Botmaker
Botmaker is an Argentine-founded conversational AI platform that builds autonomous AI agents for customer service, sales, and internal collaboration across WhatsApp, voice, email, and 15+ other channels, serving 3,500+ enterprises in 40+ countries.
- Company typePrivate
- Founded2017
- HeadquartersBuenos Aires, Argentina
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Botmaker does
Botmaker is an Argentine-founded, privately held conversational AI platform company headquartered in Buenos Aires that builds autonomous AI agents for enterprise customer service, sales, and internal collaboration across more than a dozen messaging channels. The company's core offering, branded Botmaker 3.0 since 2024, combines a proprietary AI engine focused on cognitive language understanding and natural language processing with a state-based architecture for governing agent execution, integrated with OpenAI LLMs to produce AI Agents for Messaging, E-mail (Mailbots), and Voice (Callbots). It is an official Meta WhatsApp Business Solution Provider and holds native integrations with WhatsApp, Instagram, Messenger, Slack, Microsoft Teams, Telegram, Apple Messages for Business, Google Business Messages, Mercado Libre, and Webchat, among others, supporting use cases spanning conversational commerce, automated customer support, marketing notifications, and internal HR/IT assistance.
Botmaker serves more than 3,500 enterprise customers across 40+ countries, with named logos including Ford Argentina, Adidas, Movistar Argentina, McDonald's, Mercado Libre, Santander, MetLife, Toyota, Volkswagen, Banco do Brasil, Carrefour, Nespresso, Netflix, JetSmart, and Sodimac across automotive, retail, telecommunications, banking, food, travel, streaming, and education verticals. Reported customer outcomes include 65% automatic resolution of queries on WhatsApp at Movistar Argentina, a 4.9/5 average CSAT score, millions of conversations per day, and 9x faster agent response times when using the OpenAI-augmented engine.
The company monetizes primarily through tiered monthly SaaS subscriptions (Standard $149, Scale $249, Pro $499, plus custom-priced Enterprise), layered with usage-based per-conversation overage fees that decline with plan tier, a 20% service fee on WhatsApp push notifications, and optional paid account-manager / professional services across all tiers. Go-to-market combines self-serve signup with 300 complimentary conversations for product-led acquisition, inside sales via WhatsApp and chat, and consultative enterprise sales with demos. Operations span five offices (Buenos Aires, São Paulo, Bogotá, Mexico City, and Miami), with active hiring across engineering, sales, operations, and global support. The company is privately held by founders Alejandro Zuzenberg (CEO) and Hernan Liendo, with a single disclosed investment from Valor Capital Group in 2018 and no public funding rounds.
Botmaker firmographics
Firmographics- Name
- Botmaker
- Legal name
- Botmaker
- Website
- https://botmaker.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Botmaker is an Argentine-founded conversational AI platform that builds autonomous AI agents for customer service, sales, and internal collaboration across WhatsApp, voice, email, and 15+ other channels, serving 3,500+ enterprises in 40+ countries.
- Ownership category
- akta.pro rank
Botmaker industry classification
Industry- Product category
- Conversational AI Platform
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industry
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
Keywords
Where Botmaker is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices5 records
Markets served
Botmaker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Platform Subscription Plans: Monthly subscription plans (Standard, Scale, Pro, Enterprise) with tiered conversation limits. Plans include free account creation, complimentary initial conversations, unlimited bots, and charged per-conversation beyond the included threshold.
- Usage-based Overage Charges: Per-conversation overage charges that scale with plan tier: $0.07/conversation (Standard), $0.06 (Scale), $0.05 (Pro), with no limit at Enterprise tier.
- Push Notifications: Revenue from push notification and template messaging, priced as WhatsApp's cost plus 20% Botmaker service fee for notifications sent outside the 24-hour conversation window.
- Account Manager / Professional Services: Paid account manager configuration service with personalized support via email, phone, and WhatsApp, offered as an add-on to any plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan with 3,000 conversations and 10 free agents |
| Subscription | Monthly | Mid-tier plan with 5,000 conversations and 20 free agents |
| Subscription | Monthly | High-volume plan with 10,000 conversations and 50 free agents |
| Subscription | Multi-year contract | Enterprise plan with unlimited conversations and tailored agent count |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Botmaker product offering
Product offeringCore offering
Botmaker is a conversational AI platform that enables businesses to build, deploy, and orchestrate autonomous AI agents for customer service, sales, and internal collaboration across messaging, email, and voice channels. The platform provides AI-powered chatbots, mailbots, callbots, live chat, notifications, and commerce automation integrated with WhatsApp, Instagram, Messenger, and 15+ other channels, sold primarily through tiered monthly subscriptions with usage-based overages.
Product overview
Botmaker is a unified conversational AI platform for building and orchestrating autonomous AI agents across multiple channels. The platform architecture consists of a core AI chatbot platform (with Live Chat, AI Agents for Messaging/E-mail/Voice) plus specialized bot modules (Conversational Commerce, Customer Service, Collaboration, Ad Hoc Projects) and supporting tools (Webchat Designer, Dashboard & Analytics, Notifications Engine, Botmaker Call, Mobile App, Conversion Optimizer). AI Agents are powered by LLMs with proprietary NLP/Machine Learning, enabling autonomous conversations, email automation, voice calls, and end-to-end process execution. The platform connects to 13+ messaging channels including WhatsApp, Instagram, Facebook Messenger, Slack, Teams, Telegram, Webchat, and more.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Agents for Messaging Autonomous AI agents that automate conversations on WhatsApp, Instagram, Webchat, Messenger, and other channels, resolving common queries and qualifying leads 24/7 without scripts.
- AI Agents for E-mail (Mailbots) AI agents that read, classify, and reply to emails, maintaining email conversations autonomously without human intervention.
- AI Agents for Voice (Callbots) AI agents that automate inbound and outbound phone calls and WhatsApp Business voice calls for sales, collections, or customer support, integrated with the platform's live chat console.
- Chatbot Platform Core Botmaker platform for designing conversations through flow diagrams and collaborating with team members to create robust bots that respond to millions of simultaneous messages.
- Live Chat Platform Multi-agent chat module and API integrating with Chat, CRM, and Social Media platforms, supporting 100% human, 100% automated, or hybrid customer service modes.
- Conversational Commerce Bot Specialized bot for automating sales across all channels, handling product catalog display, order taking, payment processing with Mercado Pago and PayPal, geolocation, and post-sale support.
- Customer Service Bot 24/7 automated customer support bot with AI-driven responses to inquiries and complaints, including ticket creation in CRMs, system integrations, and issue diagnostics.
- Collaboration Bot
Quantifiable outcome
- 9x faster agent response times when incorporating OpenAI technology
- +5 more outcomes
Companies that use Botmaker
Customer profileNamed customers25 records
Segments5 records
Ideal customer profiles2 records
Botmaker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability8 records
Feature11 records
Botmaker partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- WhatsApp / MetacoreBotmaker is an official WhatsApp Business Solution Provider (BSP) and Meta partner, with the most comprehensive native WhatsApp Business API integration in the market. They have received multiple WhatsApp Partner Summit awards including Joint Sales Motion (2025), Fastest Product Adopter (2024), and Cloud API WOW Award (2022). The partnership enables native connection to WhatsApp Business Platform for Botmaker's conversational AI agents.
- ApplecoreOfficial Apple partner providing integration with Apple Messages for Business, enabling Botmaker customers to connect and automate conversations through Apple's business messaging channel.
- GooglecoreGoogle integration partner enabling connections with Google Business Messages, Google Assistant, and Google Workspace APIs. Botmaker also integrates with Google Sheets and offers Conversion Optimizer for Google Ads, allowing notification of ad conversions and events within WhatsApp chats from Click-to-WhatsApp ads.
- OpenAIcoreBotmaker incorporates OpenAI's ChatGPT technology within its products, multiplying agent response speed by 9x. As pioneers in offering ChatGPT technology combined with their products, they leverage LLMs powered by OpenAI within their proprietary state architecture for AI agent governance.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Botmaker competitors and assessment
Company assessmentBroad incumbents
- Twilio: Twilio is a global CPaaS leader offering programmable messaging, voice, and conversational AI tooling. Directly comparable as a multi-channel messaging/voice automation platform serving enterprises on a usage-based revenue model similar to Botmaker's per-conversation pricing.
- Sinch: Global CPaaS provider with messaging, voice, and conversational AI products (incl. Chatlayer). Comparable business model and channel breadth on WhatsApp Business Platform with enterprise emphasis.
- Infobip: Major global CPaaS and conversational AI platform with one of the largest WhatsApp Business Solution Provider footprints. Direct competitor for WhatsApp-led enterprise messaging automation deals, especially in emerging markets.
- Genesys: Large enterprise CX platform with conversational AI, voice, and digital channels. Competes for the same enterprise customer-service automation budgets Botmaker targets, particularly with telecom, banking, and retail accounts.
- Zendesk: Large SaaS customer service platform with AI agents (Zendesk AI) covering messaging, voice, and email channels. Comparable in enterprise service-automation use cases but with broader ticket-management scope.
Direct peers
- Zenvia: Brazil-headquartered conversational AI and CPaaS platform serving enterprise customers across LATAM. Operates an official WhatsApp BSP model and targets the same use cases (customer service, sales, marketing automation) in Botmaker's home market.
- LivePerson: Enterprise conversational AI platform for messaging, voice, and contact-center automation. Closely aligned target customers (telecom, retail, financial services) and product category (AI agents for messaging).
- Intercom: SaaS customer service platform combining AI agents (Fin), live chat, and product-led growth. Comparable product architecture (chat, AI agent, inbox, analytics) and enterprise/SMB crossover go-to-market.
Emerging players
- Tidio: Conversational AI and live chat platform focused on SMB and mid-market. Partial overlap on chatbot/AI agent product, similar self-serve onboarding and tiered subscription pricing.
Regional players
- Wavy (formerly Takenet): LATAM messaging and conversational AI provider targeting Brazilian enterprise customers via WhatsApp Business Platform. Comparable WhatsApp BSP go-to-market and use cases (notifications, support, sales) in a partially overlapping geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Botmaker social profiles
Digital presenceBotmaker compliance and trust
Trust signalCompliance5 records
Botmaker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Botmaker leadership team
Management profileNumber of profiles
Profiles3 records
Botmaker funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Botmaker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Botmaker
What does Botmaker do?
Botmaker is a conversational AI platform that enables businesses to build, deploy, and orchestrate autonomous AI agents for customer service, sales, and internal collaboration across messaging, email, and voice channels. The platform provides AI-powered chatbots, mailbots, callbots, live chat, notifications, and commerce automation integrated with WhatsApp, Instagram, Messenger, and 15+ other channels, sold primarily through tiered monthly subscriptions with usage-based overages.
Is Botmaker a public or private company?
Botmaker is a private company. It is classified as venture growth investor backed and is currently operating.
When was Botmaker founded?
Botmaker was founded in 2017. It employs 101 to 250 people.
Where is Botmaker based?
Botmaker is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Botmaker make money?
Four revenue lines are on record. Platform Subscription Plans are the primary driver. The others are usage-based Overage Charges, push Notifications and account Manager / Professional Services.
Who are Botmaker's main competitors?
Broad incumbents on record are Twilio, Sinch, Infobip, Genesys and Zendesk. Direct peers are Zenvia, LivePerson and Intercom. Tidio is listed as an emerging player. Wavy (formerly Takenet) is listed as a regional player.
Does Botmaker have an API?
Yes. Botmaker offers API v2.0 for developers to integrate the platform with external systems. The API enables connecting bots to external services, querying data, integrating with CRM systems, and dozens of ready-to-use platform integrations. Developers can integrate their own APIs and webservices to create advanced behaviors, upload entities for validating responses, and register groups and classes of concepts. The platform is SaaS-based with no infrastructure required, accessible from anywhere in the cloud. API endpoint: https://api.botmaker.com/v2.0/. Sample curl command provided: POST to https://api.botmaker.com/v2.0/messages with access-token header and JSON payload. The platform also mentions MCP (Model Context Protocol) integration capability for AI agents to interact with internal systems and execute complex actions in real time. Developer documentation is at api.botmaker.com/v2.0.
What industry is Botmaker in?
Botmaker's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents).