What Strategir does

Strategir (legal entity STRATEGIR SAS) is a French market research consultancy founded in 1986 and headquartered at 5 Rue Foy, Bordeaux. The firm sells bespoke consumer and shopper insights to enterprise clients — predominantly FMCG and consumer goods brands — through four service pillars: Understanding (consumer values), Developing (innovation support), Evaluating (product/pack/concept testing), and Anticipating (sales forecasting). Annual volume is reported at 2,000+ innovation tests, and the disclosed client roster includes Mondelez, L'Oréal, Coty, BNP Paribas, Axa, BIC, Lactalis, Jacobs Douwe Egberts, FDJ, Danone, and Ceva — a portfolio skewed entirely toward large multinationals and absent of SMB or self-serve segments.

The product stack combines traditional quant/qual research with a proprietary analytics layer: Market Shaker (an AI-based micro-modeling tool that reconstructs virtual consumer panels to forecast sales) and four derivative KPI scores — Sustainability Score, Signature Score, Adoption Score, and Inno Potential Score. Methodological differentiation rests on a 'hybrid' toolkit including VR/3D competitive context testing, eye tracking, implicit (non-conscious) emotion measurement, digital behavioral tracking of panel devices, and virtual intercepts during live e-commerce sessions. Strategir also offers Strategir Academy, a training/consultancy format that extends its IP into knowledge transfer.

Commercially, Strategir runs a sales-led, direct-engagement B2B model with project-based, custom-priced engagements; pricing is not publicly disclosed. International delivery is executed via the Strat'Alliance partner network across Europe, Americas, Asia Pacific, and Africa, supplemented by a 2026 announced integration into the UMI (United Media Insights) network. The firm is independently owned, with €800,000 share capital, no parent company, no external funding rounds, and 101-250 employees. March 2025 B Corp certification codifies its ESG/Enlightened Consumption positioning, and the firm is GDPR-compliant with a DPO appointed since 2016.

Name

Strategir

Legal name

STRATEGIR SAS

Website

https://strategir.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Strategir is a French market research consultancy, founded 1986 in Bordeaux, selling bespoke consumer and innovation insights to enterprise FMCG and consumer goods brands via proprietary AI-based forecasting (Market Shaker), VR/eye-tracking methodologies, and the Strat'Alliance international partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Core business providing customized market research services including innovation testing, concept tests, product tests, packaging tests, price tests, and consumer behavior studies. Services are delivered through direct client engagements and projects.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Strategir is a B2B market research consultancy that provides tailored consumer and shopper insights to enterprise clients. The company delivers custom research projects across four pillars — Understanding (identifying offers aligned with consumer values), Developing (solid innovation development), Evaluating (maximising product potential through concept, product, packaging, and price tests), and Anticipating (forecasting market performance). Services combine quantitative and qualitative methodologies with proprietary AI-based tools such as Market Shaker, VR/eye tracking, and implicit emotion measurement.

Product overview

Strategir is a market research company offering a comprehensive suite of research services organized around four core pillars: Understanding (identifying consumer values), Developing (innovation support), Evaluating (product testing), and Anticipating (market forecasting). The company combines human expertise with proprietary analytical tools including the Market Shaker AI-powered forecasting tool and signature KPI scores (Sustainability Score, Signature Score, Adoption Score, Inno Potential Score). Technologically, Strategir employs immersive approaches including 3D/VR environments and eye tracking, complemented by implicit and emotional research methodologies. The company tests over 2,000 innovations annually and operates internationally through the Strat'Alliance network.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Services Comprehensive B2B market research services including consumer behavior studies, innovation development support, product/packaging/price evaluation, and market performance forecasting. Combines quantitative, qualitative, shopper, and creative research approaches; tests over 2,000 innovations annually. Delivered to enterprise clients across FMCG, food & beverage, beauty, and digital commerce sectors.
• Innovation Testing Services Comprehensive innovation testing offering covering concept tests, product tests, sniff tests, service tests, pack tests, and price tests using quantitative and qualitative methodologies, designed for brands preparing to launch or refine innovations.
• Customer Experience Studies Omnichannel customer journey studies, categorical assessments, shopper studies, and UX testing services to evaluate and optimise customer experience across digital and physical touchpoints.
• Strategir Academy (Consultancy and Training) Training programs and workshops designed to build client capabilities in research and innovation methodologies, delivered as part of Strategir's consultancy and training offering.
• Market Shaker (AI-based Sales Forecasting) Proprietary AI-based sales volume forecasting tool built on micro-modelling principles that reconstructs a panel of virtual consumers with all purchase-influencing factors linked to individuals, enabling predictive market performance analysis for new offers.
• Competitive Context / 3D / VR Testing Immersive virtual reality and 3D solutions used to create realistic competitive testing environments and study consumer experience, particularly for pack design and product evaluation in competitive context.
• Eye Tracking Studies Eye tracking-based research services that measure and analyse visual attention patterns during product and packaging evaluation, providing objective data on consumer visual behavior.
• Implicit Approaches and Emotions Research Hybrid explicit and implicit research methodology offering that goes beyond declarative consumer responses to explore non-conscious mechanisms and emotional drivers of consumer behavior.
• Digital Tracking and Virtual Intercepts (E-commerce Behavioral Research) Digital behavioral data collection and e-commerce research offering that tracks navigation of panel members across devices, analyses purchase journeys, and uses virtual intercepts of e-shoppers to detect pain points and optimization opportunities in online retail.

Quantifiable outcome

• 89% of consumers see environmental labels on at least two selected products; 96% understand what they represent
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• UMI (United Media Insights)coreStrategic or Co-development Partner · 1 April 2026Strategir announced integration into UMI network to cover the full value chain from industrial to consumer. This partnership extends Strategir's capabilities and market reach.
• BMC (BMC Innovation)coreStrategic or Co-development Partner · 21 March 2024Strategic partnership for joint webinar exploring the future of innovation addressing social, ethical, and environmental challenges. BMC brings strategy and innovation expertise while Strategir contributes consumer research insights.
• INRAE (Institut National de Recherche pour l'Agriculture, l'Alimentation et l'Environnement)coreStrategic or Co-development Partner · 1 January 2021Research partnership conducting studies on environmental labeling impact using virtual reality technology. INRAE provided scientific methodology and research design while Strategir contributed technological expertise in virtual reality consumer research.
• Strat'Alliance NetworkcoreStrategic or Co-development PartnerInternational network of research partners enabling Strategir to offer global coverage for client projects. Through joint webinars and collaborative research initiatives, the network extends Strategir's reach across Europe, Americas, Asia Pacific, and Africa.
• ADEME (Agence de la Transition Ecologique)coreStrategic or Co-development PartnerFramework partnership for environmental labeling research. ADEME commissioned the INRAE study and provided funding and policy framework for environmental labeling research in which Strategir provided technological support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IFOP: France-based market research and opinion polling firm offering consumer behavior, brand and innovation studies; competes for similar French and European enterprise research engagements.
• Dynata: Global first-party data and research platform providing sample, survey and consumer insights services to enterprises — competes for the same project-based research budgets as Strategir.
• YouGov: Global research data and analytics company using large proprietary panels for brand tracking, consumer research and product testing — overlapping with Strategir's innovation and consumer-behavior work.
• Harris Interactive: France-based market research firm offering consumer and brand insights, including innovation and product testing for enterprise clients — direct French-market competitor.
• BVA: French-origin market research and consulting firm delivering consumer insights, brand and innovation studies to enterprise clients in France and internationally — closest head-to-head French competitor.
• Ipsos: Paris-headquartered global market research and consumer insights firm with overlapping service lines in innovation testing, brand tracking, and shopper research, serving similar FMCG, beauty and financial-services clients.
• NielsenIQ: Global consumer intelligence and measurement firm offering innovation analytics, concept testing and category insights to FMCG manufacturers — competes for the same enterprise marketing-research budgets as Strategir.
• Kantar: Global consumer insights and analytics business providing innovation testing, brand equity, and shopper research to large enterprise CPG and retail clients — directly comparable in service mix and customer profile.
• Toluna: Global consumer insights platform combining proprietary panels with survey technology — competes with Strategir on quantitative concept and product testing for enterprise brands.

Emerging players

• Kadence International: Independent global market research firm with deep presence in Asia-Pacific and emerging markets — overlaps with Strategir on multi-country FMCG and consumer innovation studies delivered via partner-style networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/strategir1
• LinkedInlinkedin.com/company/strategir

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategir