What Producers Choice Network does

Producers Choice Network (PCN) is a privately held insurance distribution and support services firm founded in 1999 and headquartered in Troy, Michigan. The company operates its core insurance business through a division called One Insurance Solution by PCN (OIS), which delivers annuities, life insurance, asset-based long-term care, and holistic financial planning support to financial professionals — including insurance agents, financial advisors, and wealth managers — across the United States. PCN enables these professionals to access insurance products and policy management services regardless of their own current securities or insurance license status, effectively removing a significant operational barrier to insurance distribution.

The company offers three complementary service tiers that scale in support depth: Policy Care aggregates existing client insurance policies for oversight and management; the Outsourced Insurance Desk provides clients access to insurance solutions nationwide through PCN's licensing and carrier relationships; and Insurance Concierge combines licensed consultants, operational support, and technology to deliver a higher-touch planning experience. Underpinning these services is a network of 25+ insurance carrier partners that provide underwriting capacity, competitive pricing, and dedicated carrier support. The technology foundation is a web-based platform built on Wix infrastructure, with a secure business login portal (secure.producerschoicenetwork.com) serving existing clients and partners — notably a lightweight stack with no disclosed AI, API, or proprietary platform differentiation.

Revenue derives from professional services tied to insurance distribution — most likely commissions from carriers and/or service fees from financial professionals — delivered through a sales-led, consultative go-to-market model. Distribution combines direct engagement (Calendly-based appointment scheduling, business portal access) with referral flow from the carrier partner network. Pricing is not publicly disclosed and is structured as quote-based consultation. The company reports 51-100 employees and operates as an independent, privately held entity with no disclosed external investors, parent company, subsidiaries, M&A activity, or funding rounds.

Name

Producers Choice Network

Legal name

Producers Choice Network

Website

https://producerschoicenetwork.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Insurance Distribution Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

Keywords

• Insurance distribution services
• Annuity solutions
• Life insurance products
• Long-term care insurance
• Financial professional support

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Distribution Services: Provides aggregated insurance policy management, outsourced insurance desk services, and insurance concierge services to financial professionals. Revenue likely derives from service fees, commissions, or subscription-based arrangements with insurance agents and financial advisors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Producers Choice Network (PCN) operates One Insurance Solution by PCN (OIS), delivering flexible, end-to-end insurance distribution and back-office support to financial professionals across annuities, life insurance, and long-term care insurance. The offering is structured as three customizable service tiers — Policy Care (policy aggregation), Outsourced Insurance Desk (nationwide insurance access without personal licensing), and Insurance Concierge (full-service licensed consultant support) — and is delivered through a network of 25+ carrier partners.

Product overview

One Insurance Solution by PCN (OIS) is a unified business model delivering flexible, end-to-end support to financial professionals across annuities, life insurance, and long-term care insurance. The offering consists of three complementary service tiers: Policy Care (for aggregating existing client policies), Outsourced Insurance Desk (for accessing nationwide insurance solutions without requiring personal licensing), and Insurance Concierge (a full-service option combining licensed consultants, operational support, and technology). The three products scale from basic aggregation to comprehensive concierge services, allowing financial professionals to choose the level of support that matches their business model.

Differentiator

Problem solved

Functional benefit

Products and services

• Policy Care
• Outsourced Insurance Desk
• Insurance Concierge

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple Carrier Partners (25+)coreChannel Partner/ Reseller/ DistributorOIS works with a broad network of trusted carrier partners to provide annuity and insurance solutions without bias. The carrier partners include major insurance carriers providing strong underwriting, competitive pricing, and dedicated carrier support. Financial professionals gain flexibility, speed, and clarity at every step through this carrier network partnership.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Others

• LIMRA: LIMRA is a research and consulting association for the insurance and financial services industry. It is thematically related to PCN as an ecosystem participant supporting the life insurance and annuity distribution industry, but does not directly compete.

Direct peers

• Advisor360°: Advisor360° offers a unified technology and operations platform for financial advisors including insurance and annuity workflows. It competes with PCN by providing both technology and back-office support to advisors — a more tech-enabled version of PCN's offering.
• iPipeline: iPipeline provides a digital insurance distribution and underwriting platform for advisors, carriers, and consumers — directly comparable to PCN's outsourced insurance desk and concierge model but with a technology-first delivery approach.
• Brokers International: Brokers International is an insurance marketing organization (IMO) that provides insurance product access, training, and back-office support to independent financial professionals — closely aligned with PCN's Outsourced Insurance Desk and carrier-aggregation model.
• Kestra Financial: Kestra Financial supports independent financial advisors with insurance, annuity, and wealth management solutions through a back-office service model. Comparable to PCN in targeting financial professionals with a multi-carrier outsourced support offering.
• Cetera Financial Group: Cetera is a financial services firm supporting independent advisors with insurance, annuity, and wealth products through its own back-office infrastructure. It is comparable to PCN as a competing channel for advisor-focused insurance distribution.

Broad incumbents

• Hub International: Hub International is a large North American insurance brokerage serving commercial and personal lines. It is a broad incumbent in the insurance distribution space that competes with PCN for advisor and producer relationships at a much larger scale.
• Vertafore: Vertafore is a leading insurance technology provider offering agency management, rating, and distribution software to insurance professionals. Comparable to PCN as an enabler of insurance distribution, though technology-led rather than services-led.
• Ebix: Ebix provides on-demand software and e-commerce services to the insurance industry, including distribution and back-office solutions. It is a broad incumbent touching the same insurance distribution workflow PCN serves.
• World Insurance Associates: World Insurance Associates is a national insurance brokerage providing property, casualty, life, and benefits solutions to commercial and personal clients. It is a broad incumbent competitor in the insurance distribution space, though at significantly larger scale than PCN.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Producers Choice Network