COBIDU

What COBIDU does

COBIDU (legal entity COBIDU Distance Learning Solutions Ltd) is a London-headquartered corporate e-learning vendor founded in 2014 that sells a platform-plus-modules LMS stack to enterprise customers globally. The core COBIDU Platform provides centralized assignment, tracking, certification, examination, survey, and reporting processes; COBIDULIBRARY adds a catalog of 5,000+ ready-made micro-learning modules across 12 categories delivered in video, podcast, and PDF in English, Spanish, French, German, and Turkish; and COBIDU AI Simulation — the company's flagship differentiator — enables employees to practise customer, sales, performance, and crisis scenarios against AI-powered virtual characters that score behavioral competencies and recommend development content. Supporting modules include COBIDU Cloud (hosted LMS, 100+ languages, 99.99% uptime), COBIDU Connector (SCORM integration into existing LMS), COBIDU Content (custom content production), COBIDU App (mobile delivery), and COBIDU Live (virtual classrooms); MentorHub and TalentHub are announced upcoming AI-enabled extensions. SSO integration and TLS 1.2+ encryption are in place.

The company monetizes primarily through annual subscription licensing of the platform and content library, tiered by user count and package content, with unit-priced pick-and-mix content purchasing, bespoke custom-content professional services, and channel-partner reseller revenue as additional streams. Go-to-market is sales-led with personalized demos as the primary acquisition channel, supplemented by a three-tier channel partner programme (Bronze/Silver/Gold), content marketing (blog, LinkedIn, Instagram, YouTube, SEO), and a self-serve cloud path for mid-market customers. Enterprise customers named in materials include QNB, Sompo, Mercedes-Benz, Turkish Airlines, Vodafone, Pearson, Mavi, and Sunar Yatırım (Investment). The company operates from London (UK headquarters) and Ankara (Turkey), serves markets in EMEA and globally (US, France, Germany, Spain), and employs 51–100 staff. No external venture or private equity funding has been disclosed in the source data.

Name

COBIDU

Legal name

COBIDU DISTANCE LEARNING SOLUTIONS LTD

Website

https://cobidu.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Corporate E-Learning Platform / Learning Management System (LMS)

NAICS

Professional and Management Development Training (61143), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

akta.pro secondary industries

Corporate & Workforce eLearning Modules (EDAGAEAC), Learning Management (LMS) & Talent Development (BPACAPAG), Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE)

Keywords

• Corporate e-learning platforms
• Learning management systems
• AI training simulations
• Microlearning content libraries
• Employee competency management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Subscription-based Platform Licensing: Annual subscription model for cloud LMS access with pricing varying by user count and package content. License valid for one year from purchase date with renewal required.
2. Content Library Access: Access to COBIDU Library's 5,000+ micro-learning modules with pick-and-mix purchasing option allowing customers to select specific courses. Annual subscription.
3. Custom Content Production: Bespoke digital training content creation services for organization-specific e-learning materials including orientation, product training, technical training, and behavioral development content.
4. Channel Partner Reseller Revenue: Revenue generated through channel partner programme where resellers purchase and redistribute COBIDU products and services to their own customer bases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

COBIDU provides a cloud-based corporate e-learning platform consisting of a Learning Management System (LMS), AI-powered simulation tools for behavioral competency assessment, a library of more than 5,000 ready-made micro-learning modules across 12 subject categories, and custom digital content production services. Offerings are sold primarily as annual subscriptions to enterprise clients, with SCORM-compliant integration options enabling delivery through existing third-party LMS environments.

Product overview

COBIDU is a corporate e-learning and micro-learning platform structured as a platform-plus-modules architecture. The core COBIDU Platform (LMS) serves as the central hub for managing all learning processes, which integrates with AI Simulation for behavioral competency assessment, COBIDULIBRARY as the ready-made content catalog (5,000+ modules across 12 categories), and add-on modules including Content (custom content production), Cloud (hosted LMS infrastructure), App (mobile learning), Live (online training), and Connector (LMS integration via SCORM). Two additional platforms — MentorHub (AI-powered mentor matching) and TalentHub (career and development management) — are announced as upcoming. The platform covers 1.5 million+ active users across 1,500+ organizations, with content available in English, Spanish, French, German, and Turkish.

Differentiator

Problem solved

Functional benefit

Brands

• COBIDULIBRARY: Ready-made e-learning content library with over 5,000 micro-learning modules across 12 categories including soft skills, leadership, cybersecurity, and digital skills.
• COBIDU AI Simulation
• COBIDU Platform
• COBIDU Cloud
• COBIDU Live
• COBIDU Connector
• COBIDU Content
• MentorHub
• TalentHub

Products and services

• COBIDU Platform (LMS) All-in-one learning management system (LMS) that enables organizations to centrally manage training assignment, tracking, certification, examinations, surveys, and reporting, with role-based competency management and personalized learning pathways. Targeted at enterprise and mid-market organizations' L&D teams.
• COBIDU AI Simulation AI-powered simulation platform in which employees practise real-world conversation scenarios (customer complaints, sales objections, performance feedback, crisis communication) with AI characters; the system evaluates performance against competency criteria and generates behavioral reports with development recommendations.
• COBIDULIBRARY Ready-made micro-learning content library with over 5,000 learning materials across 12 categories (Soft Skills, Corporate Management, Cyber Security, Digital Skills, Leadership & Management, Customer Service, Equality & Diversity, Health & Safety, Thinking Skills, Mental Health, Skills for Work & Life, Training & Development), available in video, podcast, and PDF formats in English, Spanish, French, German, and Turkish.
• COBIDU Connector SCORM-compliant integration solution enabling organizations to plug COBIDU's AI simulations and training library into existing third-party Learning Management Systems without replacing the current LMS.
• COBIDU Content Custom digital content production service that creates interactive, mobile-compatible, and measurable corporate training materials tailored to specific organizational needs, covering orientation, product training, technical training, and behavioral development.
• COBIDU Cloud Cloud-based hosted LMS infrastructure providing organizations without existing LMS with a branded, premium-interface corporate academy ready within days, supporting over 100 languages.
• COBIDU App Mobile learning application providing employees with on-the-go access to COBIDU training content, AI simulations, and development tracking from any mobile device.
• COBIDU Live Live training platform enabling organizations to deliver online training sessions, webinars, and virtual classroom experiences as part of the integrated COBIDU learning ecosystem.

Quantifiable outcome

• 40% productivity increase reported by customers
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• COBIDU Channel Partner ProgrammecoreChannel Partner/ Reseller/ DistributorCOBIDU operates a three-tier channel partner programme (Bronze/Starter, Silver/Advanced, Gold/Expert) where partners market, sell and deliver COBIDU e-learning products. Partners receive product portfolio access, compensation/incentives, sales tools, CRM support, quoting/pricing/licensing tools, references, and comprehensive marketing toolkit. Tier progression is based on partnership expertise, training, and certifications achieved.
• SEO NetminorOthersDigital marketing and SEO services provider referenced in footer as developer/agency partner.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SAP Litmos: SAP Litmos is part of SAP's broader HCM portfolio, offering enterprise LMS capabilities including content libraries, sales training, and integration with SuccessFactors. It competes with COBIDU in enterprise accounts and benefits from SAP's parent distribution.
• Workday Learning: Workday Learning is the LMS module within Workday's HCM cloud, serving large enterprises that already use Workday HCM. It is a broad incumbent competitor for large multinational accounts where COBIDU also sells.

Direct peers

• Skillsoft: Skillsoft is a corporate learning content and platform provider with a large content catalog and enterprise LMS, comparable to COBIDU's combined content library and platform offering. It is a primary competitor for content-led enterprise learning deals.
• LearnUpon: LearnUpon is a cloud LMS focused on training companies and mid-market enterprises, with a similar self-serve plus sales-led motion to COBIDU Cloud. Comparable on subscription pricing, SCORM support, and core LMS functionality.
• Degreed: Degreed is a skill development and learning experience platform serving large enterprises with AI-driven content aggregation, upskilling, and competency tracking. It competes with COBIDU on enterprise learning and skills/competency management capabilities.
• Docebo: Docebo is a cloud-based enterprise LMS that directly competes with COBIDU Platform in mid-market and enterprise learning delivery, including AI-powered personalization, content libraries, and SCORM support. It is the most direct comparable given overlapping buyer profile and feature set.
• TalentLMS: TalentLMS is a cloud-based LMS targeting SMB and mid-market customers with subscription pricing and a content marketplace. It is comparable to COBIDU on core LMS features, ease of use, and channel-based distribution.
• Cornerstone OnDemand: Cornerstone is a large enterprise talent and learning management suite, with deep overlap to COBIDU's LMS, competency management, and content offerings. It targets the same large multinational buyers and is a primary competitor for tier-1 enterprise deals.

Emerging players

• 360Learning: 360Learning is a collaborative learning platform with AI features for upskilling, used by mid-market and enterprise L&D teams. It overlaps with COBIDU on collaborative learning, AI personalization, and LMS-adjacent functionality.
• Sana Labs: Sana is an AI-native learning and knowledge platform with conversational AI search and content authoring. It is comparable to COBIDU AI Simulation on AI-driven personalized learning and represents an emerging threat in the AI-learning category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7OH_chViGtuD-Jrsm6NdVw
• LinkedInlinkedin.com/company/cobidu-elearning/posts/?feedView=all
• Instagraminstagram.com/cobiduelearning

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COBIDU