Burgermeister Schweiz Ag

What Burgermeister Schweiz Ag does

Burgermeister Schweiz AG is a privately held Swiss burger restaurant chain headquartered at Nägelihof 3, 8001 Zürich, operating under the brand "Burgermeister" since 2015 (firmographics). It runs a multi-format physical restaurant footprint of 14 locations across five Swiss cities — Zürich (8 locations), Basel (3), Luzern (1), St. Gallen (1), and Winterthur (1) — split between self-service formats (typically at transit hubs such as Bahnhof Enge, Luzern Bahnhof, Winterthur Bahnhof) and three full-service restaurants (Basel Gerbergasse, Zürich Altstetten, Zürich Kaserne).

The core offering is a menu of freshly prepared burgers in beef, chicken, vegetarian, vegan, and gluten-free variants, alongside sides, beverages (including Slushies), and digital gift cards (Gutscheine) sold via bon-bon.store. Online ordering is delivered through direct website traffic (burger-meister.ch) plus third-party delivery aggregators Just Eat and Uber Eats, while reservations are handled via Lunchgate.

The business model is direct-to-consumer restaurant sales plus transaction-fee revenue from takeaway and delivery. Pricing is unit-based and pay-as-you-go; a Snack House Smash Burger is promoted at CHF 5, but full menu pricing is not publicly disclosed. The company is led by Managing Director (Geschäftsführerin) Alexander Kleinhans, is privately held with no disclosed investors or parent company, and has no recorded funding rounds, M&A, or restructuring events in the input data. Marketing is conducted primarily through Instagram (@burgermeister_ch) and TikTok, with brand campaigns tied to Swiss cultural moments such as the FIFA World Cup 2026 and a "Smash and Sound" summer event.

Name

Burgermeister Schweiz Ag

Legal name

Burgermeister Schweiz AG

Website

https://burger-meister.ch

Company type

Private

Founded year

2015

Operating status

Operating

Ownership category

akta.pro rank

Product category

Quick-Service Burger Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Burger QSR (THAFAAAA)

Keywords

• Burger restaurant chain
• Fast casual dining
• Swiss hamburger restaurants
• Self-service restaurants
• Vegan burger options

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Sales: Revenue generated from dine-in customers at restaurant locations in Basel, Luzern, St. Gallen, Winterthur, and multiple Zürich locations. Offers both self-service and full restaurant formats.
2. Takeaway and Delivery: Revenue from takeaway orders and delivery services through Just Eat and Uber Eats partnerships, reaching customers who prefer ordering for home or office delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Burgermeister Schweiz AG operates a Swiss burger restaurant chain with 15 physical locations across Zürich, Basel, Luzern, St. Gallen, and Winterthur. The chain serves freshly prepared burgers — beef, chicken, veggie, vegan, and gluten-free — alongside sides and beverages, in both self-service and full restaurant formats, with online ordering and delivery via Just Eat and Uber Eats.

Product overview

Burgermeister Schweiz AG operates a Swiss burger restaurant chain with multiple locations in Zurich, Basel, Luzern, St. Gallen, and Winterthur. The offering consists of physical restaurant locations (both self-service and restaurant formats), an online ordering and delivery service via third-party platforms (Just Eat and Uber Eats), and a food menu featuring freshly prepared burgers with beef, chicken, veggie, vegan, and gluten-free options. Additional services include gift cards and job opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Burger Menu

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Two partnerships are on record, tiered core.

• Just EatcoreChannel Partner/ Reseller/ DistributorJust Eat is a third-party delivery partner enabling Burgermeister to reach customers who prefer ordering delivery through the Just Eat platform.
• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats serves as a third-party delivery partner providing online ordering and delivery services for Burgermeister customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Burger King Schweiz: Global QSR chain with Swiss locations and delivery partnerships on Just Eat and Uber Eats. Comparable as a scale burger competitor occupying the same price-conscious end of the market.
• Vapiano: European fast-casual restaurant operator with a Swiss presence and dine-in/self-service formats. Comparable as a multi-format, multi-city European fast-casual concept.
• McDonald's Schweiz: Global QSR incumbent with dense Swiss footprint including Zürich, Basel, and other cities where Burgermeister operates. Comparable as the dominant scale burger/QSR competitor with overlapping customer occasions.

Direct peers

• Five Guys: US-origin premium burger chain with locations in Switzerland (Zürich, Basel, Geneva). Directly comparable premium-burger positioning targeting Swiss urban consumers with similar dine-in and takeaway formats.
• Holy Cow: Swiss gourmet burger chain operating across Swiss cities with a similar dine-in and takeaway model and comparable burger-focused menu. Directly comparable on category, geography, and price positioning.
• The Butcher: Swiss gourmet burger and steak concept with premium positioning in Zürich and other Swiss cities. Comparable as a competing craft-burger restaurant operator in the same urban Swiss market.
• Nooba: Swiss street-food-style chain with burgers and bowls on its menu, operating multi-city locations in Switzerland with counter-service and dine-in formats. Comparable as a competing Swiss fast-casual concept.

Emerging players

• Tibits: Swiss vegetarian/vegan restaurant chain with multiple Zürich locations and buffet-style service. Comparable as a competing Swiss fast-casual operator targeting dietary-inclusion diners (a segment Burgermeister also serves with its veggie/vegan/gluten-free menu).
• Yard – Sandwich & Salad: Swiss fast-casual concept focused on made-to-order sandwiches and salads in Zürich with a quality/ingredient-led positioning. Comparable as a Swiss counter-service concept competing for the same urban lunch and dinner occasion.

Regional players

• Hans im Glück: German/Austrian premium burger chain with a similar craft-burger positioning and full-service restaurant format. Comparable on concept and target customer, though it primarily operates outside Switzerland.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/burgermeister_ch
• TikToktiktok.com/@burgermeister_ch
• LinkedInlinkedin.com/company/burgermeister-schweiz-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burgermeister Schweiz Ag