and B2C wellness services for professionals including meditation, yoga, face yoga, sound bath, cooking workshops, and wellness retreats. Services are offered to corporate clients for seminars, team-building, and retreats, as well as individual consumers seeking in-person wellness experiences.
- Luxury Spa Partnership (Hôtel de Crillon): Huages products and treatments are featured at Sense, A Rosewood Spa at the Hôtel de Crillon in Paris. The 'Rêverie' CBD experience treatment is priced at €325 for 1h30 or €255 for 1 hour, providing a premium retail and service revenue channel.
- Retail Pop-up Café (Le Bon Marché): Huages opened a temporary café at the iconic Le Bon Marché department store during the holiday season, selling CBD-infused drinks and products. This serves as both a revenue channel and a brand discovery vehicle targeting affluent Parisian consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rêverie Experience Treatment at Hôtel de Crillon (1h30) |
| Unit Pricing | Pay-as-you-go | Rêverie Experience Treatment at Hôtel de Crillon (1h) |
| Unit Pricing | Pay-as-you-go | CBD Oils (10ml) — 5%, 10%, 20% concentrations |
| Unit Pricing | Pay-as-you-go | CBD Oils (50ml) — 20% concentration |
| Unit Pricing | Pay-as-you-go | CBD Oils (Mini 3ml) — 10% concentration (RÊVE & RÉVEIL) |
| Unit Pricing | Pay-as-you-go | CBD Drinks — Powder format (30g jar) |
| Unit Pricing | Pay-as-you-go | CBD Drinks — Powder format (50g jar) |
| Unit Pricing | Pay-as-you-go | CBD Drinks — Doypack format (100g, 250g, 500g) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Huages product offering
Product offeringCore offering
Huages sells premium broad-spectrum, THC-free CBD oils paired with certified organic French cold-pressed carrier oils (plum, hazelnut, hemp), plus CBD-infused matcha tea, golden latte and cocoa powder drinks, and CBD treats including the EVASION chocolate bar. All products are designed for holistic In & OUT use, ingestible orally or applied topically. The company also delivers wellness experiences: the flagship Rêverie treatment at the Hôtel de Crillon (Rosewood Spa), professional corporate wellness events (yoga, sound baths, retreats, seminars), and online yoga classes.
Product overview
Huages is a French CBD wellness company offering a holistic In & OUT product portfolio combining ingestible and topical CBD products with wellness experiences. The core product line consists of broad-spectrum, THC-free CBD oils (RÊVE for sleep, RÉVEIL for anxiety relief, PURE for muscle/skin ailments, ESO for menstrual/endometriosis support) in 5-20% concentrations; CBD beverages including RITUAL matcha tea, TRADITION golden latte, and DOUCEUR cocoa powder in various formats; and CBD delicacies (EVASION chocolate bars, cocoa bites, mochis) developed with French artisans. The company extends its offering through wellness services including a luxury Rêverie treatment at Hôtel de Crillon, professional corporate wellness experiences (meditation, yoga, sound baths), online yoga classes, and crystal bowl sound therapy sessions. Products are 100% natural, vegan, made in France with organic ingredients sourced from Lot-et-Garonne and Landes regions.
Differentiator
Problem solved
Functional benefit
Products and services
- RÊVE (Dream) CBD Oil Broad-spectrum THC-free CBD sleep oil formulated with organic plum oil from Lot-et-Garonne and enriched with lemon balm and verbena; available in 5%, 10%, and 20% CBD concentrations to support restorative sleep and help with insomnia.
- RÉVEIL (Awakening) CBD Oil Broad-spectrum THC-free CBD soothing oil made with Cosmebio-certified toasted hazelnut oil from Lot-et-Garonne; designed to calm morning anxiety and is rich in phospholipids, vitamin A, vitamin E, and calcium for hydration and skin protection. Available in 5%, 10%, and 20% concentrations.
- PURE CBD Oil Broad-spectrum THC-free CBD oil made with certified organic hemp oil from Landes, rich in omega-3 fatty acids with anti-inflammatory properties; targets muscle pain, headaches, and skin conditions including rosacea, psoriasis, acne, and eczema. Available in 5%, 10%, and 20% CBD concentrations.
- ESO CBD Oil (Chamomile) CBD oil infused with chamomile extract to provide antispasmodic effects for menstrual pain and endometriosis relief; available in 10ml format only.
- RITUAL Matcha CBD Tea CBD-infused matcha tea powder for hot and cold beverages and recipes; uses pure CBD isolate in formats of 30g jar (75mg CBD), 50g jar (125mg CBD), and 100g, 250g, 500g doypacks (2.5g, 6.25g, 12.5g CBD respectively). Promotes mood improvement and concentration.
- TRADITION Golden Latte with Adaptogens and CBD Ayurvedic golden latte blend combining turmeric, ashwagandha, and pure CBD isolate; supports digestion, relaxes the nervous system, and aids restorative sleep. Sold in 30g and 50g jars and 100g, 250g, and 500g doypacks with corresponding CBD isolate concentrations.
- DOUCEUR Cocoa CBD Powder CBD-infused raw cocoa powder combining raw cocoa with pure CBD isolate for soothing, antioxidant-rich hot chocolate, spreads, creams, and baked goods; available in 30g and 50g jars and larger doypack formats.
- EVASION CBD Chocolate Bar Premium CBD chocolate bar combining raw cocoa with caramelized hemp seeds, almonds, hazelnuts, and other flavors; co-developed with French chocolate brand Carrés Sauvages (founders Hélène and Laure) and featured in Huages' culinary workshops.
- CBD Delicacies Collection (Gourmandises) Curated collection of CBD treats including cocoa bites, mochis, chocolate cubes, and confections combining raw cocoa, caramelized hemp seeds, matcha, almonds, and hazelnuts; developed with French artisans and pastry chefs.
- Rêverie Holistic Treatment at Hôtel de Crillon Premium holistic spa experience at Sense, A Rosewood Spa, Hôtel de Crillon, Paris, combining Huages RÊVE CBD oil application, sound bath, breathing exercises, Gua Sha head and scalp massage, personalized body massage, and a CBD-infused tasting (DOUCEUR hot chocolate or TRADITION golden latte with a pastry by Chef Matthieu Carlin). Available as a 1-hour (€255) or 1h30 (€325) session.
- Professional Wellness Experiences Tailor-made corporate and individual wellness experiences offered for professionals and companies, including meditation, yoga (pranayama, Vinyasa, Kundalini, Yin), face yoga, cooking and chocolate-making workshops, sound baths, and wellness retreats (yoga, surf, healthy food) for seminars, team-building events, and retreats. Delivered via heleneaubier.com and contactable via [email protected] or +33 6 37 10 30 12.
- Online Yoga Classes Free online yoga class library with multiple teachers offering Vinyasa, Acroyoga, Synergy, strength and flexibility work, gentle yoga for beginners and pregnant women, Yin, MBSR, Ayurveda, and Breathwork. Classes range from 32 to 60 minutes at intensity levels 1–3 and are accessible on YouTube and embedded at huages.co/le-yoga.
- Crystal Bowl Sound Bath Sessions Sound therapy and meditation sessions using crystal bowls tuned to specific frequencies, intended for deep relaxation, energy harmonization, chakra balancing, stress reduction, and improved sleep. Available for events, private sessions, and corporate wellness via huages.co.
Quantifiable outcome
- CBD oils available in 5%, 10%, and 20% concentrations to provide dosage adapted to each individual
- +2 more outcomes
Companies that use Huages
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Huages technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Huages partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered flagship, minor and core.
- Hôtel de Crillon (Sense, A Rosewood Spa)flagshipThe Hôtel de Crillon's Sense spa features the exclusive 'Rêverie' CBD holistic treatment developed and delivered by Huages. The treatment combines Huages RÊVE CBD oil with sound bath, breathing exercises, gua sha head/scalp massage, personalized body massage, and a CBD-infused tasting (hot chocolate DOUCEUR or golden latte TRADITION with a CBD pastry by Pastry Chef Matthieu Carlin). This is Huages' flagship luxury partnership, priced at €255–€325 per session.
- Luna Création (Andrea, Founder)minorAndrea, founder of Luna Création, partners with Huages to create 'LUNES' (Moons) — matcha tea and CBD chocolate creations featured in Huages' culinary and chocolate-making workshops for professionals and consumers.
- Carrés Sauvages (Hélène and Laure, Founders)coreHélène and Laure, founders of Carrés Sauvages (a French chocolate brand), co-developed the EVASION CBD chocolate bar with Huages founder Hélène Aubier. The chocolate bar is featured in Huages' product range and chocolate-making workshops.
- Matthieu Carlin (Pastry Chef)flagshipPastry Chef Matthieu Carlin creates CBD pastries for the Rêverie treatment experience at Hôtel de Crillon. His involvement elevates the luxury positioning of the Huages experience at the Rosewood hotel.
- Le Bon MarchéminorHuages opened its first pop-up café at the iconic Le Bon Marché department store in Paris during the holiday season, featuring CBD-infused drinks and product sampling for Le Bon Marché's affluent customer base.
- Heleneaubier.com (Hélène Aubier experiences platform)coreThe heleneaubier.com platform hosts Huages' wellness experiences including 'Nos expériences Bien-être,' professional wellness experiences, and sound journey sessions. This is the brand's primary vehicle for delivering in-person wellness experiences including meditation, yoga, sound baths, and retreats.
- Ola Jas (Yoga Teacher)minorOla Jas is a yoga teacher featured on huages.co teaching free online yoga classes. She is known for her free and fluid approach emphasizing sensory awakening and feeling, and co-founded Organic Alchemy school in Paris with Maricha Dumont. Classes include Vinyasa, Acroyoga, and Synergy.
- Alice Girard (Yoga Teacher)minorAlice Girard teaches dynamic and creative yoga classes featured on huages.co, including her proprietary 'Softness of Flexibility' method. Classes focus on balance between strength and flexibility.
- Julie Vernhes (Yoga Teacher)minorJulie Vernhes teaches gentle yoga for beginners and pregnant women, featured on huages.co. Her teaching emphasizes centering, body awareness, and cultivating serenity.
- Amélie Dubois (Yoga Teacher)minorAmélie Dubois, with over 12 years of yoga experience and certified in Vinyasa and Yin yoga, teaches online yoga classes on huages.co. She also has training in MBSR, Ayurveda, and Breathwork.
- Marie Vial (Chef)minorChef Marie Vial developed the DOUCEUR cocoa cream recipe for Huages' recipe blog, contributing to the brand's content marketing strategy around CBD-infused cooking.
- Julia (Chef)minorChef Julia developed the CBD spread recipe for Huages' recipe blog, contributing to the brand's culinary content strategy.
- Eva Gaillot (Chef)minorChef Eva Gaillot developed the DOUCEUR cocoa cream recipe for Huages' recipe blog.
- Ariane Roques (Chef)minorChef Ariane Roques developed the RITUEL cherry & matcha clafoutis recipe for Huages' recipe blog.
- Marion (Chef)minorChef Marion developed the carrot cake recipe for Huages' recipe blog.
- Isabella (Chef)minorChef Isabella developed the pea hummus recipe for Huages' recipe blog.
- Alexandra (Chef)minorChef Alexandra developed the beetroot hummus recipe for Huages' recipe blog.
- Oriane (Chef)minorChef Oriane developed the chocolate pear tart with CBD recipe for Huages' recipe blog.
- Sofia Sagripanti (Chef)minorChef Sofia Sagripanti developed the chocolate and CBD truffles and matcha & CBD cake recipes for Huages' recipe blog.
- Sarah Chan (Chef)minorChef Sarah Chan developed the creamy skyr with vanilla, grapefruit, coconut granola and matcha CBD recipe for Huages' recipe blog.
- Sarah (Chef)minorChef Sarah developed the pea, basil and CBD oil hummus recipe for Huages' recipe blog.
- Marine Constantieux (Naturopath)minorNaturopath Marine Constantieux developed the black sesame latte with CBD and amaranth porridge with cocoa DOUCEUR recipes for Huages' recipe blog, providing wellness and nutrition expertise.
- Anne Bienvenu (Chef)minorChef Anne Bienvenu developed the butternut cream with golden latte spices recipe for Huages' recipe blog.
- Eve (Chef)minorChef Eve developed the CBD porridge recipe for Huages' recipe blog.
- Laura (Chef)minorChef Laura developed the healthy pancakes with CBD hazelnut oil recipe for Huages' recipe blog.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Huages competitors and assessment
Company assessmentDirect peers
- Ho Karan: French premium CBD brand offering broad-spectrum oils, cosmetics, and wellness products with a focus on natural French sourcing. Closest direct peer to Huages in terms of French positioning, broad-spectrum THC-free formulations, and editorial-backed premium pricing.
- La Fée des Tisanes: French CBD and wellness brand offering CBD oils, infusions, and natural supplements. Directly comparable to Huages as a small French CBD retailer with similar product mix (oils, infusions, cosmetic applications) and target consumer.
- Madame Hanoi: French CBD wellness brand with a focus on oils, cosmetics, and premium positioning. Comparable to Huages in premium French retail positioning and broad-spectrum CBD formulations.
- Hempy / Chanvrière du Belon: French hemp-derived CBD brand offering broad-spectrum oils and wellness products with French sourcing. Comparable to Huages through French supply chain, broad-spectrum formulations, and DTC focus.
- CBDose: French CBD brand offering a range of broad-spectrum CBD oils and wellness products. Comparable to Huages in French DTC positioning, broad-spectrum CBD formulations, and similar target customer base.
Broad incumbents
- Endoca: One of Europe's largest established CBD brands with broad-spectrum oils, capsules, topicals, and cosmetics. Comparable to Huages as a premium European CBD player, though operating at much larger scale across multiple geographies.
- Charlotte's Web: Established US CBD wellness brand with broad-spectrum oils, topicals, and gummies. Comparable to Huages in broad-spectrum CBD positioning and use-case segmentation, but at vastly larger scale and US-centric distribution.
- Caudalie: French premium natural beauty and spa brand using plant-based actives from French vineyards. Comparable to Huages in French 'clean beauty' positioning, luxury spa partnerships (Caudalie Vinothérapie Spas), and CosmeBio-style organic certification.
- Nuxe: Established French natural beauty and aromatherapy brand with spa presence and plant-based formulations. Comparable to Huages in French clean-beauty positioning, aromatherapy/herbal active ingredient narrative, and luxury spa channel partnerships.
Emerging players
- Yuyo Botanicals: Premium CBD wellness brand offering broad-spectrum tinctures and topicals with a focus on efficacy and clean ingredients. Comparable to Huages through premium positioning, use-case specific formulations, and DTC-led growth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Huages social profiles
Digital presenceHuages financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huages leadership team
Management profileNumber of profiles
Profiles1 record
Huages funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huages M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huages
What does Huages do?
Huages sells premium broad-spectrum, THC-free CBD oils paired with certified organic French cold-pressed carrier oils (plum, hazelnut, hemp), plus CBD-infused matcha tea, golden latte and cocoa powder drinks, and CBD treats including the EVASION chocolate bar. All products are designed for holistic In & OUT use, ingestible orally or applied topically. The company also delivers wellness experiences: the flagship Rêverie treatment at the Hôtel de Crillon (Rosewood Spa), professional corporate wellness events (yoga, sound baths, retreats, seminars), and online yoga classes.
Is Huages a public or private company?
Huages is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Huages founded?
Huages was founded in 2020. It employs 1 to 10 people.
Where is Huages based?
Huages is headquartered in Paris, France, in the Europe region.
How does Huages make money?
Four revenue lines are on record. CBD Product Sales (E-commerce) is the primary driver. The others are professional Wellness Experiences, luxury Spa Partnership (Hôtel de Crillon) and retail Pop-up Café (Le Bon Marché).
Who are Huages's main competitors?
Direct peers on record are Ho Karan, La Fée des Tisanes, Madame Hanoi, Hempy / Chanvrière du Belon and CBDose. Broad incumbents are Endoca, Charlotte's Web, Caudalie and Nuxe. Yuyo Botanicals is listed as an emerging player.
Does Huages have an API?
No public API is recorded for Huages.
What industry is Huages in?
Huages's product category is CBD Wellness Products. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles). Its NAICS code is 456191 and its SIC code is 2844.