Prime Time International
Prime Time International is a privately held, vertically integrated grower, packer, and shipper of premium fresh vegetables — the largest bell pepper supplier in North America — serving retail grocery, foodservice, and wholesale customers across the U.S. via multi-region sourcing.
- Company typePrivate
- Founded1992
- HeadquartersCoachella, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Prime Time International does
Prime Time International is a vertically integrated grower, packer, and shipper of premium fresh vegetables, founded in 1992 in the Coachella Valley by Carl Sam Maggio, Chuck Hodges, and Mark Nickerson. The company's portfolio centers on bell peppers (both field-grown and greenhouse-grown, offered year-round since the 2024 greenhouse expansion), asparagus (conventional and organic, made fully vertically integrated in 2025 through farmland investments in Peru and Ecuador), sweet mini peppers, seasonal tomatoes, and seasonal sweet corn. Prime Time became the largest supplier of bell peppers in North America in 2004 and has since expanded into asparagus and complementary seasonal produce.
Operations span farming, climate-controlled greenhouse production, state-of-the-art packing facilities, cold-chain logistics, and documentation under a single integrated management structure, supported by AgTech including drip irrigation, biological pest controls, water reuse, precision agriculture, and PCAs. Sourcing is geographically diversified across the U.S. (California, Arizona, Texas, Florida, South Carolina, Washington), Mexico, Peru, Ecuador, and Canada, enabling year-round availability. The company maintains a coast-to-coast distribution footprint with four U.S. hub warehouses plus a Peru node, ten or more named shipping and sales offices, and USDA National Organic Program compliance.
Prime Time primarily serves B2B customers across Retail Grocery, Foodservice, and Wholesale/Distributor channels via quote-based, negotiated pricing through dedicated sales offices, with full-truckload, mixed-pallet, and cross-dock delivery options. A secondary direct-to-consumer Shopify storefront at primetimeproduce.com exists, though public-facing product prices currently display $0.00 placeholders, indicating it functions more as a brand surface than a revenue engine. The company is privately held with 101–250 employees and discloses no revenue, funding, or institutional investors.
Prime Time International firmographics
Firmographics- Name
- Prime Time International
- Legal name
- Prime Time International
- Website
- https://primetimeproduce.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Prime Time International is a privately held, vertically integrated grower, packer, and shipper of premium fresh vegetables — the largest bell pepper supplier in North America — serving retail grocery, foodservice, and wholesale customers across the U.S. via multi-region sourcing.
- Ownership category
- akta.pro rank
Prime Time International industry classification
Industry- Product category
- Fresh Produce
- NAICS
- Other Vegetable (except Potato) and Melon Farming (111219), Vegetable and Melon Farming (1112), Vegetable and Melon Farming (11121)
- SIC
- Agricultural Production-Crops (100), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra) (AFAGADAI)
- akta.pro secondary industries
- Fresh Vegetable Wholesale (AFAIACAB), Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)
Keywords
Where Prime Time International is headquartered
LocationHeadquarters
- HQ city
- Coachella
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Prime Time International business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- B2B Produce Sales (Retail, Foodservice, Wholesale): Bulk produce sales through flexible delivery options including full-truckload, mixed-pallet, or cross-dock pickups; built on decades of deep-rooted relationships with retail, foodservice, and wholesale customers.
- Direct-to-Consumer E-commerce Produce Sales: Online direct sales of fresh produce (bell peppers, asparagus, mini peppers, tomatoes, sweet corn) via own Shopify storefront at primetimeproduce.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based B2B pricing for retail, foodservice, and wholesale customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Prime Time International product offering
Product offeringCore offering
Prime Time International is a vertically integrated grower, packer, and shipper of premium fresh vegetables. Its core offerings are field-grown and greenhouse-grown bell peppers (green, red, yellow, orange), conventional and organic asparagus, sweet mini peppers, seasonal tomatoes (Roma and Beefsteak), and seasonal sweet corn. The company manages seed-to-store operations including farming across the U.S., Mexico, Peru, Ecuador, and Canada, climate-controlled greenhouse production, packing, cold-chain logistics, and documentation, and supplies retail grocery, foodservice, and wholesale customers on a year-round basis.
Product overview
Prime Time International is a single, unified fresh-produce brand — there is no platform-plus-modules architecture. Its core offering is a vertically integrated portfolio of premium vegetables sold to retail, foodservice, and wholesale channels across the United States. The flagship products are Field Grown Bell Peppers and Greenhouse Grown Bell Peppers (orange, yellow, and red), which together form the company's 30+ year pepper heritage. Asparagus (Conventional & Organic) is a second pillar, sourced from Mexico, Peru, Ecuador, and Washington state and made fully vertically integrated as of 2025. Complementary offerings include Sweet Mini Peppers (introduced 2017), seasonal Tomatoes (Roma & Beefsteak), and seasonal Sweet Corn. Operations are supported by four U.S. shipping hubs (California, Arizona, Texas, Florida), sales offices, and farming/packing facilities, with year-round availability driven by multi-region sourcing.
Differentiator
Problem solved
Functional benefit
Products and services
- Field Grown Bell Peppers Open-field bell peppers grown in the U.S. (Bakersfield and Oxnard, CA) and Mexico (Culiacan, La Paz, La Cruz, Los Mochis, Tuxpan, Vizcaino). Available year-round in green, yellow, and red varieties with natural variation in size, shape, and color for retail, foodservice, and wholesale customers.
- Greenhouse Grown Bell Peppers Climate-controlled greenhouse bell peppers grown in Mexico (Queretaro) and Canada (Abbotsford) for visual consistency and uniform size and shape. Offered in orange, yellow, and red varieties for premium retail displays and year-round supply since 2024.
- Asparagus (Conventional and Organic) Conventional and organic asparagus sourced year-round from multiple regions including Mexico, Peru, Ecuador, and Washington state (Pasco, Sunnyside). Made fully vertically integrated as of 2025 through farmland investments in Peru and Ecuador.
- Mini Peppers (Sweet) Sweet mini peppers grown in open fields and shade houses in Mexico (Culiacan) and California, with large strategic plantings to ensure consistent supply for retail and foodservice customers.
- Tomatoes (Roma and Beefsteak) Seasonal tomato program featuring Roma and Beefsteak varieties sourced from Vizcaino, Mexico. Offered in a range of sizes with firm feel and vibrant color for slicing, sauces, and everyday cooking.
- Sweet Corn (Bi-Color) Bi-color sweet corn available seasonally as part of Prime Time's seasonal produce lineup for retail, foodservice, and wholesale customers.
Quantifiable outcome
- Largest supplier of bell peppers in North America (since 2004)
- +2 more outcomes
Companies that use Prime Time International
Customer profileSegments4 records
Ideal customer profiles4 records
Prime Time International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Prime Time International partnerships and signals
Strategic signalScale indicators8 records
Recent moves12 records
Expansion highlights5 records
Prime Time International competitors and assessment
Company assessmentDirect peers
- Limoneira Company: Limoneira is a vertically integrated fresh-produce grower (citrus, avocados, specialty produce) with multi-region California and international sourcing. It shares Prime Time's vertically integrated grower-packer-distributor model and B2B produce supply structure.
- Mission Produce: Mission Produce is the largest avocado grower, packer, and distributor in North America with multi-country sourcing (U.S., Mexico, Peru, Colombia). It mirrors Prime Time's vertically integrated seed-to-store model, multi-country sourcing, and year-round supply to retail/foodservice.
- Taylor Farms: Taylor Farms is a major producer of fresh-cut salads, vegetables, and foodservice produce. It is comparable to Prime Time on vertically integrated fresh produce, strong foodservice channel relationships, and broad U.S. distribution.
- NatureSweet: NatureSweet is the largest branded greenhouse tomato grower in North America and has expanded into greenhouse peppers. It directly overlaps with Prime Time on greenhouse-grown bell peppers, premium-branded fresh produce, and year-round supply to major U.S. retailers.
- Earthbound Farm: Earthbound Farm is one of the largest organic produce growers in North America, supplying retail and foodservice. It is comparable to Prime Time on USDA NOP-certified organic produce, retail/foodservice distribution, and multi-region U.S. growing operations.
- Tanimura & Antle: Tanimura & Antle is a vertically integrated grower-packer-shipper of fresh vegetables (lettuce, celery, broccoli, cauliflower) sold to retail and foodservice across North America. It shares Prime Time's vertically integrated seed-to-store model, multi-region growing footprint, and B2B sales structure.
- Church Brothers Farms: Church Brothers Farms is a vertically integrated fresh-produce grower and processor serving retail and foodservice with leafy greens, vegetables, and value-added produce. Comparable to Prime Time on B2B produce supply, vertical integration, and multi-region California/Arizona operations.
- Grimmway Farms: Grimmway Farms is the largest carrot grower in the world and a major producer of organic vegetables. It directly overlaps with Prime Time on vertically integrated organic produce, year-round U.S. supply, and broad retail/foodservice distribution.
Broad incumbents
- Dole Food Company: Dole is a global incumbent in fresh fruits and vegetables with vertically integrated production, multi-region sourcing, and broad retail/foodservice distribution. While much broader than Prime Time, Dole competes for the same retail produce shelf space and foodservice contracts.
- Driscoll's: Driscoll's is the global market leader in branded berries with a vertically integrated, multi-country grower network. Comparable to Prime Time on premium-branded fresh produce, year-round multi-region supply, and exclusive grower relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prime Time International social profiles
Digital presencePrime Time International compliance and trust
Trust signalCompliance2 records
Prime Time International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prime Time International leadership team
Management profileNumber of profiles
Profiles3 records
Prime Time International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prime Time International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prime Time International
What does Prime Time International do?
Prime Time International is a vertically integrated grower, packer, and shipper of premium fresh vegetables. Its core offerings are field-grown and greenhouse-grown bell peppers (green, red, yellow, orange), conventional and organic asparagus, sweet mini peppers, seasonal tomatoes (Roma and Beefsteak), and seasonal sweet corn. The company manages seed-to-store operations including farming across the U.S., Mexico, Peru, Ecuador, and Canada, climate-controlled greenhouse production, packing, cold-chain logistics, and documentation, and supplies retail grocery, foodservice, and wholesale customers on a year-round basis.
Is Prime Time International a public or private company?
Prime Time International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prime Time International founded?
Prime Time International was founded in 1992. It employs 101 to 250 people.
Where is Prime Time International based?
Prime Time International is headquartered in Coachella, United States, in the North America region.
How does Prime Time International make money?
Two revenue lines are on record. B2B Produce Sales (Retail, Foodservice, Wholesale) is the primary driver. The others are direct-to-Consumer E-commerce Produce Sales.
Who are Prime Time International's main competitors?
Direct peers on record are Limoneira Company, Mission Produce, Taylor Farms, NatureSweet, Earthbound Farm, Tanimura & Antle, Church Brothers Farms and Grimmway Farms. Broad incumbents are Dole Food Company and Driscoll's.
Does Prime Time International have an API?
No public API is recorded for Prime Time International.
What industry is Prime Time International in?
Prime Time International's product category is Fresh Produce. Its primary akta.pro industry code is AFAGADAI, Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra), with a secondary code of AFAIACAB, Fresh Vegetable Wholesale. Its NAICS code is 111219 and its SIC code is 100.