CeroUno
CeroUno is a Colombian digital solutions agency offering integrated web development, custom eCommerce, sales CRM, AI-powered sales automation, and bespoke software services to Latin American businesses via project-based engagements.
- Company typePrivate
- Founded2012
- HeadquartersMexico City, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CeroUno does
CeroUno is a Colombia-headquartered digital solutions agency founded in 2012 that delivers integrated digital transformation services — web development, custom eCommerce, sales CRM, AI-powered sales automation, and bespoke software — primarily to Latin American businesses. The company operates a five-product suite: Impulsa Web (strategic web development with conversion focus), eCommerce Pro (custom non-template online stores with payments and shipping pre-integrated from day one), Ventas CRM (a sales-focused CRM with automated WhatsApp/Instagram/email follow-ups, visual sales funnels, and real-time KPI reporting), Vendedor IA (an autonomous AI sales assistant that runs 24/7 across messaging channels with intelligent lead filtering and payment-link generation), and Software a la medida (bespoke software for reservations, reporting, and user management). The underlying technology stack emphasizes interoperability: eCommerce Pro, Ventas CRM, and Vendedor IA are designed as a connected ecosystem where leads and customer data flow natively between modules rather than as siloed products.
The business model is professional services with project-based pricing — quotes are issued per engagement with delivery timelines ranging from 2 weeks for small projects to 8-12 weeks for more robust solutions. Go-to-market is sales-led and direct: clients engage via the company website and inbound consultations, then move through a structured three-phase process (discovery and strategy, execution and development, launch and optimization). No public pricing tiers exist, no reseller or partner channel has been disclosed, and there is no evidence of outside capital, M&A, or institutional ownership. The customer base spans e-commerce (Marath, Confiabonos, Avgust, Joialtagama, Ger), legal/advocacy (Dejusticia), payment processing (Epayco), pharmaceutical (Jansen), energy (Colgas), and retail (Haiku), and the company claims operations across 16 countries. Headcount is reported at 1-10 employees. A conflict exists in the data: firmographics list Mexico City, while contact details (Colombian phone prefix 301, cerouno.digital email domain, Spanish-language operations) and the primary source on domicile identify Colombia as the operating base; Colombia is the more specifically evidenced jurisdiction.
CeroUno firmographics
Firmographics- Name
- CeroUno
- Legal name
- CeroUno
- Website
- https://cerouno.digital
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CeroUno is a Colombian digital solutions agency offering integrated web development, custom eCommerce, sales CRM, AI-powered sales automation, and bespoke software services to Latin American businesses via project-based engagements.
- Ownership category
- akta.pro rank
CeroUno industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Custom Computer Programming Services (541511), Advertising Agencies (541810), Marketing Consulting Services (541613), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), CRM Managed Services & Support (BPAEAGAD), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where CeroUno is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
CeroUno business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services: Custom software development, web design, and digital transformation consulting services delivered through project-based engagements.
- Software Development Projects: Custom software and digital solution projects ranging from small projects (2 weeks) to robust solutions (8-12 weeks) with clear staged deliverables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing based on scope and requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
CeroUno product offering
Product offeringCore offering
CeroUno is a digital solutions agency that designs and delivers five interconnected services for businesses: strategic web development (Impulsa Web), custom eCommerce stores with integrated payments and shipping (eCommerce Pro), a sales automation CRM (Ventas CRM), an AI-powered autonomous sales chatbot available 24/7 (Vendedor IA), and fully bespoke software built around a client's operations (Software a la medida). Engagements follow a structured discovery, execution, and optimization process and are scoped as custom projects rather than off-the-shelf products.
Product overview
CeroUno is a digital solutions agency offering a modular suite of interconnected digital products centered around e-commerce, CRM, and AI-powered sales automation. The core portfolio consists of five distinct services: Impulsa Web (strategic web development), eCommerce Pro (online store creation with integrated payments and logistics), Ventas CRM (sales management and automation), Vendedor IA (autonomous AI sales agent), and Software a la medida (custom software development). These products are designed to work together as an integrated ecosystem—eCommerce Pro connects natively with Ventas CRM, and Vendedor IA feeds qualified leads directly into the CRM system. The company positions itself as serving businesses seeking to eliminate operational friction and transform complex processes into intuitive, functional, and scalable digital tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Impulsa Web Strategic web development service creating fast, results-focused websites with modern custom design, optimized loading speed, and conversion optimization, targeted at businesses seeking to establish or refresh their digital presence.
- eCommerce Pro Custom-built online store creation with integrated payment processing, connected shipping logistics, and CRM automation, including custom design (not templates), mobile optimization, and marketing campaign integration for immediate sales capability from launch day.
- Ventas CRM Sales-focused CRM system that centralizes commercial opportunities, automates follow-up messaging via WhatsApp, email, and Instagram, features visual sales funnels with automatic tasks, and delivers real-time reporting with KPIs for sales teams.
- Vendedor IA AI-powered autonomous sales assistant that responds to customer inquiries, provides sales advice, and automatically closes sales 24/7 across WhatsApp, Instagram, and websites, with intelligent lead filtering, automatic CRM registration, and payment link generation.
- Software a la medida Custom software development service creating unique systems tailored to specific business operations, including reservations, reporting, and user management systems, built 100% for real operations without generic templates.
Quantifiable outcome
- Client achieved 3x revenue growth (30M to 90M) without increasing budget
- +2 more outcomes
Companies that use CeroUno
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
CeroUno technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature4 records
CeroUno partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
CeroUno competitors and assessment
Company assessmentDirect peers
- DVelop Software: Colombian software development agency offering custom web, mobile, and CRM solutions to SMB and enterprise clients across LatAm. Closely comparable in geography, scale (small agency), and product mix (custom software + eCommerce + CRM).
- Rootstack: Panama-based digital agency delivering custom software, web platforms, eCommerce, and CRM integrations to clients across the Americas. Comparable on service mix (custom dev + web + eCommerce) and target LatAm enterprise/SMB segment.
- Ceiba Software: Colombian custom software and digital solutions firm serving enterprise clients with web platforms, integrations, and bespoke applications. Directly comparable as a same-region, same-size custom development agency.
- Wizeline: Mexico-headquartered digital services firm offering software development, data, and AI services to global enterprises. Comparable as a LatAm-rooted digital solutions provider spanning web, eCommerce, and AI-enabled products.
- ITGlobers: LatAm-focused digital commerce agency that implements eCommerce platforms, PIM, and CRM integrations for enterprise brands. Overlaps directly with CeroUno's eCommerce Pro + Ventas CRM offering.
- Botmaker: Argentina-founded conversational AI and messaging automation platform that powers WhatsApp/Instagram chatbots and sales automation for LatAm enterprises. Direct competitive overlap with CeroUno's Vendedor IA and Ventas CRM stack.
Broad incumbents
- Globant: Argentina-headquartered global IT services and digital transformation giant offering web, eCommerce, CRM, and AI engineering at enterprise scale. Comparable offering portfolio but vastly larger scale and broader geography.
- Kommo (formerly amoCRM): LatAm-popular CRM and messaging-based sales automation platform with native WhatsApp/Instagram integration. Competes head-on with Ventas CRM and Vendedor IA at a SaaS price point, but as a global incumbent rather than custom builder.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CeroUno social profiles
Digital presenceCeroUno financial estimates
Financial estimateRevenue estimate
Valuation estimate
CeroUno leadership team
Management profileNumber of profiles
CeroUno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CeroUno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CeroUno
What does CeroUno do?
CeroUno is a digital solutions agency that designs and delivers five interconnected services for businesses: strategic web development (Impulsa Web), custom eCommerce stores with integrated payments and shipping (eCommerce Pro), a sales automation CRM (Ventas CRM), an AI-powered autonomous sales chatbot available 24/7 (Vendedor IA), and fully bespoke software built around a client's operations (Software a la medida). Engagements follow a structured discovery, execution, and optimization process and are scoped as custom projects rather than off-the-shelf products.
Is CeroUno a public or private company?
CeroUno is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CeroUno founded?
CeroUno was founded in 2012. It employs 1 to 10 people.
Where is CeroUno based?
CeroUno is headquartered in Mexico City, Mexico, in the Latin America region.
How does CeroUno make money?
Two revenue lines are on record. Professional Services are the primary driver. The others are software Development Projects.
Who are CeroUno's main competitors?
Direct peers on record are DVelop Software, Rootstack, Ceiba Software, Wizeline, ITGlobers and Botmaker. Broad incumbents are Globant and Kommo (formerly amoCRM).
Does CeroUno have an API?
No public API is recorded for CeroUno.
What industry is CeroUno in?
CeroUno's product category is Digital Agency Services. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 541511 and its SIC code is 7371.